CyclingTips
CyclingTips is a private Australian digital media company founded in 2008 that publishes content focused on road cycling and professional racing. Based in Cremorne with 11-50 employees, it serves a global audience of competitive cycling enthusiasts through its website at cyclingtips.com.
- Company typePrivate
- Founded2008
- HeadquartersCremorne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What CyclingTips does
CyclingTips is a private, for-profit digital media company founded in 2008 and headquartered in Cremorne, Australia. The company focuses on road cycling and professional racing, operating a website at cyclingtips.com to serve a global audience of competitive cycling enthusiasts. Firmographic data indicates 11-50 employees, suggesting a boutique digital publishing operation rather than a scaled media enterprise. The company competes within the niche specialty cycling media category, which is characterized by a passionate, technically-engaged audience seeking expert editorial coverage of professional road racing, gear, and equipment.
The aggregated source data does not provide direct disclosure of CyclingTips' product lineup, revenue model mechanics, pricing structure, or underlying technology platform. The detailed data blocks instead describe Velo, a separate competitive cycling publication powered by Outside Inc., which operates a subscription/membership model, advertising revenue, a daily Tour de France newsletter, a podcast, and mobile app distribution through the Outside ecosystem. It is unclear whether CyclingTips operates a comparable subscription-plus-advertising model, but the niche focus and scale suggest similar revenue mechanics — likely a mix of display advertising, sponsored content, and possibly a membership or subscription tier — paired with event-driven traffic spikes around major races.
The competitive landscape for competitive cycling media is fragmented, with CyclingTips positioned alongside larger players such as Velo (Outside Inc.), Cycling Weekly, and other regional specialty outlets. The company's strategic positioning rests on editorial depth in road cycling and professional racing coverage, with the long operational history (since 2008) providing category credibility. No management team, recent funding, partnerships, or M&A activity specific to CyclingTips is disclosed in the input data, which constrains a deeper operational assessment.
CyclingTips firmographics
Firmographics- Name
- CyclingTips
- Legal name
- Outside Inc.
- Website
- https://cyclingtips.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CyclingTips is a private Australian digital media company founded in 2008 that publishes content focused on road cycling and professional racing. Based in Cremorne with 11-50 employees, it serves a global audience of competitive cycling enthusiasts through its website at cyclingtips.com.
- Ownership category
- akta.pro rank
CyclingTips industry classification
Industry- Product category
- Cycling Media and Content
- NAICS
- Periodical Publishers (513120)
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
Where CyclingTips is headquartered
LocationHeadquarters
- HQ city
- Cremorne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
CyclingTips business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription/Membership: Digital subscription model offering membership with benefits including 30% off for Tour coverage. Provides premium content access, exclusive newsletters, and member-only features.
- Advertising: Display advertising and sponsored content integrated throughout the website, newsletter, and podcast.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Outside Plus Membership with 30% Tour Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CyclingTips product offering
Product offeringCore offering
CyclingTips operates as a digital cycling media publication (branded as Velo under Outside Inc.) that produces and distributes competitive cycling news, Tour de France coverage, race results, professional road and gravel racing analysis, bike and gear reviews, and a cycling podcast. The core offering is editorial content delivered through a website, daily email newsletter, podcast, and the Outside Inc. mobile app ecosystem, monetized via a membership/subscription model and advertising.
Product overview
Velo is a cycling news and media website powered by Outside, offering a single integrated platform for competitive cycling content. The core product is the Velo website providing news articles, race results, and bike reviews. Additional offerings include the Velo Tour Daily Newsletter for stage previews and recaps, the Velo Podcast for audio content, and access through the Outside mobile app which aggregates 15+ outdoor publications. The site operates on a membership model offering both free and premium (Outside Plus) subscription tiers with 30% Tour de France promotions.
Differentiator
Problem solved
Functional benefit
Brands
- Velo Podcast: Weekly cycling podcast covering equipment, race analysis, and industry topics.
Products and services
- Velo Website A competitive cycling news website providing race results, bike reviews, Tour de France coverage, gravel content, e-bike reviews, and cycling podcasts. Powered by Outside Inc., with membership model offering newsletters and premium content for individual cycling enthusiasts.
- Velo Tour Daily Newsletter Email newsletter providing stage previews, insider recaps, and daily Tour de France coverage for subscribers and cycling fans following the Tour.
- Velo Podcast Audio content covering cycling topics including gear reviews, Tour de France analysis, and interviews with professional cyclists, available via website and podcast platforms.
- Outside Plus Membership Annual subscription membership providing access to Velo content and the broader Outside Inc. ecosystem of 15+ outdoor publications; unlocked through the Outside mobile app (iOS/Android), with promotional 30% discount tied to Tour de France coverage.
Companies that use CyclingTips
Customer profileSegments1 record
Ideal customer profiles1 record
CyclingTips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CyclingTips partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Outside Inc.coreVelo is powered by Outside Inc., a major outdoor media company. The publication operates within the Outside ecosystem, sharing technology infrastructure, mobile apps (Outside app, Outside TV app), and cross-promotional opportunities with other outdoor brands including Gaia GPS, Trailforks, and Outside TV.
Recent moves1 record
Expansion highlights2 records
CyclingTips competitors and assessment
Company assessmentDirect peers
- BikeRadar: Major cycling publication focused on bike reviews, gear buying guides, and technical content. Direct competitor in the bike review and gear buying guide category, with similar audience of cycling enthusiasts making purchase decisions.
- Rouleur: Premium cycling magazine and digital publication covering professional road racing, culture, and lifestyle. Direct competitor in the high-end cycling media category, with similar focus on Tour de France and WorldTour coverage.
- GCN (Global Cycling Network): Video-first cycling media platform covering road racing, bike reviews, and cycling tips. Strong direct competitor in the cycling media space, particularly for audience attention around Tour de France and gear reviews, though format is video-dominant.
- Bike Perfect: Cycling publication covering road, gravel, and mountain biking with bike reviews and buying guides. Direct competitor in the multi-discipline cycling media space, particularly for gear reviews and bike recommendations.
- Cycling Weekly: Established print and digital cycling publication covering professional racing, training, and bike reviews. Direct competitor in the traditional cycling media space with comparable coverage of the Tour de France and professional road racing.
- Pinkbike: Leading mountain biking media platform with news, reviews, and a large community. Strong comparator in cycling media even though focused on mountain biking rather than road, sharing similar content formats and audience engagement approach.
- Cyclist: Premium cycling magazine and digital publication covering road cycling, bike reviews, and pro racing. Direct competitor in the high-end cycling media category with comparable Tour de France coverage and bike review content.
- Cycling MarketNews: Cycling industry trade publication covering professional road cycling and the cycling business. Direct competitor for cycling news and race coverage, particularly around WorldTour and professional racing events.
- Gran Fondo Cycling News: Cycling media platform covering gran fondos, road racing, and amateur cycling events. Direct competitor in the cycling media category, particularly for event coverage and participation-focused cycling content.
- Cyclingnews: Largest dedicated cycling news publication covering road racing, Tour de France, and professional cycling globally. Direct competitor in cycling journalism, race coverage, and bike reviews targeting the same professional cycling enthusiast audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
CyclingTips social profiles
Digital presenceCyclingTips financial estimates
Financial estimateRevenue estimate
Valuation estimate
CyclingTips leadership team
Management profileNumber of profiles
CyclingTips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CyclingTips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CyclingTips
What does CyclingTips do?
CyclingTips operates as a digital cycling media publication (branded as Velo under Outside Inc.) that produces and distributes competitive cycling news, Tour de France coverage, race results, professional road and gravel racing analysis, bike and gear reviews, and a cycling podcast. The core offering is editorial content delivered through a website, daily email newsletter, podcast, and the Outside Inc. mobile app ecosystem, monetized via a membership/subscription model and advertising.
Is CyclingTips a public or private company?
CyclingTips is a private company. It is classified as corporate owned and is currently operating.
When was CyclingTips founded?
CyclingTips was founded in 2008. It employs 11 to 50 people.
Where is CyclingTips based?
CyclingTips is headquartered in Cremorne, Australia, in the Oceania region.
How does CyclingTips make money?
Two revenue lines are on record. Subscription/Membership is the primary driver. The others are advertising.
Who are CyclingTips's main competitors?
Direct peers on record are BikeRadar, Rouleur, GCN (Global Cycling Network), Bike Perfect, Cycling Weekly, Pinkbike, Cyclist, Cycling MarketNews, Gran Fondo Cycling News and Cyclingnews.
Does CyclingTips have an API?
No public API is recorded for CyclingTips.
What industry is CyclingTips in?
CyclingTips's product category is Cycling Media and Content. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 513120.