New House Farm

What New House Farm does

New House Farm, trading as Mangerton Lake, is an independent rural hospitality business located in Mangerton Lane, Bridport, Dorset, within an Area of Outstanding Natural Beauty approximately 3 miles from the Jurassic Coast. The company operates a diversified glamping and fishing venue on a single site, offering five distinct accommodation types — The Tiny Home (sleeps up to 6, £120/night), The Pod (sleeps up to 4), Lakeside and Meadow Bell Tents (£70/night for Lakeside, sleeps up to 4), and The Pig Shed barn conversion (sleeps 2, £100/night) — alongside a 2-acre coarse fishing lake established in 1999 and stocked with Carp, Roach, Perch, and Tench. Pricing for fishing day tickets is £10 full-day or £5 for 3 hours, with complimentary access included for Pig Shed guests.

The business is run by hosts Rory and Sophie, with the company operating as a privately held, founder-managed enterprise with no disclosed external funding, parent company, or institutional investors. The technology stack is minimal: bookings are taken through a Bedful widget on the company website and through Airbnb marketplace listings, with no proprietary systems, app, or API. Marketing is primarily organic, anchored by an active Instagram presence (@mangertonlake) and the company website. Customer segments are exclusively individual leisure travellers — couples, families, solo retreaters, and anglers — with no enterprise, B2B, or group-contract exposure. The business has expanded its accommodation portfolio each year from 2022 through 2024, indicating product-led growth, but the underlying land footprint and revenue base remain small and single-site.

Name

New House Farm

Legal name

Mangerton Lake

Website

https://mangertonlake.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

New House Farm (Mangerton Lake) is a privately held, single-site glamping and coarse fishing venue in Dorset, UK, offering five accommodation types plus a 2-acre fishing lake to couples, families, and anglers through direct website and Airbnb bookings.

Ownership category

akta.pro rank

Product category

Glamping and Fishing Hospitality

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industries

Rural/Farmstay-Style Hostels (THAGAGAK), Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

Keywords

• Glamping accommodations
• Fishing lake services
• Rural hospitality
• Vacation rentals
• Outdoor recreation

Headquarters

HQ city

Bridport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Glamping Accommodation: Nightly rental revenue from diverse accommodation options including Tiny Home, Camping Pod, Bell Tents, and The Pig Shed barn conversion. Pricing ranges from £70-£120 per night depending on accommodation type. The Tiny Home accommodates up to 4 adults and 2 children at £120/night with a 2-night minimum stay.
2. Fishing Day Tickets: Day rate and short-stay fishing tickets for the approximately 2-acre Mangerton Lake established in 1999. The lake is stocked with Carp, Roach, Perch, and Tench. Day tickets priced at £10; 3-hour tickets at £5. Two rods maximum per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

New House Farm (trading as Mangerton Lake) operates a rural hospitality business offering five glamping accommodations — The Tiny Home, The Pod, two Bell Tent variants, and The Pig Shed barn conversion — alongside a 2-acre coarse fishing lake. The business targets individual travelers, couples, and families seeking short-stay countryside retreats near the Jurassic Coast in Dorset, charging nightly rates ranging from approximately £70 to £120. Fishing day tickets are sold separately and bundled complimentary with stays at The Pig Shed.

Product overview

Mangerton Lake is a diversified rural hospitality business offering glamping accommodations and fishing facilities on a tranquil lake in Dorset's Mangerton Valley, 3 miles from the Jurassic Coast. The accommodation portfolio consists of five distinct options: The Tiny Home (luxury small house for up to 6), The Pod (wooden glamping pod for up to 4), two Bell Tent variants (Meadow and Lakeside, each sleeping up to 4), and The Pig Shed (barn conversion for 2). Core fishing operations, established since 1999, provide coarse fishing on the 2-acre lake with complimentary access included for Pig Shed guests. The business operates a direct booking system supplemented by Airbnb listings and the Bedful booking platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Tiny Home: Modern accommodation sleeping up to 4 adults and 2 children with valley views, skylight, kitchen, bathroom with rainfall shower, and outdoor decking with BBQ area
• The Pod
• The Pig Shed
• Lakeside Bell Tent
• Meadow Bell Tent
• Mangerton Fishing Lake

Products and services

• The Tiny Home A modern glamping tiny home accommodating up to 4 adults and 2 children, featuring a fully equipped kitchen, bathroom with rainfall shower and skylight, wood burner, outdoor decking, and BBQ area. Sleeps up to 6 guests across 2 mezzanine king-size beds and 1 pull-out day bed. £120 per night with a 2-night minimum stay; check-in available Mondays, Wednesdays, and Fridays.
• The Pod (Camping Pod) A glamping pod with valley views sleeping up to 4 guests, featuring a raised king-size bed accessed via ladder, a snug area as second bedroom, wood-burning stove, Smart TV, Wi-Fi, outdoor decking, and BBQ area. Shared wash hut facilities are available nearby. Positioned for couples or keen fishermen wanting their own private fishing peg.
• Lakeside Bell Tent A premium glamping bell tent positioned for lake views, sleeping up to 4 guests with flexible bed arrangements for families and couples. Features fire pit and BBQ area overlooking the lake, complimentary Wi-Fi, foam mattresses, fridge, free parking, and access to shared amenities including shower block, freezer, microwave, and device charging locker. £70 per night.
• Meadow Bell Tent A glamping bell tent offering meadow views and sleeping up to 4 guests with flexible bed arrangements. Features a fire pit area and benches overlooking the valley, with shared amenities including freezer, microwave, washing-up station, shared shower block, and complimentary Wi-Fi. Suitable for families and couples seeking a back-to-nature camping experience.
• The Pig Shed A charming barn conversion offering countryside accommodation for 2 guests with a kingsize bed and en-suite bedroom. Features open-plan living with a fully equipped kitchen, wood burner, underfloor heating, and a private courtyard. Complimentary coarse fishing on Mangerton Lake is included, and well-behaved dogs are welcome. Price from £100 per night.
• Mangerton Lake Fishing A well-stocked coarse fishing lake spanning approximately 2 acres with fishing bays around the perimeter, established since 1999. Stocked with Carp, Roach, Perch, and Tench. Day tickets are available at £10 and 3-hour tickets at £5, with a 2-rod maximum per person. Opening hours 8:30am to 6:30pm. A valid Rod Licence is required.

Quantifiable outcome

• 100% would return - guests explicitly state they would 100% go back and recommend to friends and family
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Airbnb: Global online travel marketplace where Mangerton Lake lists its Tiny Home and Camping Pod. Comparable as a key distribution and discovery channel for the business, though not a direct competitor in property operation.
• Jurassic Coast Trust: UNESCO-recognized heritage organization promoting tourism along the Dorset and Devon coastline. Comparable as an adjacent ecosystem participant that drives tourist demand to the region where Mangerton Lake operates, rather than as a competitor.

Broad incumbents

• Hoseasons: One of the largest UK holiday parks and self-catering accommodation operators, offering lodges, caravans, and glamping at multiple sites. Comparable as a broad incumbent in UK short-term vacation rentals, though at much larger scale and with different product mix.
• YHA (Youth Hostel Association): UK network of hostels providing affordable rural and city accommodations. Comparable as a broad incumbent in UK short-term rural lodging, though operating at much lower price point and with shared facilities versus Mangerton Lake's premium glamping.

Direct peers

• Wigwam Holidays: UK glamping operator offering wooden wigwam cabins across multiple farm and rural sites. Comparable as a direct competitor in the rural pod/cabin glamping segment with similar pricing structure and target market.
• Canopy & Stars: UK glamping and unique-stay booking platform curating cabins, yurts, treehouses, and farmstays across Britain. Comparable as a distribution channel and competitor for rural boutique short-term stays targeting similar nature-seeking guests.
• Quality Unearthed: UK collection of independently-run unique and quirky self-catering accommodations including glamping and farmstays. Comparable as a curated peer in the UK boutique rural short-term rental market.
• Farm Stay UK: UK farm-stay booking network representing working farms offering B&B and self-catering accommodations. Highly comparable given the company operates from a working farm in rural UK, sharing target guests and product format.
• The Original Hut Company: UK glamping operator providing shepherd's huts, cabins, and unique stays at rural sites. Comparable in offering boutique countryside accommodations with premium pricing targeting couples and families.
• Featherdown Farms: UK-based farmstay and glamping operator offering unique canvas lodges and cabins on working farms. Directly comparable as a UK rural farmstay vacation rental brand serving families and couples with nature-immersive accommodations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mangertonlake
• Instagraminstagram.com/mangertonlake
• LinkedInlinkedin.com/company/new-house-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New House Farm