What MangoX.io does

MangoX.io is a Hong Kong-headquartered programmatic advertising technology company founded in 2022 that operates a combined Supply-Side Platform (SSP) and Demand-Side Platform (DSP) for connecting mobile-app publishers with global advertisers. Its core product stack comprises three offerings: MangoX Exchange, which runs real-time bidding (RTB) and header bidding transactions; MangoX Brand, which provides guaranteed-quantity and guaranteed-price brand advertising across splash and video formats; and MangoX Performance, which delivers outcome-based campaigns optimized for app downloads, lead generation, and e-commerce. The platform exposes multiple integration methods — OpenRTB, SDK, Google Ad Manager, VAST, JS, Header Bidding, and Private Marketplace — and reports connections to 100+ DSP partners, 300+ direct publishers, 200+ buyers/advertisers, 50,000+ mobile apps, 5B+ daily ad requests, and 500M+ monthly unique users, with regional depth in South Korea, Thailand, Japan, Vietnam, and the United States. Revenue is generated through programmatic transaction fees, brand advertising transaction fees, and performance-based outcome fees, with quote-based enterprise pricing.

The company supports publishers and advertisers via 24/7 account management, campaign planning, media activation, and reporting/analytics services, and has invested in supply-chain trust features via Pixalate SCO metric integration (January 2024) and ad-security via GeoEdge partnership (December 2024). Its geographic footprint spans five offices (Hong Kong HQ, Las Vegas, Beijing R&D, Stockholm, Osaka) despite a stated headcount of approximately five employees, and its advertiser-side logo roster skews heavily to U.S. state and municipal government agencies (NOAA, State of Arizona, State of Washington, City of LA, City of Jacksonville, CMAP, Land Information New Zealand) alongside select large enterprises (Airbus, Snap, Tokio Marine, MunichRe, World Bank, Gates Foundation).

Name

MangoX.io

Legal name

MangoX.io

Website

https://mangox.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MangoX.io is a Hong Kong-based programmatic advertising technology company operating an SSP and DSP that connects mobile-app publishers with global advertisers through RTB, brand, and performance products, supporting 300+ publishers, 200+ buyers, and 100+ DSP partners across multiple regions.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• Programmatic advertising platform
• Supply-side platform
• Demand-side platform
• Mobile ad monetization
• Real-time bidding

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising Platform Fees: MangoX.io operates as a SSP/DSP platform connecting publishers with advertisers, earning revenue through programmatic advertising transactions. The platform facilitates real-time bidding, header bidding, private marketplace deals, and SDK-based ad delivery, taking transaction fees or commissions on ad inventory sold through the platform.
2. Brand Advertising Services: MangoX Brand offers guaranteed quantity and price collaborative model for brand advertisers across multiple media channels including splash and video ads, generating revenue from premium brand advertising placements.
3. Performance Advertising Services: Performance-based advertising services for advertisers focused on app downloads, lead generation, and e-commerce sales with ROI optimization, charging based on performance outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

MangoX.io operates a programmatic advertising platform that connects mobile app publishers and developers with global advertisers and buyers through real-time bidding technology. The platform offers three core solutions: MangoX Exchange (real-time programmatic bidding), MangoX Brand (guaranteed quantity and price brand advertising), and MangoX Performance (outcome-based performance advertising for app downloads, lead generation, and e-commerce sales). The company monetizes publisher inventory while enabling advertisers to access premium, brand-safe traffic through OpenRTB, SDK, GAM, VAST, JS, header bidding, and PMP integrations with 100+ DSP partners.

Product overview

MangoX.io is an advertising monetization platform that offers a comprehensive suite of products including MangoX Exchange (programmatic advertising platform), MangoX Brand (brand advertising with guaranteed delivery), and MangoX Performance (performance-based delivery). The platform also includes DSP and SSP capabilities that work together to connect publishers with global advertisers. Through these integrated products, MangoX enables advertisers to access premium ad inventory while helping publishers maximize revenue from their traffic.

Differentiator

Problem solved

Functional benefit

Brands

• MangoX Exchange: Efficient, Swift, and Equitable Programmatic Advertising Platform connecting publishers and buyers globally
• MangoX Brand
• MangoX Performance

Products and services

• MangoX Exchange

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• GeoEdgecoreTechnology or Integration · 19 December 2024Strategic collaboration with GeoEdge, the global leader in ad security solutions, to enhance ad quality and user safety standards. The partnership focuses on creative filtering, enhanced ad security features, and joint efforts to combat malicious and low-quality ads across MangoX.io's advertising platform.
• PixalatecoreTechnology or Integration · 15 January 2024MangoX became one of the first SSP partners to support Pixalate's SCO (Supply Chain Optimization) metric for enhanced supply chain transparency and traffic quality assessment. This partnership enables MangoX to help advertisers better assess traffic quality, identify fraudulent or low-performing traffic, and provide more transparent supply chain management.

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Liftoff: Mobile ad tech platform combining DSP, programmatic and performance creative optimization focused on app install and engagement. Closely comparable to MangoX Performance.
• Magnite: Largest independent SSP with CTV, online video and mobile exchange inventory via OpenRTB and header bidding. Direct programmatic SSP competitor to MangoX Exchange.
• PubMatic: Independent programmatic SSP offering header bidding and OpenRTB across mobile, CTV and web. Direct competitor and existing ecosystem partner of MangoX in programmatic exchange.
• InMobi: Mobile-first programmatic ad exchange and DSP with strong APAC presence. Comparable to MangoX given mobile focus and APAC brand-campaign reach.
• Unity Ads (Unity Technologies): Operates a programmatic in-app exchange, mediation and DSP for mobile game and app developers. Highly comparable to MangoX Exchange/Performance given the focus on app monetization and programmatic RTB.
• AppLovin: Mobile-focused ad tech platform combining an in-app exchange (AXON), mediation and DSP capabilities. Closely comparable to MangoX given both target mobile app publishers/developers with programmatic and performance offerings.
• Chartboost: Mobile game-focused programmatic ad exchange and mediation platform. Direct competitor in the mobile in-app exchange and SSP space.
• ironSource (Unity): App monetization and ad mediation platform merged into Unity, offering mediation, exchange and rewarded video. Direct competitor to MangoX Performance and Exchange for app publishers.

Broad incumbents

• Meta Audience Network: Meta's in-app mobile ad network spanning audience monetization for app publishers. Broad incumbent in the same mobile programmatic ecosystem MangoX targets.
• Google Ad Manager / AdX: Dominant global ad exchange and ad server used by virtually every major publisher. Serves as both the primary competitive benchmark and a critical integration channel for MangoX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mangoxio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MangoX.io