GeoEdge
GeoEdge provides real-time ad quality and malvertising protection for digital publishers, ad platforms, CTV streamers, and mobile app developers, using AI-driven detection and proprietary anti-cloaking technology delivered as a SaaS platform serving 450+ customers globally.
- Company typePrivate
- Founded2010
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GeoEdge does
GeoEdge, founded in 2010 in Tel Aviv, Israel, and operated through Five Media Marketing Ltd. (Cyprus), provides real-time ad quality and malvertising protection for digital advertising. The company is bootstrapped and privately held, with operations across Tel Aviv, New York, Prague, and Nicosia. Its platform uses AI-driven detection, machine learning, and proprietary anti-cloaking sandbox technology to identify and block malicious, low-quality, or non-compliant ads before they reach users, securing more than 100 billion user sessions monthly for 450+ publishers and ad platforms globally.
The product portfolio is structured as a core platform plus modules: Malvertising Protection and AdWatch (pre-impression blocking), Ad Quality Control (rules-based filtering), SafeStream (CTV creative compliance with multimodal video/audio/text scanning), SpecHub (creative QA automation), AppHarbr (mobile SDK for in-app protection), Zero Trust Link Guard (URL threat scanning under 20 seconds), and Report by the User (audience feedback loop). The customer base spans digital publishers (NPR, Financial Times, POLITICO, Dotdash, Evolve Media, MGID), ad platforms/SSPs/exchanges (InMobi, AdColony, OpenX, Smaato, Yahoo DSP), CTV operators (CompassTV, Triboo Group), and mobile app developers. Delivery is via SaaS with annual enterprise subscriptions plus a free tier for small publishers (capped at 20M impressions/month) serving as the acquisition funnel.
GeoEdge sells primarily through direct enterprise sales to publishers and platforms, supplemented by self-serve onboarding for the free tier and channel integrations via major ad-tech marketplaces, including Amazon Publisher Services. Partnerships with Yahoo DSP, Opera, BIGO Ads, TradPlus, MangoX.io, InMobi, and others provide embedded distribution. The company holds a TAG Certified Against Fraud certification and was first-to-market with AI-powered deepfake ad detection in 2025.
GeoEdge firmographics
Firmographics- Name
- GeoEdge
- Legal name
- Five Media Marketing Ltd.
- Website
- https://geoedge.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GeoEdge provides real-time ad quality and malvertising protection for digital publishers, ad platforms, CTV streamers, and mobile app developers, using AI-driven detection and proprietary anti-cloaking technology delivered as a SaaS platform serving 450+ customers globally.
- Ownership category
- akta.pro rank
GeoEdge industry classification
Industry- Product category
- Ad Security & Verification Software
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)
- akta.pro secondary industry
- Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
Keywords
Where GeoEdge is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices4 records
Markets served
GeoEdge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Ad Quality Security SaaS Platform: Subscription-based SaaS platform providing real-time malvertising protection, ad quality control, and security monitoring for publishers and ad platforms. Revenue generated through monthly/annual subscription plans based on impression volume and feature tier.
- Enterprise Platform Licensing: Enterprise tier offering unrestricted impression monitoring, multiple sites/domains, full security protection, and premium features including video verification and native ads widget verification. Priced based on scale and required features.
- Free Publisher Tier: Free tier for publishers offering basic protection (up to 20M impressions/month, single site) with redirects and malicious activity blocking. Serves as customer acquisition channel for paid upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for publishers starting out - up to 20M impressions/month, 1 single site |
| Subscription | Annual | Enterprise tier for publishers maximizing revenue protection with unrestricted monitoring |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
GeoEdge product offering
Product offeringCore offering
GeoEdge provides a real-time ad security and ad-quality verification SaaS platform that detects and blocks malicious, low-quality, and non-compliant ads before they reach end users across web, mobile, and CTV. The platform combines AI/ML detection, a proprietary anti-cloaking sandbox, page-level JavaScript protection, and a review dashboard to serve publishers, ad platforms/exchanges, CTV operators, and app developers. Pricing is delivered through subscription plans (annual enterprise contracts) plus a freemium tier capped at 20M impressions/month per site.
Product overview
GeoEdge offers an integrated platform-plus-modules architecture for ad quality and security. The core Malvertising Protection and Ad Quality Control products form the foundation, supplemented by specialized modules including AdWatch (real-time protection dashboard), SpecHub (creative QA automation), SafeStream (CTV protection), AppHarbr (mobile SDK), Zero Trust Link Guard (URL security), and Report by the User (ad feedback). The platform serves publishers, ad platforms/exchanges/networks, and app developers, protecting over 100 billion user sessions monthly across web, CTV, and mobile environments.
Differentiator
Problem solved
Functional benefit
Brands
- AppHarbr: Mobile SDK for in-app ad quality protection, enabling app publishers to serve safe, effective, and appropriate ads that suit each app's context.
- SafeStream
- SpecHub
Products and services
- Malvertising Protection Core security solution that defends against malvertising injected through ad creatives or landing pages, using real-time detection and pre-impression blocking to prevent malicious ads from reaching end users.
- Ad Quality Control Ad quality control module that enables publishers and platforms to define rules for automatic content filtering and account-specific policies, block any ad for any reason, and enforce content vertical controls.
- AdWatch (Real-Time Protection) Patented, real-time pre-impression ad review center that monitors every ad impression 24/7, blocks malicious and low-quality ads before any user impact, and automatically replaces blocked ads with safe alternatives.
- SpecHub Standalone creative QA automation tool for publishers' direct-sold campaigns, providing a 90-second verification process with desktop, tablet, and mobile testing, including video testing, and a documented 70% reduction in QA & trafficking workload.
- SafeStream CTV advertising quality and compliance solution that validates creative compliance for programmatic transparency and brand safety, scanning video frames, audio, transcript, text OCR, and landing pages across multiple languages.
- AppHarbr Mobile SDK (iOS and Android) sub-brand of GeoEdge that provides in-app ad quality protection, enabling app developers and publishers to block unwanted and off-brand advertisers in real time and prevent in-app malvertising.
- Zero Trust Link Guard Real-time URL security technology that scans URLs to uncover hidden threats (phishing, AI-generated threats, cloaked malware, fraudulent schemes, social engineering), with analysis completing in under 20 seconds.
- Advanced Web Security & Threat Prevention Comprehensive web security offering combining real-time page-level JavaScript protection, proprietary anti-cloaking sandbox, mobile app threat defense, and AI-powered cyber detection to secure over 100 billion user sessions monthly.
- Pre-Approval Verification for Platforms Pre-approval creative verification workflow for ad platforms that tests and approves campaigns before launch, reducing creative approval time from days to seconds across desktop and mobile.
- AI-Powered Deepfake Detection First-to-market AI-powered deepfake detection capability added to GeoEdge's ad-security platform to identify and block deepfake-based threats in advertising creatives.
Quantifiable outcome
- 80%-90% reduction in malicious activity instances on publisher sites
- +6 more outcomes
Companies that use GeoEdge
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
GeoEdge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature10 records
GeoEdge partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- BIGO AdscoreGeoEdge and BIGO Ads joined forces to build a safer global advertising ecosystem. The partnership provides BIGO Ads with GeoEdge's comprehensive ad quality protection to safeguard users across its platforms.
- Amazon Publisher ServicescoreGeoEdge became available through Amazon Publisher Services Connections Marketplace, providing ad quality protection to APS customers.
- TradPluscoreTradPlus partnered with GeoEdge to elevate ad quality and safeguard the user experience. The integration brings real-time malvertising protection to TradPlus's advertising platform.
- POLITICOcorePOLITICO partnered with GeoEdge to drive efficiency in reader-centric ad operations. GeoEdge provides ad quality protection ensuring clean, brand-safe advertising for POLITICO's audience.
- Yahoo DSPcoreYahoo DSP partnered with GeoEdge to safeguard the ad experience across its digital ecosystem. GeoEdge provides comprehensive ad quality and security for Yahoo's programmatic advertising.
- OperacoreOpera elevated ad quality and user safety with GeoEdge. The partnership provides Opera users with protection against malvertising and bad ads in the browser ecosystem.
- MangoX.iocoreMangoX.io partnered with GeoEdge to elevate ad quality and user safety. The partnership serves the APAC market with GeoEdge's real-time ad quality protection.
- Jiji PresscoreJiji Press partnered with GeoEdge to assure media brand improvement and security management efficiency. GeoEdge provides ad quality verification for the Japanese news publisher.
- kidSAFE Seal ProgramcoreGeoEdge partners with kidSAFE Seal Program to help ensure user privacy and security for children online, providing additional protection standards for child-safe digital advertising.
- MGIDcoreMGID partnered with GeoEdge for digital ad security at a new tier. GeoEdge enables the MGID ecosystem to maintain a clean and secure environment for native advertising.
- AdTechCaresminorGeoEdge partners with AdTechCares and Project Drawdown to launch climate action campaign, demonstrating corporate social responsibility beyond advertising.
- InMobicoreInMobi partners with GeoEdge to improve user experience of mobile ads. The partnership brings ad quality protection to InMobi's mobile advertising network.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
GeoEdge competitors and assessment
Company assessmentDirect peers
- HUMAN (formerly White Ops): Bot and fraud prevention platform covering ad fraud, account abuse, and application abuse across web, mobile, and CTV. Competes with GeoEdge on ad fraud detection for the same SSP/DSP platform buyers and SIVT requirements.
- DoubleVerify: Public, multi-billion-dollar ad verification and fraud-prevention platform serving brands, agencies, and SSPs. Direct overlap with GeoEdge on malvertising detection, ad quality control, and brand safety across web, mobile, and CTV; competing for the same publisher and platform RFPs.
- Integral Ad Science (IAS): Major ad verification, viewability, and brand-safety provider serving publishers, platforms, and buyers. Directly competes with GeoEdge on real-time ad quality monitoring and pre-bid blocking across the same publisher and platform customer set.
- Protected Media: Ad verification and anti-fraud vendor focused on impression-level pre-bid blocking for programmatic platforms. Competes head-to-head with GeoEdge's ad-platform-segment offering.
- Pixalate: Specialist ad fraud detection and privacy compliance platform with strong presence in CTV and mobile app ad verification. Direct competitor for GeoEdge's SafeStream CTV and AppHarbr mobile SDK segments.
- Adloox: Independent ad verification vendor providing brand safety, viewability, and fraud prevention for agencies, DSPs, and publishers. Direct competitive overlap with GeoEdge's verification and brand-safety capabilities.
- Fraudlogix: Ad fraud detection vendor offering pre-bid traffic verification for DSPs, SSPs, and exchanges. Direct overlap with GeoEdge on real-time pre-impression fraud blocking for ad platforms.
- Confiant: Ad quality and security vendor focused on malvertising, creative quality, and pre-impression blocking for publishers and SSPs/DSPs. Functionally one of the closest direct competitors to GeoEdge's AdWatch and malvertising protection core.
Emerging players
- TrafficGuard: Ad fraud detection and prevention vendor across mobile and programmatic; pre-bid blocking and invalid-traffic detection for advertisers and platforms. Partial overlap with GeoEdge's app and platform offerings, especially in APAC.
- CHEQ: Click-fraud and ad-verification platform protecting spend across search, social, and programmatic. Adjacent overlap with GeoEdge on ad fraud and traffic quality but with a broader go-to-market scope spanning performance channels beyond display/CTV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
GeoEdge social profiles
Digital presenceGeoEdge compliance and trust
Trust signalCompliance1 record
GeoEdge financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoEdge leadership team
Management profileNumber of profiles
Profiles13 records
GeoEdge subsidiaries and ownership
Company hierarchySubsidiaries1 record
GeoEdge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoEdge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoEdge
What does GeoEdge do?
GeoEdge provides a real-time ad security and ad-quality verification SaaS platform that detects and blocks malicious, low-quality, and non-compliant ads before they reach end users across web, mobile, and CTV. The platform combines AI/ML detection, a proprietary anti-cloaking sandbox, page-level JavaScript protection, and a review dashboard to serve publishers, ad platforms/exchanges, CTV operators, and app developers. Pricing is delivered through subscription plans (annual enterprise contracts) plus a freemium tier capped at 20M impressions/month per site.
Is GeoEdge a public or private company?
GeoEdge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GeoEdge founded?
GeoEdge was founded in 2010. It employs 11 to 50 people.
Where is GeoEdge based?
GeoEdge is headquartered in Tel Aviv, Israel, in the Middle East region.
How does GeoEdge make money?
Three revenue lines are on record. Ad Quality Security SaaS Platform is the primary driver. The others are enterprise Platform Licensing and free Publisher Tier.
Who are GeoEdge's main competitors?
Direct peers on record are HUMAN (formerly White Ops), DoubleVerify, Integral Ad Science (IAS), Protected Media, Pixalate, Adloox, Fraudlogix and Confiant. Emerging players are TrafficGuard and CHEQ.
Does GeoEdge have an API?
No public API is recorded for GeoEdge.
What industry is GeoEdge in?
GeoEdge's product category is Ad Security & Verification Software. Its primary akta.pro industry code is HDADALAG, Spam, Fake Engagement & Content Abuse Prevention, with a secondary code of HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse). Its NAICS code is 541830 and its SIC code is 7310.