Manheim New Zealand

What Manheim New Zealand does

Manheim Ltd (DBA Manheim New Zealand) is a New Zealand-incorporated automotive auction and remarketing services provider and a wholly-owned subsidiary of Cox Automotive. The company operates weekly physical auctions at three locations — Takanini (Auckland), Wellington, and Christchurch — covering passenger and light commercial vehicles, salvage/damaged vehicles and motorcycles, and trucks, trailers, and industrial machinery. It is self-described as one of New Zealand's largest providers of automotive auction services.

The core technology platform is Simulcast, a webcam-and-internet-streaming system that transmits live auction action to remote bidders, with a mobile-compatible Simulcast 2 upgrade enabling multi-auction monitoring and watchlist alerts. Bidding formats include in-lane physical auctions, Simulcast online bidding, BidNow, BuyNow (fixed-price immediate purchase), and a Tenders process for confidential offers. The platform is complemented by value-added services — inspections, transport and storage (Christchurch alone holds up to 2,500 vehicles), rectification, marketing support, the MARS remarketing system, and a dedicated fleet disposal service run by the PCV Team.

Revenue is generated primarily through transaction-based buyer fees — a $350 flat fee on standard vehicles under NZD 2,001 or $475 plus 2.00% on purchases above that threshold, with separate tiered fees for salvage vehicles — and through full-service fleet disposal contracts for corporate operators. Customer segments are automotive dealers, insurance companies (for total-loss and salvage disposition), and corporate fleet operators, with individual consumers as a secondary segment. The company is privately held as part of Cox Automotive, with the parent providing global brand, technology, and best-practice assets.

Name

Manheim New Zealand

Legal name

Manheim Ltd

Website

https://manheim.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Manheim New Zealand is a Cox Automotive subsidiary operating one of New Zealand's largest automotive auction networks, holding weekly physical and Simulcast online auctions across passenger, salvage, and commercial vehicle divisions for dealers, insurers, and fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Auction Services

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

akta.pro secondary industries

Salvage, Total Loss & Insurance Auction Services (TLABAKAH), Used Vehicle, Remarketing & Auction Logistics (TLADAJAJ)

Keywords

• Vehicle auction services
• Automotive remarketing
• Salvage vehicle auctions
• Fleet disposal services
• Online simulcast bidding

Headquarters

HQ city

Takanini, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Auction Transaction Fees: Manheim charges buyer fees based on purchase price tiers. For standard vehicles: $350 flat fee on purchases under $2,001, or $475 plus 2.00% on purchases of $2,001 and above. For salvage vehicles, tiered fees ranging from $110-$205 plus percentage-based charges apply.
2. Fleet Disposal Services: Full-service fleet remarketing including collection, valuation, auction execution, and fast remittance of sales funds for corporate fleet operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Manheim New Zealand operates weekly vehicle auction services through physical auction lanes and online Simulcast bidding across three product divisions: Cars & Light Commercial, Salvage & Motorcycles, and Trucks/Machinery/Industrial. The company also offers ancillary services including vehicle inspections, transport, storage, rectification, marketing, and fleet disposal to automotive dealers, insurance companies, fleet operators, and government agencies.

Product overview

Manheim New Zealand is one of New Zealand's largest automotive auction providers, operating as a platform-plus-services model. The core platform is Manheim Auctions, which supports multiple sale formats including in-lane auctions, Simulcast online auctions, BidNow, BuyNow, and Tenders. The platform serves three main divisions: Cars & Light Commercial (passenger and commercial vehicles), Salvage & Motorcycles (damaged vehicles), and Trucks, Machinery & Industrial (commercial equipment). The product ecosystem is complemented by value-added services including Inspections, Transport & Storage, Rectification Services, Marketing Services, Fleet Disposal, and the MARS remarketing system. Manheim New Zealand is part of Cox Automotive and holds weekly auctions across its New Zealand locations including Auckland, Wellington, and Christchurch.

Differentiator

Problem solved

Functional benefit

Brands

• SalvageNZ: Salvage vehicle auction division handling damaged vehicles, motorcycles, and insurance assets
• MARS

Products and services

• Manheim Auctions (Cars & Light Commercial)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Manheim (Global)coreStrategic or Co-development PartnerManheim New Zealand is part of the global Manheim network, one of the world's leading providers of used vehicle services. This partnership provides access to global best practices, technology platforms, and industry expertise in automotive remarketing.
• Cox AutomotivecoreStrategic or Co-development PartnerManheim is a Cox Automotive brand. Cox Automotive comprises major automotive services companies including Manheim, AutoIMS, AutoVIS, and others, providing integrated vehicle remarketing solutions globally.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Pickles Auctions: Australia's largest auction group operating across automotive, industrial, and salvage segments. Comparable auction business model and multi-channel platform (online and physical) to Manheim NZ, though serving a different geographic market.
• Manheim Australia: The Australian counterpart of Manheim NZ, also a Cox Automotive subsidiary. Operates the same brand, technology platform (Simulcast), and auction business model across used vehicle, salvage, and fleet remarketing.
• Grays (Gray's Online Auctions): Australian and New Zealand online auction operator covering automotive, machinery, and equipment. Offers directly comparable digital auction channels and a similar fleet/remarketing proposition for the broader ANZ region.

Direct peers

• Turners Automotive Group: New Zealand's largest automotive retailer and auction operator, with a nationwide dealer auction network and remarketing services. Directly competes with Manheim NZ across used vehicle auctions and dealer inventory channels.

Broad incumbents

• Copart: Global leader in online salvage and total-loss vehicle auctions. Directly comparable to Manheim NZ's SalvageNZ division for insurance total-loss disposal, with a much larger international footprint.
• Cox Automotive Australia: Sister company under Cox Automotive that operates broader automotive services in Australia. Comparable parent-level operating context and shared technology platforms supporting Manheim NZ.
• Ritchie Bros. Auctioneers: Global auction operator for trucks, construction, and industrial equipment. Comparable to Manheim NZ's Trucks, Machinery & Industrial auction division, though operating at vastly greater scale internationally.

Others

• Barrett-Jackson: US-based collector and specialty vehicle auction company. Comparable premium auction format and physical-lane model, though focused on a different vehicle segment (collector/collector-grade) versus Manheim's mass-market fleet remarketing.
• AutoTrader New Zealand: NZ-focused vehicle listing platform. Adjacent to the auction ecosystem, providing dealer inventory marketing that complements Manheim's remarketing channels.

Emerging players

• Trade Me (Motors): New Zealand's largest online marketplace with a major Motors (vehicles) vertical. Adjacent competitor for vehicle listing and discovery traffic, though focused on consumer rather than wholesale auction flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/manheim-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manheim New Zealand