MANIEWSKI

What MANIEWSKI does

MANIEWSKI is a privately held Polish premium hairdressing group founded around 1995 by celebrity stylist Maciej Maniewski and operated via the limited partnership M KLUB Sp. z o.o. sp. k. The company operates six owned-and-operated salons across Poland's major cities — Warsaw (Varso Place), Kraków (Rynek Główny), Katowice, Wrocław, Gdynia (Orłowo), and a spa salon inside Hotel BUKOVINA in the Tatra Mountains — together with the Maniewski Academy, a professional hairdressing training programme, and the maniewski.pl e-commerce store.

The company's core service methodology is Maciej Maniewski's proprietary "modelowanie przez cięcie" (modelling through cutting) philosophy, which holds that precise cutting — rather than product styling — should shape, sculpt and refine a hairstyle. Services are priced on a four-tier seniority ladder (Stylista, Top Stylista, Senior, Master), with premium signature services such as Metamorfoza (1,190–2,000 PLN) and Airtouch (1,400–1,900 PLN). The e-commerce arm distributes two curated professional brands — Farmagan (Italian-Polish, near-pharmaceutical formulations including cashmere keratin) and Davroe (Australian vegan) — alongside Maniewski-branded brushes.

Revenue is generated through four streams: in-salon professional services (primary), e-commerce cosmetics sales, Academy training for working stylists, and gift cards (150–2,000 PLN plus corporate bulk purchases above 10,000 PLN). The celebrity founder's TV presence (Afera fryzjera, Mistrzowskie cięcie, Sablewskiej sposób na modę), personal YouTube channel, and Instagram content drive top-of-funnel demand; reservations are processed through Booksy and payments via PayU/PayPo. The business is single-market for services (Poland) and ships products domestically and to selected EU countries.

Name

MANIEWSKI

Legal name

M KLUB SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ SPÓŁKA KOMANDYTOWA

Website

https://maniewski.pl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

MANIEWSKI is a Polish premium hairdressing group founded by celebrity stylist Maciej Maniewski, operating six owned salons across Poland plus the Maniewski Academy and an e-commerce store distributing Farmagan and Davroe professional hair cosmetics.

Ownership category

akta.pro rank

Product category

Premium Hairdressing Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALAAAD

Haircutting & Styling Services

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYHSALAAAA

Women's Hair Salons

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYHSALAAAE

Hair Coloring & Highlights Services

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYHSALAAAF

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning)

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYCRABALAB

Professional Hair Care (Shampoo, Conditioner, Treatments)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRABALAA

Professional Hair Color

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Premium hairdressing services
• Professional hair coloring
• Hair salon operations
• Professional hair cosmetics
• Hairdresser training academy

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Salon hairdressing services: Premium hairdressing services (cuts, colour, balayage, keratin treatments, makeup, blowdry, bridal/cocktail styling, transformations) across 6 salon locations in Poland. Services are priced by stylist seniority level (Stylista, Top, Senior, Master). First-visit student discount (30% off) and gift cards available.
2. Professional hair cosmetics e-commerce: Online shop selling curated professional haircare products — primarily Farmagan (Polish, near-pharmaceutical quality with essential oils and plant extracts) and Davroe (Australian vegan, natural ingredients, colour protection complex) brands. Also includes Maniewski-branded accessories (brushes). Free delivery from 149 PLN. Ships within Poland and EU.
3. Maniewski Academy professional training: Professional hairdressing and styling training programmes for industry professionals, led by Maniewski's own instructors under Maciej Maniewski's supervision. Training covers classical precision cuts, innovative colouring techniques, and finishing methods.
4. Gift cards (karty podarunkowe): Prepaid gift cards available in denominations of 150 PLN, 300 PLN, 500 PLN, 1000 PLN, and service-specific cards (Kaszmirowa Keratyna 350 PLN, Metamorfoza from 1190 PLN to 1490 PLN, Metamorfoza u Macieja Maniewskiego 1900 PLN). Corporate bulk purchasing available above 10,000 PLN.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MANIEWSKI operates six premium hairdressing salons across Poland offering cuts, colour, balayage, airtouch, keratin treatments, bridal and event styling, and Metamorfoza transformations, priced by stylist seniority (Stylista, Top, Senior, Master). The company complements salon services with the Maniewski Academy for professional hairdressing training and an e-commerce store distributing Farmagan, Davroe, Daily Naturals, and Maniewski-branded professional hair cosmetics and accessories within Poland and selected EU countries.

Product overview

MANIEWSKI is a premium Polish hairdressing brand founded by celebrity stylist Maciej Maniewski, operating hair salons across Poland (Warsaw, Krakow, Katowice, Wrocław, Gdynia, Bukovina) and an e-commerce store. The company offers professional hairdressing services including cutting, coloring, balayage, airtouch techniques, and signature Metamorphosis services. The product portfolio consists of three cosmetic brands: Farmagan (pharmaceutical-quality hair care lines including HYDRA for dry hair, NATURALIS with cashmere keratin for damaged hair, REPAIR, and D-CONTROL for dandruff), Davroe (Australian vegan hair care including FORTITUDE for hair strengthening, VOLUME SENSES for thin hair, REPAIR SENSES for color protection, and FUSION 3-in-1 products), and Daily Naturals (complete care systems). The company also operates an Academy offering professional training, sells professional hair accessories (brushes), and issues gift cards for salon services and treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Maniewski Premium Salon Services Premium in-salon hairdressing services across six Polish locations: women's and men's cuts, colour, balayage, airtouch, keratin treatments (Kaszmirowa Keratyna), blowdry/styling, bridal and cocktail hairstyling, full Metamorfoza transformations, makeup, and consultations. Services priced by stylist seniority tier (Stylista, Top, Senior, Master) with add-on surcharges for extra length and keratin add-ons.
• Maniewski Academy Professional Training Professional hairdressing and styling training programmes for working stylists and aspiring professionals, led by Maniewski instructors under Maciej Maniewski's supervision. Curriculum covers classical precision cuts, innovative colouring techniques, and finishing methods.
• Maniewski Professional Hair Cosmetics E-commerce Online shop selling curated professional haircare products including Farmagan (Italian-Polish near-pharmaceutical brand), Davroe (Australian vegan brand), Daily Naturals, and Maniewski-branded accessories such as professional brushes. Ships within Poland via DPD courier or InPost parcel lockers and to selected EU countries for Davroe products; free delivery from 149 PLN.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• FarmagancoreOthersFarmagan is an Italian-Polish professional hair cosmetics brand. Its philosophy centres on solving hair and scalp problems with near-pharmaceutical quality products, maximising the use of essential oils, plant extracts, natural substances (hyaluronic acid, panthenol, vitamins), and the popular Naturalis series with cashmere keratin. Maniewski acts as the exclusive or primary distributor of Farmagan products in Poland, prominently featuring the brand in its salons and online shop.
• DavroecoreOthersDavroe is an Australian professional vegan hair cosmetics brand manufactured entirely in harmony with the natural environment using highest-quality ingredients. Its products are free from parabens and sulphates, and all products contain the proprietary Colour Protection Complex. Maniewski is the distributor of Davroe products in Poland. Davroe products ship to a limited EU country list (Poland, Bulgaria, Croatia, Cyprus, Estonia, France, Greece, Lithuania, Malta, Romania, Latvia).
• Fundacja Rak'n'Roll (Rak'n'Roll Foundation)coreGTM or Marketing PartnerManiewski participates in the Rak'n'Roll Foundation's 'Daj Włos!' (Give Hair!) programme. Clients donate their hair (minimum 35cm, uncoloured, natural) at any Maniewski salon. The hair is used to make wigs for women who have lost their hair due to cancer treatment. Salon services for hair donation are discounted/free (assistant cuts free, Stylist cuts 50% off). This charity partnership enhances brand reputation and customer loyalty. All Maniewski salons participate.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Olaplex: Professional bond-building haircare brand originated from salon use and scaled into global retail. Relevant comparator for the Maniewski product business model: salon-born credibility, professional ingredient story, and direct e-commerce monetisation of in-salon recommendations.
• Davines: Italian professional haircare brand with a sustainability-led positioning, selling through premium salons and selective distribution. Comparable to Maniewski's role as a curated distributor of Davroe/Farmagan — both sit at the intersection of premium salon services and B2B/B2C professional product distribution.

Broad incumbents

• L'Oréal Professionnel: Global leader in professional salon haircare manufacturing and education, partnering with independent salons. Comparable to Maniewski's distributor and academy play, though at vastly greater scale and with proprietary owned brands rather than third-party distribution.
• Regis Corporation: Large multi-brand salon operator (including Supercuts and SmartStyle) operating a portfolio of owned and franchised salons. Relevant as a scaled comparator for Maniewski's multi-location salon economics, though positioned more mass-market than Maniewski's premium niche.
• Great Clips: Largest branded hair salon chain in North America, franchised, with standardised service tiers and digital booking. Useful as a scaled, multi-location salon economics comparator even though its positioning is value rather than premium.
• Wella Company: Major professional haircare manufacturer and salon-services platform (Wella, Schwarzkopf Professional, OPI). Comparable on the salon-distribution and academy/training dimension that defines Maniewski's Academy and product partner network.

Others

• Sally Beauty: Specialty retailer of professional beauty supplies serving both consumers and salon professionals. Indirectly comparable as a distribution and retail channel for professional haircare products, similar in function to maniewski.pl's curated professional-brand e-commerce.

Direct peers

• Vidal Sassoon: Iconic celebrity-hairstylist-founded premium salon brand built on a proprietary cutting technique. Directly comparable to Maniewski's 'modelowanie przez cięcie' approach: founder-anchored brand equity, technique-led differentiation, and premium pricing power.
• Toni&Guy: Globally recognised premium hairdressing salon brand combining high-end services with a professional education academy (TIGI/Academy). Closely comparable to Maniewski's combination of premium salons, founder-led methodology, and an in-house academy training professional stylists.
• Jean Louis David: International premium hairdressing salon franchise with significant presence in Poland and across Europe. Directly comparable to Maniewski in that it operates a multi-location branded salon chain delivering cuts, colour, and styling services to fashion-conscious consumers, with a celebrity-adjacent brand identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maniewski
• LinkedInlinkedin.com/company/maniewski

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MANIEWSKI