Man Made
Man Made is a privately held Mexican men's grooming brand, founded in 2017 and headquartered in Mexico City, that sells hair-growth, beard-growth, skincare, and body-care products through its Shopify DTC site, 200+ Farmacia del Ahorro pharmacy locations, and barbershops across Mexico, all formulated around two proprietary technologies — Nanoxidil Technology® and Fitocomplex Technology® — supplied by partner Laboratorios GA®.
- Company typePrivate
- Founded-
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Man Made does
Man Made is a privately held Mexican men's grooming brand that sells hair-growth, beard-growth, skincare, and personal-care products through direct-to-consumer e-commerce (manmademx.com, built on Shopify), a pharmacy retail partnership with Farmacia del Ahorro covering 200+ locations across at least 10 Mexican states, and a barbershop distribution network in Puebla, CDMX and Jalisco. The company was founded in 2017, is headquartered in Mexico City, and operates with approximately 20 employees. Its go-to-market combines its own Shopify storefront — offering free nationwide shipping on orders above MXN $699 — with omnichannel retail and an active distributor-recruitment page to expand wholesale coverage.
The product portfolio is organised into four categories: Hair Care (Tónico Capilar at $390 MXN and Shampoo Anticaída at $290 MXN), Beard Care (Bálsamo para barba at $650 MXN and five Beard Oil SKUs at $140 MXN each), Skincare (three Serum Facial Booster variants — Hidratación, Antioxidante, Acné — priced $240–$270 MXN on promotion), and Personal Care (Body Wash in Eucalipto and Sport variants at $135 MXN). All flagship items are formulated around two proprietary technologies — Nanoxidil Technology® and Fitocomplex Technology® — both registered trademarks developed by strategic partner Laboratorios GA® via liposome-based nanotechnology and 100% natural phytocomplexes respectively. Products are positioned as alcohol-, paraben-, sulfate-, and propylene-glycol-free and cruelty-free, and are manufactured in Mexico.
Commercial mechanics are simple unit-pricing one-time purchases in Mexican Pesos, with promotional discounts observed on the skincare line, and no subscription, loyalty, or membership layer disclosed. Marketing relies on owned Facebook and Instagram channels and an educational blog. No revenue, funding history, headcount data, management-team information, or financial statements are publicly disclosed, and the company's current scale metrics are limited to the 20-employee count and the 200+ pharmacy distribution figure.
Man Made firmographics
Firmographics- Name
- Man Made
- Legal name
- Man Made
- Website
- https://manmademx.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Man Made is a privately held Mexican men's grooming brand, founded in 2017 and headquartered in Mexico City, that sells hair-growth, beard-growth, skincare, and body-care products through its Shopify DTC site, 200+ Farmacia del Ahorro pharmacy locations, and barbershops across Mexico, all formulated around two proprietary technologies — Nanoxidil Technology® and Fitocomplex Technology® — supplied by partner Laboratorios GA®.
- Ownership category
- akta.pro rank
Man Made industry classification
Industry- Product category
- Men's Grooming Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)
- akta.pro secondary industries
- Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where Man Made is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Man Made business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: One-time purchase of grooming and personal care products including hair tonic, shampoo, beard balm, facial serums, beard oils, and body wash. Products are sold at fixed retail prices in Mexican Pesos.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hair Care Products |
| Unit Pricing | Pay-as-you-go | Beard Care Products |
| Unit Pricing | Pay-as-you-go | Skincare Products |
| Unit Pricing | Pay-as-you-go | Personal Care Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Man Made product offering
Product offeringCore offering
Man Made is a Mexican men's grooming brand that develops, manufactures, and sells beard and hair growth personal care products, including hair tonic, anti-hair loss shampoo, beard balm, beard oils, facial serums, and body washes. The product line is built on two proprietary technologies—Nanoxidil Technology® and Fitocomplex Technology®—developed by Laboratorios GA®, and emphasizes natural ingredients free from parabens, sulfates, and alcohol. Products are sold directly to consumers via the brand's e-commerce site and distributed through Farmacia del Ahorro pharmacy chain and barber shops across Mexico.
Product overview
Man Made is a Mexican brand specializing in beard and hair growth products for men, created by men for men. The product portfolio consists of a unified line of personal care offerings organized into four main categories: (1) Hair Care (Cuidado Capilar) featuring Tónico Capilar and Shampoo Anticaída with proprietary Nanoxidil Technology and Fitocomplex Technology developed by Laboratorios GA; (2) Beard Care (Barba y Bigote) including Bálsamo para barba and multiple Aceite para barba variants in five scent combinations; (3) Skin Care (Skincare) featuring three Serum Facial Booster products (Hidratación, Antioxidante, Acné) with active ingredients like Hyaluronic Acid, Vitamin C, Salicylic Acid, and Niacinamide; and (4) Personal Care (Cuidado Personal) with Body Wash products in Eucalipto and Sport variants. All products emphasize natural ingredients, are free from harmful chemicals (parabens, sulfates, alcohol), and are cruelty-free, with wide distribution through Farmacia del Ahorro and barbershops across Mexico.
Differentiator
Problem solved
Functional benefit
Brands
- Fitocomplex Technology®: Proprietary technology combining 100% natural ingredients including vegetable and fruit extracts, plant and herb phytocomplexes, vitamins, and proteins for hair growth and fall prevention. Developed by Laboratorios GA®.
- Nanoxidil Technology®
Products and services
- Tónico Capilar (Hair Tonic) An 85ml hair tonic that integrates Nanoxidil Technology® and Fitocomplex Technology® as an auxiliary for hair growth in people with androgenic alopecia. Stimulates hair growth, reduces hair loss, and strengthens new and existing hair. Alcohol-free, paraben-free, sulfate-free.
- Shampoo Anticaída (Anti-Hair Loss Shampoo) A 500ml anti-hair loss shampoo formulated with natural components and Fitocomplex Technology® that nourishes and strengthens hair while removing follicle grease to prevent hair loss. Sulfate-free, not tested on animals, made in Mexico.
- Bálsamo para barba y bigote (Beard and Moustache Balm) A 70g beard and moustache balm integrating both Nanoxidil Technology® and Fitocomplex Technology® to strengthen facial hair, promote follicle growth, and ensure optimal hair anchoring. Free from alcohol and propylene glycol.
- Serum Facial Booster Hidratación (Hydrating Facial Serum) A 30ml hydrating facial serum with Hyaluronic Acid 3%, Vitamin B5 2%, Cucumber Extract, and Aloe Vera Extract. Auxiliary treatment for reducing expression lines, regenerating, fortifying, and hydrating facial skin. Paraben-free, not tested on animals.
- Serúm Facial Booster Antioxidante (Antioxidant Facial Serum) A 30ml antioxidant facial serum with Vitamin C 15%, Vitamin E 2%, and Hydrolyzed Collagen. Auxiliary treatment against photoaging and premature aging, providing firmness and elasticity.
- Serúm Facial Booster Acné (Acne Facial Serum) A 30ml acne facial serum with Salicylic Acid 1.5%, Glycolic Acid 3.5%, and Niacinamide 2%. Auxiliary treatment against acne, imperfections, acne marks, blackheads, and dilated pores.
- Aceite para barba - Árbol de Té y Eucalipto (Beard Oil Tea Tree + Eucalyptus) A 30ml beard oil made from 100% natural oils with a Tea Tree + Eucalyptus blend designed to nourish and hydrate facial hair, reduce itching, and provide smoothness for easy beard styling.
- Aceite para barba - Árbol de Té y Bergamota (Beard Oil Bergamot + Tea Tree) A 30ml beard oil with Bergamot + Tea Tree blend. Part of a 100% natural oil line for nourishing and hydrating facial hair.
- Aceite para barba - Romero y Cedro (Beard Oil Cedar + Rosemary) A 30ml beard oil with Cedar + Rosemary blend. 100% natural oils for nourishing, hydrating, and conditioning facial hair.
- Aceite para barba - Lavanda y Menta (Beard Oil Lavender + Mint) A 30ml beard oil with Lavender + Mint blend. 100% natural oils to nourish and hydrate facial hair.
- Aceite para barba - Cítricos (Beard Oil Citrus) A 30ml beard oil with Citrus blend. 100% natural oils for nourishing and hydrating facial hair.
- Body Wash Eucalipto A 500ml body wash formulated with glycerin, coconut fatty acids, and almond oil that help hydrate skin, providing freshness and softness after showering.
- Body Wash Sport A 500ml body wash in Sport variant for personal care and body hygiene.
Companies that use Man Made
Customer profileSegments4 records
Ideal customer profiles3 records
Man Made technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Man Made partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Laboratorios GA®coreLaboratorios GA® is the developer and creator of Man Made's two proprietary technologies: Fitocomplex Technology® and Nanoxidil Technology®. The laboratory developed these technologies specifically for hair growth and beard growth applications, providing Man Made with exclusive formulations that form the foundation of their product line.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Man Made competitors and assessment
Company assessmentDirect peers
- Beardilizer: Brand marketing a dedicated beard-growth serum/treatment. Closely comparable to Man Made's beard-growth narrative and beard-balm/tonic positioning in the beard-density niche.
- Live Bearded: Men's beard-care and grooming brand selling oils, balms, and styling products DTC. Comparable to Man Made on the beard-growth/styling product set and the men's grooming specialist positioning.
- Beardbrand: U.S.-based beard care and men's grooming brand selling beard oils, balms, and styling products through DTC e-commerce. Directly comparable to Man Made on product category (beard care), target customer (men interested in beard growth/styling), and brand-led DTC-plus-content strategy.
- Mountaineer Brand: Men's beard-care brand offering oils, balms, washes, and styling products with natural-ingredient positioning. Comparable to Man Made on beard-care product mix, natural-ingredient claims, and DTC brand model.
- Keeps: DTC subscription brand focused on hair loss prevention and treatment products for men. Comparable to Man Made on the male hair-loss use case (Tónico Capilar, Shampoo Anticaída) and on a brand-led, content-driven acquisition model.
- Professor Fuzzy: Beard and facial hair growth brand selling serums and grooming products targeted at men wanting to grow fuller beards. Directly comparable to Man Made's beard-growth and beard-balm products and the 'beard growth' value proposition.
- Bulldog Skincare: Men's natural-ingredient skincare and grooming brand (skincare, shaving, body care). Comparable to Man Made on the men's natural-ingredient positioning, clean-label messaging, and multi-category grooming portfolio.
Broad incumbents
- Nioxin: Established hair-thinning and scalp-care brand sold via salons and retail. Directly comparable to Man Made's Shampoo Anticaída and Tónico Capilar on the hair-retention use case, with much broader geographic reach and salon-channel distribution.
- The Art of Shaving: Premium men's grooming brand owned by a major conglomerate, offering shaving, beard, and skincare products across retail and DTC. Comparable to Man Made on the premium men's grooming positioning and beard/skincare portfolio, though at much larger scale.
- Hims: Large U.S. DTC men's wellness brand offering hair, skincare, and personal care products. Comparable on the men's grooming and hair-retention categories and the multi-category men's brand architecture that Man Made is beginning to build (hair, beard, skincare).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Man Made social profiles
Digital presenceMan Made financial estimates
Financial estimateRevenue estimate
Valuation estimate
Man Made leadership team
Management profileNumber of profiles
Man Made funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Man Made M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Man Made
What does Man Made do?
Man Made is a Mexican men's grooming brand that develops, manufactures, and sells beard and hair growth personal care products, including hair tonic, anti-hair loss shampoo, beard balm, beard oils, facial serums, and body washes. The product line is built on two proprietary technologies—Nanoxidil Technology® and Fitocomplex Technology®—developed by Laboratorios GA®, and emphasizes natural ingredients free from parabens, sulfates, and alcohol. Products are sold directly to consumers via the brand's e-commerce site and distributed through Farmacia del Ahorro pharmacy chain and barber shops across Mexico.
Is Man Made a public or private company?
Man Made is a private company. It is classified as unknown and is currently operating.
When was Man Made founded?
Man Made was founded in -1. It employs 11 to 50 people.
Where is Man Made based?
Man Made is headquartered in Mexico City, Mexico, in the Latin America region.
How does Man Made make money?
One revenue line is on record: direct Product Sales.
Who are Man Made's main competitors?
Direct peers on record are Beardilizer, Live Bearded, Beardbrand, Mountaineer Brand, Keeps, Professor Fuzzy and Bulldog Skincare. Broad incumbents are Nioxin, The Art of Shaving and Hims.
Does Man Made have an API?
No public API is recorded for Man Made.
What industry is Man Made in?
Man Made's product category is Men's Grooming Products. Its primary akta.pro industry code is CRADANAF, Men’s Grooming (Shaving, Beard Care, Aftershave), with a secondary code of CRABAGAD, Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging). Its NAICS code is 3256 and its SIC code is 2844.