Manoah Homes

What Manoah Homes does

Manoah Homes is a Christian not-for-profit aged care provider operating from a single campus at 86 Mills Rd West, Martin, Western Australia, approximately 20km southeast of Perth CBD. The organisation, incorporated in 1979 as the Association for Christian Senior Citizens Homes WA and established by the Christian Reformed Churches of Western Australia, runs two service lines: Manoah Village, a 24-home independent living retirement village with one- and two-bedroom villas on a lease-for-life basis, and Manoah House, a 33-bed government-accredited residential aged care facility with private ensuite rooms and an ageing-in-place model. The group serves elderly residents — particularly those from the Christian Reformed community — with holistic care spanning physical, mental, emotional, and spiritual wellbeing, supported by pastoral counselling and a staff-to-resident ratio the organisation describes as industry-leading.

Revenue is generated through three streams: residential care accommodation payments (refundable accommodation deposits up to $600,000, daily accommodation payments, and basic daily fees calibrated to 85% of the single pension), village lease-for-life entry payments combined with a fortnightly levy covering maintenance, insurance, and rates, and donations/bequests from a registered charity base. Go-to-market is direct and local — phone, email, website enquiry, and personal tours — with admissions to the aged care home also routed through the government's myagedcare.gov.au assessment pathway. The Association operates on a defined membership model ($50/year) that grants priority admission to the village and aged care facility, creating a captive pipeline from independent living to higher-acuity care.

The operating model is small and focused: 8 employees, one campus, and a tight ecosystem of governance (a faith-affiliated Board of at least 5 directors), pastoral care, and community fundraising. Recent moves include a 2020 16-bed wing extension, a 2023 three-year re-accreditation by the Aged Care Quality and Safety Commissioner, and 2024 Great Place to Work certification. There is no proprietary technology platform, no AI/ML capability, no external funding, and no M&A activity — the business is a stable, community-anchored care operator rather than a growth-oriented enterprise.

Name

Manoah Homes

Legal name

Association for Christian Senior Citizens Homes WA

Website

https://manoah.org.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Manoah Homes is a Christian not-for-profit aged care provider in Martin, Western Australia, operating a 24-villa independent living village and a 33-bed residential aged care home for elderly residents, particularly from the Christian Reformed community, with revenue from accommodation payments, lease-for-life entry fees, and donations.

Ownership category

akta.pro rank

Product category

Aged Care and Senior Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Senior Living Property Management (BPAJAGAI)

Keywords

• Aged care services
• Retirement village
• Residential care
• Independent living
• Senior living community

Headquarters

HQ city

Martin

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care - Accommodation Payments: Residential aged care residents pay a refundable accommodation deposit (maximum $600,000) or a combination of lump sum and daily accommodation payment (DAP). The maximum refundable deposit is $600,000, with pricing options such as a 50% split ($300,000 lump sum plus $69.28/day DAP at current interest rates). Residents must pay a minimum of 85% of the single person pension daily. Some residents pay an additional Means-Tested Care Fee assessed by Services Australia.
2. Village Independent Living - Lease for Life: Village homes operate on a lease-for-life model where residents pay a lump sum payment on entry (partially refundable upon departure) or periodic rental. Residents also pay a fixed fortnightly levy to cover ongoing management costs, landscaping, gardening, building insurance, and rates/taxes. The fortnightly levy covers these services rather than residents paying individually.
3. Donations and Bequests: As a registered charity, Manoah Homes accepts donations and bequests. The donate page provides guidance on making bequests in wills, including options for specific sums, percentage of estate, or residue of estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Manoah Homes operates a Christian faith-based aged care community in Martin, Western Australia, comprising Manoah Village (24 independent living villas for autonomous seniors) and Manoah House (33-bed accredited residential aged care facility). The organisation delivers holistic care encompassing physical, mental, emotional, and spiritual wellbeing for elderly residents, with an ageing-in-place policy enabling village residents to transition into residential care as needs increase.

Product overview

Manoah Homes operates as a Christian aged care provider offering two distinct service lines: (1) Manoah Village — an independent living retirement village with 24 villas for active seniors, and (2) Manoah House — a 33-bed residential aged care home for those requiring ongoing care support. The portfolio is unified by shared Christian values and a close-knit community approach, with village residents receiving priority admission to the aged care facility when their care needs increase.

Differentiator

Problem solved

Functional benefit

Products and services

• Manoah Village Independent living retirement village comprising 24 homes with one or two bedrooms and bathrooms, offering open plan living, air-conditioning, security windows, and either an allocated parking bay or locked-up garage. Homes are subject to a lease-for-life arrangement, targeting active seniors seeking community-based retirement living in a Christian environment.
• Manoah House (Residential Aged Care) Government-accredited residential aged care home with 33 spacious private accommodation units, all featuring ensuite bathrooms and air-conditioning. Provides high-care residential services with an ageing-in-place policy covering meals, activities, personal care, nursing, and pastoral support for elderly residents requiring ongoing care.
• Association Membership Annual membership in the Association for Christian Senior Citizens Homes WA at $50 per annum, providing voting rights at Association meetings, eligibility to be elected as office bearers, and priority admission to the Manoah Village and Manoah House residential care home.
• Donations and Bequests Programme Registered charity donation programme accepting monetary contributions and bequests, including options for specific sums, percentage of estate, or residue of estate via will.

Quantifiable outcome

• 33 private accommodation units with ensuite bathrooms and air-conditioning
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Southern Cross Care (WA): Faith-based WA not-for-profit offering retirement living, residential aged care, and home care — directly comparable faith-affiliated, single-state aged care operator.
• Amana Living: Major WA-based not-for-profit aged care provider offering independent living, residential care, and home care across multiple Perth sites — directly comparable in geography, mission, and service mix to Manoah.
• Bethanie: Western Australian aged care and retirement living not-for-profit operating multiple residential care homes and retirement villages — comparable single-state, multi-site CCRC model.
• Anglicare WA: Faith-based (Anglican) WA not-for-profit providing aged care, retirement living, and community services — comparable faith-affiliated care model in the same geography.
• Juniper (formerly Baptistcare WA): Large WA-focused aged care provider operating retirement living villages and residential care facilities, including Christian-affiliated heritage — a close regional peer to Manoah with broader scale.
• Hall & Prior Health & Aged Care: WA-headquartered aged care provider with residential care homes across Australia — comparable as a private Western Australian operator in the residential aged care category.
• Braemar Presbyterian Care: Perth-based Presbyterian aged care provider with retirement living and residential care — comparable faith-affiliated, multi-service WA operator (also referenced in Manoah's pastoral staff history).

Broad incumbents

• Stockland Retirement Living: Major ASX-listed developer and operator of retirement villages across Australia — comparable lease-for-life retirement living model, but at much larger scale and geographically diversified.
• Aveo Group: Large ASX-listed operator of retirement living communities across Australia — comparable independent/retirement living product but at national scale and with a for-profit model.
• Regis Healthcare: ASX-listed national residential aged care provider operating 60+ facilities — comparable residential aged care service but at significantly larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/475250019341528
• LinkedInlinkedin.com/company/manoah-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manoah Homes