Amana Living

What Amana Living does

Amana Living is one of Western Australia's largest not-for-profit providers of aged care and retirement living services, operating as a registered charity under the Anglican Church since its founding in 1962 (originally as Anglican Homes, rebranded in 2006). The organisation delivers a comprehensive continuum of care to older West Australians, spanning independent retirement living, in-home care, transition care, residential aged care, dementia care, respite services, day clubs, and end-of-life support, across 16 residential aged care facilities, 15 retirement villages, and a home care workforce covering the Perth metropolitan area, South West Western Australia, and Kalgoorlie-Boulder.

The underlying operating model is asset- and labour-intensive rather than technology-platform driven. Core technology consists of an aged care service delivery platform supporting in-home care management, residential facility operations, and retirement village administration. Differentiated programmes include the world-first NODAC (No One Dies Alone Companion) volunteer-led end-of-life companion programme, harp therapy, and culturally-specific day clubs for Italian and Vietnamese seniors. Service delivery is entirely direct (no franchise or reseller layer), with a centralised Customer Service Centre (1300 26 26 26) and dedicated Client Services Managers coordinating care planning.

Revenue mechanics combine government-subsidised streams (Basic Daily Fee set at 85% of the full pension, Home Care Packages, and Commonwealth Home Support Programme funding) with private/consumer revenue streams (Private Home Care self-funded packages, retirement village unit sales and rentals, lease-for-life arrangements, and tax-deductible donations to the Amana Living Foundation). Pricing is largely subscription/recurring for recurring care services, and one-time or lease-based for retirement village sales. Customer acquisition is sales-led via phone enquiries, web forms, and facility tours, supported by content marketing, social media (Facebook, LinkedIn, Instagram, YouTube), and community events.

Name

Amana Living

Legal name

Amana Living Incorporated

Website

https://amanaliving.com.au

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amana Living is one of Western Australia's largest not-for-profit aged care and retirement living providers, delivering residential care, home care, transition care, dementia services, and retirement villages across 16 care facilities, 15 villages, and regional home care coverage for older West Australians.

Ownership category

akta.pro rank

Product category

Aged Care and Retirement Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Adult Day Respite Programs (Daytime Relief) (HLADAKAC), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Aged care services
• Residential aged care
• Home care services
• Retirement living
• Dementia care

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Government Subsidized Aged Care: Residential aged care services funded through government subsidies including Basic Daily Fee (85% of full pension) and accommodation payments. Home Care Packages funded by Australian Government under Commonwealth Home Support Programme.
2. Private Home Care Services: Self-funded private home care services without government assessment requirements. Services available immediately with customized plans billed monthly via invoice. Can supplement government-funded packages.
3. Retirement Village Residence: Sale and rental of retirement village units and villas. Options include lease-for-life arrangements, rental-only properties, and properties for sale across 15 villages.
4. Donations and Bequests: Tax-deductible donations to Amana Living Foundation directed to highest priority initiatives including programs, experiences, and activities for residents. All donations over $2 are tax deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Amana Living provides a full range of aged care and retirement living services for older Western Australians, including in-home care (domestic, personal, social, nursing), 24-hour residential aged care across 16 facilities, and independent living across 15 retirement villages. Additional offerings include respite care, transition care after hospital discharge, dementia care, day clubs, private self-funded home care, and the volunteer-led NODAC end-of-life companion program. Services are funded through government subsidies, private fees, retirement village sales/rentals, and donations.

Product overview

Amana Living offers a comprehensive portfolio of aged care and retirement living services for older Western Australians. The core offerings include Home Care Services (in-home support with domestic, social, and health services), 16 Residential Aged Care Homes (24-hour permanent care), and 15 Retirement Villages (independent living). Additional services include Respite Care (residential, day club, and in-home options), Transition Care (post-hospital recovery), Dementia Care, Social Activities & Services, the NODAC end-of-life companion program, Private Home Care (self-funded), and Volunteer Programs. The organisation operates as a not-for-profit entity established by the Anglican Church in 1962, reinvesting revenue into service quality and expansion.

Differentiator

Problem solved

Functional benefit

Brands

• NODAC (No One Dies Alone Companion): A world-first volunteer companion program providing companionship and support to residents at the end of their lives, currently being rolled out across all residential care centres.

Products and services

• Home Care Services

Quantifiable outcome

• Services delivered within 7-10 business days of signing contract for home care
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Estia Health: ASX-listed aged care operator with 60+ residential homes across Australia. Direct sector comparable for Amana Living's residential aged care business in terms of regulatory exposure, funding model, and operational metrics.
• Opal HealthCare: One of Australia's largest private operators of residential aged care with 80+ homes nationwide. Represents the for-profit, capital-backed counterpart to Amana Living's NFP model and the primary competitive benchmark on operational scale.
• Bolton Clarke: Australia's largest not-for-profit aged care and retirement living provider, operating residential care, home care, and retirement villages nationally. Provides benchmark for scale, service breadth, and NFP operating model comparable to Amana Living.
• Regis Healthcare: ASX-listed residential aged care provider operating ~60+ homes across Australia. Comparable service category (residential aged care) and Australian market exposure, providing investor-relevant benchmarking on margins, capex, and regulatory sensitivity.
• Mercy Health: National Catholic not-for-profit providing residential aged care, home care, and retirement living across multiple Australian states. Comparable faith-based NFP care continuum model to Amana Living's Anglican operation.
• Uniting (UnitingCare Ageing): National faith-based not-for-profit operating residential aged care, retirement living, and home care services across multiple states. Similar values-driven NFP positioning to Amana Living but with much larger national footprint.

Direct peers

• Southern Cross Care WA: WA-based Catholic not-for-profit delivering residential aged care, retirement villages, home care, and dementia services in Perth and regional WA. Directly comparable Catholic-affiliated competitor to Amana Living's Anglican model.
• Brightwater Care Group: WA-based not-for-profit providing residential aged care, home care, retirement living, and disability services across the Perth metro area. Closest geographic peer to Amana Living, operating a comparable integrated care model with strong WA community ties.
• Juniper (Uniting Church aged care): Western Australian not-for-profit aged care provider offering residential care, home care, retirement living, and allied health services. Similar faith-based heritage, scale, and service breadth as Amana Living.
• Baptistcare WA: Western Australian arm of Baptistcare, a major not-for-profit aged care, retirement living, and home care provider. Directly competes with Amana Living across residential care, retirement villages, and community services in the Perth metro and regional WA markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Amanaliving
• Facebookfacebook.com/amanaliving
• LinkedInlinkedin.com/company/amana-living
• Instagraminstagram.com/amana.living
• Xx.com/amanaliving

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amana Living