Manoir du lac William

What Manoir du lac William does

Manoir du lac William is a privately-held, family-owned four-season resort hotel located on the shores of Lake William in Saint-Ferdinand, Centre-du-Québec, Quebec, approximately one hour from Quebec City and two hours from Montreal. Founded in 1992 by Céline and Marcel Lessard, the property has transitioned to second-generation family operation (Mélanie, Nathalie, Sylvie, and Franco Lessard and their spouses) and employs approximately 100 staff drawn from 12 countries. The offering combines hotel rooms, private lakefront chalets, and condos with a gastronomic restaurant certified Aliments du Québec (90% Quebec products), a full-service spa détente, outdoor Nordic baths (three hot tubs, indoor saltwater pool, Finnish sauna, polar bath), seasonal outdoor activities, and six configurable event spaces accommodating up to 180 guests for weddings and corporate retreats.

The business operates a direct-to-consumer model with no intermediaries: bookings flow through a toll-free phone line, the Reservit online reservation platform, walk-in traffic, and a dedicated group sales team. Revenue is generated across six streams — accommodation, food and beverage, spa and wellness, event/meeting space rental, activity rentals, and all-inclusive packages (Forfait Escapade, Plaisirs Gourmands, Évasion tout inclus, Spa Moment de Passion) priced from $189.50 to $1,730 per package, plus wedding banquet menus at $113 per person. Distribution is concentrated in Quebec, supported by an email newsletter, a 45,000+ Facebook audience, a YouTube channel, and earned media including a 13-year partnership with Noovo's 'L'amour est dans le pré' TV show.

The company holds multiple sector certifications (Green Key, Spa Excellence, Bienvenue Cyclistes, Aliments du Québec, CITQ registration 061456) and owns on-site maple syrup production (érablière) supporting its regional cuisine identity. Customer mix is diversified across couples (~70% of guests), families, corporate groups, wedding parties, wellness seekers, and winter sports enthusiasts, with no enterprise concentration risk.

Name

Manoir du lac William

Legal name

Manoir du lac William

Website

https://manoirdulac.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Manoir du lac William is a family-owned four-season resort hotel in Saint-Ferdinand, Quebec, offering lakefront accommodation, a certified Quebec restaurant, spa, Nordic baths, and event venues for couples, families, corporate groups, and weddings since 1992.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Resort hospitality
• Hotel accommodation
• Spa wellness
• Gastronomic dining
• Event venue services

Headquarters

HQ city

Saint-Ferdinand

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Accommodation: Hotel rooms, chalets, and condos with lake views, including regular rooms, superior rooms, lake-view suites, and private chalets with balconies and kitchen amenities.
2. Food & Beverage: Gastronomic restaurant with table d'hôte menu, Sunday brunch, buffet service, and seasonal menus. Certified Aliments du Québec au menu with 90% Quebec products. Terrace dining with lake views.
3. Spa & Wellness Services: Spa détente services including massage, body treatments, Nordic baths (3 exterior hot tubs, 1 indoor saltwater pool, Finnish sauna, polar bath), and wellness packages.
4. Event & Meeting Space Rental: Rental of conference rooms and event spaces including Bernier Room (up to 180 persons), Lessard Room, Halifax Room, Bellevue Room, William Room, and Alexandre Room for cocktails. Audiovisual equipment available.
5. Activity Rentals: Kayak, paddleboard, pedal boat, pontoon rides, fat bike rentals, and winter activity equipment. Free for accommodation guests.
6. All-Inclusive Packages: Bundled packages including accommodation, meals, activities, and spa access. Examples: Escapade 2 nights ($700-$1,100), Plaisirs Gourmands ($810-$1,210), Évasion all-inclusive ($445-$645), Spa packages ($1,330-$1,730).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Manoir du lac William is a family-operated four-season lakeside resort in Saint-Ferdinand, Quebec offering hotel rooms, lakefront chalets and condos, a gastronomic restaurant certified Aliments du Québec, a full-service spa, Nordic baths, and seasonal outdoor activities. It bundles these into all-inclusive vacation packages and also rents six configurable event spaces for weddings, corporate retreats, and meetings up to 180 guests.

Product overview

Manoir du lac William is a resort hotel offering a unified hospitality experience centered on its lakeside property in Saint-Ferdinand, Québec. The core product is hotel accommodation supplemented by private chalets and condos. Guest services include the Spa détente du lac William (wellness), Restaurant du Manoir (gastronomic dining), Nordic Baths, and diverse outdoor activities. The property offers six configurable event venues for corporate retreats and weddings, and packages these into curated vacation bundles including Escapade, Évasion tout inclus, Plaisirs Gourmands, and Spa Moment de passion. Additional offerings include gift cards and day-use access to Nordic baths.

Differentiator

Problem solved

Functional benefit

Brands

• Spa détente du lac William: Full-service spa offering massage, relaxation, and wellness treatments, certified Spa Excellence by the Association québécoise des spas.
• Le Restaurant du Manoir

Products and services

• Hôtel - Hébergement hôtelier Hotel rooms and suites in the main building with lake views, workspace, air conditioning, Nespresso machines, bathrobes, and refrigerators. Open to individual leisure travelers and couples.
• Chalet au bord du lac

Quantifiable outcome

• Over 70% repeat customer base from Quebec and beyond
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Domaine FraserminorGTM or Marketing Partner · 1 January 2024Farm tourism partner offering alpaca walking tours, farm visits, and horseback riding experiences featured in Manoir packages. Located 15 minutes from Manoir.
• Parc Marie-VictorinminorGTM or Marketing Partner · 1 January 2024Regional nature park partner featured in tourism packages with hiking trails, giant mosaicultures, and carnivorous plant gardens. Located in Kingsey Falls.
• Club de golf LaurierminorGTM or Marketing Partner · 1 January 202418-hole golf course partner offered in golf packages. Located in Princeville region.
• Microbrasserie JackalhopminorGTM or Marketing Partner · 1 January 2024Local craft brewery partner recommended for guests. Located in Plessisville.
• Musée du Bronze d'InvernessminorGTM or Marketing Partner · 1 January 2024Art museum partner offered in escape packages. Features bronze art foundry interpretation and touchable artworks.
• Noovo (L'amour est dans le pré)coreStrategic or Co-development Partner · 1 January 202413-year partnership with popular Quebec TV show L'amour est dans le pré. Final episodes filmed at Manoir for 5 years. TV show brings significant media exposure and customers.
• Dominic ArpinminorGTM or Marketing Partner · 1 January 2024Travel influencer writes monthly newsletter column featuring regional tourism around Manoir. Part of marketing strategy.
• TripAdvisorminorChannel Partner/ Reseller/ Distributor · 1 January 2024Travel review platform listing Manoir with 4.5/5 rating from 2,365 reviews and Travellers' Choice 2024 recognition.
• Meta/Ray-BanminorGTM or Marketing Partner · 1 January 2024Summer contest partnership offering Meta Wayfarer AI glasses as prizes. Part of promotional campaigns.
• Les Jardins de vos rêvesminorGTM or Marketing Partner · 1 January 2024Private garden destination near Manoir featuring Orient-Occident themed landscapes. Offered as nearby attraction.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fairmont Le Manoir Richelieu: Iconic luxury resort in Quebec's Charlevoix region with multiple restaurants, spa, golf, and large event facilities. Larger and more upscale, but competes for similar Quebec leisure and corporate group demand.
• Le-Germain Hotel Québec: Upscale Quebec hotel with restaurant, spa amenities, and meeting facilities. Comparable Quebec hospitality product targeting premium leisure and corporate business.
• Hôtel Le Bonne Entente: Quebec City luxury hotel with spa, gastronomic dining, and event spaces. Comparable full-service Quebec hotel targeting the same premium leisure and corporate segments.

Direct peers

• Hôtel Château Bromont: Full-service resort hotel in the Eastern Townships of Quebec offering rooms, spa, restaurant, and outdoor activities. Highly comparable in geography, scale, and product mix to Manoir du lac William.
• Hotel & Spa Mont Gabriel: Laurentian resort offering accommodation, spa, fine dining, and seasonal outdoor activities. Comparable Quebec resort targeting couples, families, and corporate retreats.
• Château Mont Sainte-Anne: Quebec resort with hotel rooms, condominiums, spa, restaurant, and extensive outdoor/ski activities. Similar multi-segment resort and event venue model.
• Domaine Château-Bromont: Quebec resort complex with lodging, spa, dining, and outdoor activities including skiing and golf. Comparable mid-size Quebec full-service resort.
• Spa & Hôtel Le Finlandais: Quebec spa resort focused on Nordic baths, massage, and wellness packages combined with accommodation. Directly comparable spa-and-stay model in the Quebec market.

Emerging players

• Hotel-Musée Premières Nations: Boutique Quebec hotel emphasizing cultural/experiential dining and curated guest experiences. Comparable emphasis on culinary identity and differentiated lodging experience.

Regional players

• Hôtel & Spa Le Rivage des Îles: Regional Quebec lakeside hotel with spa, restaurant, and packages. Comparable seasonal resort model targeting Quebec leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ManoirlacWilliam
• Facebookfacebook.com/manoirlacwilliam
• LinkedInlinkedin.com/company/manoir-du-lac-william

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manoir du lac William