Rui Juliano - Perícias

What Rui Juliano - Perícias does

Rui Juliano - Perícias, operating through the legal entity Juliano & Juliano - Ltda (CNPJ 14.913.905/0001-67), is a Brazilian private company founded in Rio Grande, RS that has built the country's largest training and content system for judicial experts (peritos judiciais) over more than two decades. Its core product is the Manual de Perícias reference book (now in its 7th edition, 640 pages, updated for the New Code of Civil Procedure), supported by an in-person course line running since 2001, a distance-learning course line launched in 2006, four specialized MasterClass modules, and an exclusive mentorship program with founder Rui Juliano. The platform layer comprises the Roteiro de Perícias restricted-access procedural platform (flowcharts, report/petition templates, court addresses, jurisprudence), the Aplicativo AVALIA statistical-inference property-evaluation software built to NBR 14653-2 standards, and the Cadastro Nacional de Peritos registry with 11,000+ professionals across 1,300+ Brazilian cities used by judges, lawyers, and prosecutors to source experts.

Underlying the content business is a multi-revenue model: one-time course and book sales (R$597–R$1,976), annual Roteiro de Perícias subscriptions (~R$765), MasterClass add-ons (R$397–R$437), software subscriptions (Aplicativo AVALIA at ~70% of course price initial, ~30% renewal), the AI-MDP tool bundled with the book package, and B2B in-company training priced per participant. Go-to-market is direct-to-consumer via website CTAs, WhatsApp, email, and pre-registration forms, supplemented by event-driven in-person immersions ("Imersão Seja Perito Judicial") and a community-led channel network spanning 130+ class entities (CREA, CAU, CRC, CRA, CORECON and local associations), a 70,000+ member WhatsApp channel, and free blog/newsletter content. The customer base spans degreed professionals across engineering, accounting, economics, architecture, medicine, law, and administration seeking a flexible secondary income stream as court-appointed experts or party-side technical assistants, with secondary B2B demand from corporate legal teams and Ministry Público technicians.

Name

Rui Juliano - Perícias

Legal name

Juliano & Juliano - Ltda

Website

https://manualdepericias.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Rui Juliano - Perícias is a Brazilian private training and content company, founded in 1983 and operated from Rio Grande, RS, that trains degreed professionals (engineers, accountants, economists, architects, doctors, lawyers) to enter and succeed in the judicial expertise market through books, online and in-person courses, the Roteiro de Perícias platform, the Aplicativo AVALIA property-evaluation software, and the Cadastro Nacional de Peritos national expert registry.

Ownership category

akta.pro rank

Product category

Professional Judicial Expertise Training

NAICS

Legal Services (5411), Professional, Scientific, and Technical Services (54), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Legal Services (8111), Services-Educational Services (8200)

akta.pro primary industry

Legal & Compliance (CLE, Paralegal CE) (EDAAALAB)

akta.pro secondary industry

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)

Keywords

• Judicial expert training
• Property valuation courses
• Technical report training
• Expert witness preparation
• Financial calculation courses

Headquarters

HQ city

Rio Grande

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Online Course Sales (Curso Perícia Judicial Online): Distance learning courses delivered via proprietary online platform. The flagship 'Curso Perícia Judicial Online' is priced at R$1,976 (or 12x R$197.60). Includes access to the Roteiro de Perícias platform for 3 months, enrollment in the Cadastro Nacional de Peritos, technical support for 1 year, and a digital infographic notebook. Rui Juliano has prepared approximately 11,300 students.
2. In-Person Course Sales (Cursos Presenciais): In-person training courses offered since 2001 across 17 states in Brazil's 5 regions. More than 120 in-person course editions conducted. Courses are offered in cities including São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, and others.
3. Book Sales (Manual de Perícias): Sale of the hardcover Manual de Perícias book (640 pages, 7th edition) at R$597 (or 6x R$99.50 / 12x R$49.75). Includes 1-year access to Roteiro de Perícias, 1-year AI-MDP access, 1-year technical support with Rui Juliano, and an infographic notebook. Approximately 9 books sold.
4. Roteiro de Perícias Subscription: Annual subscription to the Roteiro de Perícias digital platform at R$765 (or 6x R$127.50) for 12 months of access. Includes detailed flowcharts, petition and report templates, court addresses, complementary texts, and jurisprudence. Technical support included for 1 year.
5. MasterClass Training Programs: Focused short courses (3 hours each) on specific topics: Report Writing Guide (R$397 / 6x R$66.16), Beginner Expert Error Guide (R$437), Fees Guide (12x R$47.70), and Petitions Guide. Each includes 1-year access to Roteiro de Perícias and technical support.
6. Aplicativo AVALIA Software Subscription: Online property evaluation software subscription via statistical inference (NBR 14653-2). Provided free for 1 year with the AVALIA course purchase; standalone subscription costs approximately 70% of the course price. Renewal at approximately 30% of initial license cost.
7. Cadastro Nacional de Peritos (Expert Registry): Paid advertising placement on the National Expert Registry, which lists over 11,000 professionals in over 1,300 cities. Students receive 1 municipal or state advertising plan with course enrollment. Used by judges, lawyers, and prosecutors to find qualified experts.
8. Mentorship Programs: Advanced mentorship with Rui Juliano for engineers with high-value disputes. Personalized accompaniment from appointment through final report delivery. Additional mentorship with Clarel Riet for engineers and architects with complex cases.
9. In-Company Training (B2B): Customized on-site training for groups of corporate employees, public sector technicians, professional associations, and specific interest groups. Training is tailored to each organization and priced per participant. Supports Ministry Público, public and private companies, and professional associations.
10. Digital Certificate Issuance: Replacement of physical participation certificates with digitally certified certificates at R$120. Certificates are verifiable through the company's website and the SERPRO digital certification service.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Rui Juliano - Perícias operates Brazil's largest judicial expertise (perícia judicial) training ecosystem, founded in 1983 by civil engineer Rui Juliano and active in course delivery since 1997. The company sells the 640-page reference book Manual de Perícias (7th edition), the Curso Perícia Judicial Online (25 hours of distance learning), an in-person judicial expertise course delivered in 22+ Brazilian cities, four MasterClass short courses, the AVALIA property-evaluation course and Aplicativo AVALIA statistical-inference software, the Roteiro de Perícias digital templates platform, the Cadastro Nacional de Peritos expert registry, exclusive mentorship with the founder, and tailored in-company training for entities such as CREA, CAU, CRC, CRA, and CORECON.

Product overview

Rui Juliano - Perícias operates as a comprehensive educational ecosystem for judicial expertise training in Brazil, centered around the Manual de Perícias book and supported by multiple complementary products. The core offerings include the Livro Manual de Perícias (definitive 640-page reference book), the Curso Perícia Judicial Online (online course with 25 hours), and the Curso Perícias Judiciais Presencial (in-person training since 2001). The platform extends through the Roteiro de Perícias digital content platform with ultra-detailed procedural flowcharts and templates, the Aplicativo AVALIA software for statistical property evaluation, and the Cadastro Nacional de Peritos registry connecting experts with courts. Supplementary offerings include four specialized MasterClass programs (Report Writing, Beginner Error Prevention, Expert Fees, and Essential Petitions), property evaluation courses, corporate In-Company training, exclusive mentorship programs with Rui Juliano, and technical support services. The ecosystem also provides digital certification and is designed for professionals across engineering, accounting, medicine, law, and other fields seeking to work as judicial experts.

Differentiator

Problem solved

Functional benefit

Brands

• Manual de Perícias: The flagship book publication considered the most complete bibliography on judicial expertise in Brazil.
• Cadastro Nacional de Peritos
• Roteiro de Perícias
• Aplicativo AVALIA
• Ecossistema Manual de Perícias

Products and services

• Livro Manual de Perícias Hardcover reference book with 640 pages written by Rui Juliano and now in its 7th edition, covering the complete practice and bureaucracy of judicial expertise across State, Federal, and Labor courts, including model reports and petitions and updated per the New Code of Civil Procedure. Sold with 1-year access to the Roteiro de Perícias platform, 1-year AI-MDP access, 1-year technical support with Rui Juliano, and an infographic notebook. Priced at R$597 (à vista), 6x R$99.50, or 12x R$49.75. Target audience: any higher-education professional entering or working in judicial expertise.
• Curso Perícia Judicial Online Flagship 25-hour online course for higher-education professionals who want to work as judicial experts or technical assistants without taking a civil service exam. Includes 3-month Roteiro de Perícias platform access, 1-year technical support, 1-year advertising on the Cadastro Nacional de Peritos, digital infographic notebook, and digital workbook with 133 content files. Priced at R$1,976 (à vista) or 12x R$197.60. Rui Juliano has prepared approximately 11,300 students through this and related courses.
• Curso Perícias Judiciais Presencial In-person judicial expertise training course delivered since 2001 in cities including São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, and others, covering the fundamental techniques of judicial expertise practice. Validated over 40 years among professionals across capitals. Target audience: higher-education professionals across engineering, accounting, architecture, law, medicine, and other fields.
• Mentoria com Rui Juliano Exclusive mentorship program delivered by founder Rui Juliano to engineers facing high-value judicial expertise appointments, providing personalised accompaniment from the moment of court appointment through final report delivery. Custom-priced per engagement.
• Mentoria com Rui Juliano e Clarel Riet Joint mentorship with Rui Juliano and Clarel Riet for engineers and architects appointed to complex judicial expertise cases, providing personalised accompaniment from nomination through report delivery. Custom-priced per engagement.
• MasterClass — Guia de Redação de Laudos Periciais 3-hour MasterClass teaching how to produce efficient and excellent judicial expert reports. Includes a companion guide, a Bank of Reports with 50+ ready-to-edit templates, 1-year Roteiro de Perícias access, 1-year technical support, and 29 fee petition templates. Priced at R$397 (à vista), 6x R$66.16, or 12x R$43.70.
• MasterClass — Guia para escapar dos erros como perito iniciante 3-hour MasterClass teaching how to avoid the main errors that lead to failure as a beginner judicial expert. Includes 17 complementary materials, 1-year Roteiro de Perícias access, and 1-year technical support. Priced at R$437 (à vista).
• MasterClass — Guia dos Honorários do Perito Judicial 3-hour MasterClass teaching how to obtain greater efficiency and profitability in expert fees, including 29 ready-to-edit fee petition templates, 1-year Roteiro de Perícias access, and a dedicated Fees Guide. Priced at 12x R$47.70.
• MasterClass — O Indispensável Guia de Petições 3-hour MasterClass providing a step-by-step practical guide plus 17 indispensable petition templates ready for instant editing, focused on successful petitions in judicial expertise. Includes 1-year Roteiro de Perícias access and 1-year technical support.
• Curso de Avaliações de Imóveis Urbanos AVALIA Distance-learning course for urban property evaluation, offered in three modules (Basic, Intermediate, Advanced — 50 hours total) and covering arithmetic mean, factor treatment, and statistical inference (linear regression) per NBR 14653-2. Includes 1-year free Aplicativo AVALIA subscription, 6-month technical support, and 90-day completion window. Priced at R$997 for all three modules.
• Aplicativo AVALIA — Software de Avaliações de Imóveis Online property-evaluation software using statistical inference (linear regression) per NBR 14653-2. Generates complete, instant PDF reports accessible via internet on mobile or desktop. Provided free for 1 year with the AVALIA course purchase; standalone annual subscription costs approximately 70% of the course price, with renewal at approximately 30% of the initial license cost.
• Roteiro de Perícias (Annual Subscription Platform) Restricted-access digital content platform providing ultra-detailed flowcharts of the judicial expert routine, editable report and petition templates, court directory for State, Federal, and Labor courts, complementary texts, and jurisprudence references. Sold as an annual subscription at R$765 (or 6x R$127.50) for 12 months of access with 1-year included technical support.
• Cadastro Nacional de Peritos (National Registry Advertising) National online directory of judicial experts since 1997, listing 11,000+ professionals across 1,300+ cities in Brazil. Orients judges, lawyers, and prosecutors in selecting qualified experts. Course students receive 1 advertising plan included with enrollment; stand-alone paid advertising placements are also sold.
• Curso In Company Perícias Judiciais Customised on-site training for groups of corporate employees, public-sector technicians, professional associations, and interest groups preparing to act as technical assistants in judicial proceedings or expert witnesses in civil/criminal inquiries. Priced per participant, 20-115 participants per session, with coffee break and speaker expenses included. Supports Ministry Público, public and private companies, and professional associations.
• Certificado de Participação com Certificação Digital Replacement digital participation certificate with digital signature (SERPRO) issued at R$120. Certificates are 100% digital and verifiable through the company website and the ITI digital signature compliance verifier, providing authenticity and security for professional credentials.

Quantifiable outcome

• Over 12,000 professionals trained through courses
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ABENC-MG (Associação Brasileira de Engenheiros Civis – Departamento Minas Gerais)minorChannel Partner/ Reseller/ DistributorProfessional association of civil engineers in Minas Gerais that has received in-person training from Rui Juliano on judicial expertise for its members.
• AEAAS (Associação dos Engenheiros Arquitetos e Agrônomos de Suzano)minorChannel Partner/ Reseller/ DistributorProfessional association of engineers, architects, and agronomists in Suzano that has received in-person training from the company for its members.
• AEBAN (Associação de Engenheiros, Arquitetos e Agrônomos da Região de Bandeirantes)minorChannel Partner/ Reseller/ DistributorProfessional association in Bandeirantes region that has delivered in-person training to its members through the company's programs.
• AEASSIS (Associação dos Engenheiros, Arquitetos e Agrônomos de Assis e Região)minorChannel Partner/ Reseller/ DistributorProfessional association in Assis and region that has partnered with the company for in-person judicial expertise training.
• AEAS (Associação dos Engenheiros e Arquitetos de Sorocaba)minorChannel Partner/ Reseller/ DistributorAssociation of engineers and architects in Sorocaba that has received in-person training sessions from the company.
• Class Entities (CREA, CAU, CRC, CRA, CORECON)coreChannel Partner/ Reseller/ DistributorMajor professional regulatory councils and their state branches that contract in-company training for their registered professionals. The company offers specialized training programs for these entities.
• Universidade Federal de Pelotas (UFPel)minorStrategic or Co-development PartnerThe Online Judicial Expertise Course was structured by distance learning specialists from UFPel using best practices in online education. Academic partnership for course methodology development.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gran Cursos Online: Leading Brazilian exam-prep platform with a similar B2C content-plus-course-plus-subscription model and a strong digital marketing engine. Comparable on business model, geography, and target audience (career-advancement professionals) rather than on the legal/forensic subject matter.
• Estratégia Concursos: One of Brazil's largest B2C professional-training platforms, focused on civil-service exam prep. Comparable on the core model: paid online courses, books, subscription platforms, content marketing, and a large free-audience funnel — the same operating playbook Rui Juliano - Perícias runs in the narrower judicial-expertise niche.
• CERS Cursos: Brazilian legal-education specialist offering online courses, books, and prep materials for legal careers and exams. Comparable as a Brazilian legal-professional training provider with a similar product mix (online courses + books + subscriptions) and similar target customers (degree-holders pursuing legal careers).
• Direção Concursos: Brazilian professional-training platform with online courses, subscription content, and a large content-marketing funnel. Comparable on the B2C subscription + online-course model and on the operating approach of converting a free audience of degree-holders into paid training.

Broad incumbents

• Udemy: Global marketplace for online courses with significant presence in Brazilian professional development. Comparable as an incumbent that competes for the same Brazilian professional-learner wallet, even if Udemy does not specialize in judicial expertise.
• Saraiva Educação: Major Brazilian legal publisher and bookstore with a broader education portfolio. Comparable as an established incumbent in Brazilian legal content and book distribution, with overlapping customer base of legal and professional readers.
• Coursera: Global online-education platform with professional certificate and credentialing programs, including legal and forensic-adjacent courses. Comparable as a broader incumbent offering subscription-based online courses with certificate issuance to professionals seeking credentials.

Others

• ProJuris: Brazilian legal-tech SaaS for law-firm management, time tracking, and process automation. Comparable as a Brazilian vendor selling software to legal professionals and law firms — adjacent to the company's Aplicativo AVALIA and Roteiro de Perícias subscription lines.
• JusBrasil: Brazil's largest legal-content ecosystem, aggregating jurisprudence, legislation, and lawyer profiles. Comparable as a Brazilian legal information platform serving lawyers, judges, and professionals — overlapping with Rui Juliano's audience and with the discovery function served by the Cadastro Nacional de Peritos.
• IBAPE (Instituto Brasileiro de Avaliações e Perícias): Brazilian professional association of appraisers and judicial experts that issues standards (e.g., NBR 14653) referenced by Rui Juliano's software. Comparable as the principal ecosystem body for the same class of professionals the company trains, and a potential partner or competitive channel for technical content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rui_juliano
• YouTubept.slideshare.net/Ruijuliano/seja-perito-judicial-perguntas-e-respostas-sobre-percias-judiciais
• Facebookfacebook.com/ruijulianopericias
• LinkedInlinkedin.com/company/manual-de-per-cias
• Instagraminstagram.com/manualdepericias

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rui Juliano - Perícias