Ryor
Ryor is a Czech family-owned cosmetics manufacturer producing 200+ skin, hair, body, men's, and children's care products sold in 20+ countries through 10 branded stores, 600+ partner stores, and drugstore chains including Rossmann and DM.
- Company typePrivate
- Founded1991
- HeadquartersKysice, Czechia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ryor does
Ryor is a Czech family-owned cosmetics manufacturer founded in 1991 by Eva Štěpánková, producing and distributing more than 200 cosmetic and personal care products across skin care, hair care, body care, men's grooming, and children's cosmetics under brands including the core Ryor line, KOLAGEN+, RESTART, and Karol a Kvído. The company develops proprietary formulations, including a reverse emulsion technology and an upcycled vegan collagen ingredient, manufactured in-house in the Czech Republic.
The company employs over 80 people and generates revenue through a multi-channel B2C model: 10 branded retail stores, more than 600 partner stores in the Czech Republic and Slovakia, listings in major drugstore chains Rossmann and DM, and online marketplaces, with products distributed in 20+ countries. In January 2024, Ryor added a service-based channel by opening a cosmetic salon in Prague 6, providing professional treatments alongside direct retail. The company won a "Best Product of 2025" industry award, providing third-party validation of brand equity.
Operational leadership transitioned from founder Eva Štěpánková to her daughter Jana in 2017, while ownership remains within the family. The business model is anchored on branded consumer products sold at scale through diversified retail and digital channels, with proprietary ingredient and formulation technology serving as the principal differentiator from private-label and mass-market competitors in Central Europe.
Ryor firmographics
Firmographics- Name
- Ryor
- Legal name
- Ryor
- Website
- https://ryor.cz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ryor is a Czech family-owned cosmetics manufacturer producing 200+ skin, hair, body, men's, and children's care products sold in 20+ countries through 10 branded stores, 600+ partner stores, and drugstore chains including Rossmann and DM.
- Ownership category
- akta.pro rank
Ryor industry classification
Industry- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Professional Skincare & Facial Treatments (CRABALAF), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Conditioners & Hair Masks (CRABABAB), Deodorants & Antiperspirants (CRADANAA)
Keywords
Where Ryor is headquartered
LocationHeadquarters
- HQ city
- Kysice
- HQ country
- Czechia
- HQ region
- Europe
Offices11 records
Markets served
Ryor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales - Retail: Ryor generates revenue through direct sales of cosmetics products to consumers via their e-commerce website, 10 branded stores, and 600+ partner stores across Czech Republic and Slovakia.
- Wholesale Distribution: Products sold through retail chains including Rossmann and DM, as well as online marketplaces such as Rohlik.cz, Košík.cz, Wolt.cz, and Foodora.cz.
- Professional Salon Services: Since January 2024, Ryor operates a cosmetics salon in Prague 6 offering professional care services with their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Face care products including cleansers, tonics, creams, serums, and masks |
| Unit Pricing | Pay-as-you-go | Body care products including shower gels, body lotions, hand creams, foot creams |
| Unit Pricing | Pay-as-you-go | Hair care products including shampoos, conditioners, masks |
| Unit Pricing | Pay-as-you-go | Decorative cosmetics including foundations, base products |
| Unit Pricing | Pay-as-you-go | Starter kits for beginners |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Ryor product offering
Product offeringCore offering
Ryor develops and manufactures a portfolio of more than 200 cosmetic products — covering face care (cleansers, toners, creams, serums, masks, eye care, sun protection, decorative cosmetics), body care (body milks/butters, shower and bath products, hand and foot creams, deodorants, perfumes), hair care (shampoos, conditioners, masks), children's cosmetics, and accessories — at its own facility in Kyšice u Kladna. The company sells these products directly to consumers through its e-commerce site, 10 branded retail stores in the Czech Republic, and 600+ partner stores plus retail chains such as Rossmann and DM, and operates a professional cosmetics salon in Prague 6.
Product overview
Ryor is a Czech family-owned cosmetics company founded in 1991, manufacturing over 200 products for the whole family. The company produces both retail and professional product lines in their own facilities in Kyšice near Kladno, Czech Republic. The product portfolio includes face care (cleansers, tonics, creams, serums, masks, eye treatments), body care (body milks, butters, shower products, hand and foot creams, deodorants), hair care (shampoos, conditioners, masks), and decorative cosmetics (foundations, bases). Key product lines include KOLAGEN+ (premium anti-aging with vegan collagen), Koenzym Q10 (anti-aging for 30+), Aknestop (acne care), Cannabis Derma Care (CBD-infused derma cosmetics), Mořské řasy (seaweed), Levandulová péče (lavender relaxation), Argan, Caviar Care (luxury), and RESTART (hair care for damaged/colored hair). The company also offers professional device preparations for cosmetic salons and provides services including 10 branded stores across Czech Republic, an online advisory service, and a cosmetic salon in Prague 6.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Upcycled vegan collagen stimulates collagen production up to 40%
- +2 more outcomes
Companies that use Ryor
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles1 record
Ryor technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ryor partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- RossmanncoreRyor products are available in Rossmann retail chain stores throughout Czech Republic.
- DM DrogeriecoreRyor products are available in DM drugstore chains throughout Czech Republic.
- Rohlik.czminorRyor products available for online purchase and delivery through Rohlik.cz marketplace.
- Košík.czminorRyor products available for online purchase and delivery through Košík.cz marketplace.
- Wolt.czminorRyor products available for online purchase and delivery through Wolt.cz marketplace.
- Foodora.czminorRyor products available for online purchase and delivery through Foodora.cz marketplace.
- ProkoscoreIndustry organization of cosmetics manufacturers, importers and sellers. Provides ongoing education on cosmetic legislation and shares innovations in ecology. Ryor draws inspiration through this organization for ecological production practices.
- Nadace Slunce pro všechnyminorLong-term collaboration with foundation caring for people with mental or combined disabilities from childhood to adulthood, and operating care services for seniors.
- Sto skupinminorNon-profit organization aiming to build nurseries across Czech Republic for children from 18 months to 6 years. Helps build respectful environments and ensure quality preschool care at affordable conditions.
- Nízkoprahový klub PacificminorLow-threshold facility for children and youth (ages 6-26). Social service helping children and young people who need support, understanding, and help solving their problems.
- Program PatronminorProgram helping young people from children's homes integrate into society and prepare for independent life. Offers relationship support and guidance for young people after leaving institutional care.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Ryor competitors and assessment
Company assessmentBroad incumbents
- Vichy: L'Oréal-owned dermocosmetics brand sold through pharmacies — comparable category positioning and channel overlap for Ryor's skincare portfolio.
- Beiersdorf (NIVEA/Eucerin): Global CPG company with mass-market NIVEA and derma Eucerin lines sold through drugstores — directly comparable to Ryor's drugstore channel presence and broad skincare portfolio.
- La Roche-Posay: L'Oréal-owned derma-skincare brand sold through pharmacies and select retailers globally — the global benchmark Ryor's Derma Ryor and derma product lines compete against.
- CeraVe: L'Oréal-owned derma-skincare brand with mass-market drugstore distribution — directly comparable category positioning to Ryor's derma skincare SKUs and the drugstore channel (Rossmann/DM).
Regional players
- Botanicus: Czech natural/herbal personal care brand with own retail network and manufacturing — overlapping peer in Czech CPG personal care retail and manufacturing.
- Ziaja: Polish family-owned cosmetics manufacturer producing face, body, hair, and derma care with own production facilities — directly comparable in profile, scale, and Central European footprint.
- Eveline Cosmetics: Polish mass-market cosmetics manufacturer with face, body, and derma lines sold across Central Europe — comparable Central European mid-sized CPG manufacturer with similar drugstore distribution.
Direct peers
- Saloos: Czech natural cosmetics brand producing face, body, and hair care oils and skincare from its own facility — comparable as a small-to-mid Czech manufacturer with similar GTM.
- Manufaktura: Czech heritage cosmetics manufacturer with own production, branded retail stores across CZ, and focus on traditional Czech-inspired formulations — closely matches Ryor's vertically integrated Czech retail model.
- Dermacol: Czech cosmetics brand founded in the 1960s with broad face, body, and decorative cosmetics portfolio, plus derma positioning — directly comparable in scale, geography, and category mix to Ryor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ryor social profiles
Digital presenceRyor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ryor leadership team
Management profileNumber of profiles
Ryor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ryor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ryor
What does Ryor do?
Ryor develops and manufactures a portfolio of more than 200 cosmetic products — covering face care (cleansers, toners, creams, serums, masks, eye care, sun protection, decorative cosmetics), body care (body milks/butters, shower and bath products, hand and foot creams, deodorants, perfumes), hair care (shampoos, conditioners, masks), children's cosmetics, and accessories — at its own facility in Kyšice u Kladna. The company sells these products directly to consumers through its e-commerce site, 10 branded retail stores in the Czech Republic, and 600+ partner stores plus retail chains such as Rossmann and DM, and operates a professional cosmetics salon in Prague 6.
Is Ryor a public or private company?
Ryor is a private company. It is currently operating.
When was Ryor founded?
Ryor was founded in 1991. It employs 101 to 250 people.
Where is Ryor based?
Ryor is headquartered in Kysice, Czechia, in the Europe region.
How does Ryor make money?
Three revenue lines are on record. Direct Product Sales - Retail is the primary driver. The others are wholesale Distribution and professional Salon Services.
Who are Ryor's main competitors?
Broad incumbents on record are Vichy, Beiersdorf (NIVEA/Eucerin), La Roche-Posay and CeraVe. Regional players are Botanicus, Ziaja and Eveline Cosmetics. Direct peers are Saloos, Manufaktura and Dermacol.
Does Ryor have an API?
No public API is recorded for Ryor.
What industry is Ryor in?
Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 32561 and its SIC code is 2844.