Manurewa AFC
Manurewa AFC is a non-profit community football club in South Auckland, New Zealand, offering a full player pathway from ages 4 through seniors, plus an Academy and a girls-only Fantails program, monetized through seasonal registration fees, merchandise, and local sponsorships.
- Company typePrivate
- Founded1959
- HeadquartersManurewa, Auckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Manurewa AFC does
Manurewa AFC is a community football club based in Manurewa, South Auckland, New Zealand, operating from its home ground at War Memorial Park (16R Gibbs Road) and a secondary pitch at Jellicoe Park (40R Jellicoe Road). Founded in 1959 through the merger of Tramways and Manurewa, the club runs a complete player pathway covering Small Whites (Ages 4-9), Juniors (10-12), Youth (13-19), an Academy Programme (U9-U17), Fantails (a girls-only programme for Ages 9-13), and Senior Men and Senior Women teams that compete in the Lotto NRFL. The club has a documented heritage including Chatham Cup wins (1931, 1978, 1984), a 1978 treble, and a 1983 National League title.
The club operates on the Sporty.co.nz platform, which provides its website, online registration, fixtures, results, and standings, and supports a free Sporty NZ mobile app for member communications. All operations are organized around a Control Board led by Club Captain & Chairman Bradley Steven, Club President Wayne Jensen, Vice President Ang Shutkowski, Club Treasurer Selina Rous, and Club Secretary Michelle Feldtman, with a Football Operations & Head Coach (Tashreeq Davids) and dedicated Leads for each age group. The club has 8 listed employees and is structured as a non-profit community organization.
Manurewa AFC monetizes primarily through seasonal registration fees (NZD 120 for Small Whites, NZD 175 for Juniors, NZD 195 for Youth, NZD 295 for Senior Men, NZD 250 for Senior Women), supplemented by merchandise sales through a partnership with Football HQ NZ and Adidas NZ, team posters at NZD 25 each, and match-day food and beverage sales from the club bar, kitchen, and food caravan. Sponsorship revenue is supported by One NZ, Wiri Licensing Trust, New World Southmall, Woodside Bar & Grill, Grayson Engineering, Jasco Automotive & Classics, CLM Community Sport, and Aktive Leisure. Go-to-market is community-led, relying on local word-of-mouth, school partnerships, social media (Facebook, Instagram), email newsletters, and the Sporty NZ app.
Manurewa AFC firmographics
Firmographics- Name
- Manurewa AFC
- Legal name
- Manurewa Association Football Club
- Website
- https://manurewaafc.org.nz
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Manurewa AFC is a non-profit community football club in South Auckland, New Zealand, offering a full player pathway from ages 4 through seniors, plus an Academy and a girls-only Fantails program, monetized through seasonal registration fees, merchandise, and local sponsorships.
- Ownership category
- akta.pro rank
Manurewa AFC industry classification
Industry- Product category
- Community Football Club
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Manurewa AFC is headquartered
LocationHeadquarters
- HQ city
- Manurewa, Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Manurewa AFC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Player Registration Fees: Seasonal registration fees from players across all age groups and programs including Small Whites, Juniors, Youth, Academy, and Senior teams. Fees vary by age group and are paid online during registration.
- Merchandise Sales: Sales of supporters apparel, playing kits, and club merchandise through partnership with Football HQ NZ and Adidas NZ. Purchases available at clubrooms during winter season and via the shop.
- Team Posters: Sale of custom team posters at $25 each, sold directly to parents and families.
- Food and Beverage: Club bar and kitchen serving hot food and drinks during match days. Food caravan operates on busy weekends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Small Whites (Ages 4-9): $120 per season |
| Unit Pricing | Pay-as-you-go | Small Whites Skills Centre: $20 for 8-week program |
| Subscription | Annual | Juniors (10th-12th Grade): $175 per season |
| Subscription | Annual | Youth (U13-U19): $195 per season |
| Subscription | Annual | Academy (U9-U17): TBC for 2026 |
| Subscription | Annual | Senior Men: $295 per season |
| Subscription | Annual | Senior Women: $250 per season |
| Unit Pricing | Pay-as-you-go | Team Posters: $25 each |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Manurewa AFC product offering
Product offeringCore offering
Manurewa AFC is a community football club that delivers seasonal football participation, training, and competition programs for players aged 4+ through to seniors across South Auckland. Core offerings include age-group programs (Small Whites 4-9, Juniors 10-12, Youth 13-19, Academy U9-U17, Seniors 20+, and Fantails girls 9-13), competitive men's and women's senior teams in the Lotto NRFL, a supporters merchandise shop, and match-day food and beverage service. Members register and pay seasonal fees online via the Sporty NZ platform, then participate at the club's War Memorial Park and Jellicoe Park facilities.
Product overview
Manurewa AFC is a community football club offering a comprehensive player pathway from grassroots entry-level programs through to senior competitive football. The club operates a multi-tiered product structure: the Small Whites Program (ages 4-9) and Small Whites Skills Centre provide entry-point skill development; the Juniors (10-12) and Youth (13-19) Programs offer graded competitive play; the Academy Programme (U9-U17) delivers structured talent development; and the Seniors Program (20+) fields teams at the NRFL and regional levels, including dedicated Women's and NRFL Men's teams. The Fantails Programme provides a girls-only pathway with female coaches. Additional offerings include a Shop for supporters merchandise and Team Posters. All programs are facilitated through the club's facilities at War Memorial Park and Jellicoe Park in South Auckland.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Whites Program
Companies that use Manurewa AFC
Customer profileSegments6 records
Ideal customer profiles6 records
Manurewa AFC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Manurewa AFC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- New World SouthmallminorLocal community-focused supermarket offering fresh groceries, quality meat and produce, bakery items, and everyday essentials. Sponsors and supports the local community including football programs.
- One NZcoreMobile, satellite, broadband and business technology services provider. Supports grassroots football programmes across Small Whites, Juniors, and Youth with strong commitment to local communities both on and off the field.
- Woodside Bar & GrillminorDown-to-earth Kiwi venue with real heart reflecting the many peoples of the neighbourhood. Awesome venue for intimate outdoor concerts, with food menu and great selection of beer, wine and cider. Free private room available for functions.
- Grayson Engineering (2015) LimitedminorLeading name in New Zealand's steel fabrication industry providing top-quality structural steel solutions since 1972. Specializes in large-scale projects including commercial buildings, bridges, and infrastructure developments.
- Jasco Automotive & ClassicsminorDedicated to treating customers with honesty, respect and professionalism. Provides quality parts and service at exceptional value as the foundation of their business.
- CLM Community SportminorLeisure professionals tasked with being leaders in communities and custodians of venues that are the heartbeat of New Zealand. Working for the last 25 years to achieve vision of being leaders in the leisure and recreation industry.
- Aktive LeisureminorCommitted to helping people and communities across Auckland achieve sporting habits for life. Partnership for community sport development.
- Football HQ NZcorePartnership with Football HQ NZ & Adidas NZ to supply supporters gear for the 2026 season including supporters apparel, off field apparel, waterbottles, umbrellas, and playing kits.
- Adidas NZcorePartnership with Football HQ NZ & Adidas NZ to supply supporters gear for the 2026 season including supporters apparel, off field apparel, waterbottles, umbrellas, and playing kits.
Scale indicators4 records
Recent moves7 records
Expansion highlights10 records
Manurewa AFC competitors and assessment
Company assessmentDirect peers
- Birkenhead United FC: Auckland football club competing in NRFL with comparable community-anchored, volunteer-supported operations and a multi-age player development pathway.
- Eastern Suburbs AFC: Auckland football club with comparable community-anchored structure, operating junior, youth, and senior teams in the same Northern Region Football ecosystem as Manurewa.
- Hamilton Wanderers FC: New Zealand football club with similar community-club structure and NRFL-aligned competition; comparable in operating model and reliance on registration and sponsorship revenue.
- Auckland City FC: Auckland-based community football club competing in the same Lotto NRFL league, operating a similar multi-tier youth-to-senior pathway with community roots in the Auckland region.
- Auckland United FC: Auckland-based amateur football club competing in NRFL divisions with similar youth-to-senior player pathways and community-driven operating model.
Regional players
- Cashmere Technical FC: Christchurch-based community football club with a comparable academy-plus-senior vertical structure and strong grassroots member base; same model, different region.
- Wellington Olympic AFC: Major Wellington-based community football club operating a similar multi-tier pathway with strong junior and senior programmes; comparable model but operates in a different regional market.
- Team Wellington: Wellington-region football club historically competing in national leagues with similar community-club structure and youth-to-senior pathway as Manurewa.
Others
- New Zealand Football: National governing body for football in New Zealand that sets competition structures, pathways, and funding frameworks in which Manurewa AFC operates.
Broad incumbents
- Auckland FC: Professional A-League football franchise based in Auckland; operates in the same city and broader football ecosystem, representing the professional-tier incumbent that draws top talent from community clubs like Manurewa.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Manurewa AFC social profiles
Digital presenceManurewa AFC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manurewa AFC leadership team
Management profileNumber of profiles
Profiles16 records
Manurewa AFC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manurewa AFC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manurewa AFC
What does Manurewa AFC do?
Manurewa AFC is a community football club that delivers seasonal football participation, training, and competition programs for players aged 4+ through to seniors across South Auckland. Core offerings include age-group programs (Small Whites 4-9, Juniors 10-12, Youth 13-19, Academy U9-U17, Seniors 20+, and Fantails girls 9-13), competitive men's and women's senior teams in the Lotto NRFL, a supporters merchandise shop, and match-day food and beverage service. Members register and pay seasonal fees online via the Sporty NZ platform, then participate at the club's War Memorial Park and Jellicoe Park facilities.
Is Manurewa AFC a public or private company?
Manurewa AFC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Manurewa AFC founded?
Manurewa AFC was founded in 1959. It employs 1 to 10 people.
Where is Manurewa AFC based?
Manurewa AFC is headquartered in Manurewa, Auckland, New Zealand, in the Oceania region.
How does Manurewa AFC make money?
Four revenue lines are on record. Player Registration Fees are the primary driver. The others are merchandise Sales, team Posters and food and Beverage.
Who are Manurewa AFC's main competitors?
Direct peers on record are Birkenhead United FC, Eastern Suburbs AFC, Hamilton Wanderers FC, Auckland City FC and Auckland United FC. Regional players are Cashmere Technical FC, Wellington Olympic AFC and Team Wellington. New Zealand Football is listed as an others. Auckland FC is listed as a broad incumbent.
Does Manurewa AFC have an API?
No public API is recorded for Manurewa AFC.
What industry is Manurewa AFC in?
Manurewa AFC's product category is Community Football Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.