mapresa

What mapresa does

Mapresa (legal name: MAPRESA Ingeniería en Servicios) is a Mexico City-based integrated marketing and communications agency founded in 1996, operating from Plaza Polanco in Mexico City with a team of 14 employees. The firm delivers four core, often bundled, service lines: Mercadotecnia (marketing — brand development, product launch plans, positioning, joint marketing alliances, and event coordination), Comercialización (commercialization — sales channel identification and commercial alliances for tourism products such as destinations, hotels, and convention centers), Comunicación (multiplatform content creation for digital and offline channels including video, GIF, animations, infographics, flyers, websites, and social media), and Relaciones Públicas (public relations — media relations, press conferences, influencer partnerships, crisis management consulting, media monitoring, and spokesperson training).

The company runs a sales-led, direct-to-client professional services model with no publicly disclosed pricing and no productized software offering. Its technology footprint is limited to standard digital marketing tooling for content production and campaign delivery; there is no proprietary platform, no API, and no software product. Services are tailored to each client's needs and capacity, with the firm claiming to serve both national and international clients through commercial allies that enable service delivery in Spain. The company's primary sector is tourism and hospitality, with a marquee client base spanning major hotel chains (Hilton, AMResorts, Royalton, Sol Meliá), airlines (Aeroméxico, Aerolíneas Argentinas, Sky), destination marketing organizations (OCV Cancún, Puerto Vallarta, Isla Cozumel, Tianguis Turístico), and selected non-tourism enterprises (Liverpool, Grupo Elektra, Estafeta, Club Premier).

The business model is fee-for-service professional services revenue, with customer concentration heavily skewed toward Mexican tourism enterprises. Operating geographies include Mexico (primary), Spain (via channel partners), and South America (Argentina, Chile, through named clients). The firm is privately held with no disclosed ownership, funding, or leadership team information, and shows no evidence of recent strategic transactions, M&A activity, or external capital events.

Name

mapresa

Legal name

MAPRESA Ingeniería en Servicios

Website

https://mapresa.com.mx

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mapresa is a Mexico City-based integrated marketing, commercialization, communication, and public relations agency founded in 1996, serving primarily the tourism and hospitality sector with a portfolio of enterprise clients including Hilton, Aeroméxico, and Sol Meliá.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Marketing: Comprehensive marketing services including brand development, product launch strategies, positioning, and promotion plans tailored to client capacity and product characteristics.
2. Commercialization Services: Expert commercialization of tourism products including destinations, hotels, convention centers, and vacation services through strategic sales channel identification and commercial alliances.
3. Communication Services: Internal and external communication programs, corporate social media protocols, website management, and digital diffusion campaigns.
4. Public Relations Services: Public image optimization, media relations, press conferences, influencer connections, crisis prevention and control, media monitoring, and spokesperson training.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mapresa is an integrated B2B marketing services agency that delivers four core offerings: Marketing (Mercadotecnia) covering brand development, product launch plans, joint marketing alliances, and event coordination; Commercialization (Comercialización) of tourism products including destinations, hotels, and convention centers through tailored sales channel strategies; Communication (Comunicación) spanning internal and external corporate communication, multiplatform content creation, website and social media management, and digital campaigns; and Public Relations (Relaciones Públicas) including media relations, press conferences, influencer outreach, crisis prevention and control, and media training. Services are sold as customized engagements to enterprise clients, with the company's deepest specialization in the tourism and hospitality sector.

Product overview

MAPRESA is a full-service integrated marketing agency offering four core service modules: Mercadotecnia (Marketing), Comercialización (Commercialization), Comunicación (Communication), and Relaciones Públicas (Public Relations). These services are designed for the business and tourism sectors and can be delivered individually or as a comprehensive integrated package. The company specializes in brand development, commercial strategy, multiplatform content creation, and public relations management for destinations, hotels, convention centers, and tourism products.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercadotecnia (Marketing) Comprehensive marketing service providing brand development, launch and positioning plans, joint marketing alliances, strategy design, and event coordination for product and service launches and hotel openings. Targeted at enterprise clients seeking integrated brand and product marketing.
• Comercialización (Commercialization) Expert commercialization of tourism products including beach and city destinations, hotels, convention centers, service providers, and vacation products for leisure and business travelers. Includes tailored commercial strategies, sales channel identification, and commercial alliance brokering. Targeted at tourism and hospitality enterprises.
• Comunicación (Communication) Multiplatform content creation for internal and external corporate communication, including website development, social media management, digital campaigns, and creation of video, GIF, animation, infographics, and print materials. Targeted at enterprise clients needing integrated corporate communications.
• Relaciones Públicas (Public Relations) Public image optimization through strategic media relations, press release distribution, press conference organization, influencer partnerships, crisis management consulting, media training, and perception audits. Also includes familiarization trips and qualitative/quantitative media monitoring. Targeted at enterprise clients needing reputation and crisis management.

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Commercial Allies (Spain)coreChannel Partner/ Reseller/ DistributorMAPRESA has commercial allies that enable them to offer their services in Spain. These allies serve as channel partners for extending MAPRESA's marketing, commercialization, communication, and public relations services to the Spanish market. The relationship allows MAPRESA to serve international clients beyond Mexico.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Another Company: Mexico-based independent creative and marketing agency. Comparable to MAPRESA as a similarly sized Mexican agency offering integrated brand, communication, and digital services to enterprise clients.
• Llorente & Cuenca (LLYC): Spanish-founded communications, marketing, and public affairs firm with deep Latin American presence. Comparable to MAPRESA as a Spanish-speaking, integrated PR/marketing/commercialization firm serving enterprise clients across Spanish-speaking markets.
• Terán\TBWA: Long-established Mexican advertising and marketing agency. Comparable to MAPRESA as a Mexico-headquartered, full-service agency offering integrated marketing and communication services to enterprise clients.

Broad incumbents

• Ogilvy Mexico: Global advertising network's Mexico operation. Comparable to MAPRESA as a provider of integrated marketing, advertising, and PR services to enterprise clients in Mexico, but operating at much greater scale and with broader portfolio offerings.
• Publicis Mexico: Mexican operations of Publicis Groupe. Comparable to MAPRESA as a provider of integrated marketing, advertising, and communication services to enterprise clients, but operating as part of a much larger global network.
• Dentsu Mexico: Mexican arm of the Dentsu global advertising network. Comparable to MAPRESA as a marketing and communications services provider serving enterprise clients in Mexico with a broader portfolio than MAPRESA's tourism specialization.
• BBDO Mexico: Mexican arm of the BBDO global advertising network. Comparable to MAPRESA as a full-service marketing and advertising agency serving enterprise clients in Mexico across multiple verticals.
• McCann Mexico: Mexican operations of McCann Worldgroup. Comparable to MAPRESA as a full-service marketing and communications agency serving enterprise clients across multiple categories in Mexico.
• Havas Mexico: Mexican operations of Havas, a global advertising and communications group. Comparable to MAPRESA as an integrated marketing and PR services provider for enterprise clients in Mexico, but with broader geographic and category reach.

Regional players

• Axioma Comunicación: Latin American-focused marketing and communications firm. Comparable to MAPRESA as a regional (LatAm) integrated marketing and PR services provider serving tourism and consumer clients in the Spanish-speaking Americas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MapresaMkt
• Instagraminstagram.com/mapresa_mkt
• LinkedInlinkedin.com/company/mapresa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mapresa