Axioma

What Axioma does

Axioma Comunicació Visual, S.L.U. (operating as Axioma&Co.) is a Barcelona-headquartered, founder-led digital marketing agency that specializes in eCommerce. Founded around 2001, the firm operates with a permanent team of nine senior professionals and no junior staff, delivering a full-service external marketing department spanning strategy and direction, design and branding, paid media (Google, Meta, TikTok), social media, SEO (including AI-search optimization), web/eCommerce development on Shopify and WooCommerce, email marketing, and audiovisual content production. Services are priced as monthly hour-based retainers in three tiers (30h at €46/h, 60h at €44/h, 120h at €42/h) plus project-based work through the Spanish government's Kit Digital program, and the firm reports 7+ years of average client retention across an active base of 14+ eCommerce clients.

The company is 100% remote-first, a posture held since before COVID, and is coordinated around a dedicated Account Manager per client with weekly work reports and monthly prioritization meetings. Its go-to-market combines a free self-serve "Test eCommerce" diagnostic tool with consultative sales conversations, and marketing is driven by an SEO-optimized educational blog, organic social, an email newsletter ("Octopus"), and case-study content featuring named logos such as Danone, Unilever, Haribo, ISDIN, Tefal, Rowenta, Krups, Aramark, Dexeus, and Simon alongside SMB clients including Banana Feet, Garriga Moto Shop, Geobaliza, Llet Nostra, and Wouf. The technology stack for client delivery is entirely third-party (Shopify, WooCommerce, Google Ads, Meta Ads, TikTok Ads, Klaviyo, Brevo, Asana, Slack), and the firm's own infrastructure runs on Astro, Vercel, and Supabase.

Axioma generates revenue through subscription-style monthly retainers tied to committed team hours, with hours reallocated each month based on client priorities. Complementary revenue comes from Kit Digital-funded one-time projects (Web Starter €2,000–€3,500, Ecom Starter €3,500–€4,500, Social plans €500 setup plus €930–€1,365/month recurring) and ancillary add-ons such as Corporate Presentations. The firm is privately held by founder Oscar Bordas, with no disclosed external investment, parent entity, or institutional shareholders, and does not publicly disclose financial results.

Name

Axioma

Legal name

AXIOMA COMUNICACIÓ VISUAL, S.L.U.

Website

https://axiomaco.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Axioma is a Barcelona-based, founder-led eCommerce marketing agency with a permanent team of nine senior professionals delivering strategy, paid media, SEO, social, web/eCommerce, email, and content services to brands across Spain and Western Europe on monthly hour-based retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)

Keywords

• Digital marketing services
• ECommerce marketing agency
• Paid media management
• Social media management
• SEO and content services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services Retainer: Monthly retainer model based on team hours allocated. Three tiers of service with dedicated senior team (Account Manager, strategists, designers, paid media specialists, SEO, developers) coordinated as a single point of contact. Minimum commitment is 3 months to measure results, then month-to-month. Hours adapt monthly to client business needs.
2. Hourly Services: Base operative tier at 30h/month for startups/small eCommerce needing to organize marketing. Growth team tier at 60h/month for scaling eCommerce. Partner tier at 120h/month for consolidated eCommerce seeking senior accompaniment.
3. Kit Digital Project Services: One-time project-based services for website, eCommerce, and social media management funded through Spanish government Kit Digital subsidies. Web Starter from €2,000-€3,500, Ecom Starter from €3,500-€4,500, Social plans from €500 setup plus €930-€1,365/month recurring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Axioma is a senior eCommerce marketing agency in Barcelona that operates as an outsourced marketing department for eCommerce brands. The agency delivers a full suite of services including strategy, design and branding, paid media (Google, Meta, TikTok Ads), social media, SEO, web and eCommerce development on Shopify or WooCommerce, email marketing automation, and audiovisual content production, coordinated by a dedicated Account Manager.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia & Dirección
• Diseño & Branding
• Paid Media
• Social Media
• SEO & Posicionamiento IA
• Web & eCommerce
• Email Marketing
• Contenido Audiovisual
• Presentaciones Corporativas

Quantifiable outcome

• 7+ years average client retention
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Partnerships

One partnership is on record.

• Red.es / Kit Digital ProgramminorOthersAxioma is an 'agente digitalizador adherido' (adhered digitalization agent) to the Spanish government's Kit Digital program, funded by Next Generation EU. They manage subsidies and execute digital projects (websites, eCommerce, social media) for eligible SMBs and micro-businesses. Budget exceeds €3,000M with grants up to €12,000 per company.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brainlabs: Global performance marketing agency specializing in paid media, SEO, and programmatic for enterprise clients. Comparable as a digital-first agency competing for the same eCommerce paid media and SEO mandates.
• Cyberclick: Barcelona-based digital marketing agency specializing in performance marketing, paid media, and lead generation. Comparable as a regional Spanish competitor offering overlapping paid media and digital marketing services to similar client profiles.
• Good Rebels: Spanish digital agency with strong eCommerce and brand transformation capabilities, headquartered in Madrid. Comparable as a Spain-rooted boutique serving enterprise clients with integrated digital marketing services.
• Depot Media (now part of Dept): Digital agency operating in Spain (formerly Depot) within the Dept network, offering eCommerce, content, and performance services. Comparable as a mid-sized European agency competing for similar enterprise eCommerce briefs.
• Croud: Global digital marketing agency leveraging an "on-demand" network model for paid media, SEO, content, and programmatic. Comparable as a digital-first agency with similar service mix and enterprise client focus.
• Flat 101: Spanish digital marketing agency focused on data-driven acquisition, conversion optimization, and analytics. Comparable as a Spanish boutique competing for the same mid-market and enterprise digital marketing budgets.
• Making Science: Madrid-headquartered digital marketing and adtech company with strong presence in Google, Meta, and TikTok Ads across Europe and LatAm. Comparable as a scaling Spanish-origin agency offering paid media and eCommerce services to enterprise clients.

Broad incumbents

• VMLY&R: Global advertising agency network (now VML) offering brand, commerce, and digital marketing services. Comparable as a large incumbent agency holding relationships with many of Axioma's enterprise clients.
• Hogarth Worldwide: WPP-owned global content and production agency serving many of the same FMCG/CPG brands (Unilever, Danone). Comparable as a broader incumbent competing for content production and digital creative work at enterprise level.
• Jellyfish: Global digital marketing agency within Brandtech Group offering paid media, SEO, content, and analytics at enterprise scale. Comparable as a broader incumbent serving many of the same multinational brand clients (Unilever, etc.) with wider capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AxiomaCo
• Facebookfacebook.com/AxiomaCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axioma