MAR Advisory
- Company typePrivate
- Founded2008
- HeadquartersBiggera Waters, QLD, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
MAR Advisory firmographics
Firmographics- Name
- MAR Advisory
- Legal name
- MAR Advisory Pty Ltd
- Website
- https://maradvisory.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MAR Advisory industry classification
Industry- Product category
- Chartered Accounting and Tax Advisory
- NAICS
- Portfolio Management and Investment Advice (52394), Management Consulting Services (54161)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industry
- Estate & Legacy Planning Advisory (FSAEAAAG)
Keywords
Where MAR Advisory is headquartered
LocationHeadquarters
- HQ city
- Biggera Waters, QLD
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MAR Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Business Advisory & Structuring: Year-round business advisory including structuring, restructuring, CGT planning, FBT management, and succession planning. Provided as part of ongoing client engagements with dedicated adviser access.
- Tax Planning & Compliance: Tax returns (individual, company, trust, partnership), BAS/IAS lodgements, PAYG withholding, payroll tax, ASIC compliance, ATO audit support. Core recurring compliance revenue.
- Business Valuations: Professional business valuations using multiple methodologies (capitalisation of maintainable earnings, DCF, asset-based, industry multiples) for sales, finance, partnerships, and succession planning.
- SMSF Administration: Full SMSF service including setup, ongoing administration, tax returns, audit coordination, and commercial property SMSF strategies for business owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fixed-price engagements quoted upfront per client situation |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
MAR Advisory product offering
Product offeringCore offering
MAR Advisory is a chartered accounting and tax advisory firm delivering proactive year-round business advisory, tax planning and compliance, business valuations, and SMSF administration services. The firm is a Xero Platinum Partner operating a cloud-native practice from the Gold Coast, with deep specialisation in healthcare (medical, dental, allied health), property investors/developers, and small-to-medium Australian businesses.
Product overview
MAR Advisory is a chartered accounting and tax advisory firm offering four core professional services: Business Advisory & Structuring, Tax Planning & Compliance, Business Valuations, and SMSF Administration. These services are delivered by a team of qualified Chartered Accountants and Chartered Tax Advisers and are tailored to six specialist industry verticals: Medical Centres & GPs, Dental Practices, Allied Health, Property Investors, Property Developers, and Small & Medium Business. The firm operates using Xero as its primary accounting platform alongside Ignition for client engagement, Nowinfinity for ASIC management, and Class for SMSF administration. All engagements include a dedicated adviser, proactive pre-30 June tax planning conversations, fixed pricing, and plain English communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Advisory & Structuring
- Tax Planning & Compliance
- Business Valuations
- SMSF Administration
- Medical Centres & GPs Advisory
- Dental Practices Advisory
- Allied Health Advisory
- Property Investors Advisory
- Property Developers Advisory
- Small & Medium Business Advisory
Quantifiable outcome
- Pre-30 June tax planning conversations as standard for every client, every year
- +2 more outcomes
Companies that use MAR Advisory
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles6 records
MAR Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
MAR Advisory partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- XerocorePrimary accounting platform partner. AWS-hosted cloud accounting software used for all client bookkeeping. Xero Platinum Partner status indicates high volume usage and expertise. Enables real-time books and cloud-native service delivery.
- IgnitioncoreClient engagement and proposal platform used for managing client engagements and proposals. AWS-hosted. Allows fixed-price proposal delivery and engagement management.
- NowinfinitycoreASIC management platform used for company secretarial services, ASIC compliance filings, and registered office obligations.
- ClasscoreSMSF administration platform used for self-managed super fund management, accounting, and compliance reporting.
- Chartered Accountants Australia and New Zealand (CA ANZ)coreProfessional body membership. Firm files may be subject to quality review under CA ANZ's regulatory oversight programs. Both directors hold CA designation.
- The Tax InstitutecoreProfessional tax body. Both directors hold Chartered Tax Adviser designation through The Tax Institute - the highest tax qualification available in Australia.
- Tax Practitioners BoardcoreRegulatory oversight. Firm is a registered tax agent (TPB registration 26212435) regulated by the Tax Practitioners Board.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MAR Advisory competitors and assessment
Company assessmentBroad incumbents
- RSM Australia: Mid-tier accounting firm with established healthcare and property sector practices. Serves similar SME and owner-managed business clients with broader service portfolio.
- Pitcher Partners: Larger Australian accounting and advisory firm with a dedicated healthcare sector practice. Overlaps directly with MAR's medical/dental vertical but operates at broader scale with multiple offices.
- Crowe Australasia: Australian accounting and advisory firm serving SMEs and growing businesses with tax, advisory, and SMSF capabilities. Comparable client segments with broader geographic and capability footprint.
- Nexia Australia: Australian mid-tier accounting network serving SMEs with advisory, tax, and SMSF services. Overlaps in target market and service offerings at slightly larger scale.
- BDO Australia: Large Australian accounting firm with dedicated healthcare and medical specialist practices. Competes for similar SME healthcare clients with greater resources and broader capabilities.
Direct peers
- Pilot Partners: Melbourne-based boutique chartered accounting firm offering business advisory, tax planning, and SMSF services to SMEs. Closely comparable in size, service mix, and relationship-led model.
- William Buck: Australian mid-tier chartered accounting firm with comparable SME advisory, tax planning, and SMSF services. Overlaps with MAR in healthcare and property client segments.
- Moore Australia: Network of independent Australian accounting firms offering advisory, tax, and SMSF services to growth-focused SMEs. Similar mid-tier positioning and sector-specialist capabilities.
- Bentleys: Network of Australian chartered accounting firms with similar advisory, tax, and business valuation offerings to SMEs. Comparable service breadth and proactive advisory positioning.
- Vincents: Sydney-based boutique chartered accounting firm with strong SMSF, property, and private wealth expertise. Comparable boutique scale with similar specialist verticals and proactive advisory positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MAR Advisory social profiles
Digital presenceMAR Advisory compliance and trust
Trust signalCompliance3 records
MAR Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAR Advisory leadership team
Management profileNumber of profiles
Profiles6 records
MAR Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAR Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAR Advisory
What does MAR Advisory do?
MAR Advisory is a chartered accounting and tax advisory firm delivering proactive year-round business advisory, tax planning and compliance, business valuations, and SMSF administration services. The firm is a Xero Platinum Partner operating a cloud-native practice from the Gold Coast, with deep specialisation in healthcare (medical, dental, allied health), property investors/developers, and small-to-medium Australian businesses.
Is MAR Advisory a public or private company?
MAR Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAR Advisory founded?
MAR Advisory was founded in 2008. It employs 1 to 10 people.
Where is MAR Advisory based?
MAR Advisory is headquartered in Biggera Waters, QLD, Australia, in the Oceania region.
How does MAR Advisory make money?
Four revenue lines are on record. Business Advisory & Structuring is the primary driver. The others are tax Planning & Compliance, business Valuations and SMSF Administration.
Who are MAR Advisory's main competitors?
Broad incumbents on record are RSM Australia, Pitcher Partners, Crowe Australasia, Nexia Australia and BDO Australia. Direct peers are Pilot Partners, William Buck, Moore Australia, Bentleys and Vincents.
Does MAR Advisory have an API?
No public API is recorded for MAR Advisory.
What industry is MAR Advisory in?
MAR Advisory's product category is Chartered Accounting and Tax Advisory. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of FSAEAAAG, Estate & Legacy Planning Advisory. Its NAICS code is 52394 and its SIC code is 6282.