Maraetai Beach Boating Club Inc

What Maraetai Beach Boating Club Inc does

Maraetai Beach Boating Club Inc (MBBC) is a member-owned incorporated society registered in New Zealand, operating a single waterfront location at 188 Maraetai Drive, Maraetai, Auckland. The club provides a community hub for boaties, fishers, families, and coastal enthusiasts, offering boat launching ramps, secure gated parking (including overnight vehicle and trailer parking), freshwater wash-down facilities, dinghy storage, and an emergency maintenance grid. On-site amenities include the Pinocchio restaurant (operated by a third-party tenant, open Thursday-Friday from 5pm and Saturday-Sunday from 12pm), a downstairs bar with pool, darts, and big-screen sports, and a two-story function venue accommodating up to 120 guests for weddings and private events. The club also hosts the affiliated Maraetai Sailing Club, which runs junior and senior sailing programmes, windsurfing, and paddleboarding.

The club operates on a membership-based revenue model with three primary tiers: Full Boating Membership (covering an adult, partner, and children under 21 with 24/7 gated access and full boating facilities), Community Membership (social access without boating), and Senior Community Membership (discounted for adults over 65). Additional revenue is generated from restaurant and bar operations, function and event hire, and transactional boating facility fees (e.g., $10/night for car and trailer parking, $30/day for maintenance grid). Membership is gated through a proposer and seconder requirement, and new members are approved at monthly Management Committee meetings. The club markets through its website, the 'Wot's On' email newsletter, Facebook, and Instagram, with community-led word-of-mouth as the primary acquisition channel.

The underlying technology is conventional: electronic gate access with proximity cards, live webcam monitoring of the boat ramp via an embedded PredictWind feed, and a Rocketspark-built website. The club operates with limited staffing (a Custodian, Club Secretary, and tenant-operated restaurant) and is governed by a Commodore and Management Committee. No external investors, parent company, or funding rounds are associated with the entity. The organization functions as a community facility rather than a scalable enterprise, with revenue not publicly disclosed.

Name

Maraetai Beach Boating Club Inc

Legal name

Maraetai Beach Boating Club Inc

Website

https://maraetaiboatclub.org.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maraetai Beach Boating Club Inc is a member-owned incorporated community boating club in Maraetai, Auckland, New Zealand, providing boating facilities, a restaurant, bar, function hire, and affiliated sailing programmes to local maritime enthusiasts and coastal families.

Ownership category

akta.pro rank

Product category

Recreational Boating Club

NAICS

Marinas (713930), Marinas (71393)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)

Keywords

• Recreational boating services
• Club membership management
• Marina facility access
• Function venue hire
• Social hospitality services

Headquarters

HQ city

Maraetai

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from Full Boating, Community, and Senior Community members. Full Boating Membership includes an adult, their partner, and children under 21. Veteran membership at reduced rates available for members with 25 consecutive years or aged 65+ with 10 consecutive years.
2. Restaurant and Bar Operations: The club operates an upstairs restaurant (Pinocchio) and downstairs bar. The restaurant is open Thursday-Friday from 5pm and Saturday-Sunday from 12pm. Bar operates from 4pm Thursday-Sunday. Revenue from food and beverage sales to members and their guests.
3. Function and Event Hire: The two-story venue is available for private functions including weddings, birthdays, conferences, and baby showers. The Upstairs Pavilion accommodates up to 120 guests with its own bar and deck. Minimum 6 weeks notice required for special liquor license for non-members.
4. Boating Facility Fees: Fees for overnight car and trailer parking ($10/night for car+trailer, $5/night for car only), dinghy storage (annual fee), hardstand trailer boat parking (limited, May to pre-Labour Weekend, $10/night), and emergency maintenance grid use ($30/day after first 24 free hours).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maraetai Beach Boating Club Inc is a member-owned incorporated society operating a private boating club on the Pohutukawa Coast in Auckland. It provides tiered memberships (Full Boating, Community, and Senior Community) granting access to boat launching ramps, secure parking, wash-down facilities, dinghy storage, and an on-site restaurant and bar. The club also hires its two-story waterfront venue for private functions and hosts fishing competitions and sailing programs.

Product overview

Maraetai Beach Boating Club is a community boat club offering a single unified membership-based service. The club provides Full Boating Membership and Community/Senior Community Membership tiers, granting access to waterfront facilities including boat launching ramps, parking, wash-down stations, and dinghy storage. On-site amenities include Pinocchio Restaurant (upstairs) serving Italian and seafood cuisine, and the Downstairs Bar with entertainment facilities. The club operates a Functions and Event Venue Hire service across two floors, accommodating up to 120 guests for weddings and events. Affiliated Maraetai Sailing Club offers junior and senior sailing programmes. Regular activities include fishing competitions, Thursday night raffles, quiz nights, and live sports viewing.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Maraetai Sailing ClubcoreStrategic or Co-development PartnerMaraetai Sailing Club Inc operates within Maraetai Beach Boating Club as an affiliated organisation. Extra annual fee payable for sailing affiliation. The Club runs a Junior Sailing programme with Yachting NZ qualified coaches, senior dinghy sailing on Tuesday nights, windsurfing, and paddleboarding. Club Optimists available for hire for children without their own boat.
• Pinocchio (Restaurant Operator)coreOthersPinocchio operates the restaurant at MBBC, offering Italian dishes, fresh seafood, burgers, salads, and family favourites. Restaurant open Thursday-Friday 5pm, Saturday-Sunday 12pm. Also provides a kids menu. Located upstairs in the pavilion with exclusive deck access.
• HumanitixminorChannel Partner/ Reseller/ DistributorThird-party event ticketing platform used for selling tickets to club events such as the Commodore's Ball. Links from club website to Humanitix event pages.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wakatere Boating Club: A North Shore Auckland boating club offering marina facilities, clubhouse, and sailing. Comparable as a member-owned boating club serving Auckland boaties with F&B and event facilities.
• Half Moon Bay Marina: A large Auckland marina offering berths, hardstand, launching, and boat services. Comparable as a marina operator competing for the same Hauraki Gulf boating community, though broader commercial and less club-oriented.
• Bucklands Beach Yacht Club: A nearby Auckland boating club offering marina facilities, launching ramps, dining, and social events to members. Highly comparable as a membership-based recreational boating club on the Hauraki Gulf serving similar boaties and family segments.
• Manukau Yacht and Motor Boat Club: An Auckland-area membership boating club with marina, dining, and event facilities. Comparable as a member-owned boating club operating in the same Auckland region with similar F&B and event offerings.
• Waiheke Boating Club: An island-based boating club in the Hauraki Gulf serving a coastal community with marina, dining, and events. Comparable as a membership-based recreational boating club in the same Hauraki Gulf ecosystem MBBC operates in.

Others

• Yachting New Zealand: The national body for sailing in New Zealand, whose qualified coaches run MBBC's Junior Sailing programme. Comparable as an ecosystem partner providing coaching standards and pathway programs to affiliated clubs.
• Coastguard New Zealand: A volunteer maritime safety organization supporting recreational boating in New Zealand. Comparable as a Hauraki Gulf boating community institution, though not a competitor; the club interacts with Coastguard as part of its maritime ecosystem.

Broad incumbents

• Royal New Zealand Yacht Squadron: Auckland's premier yacht club with marina, dining, and sailing race organization. Comparable as a membership boating club with marina and F&B, but operates at a larger, more prestigious scale and focuses on keelboat racing rather than trailer-boat fishing.

Regional players

• Pine Harbour Marina: A marina and ferry terminal on the Pohutukawa Coast serving the same Maraetai/Beachlands coastal community. Comparable as a nearby marina operator competing for the same Hauraki Gulf boating customer base.
• Orakei Marina: Auckland marina offering berths, launching, and boat services on the Waitemata Harbour. Comparable as a competing marina operator in broader Auckland, though more commercial and less club-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maraetai.boatclub
• Instagraminstagram.com/maraetaiboatclub
• LinkedInlinkedin.com/company/maraetai-beach-boating-club-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maraetai Beach Boating Club Inc