What Marchisio Bici does

Marchisio Bici S.R.L. is an Italian specialty bicycle retailer founded in 2000 and headquartered in Millesimo (Savona), Liguria. The company operates two physical retail showrooms — a flagship 1000sqm store in Millesimo and a second location in Arenzano (Genoa) — alongside a national e-commerce platform at marchisiobici.it that ships across Italy. Marchisio Bici serves cycling enthusiasts across road, mountain bike, gravel, e-bike, commuter, junior, and triathlon use cases, with a customer mix spanning beginners through competitive riders in the Genoa–Savona corridor and broader Northern and Central Italy.

The company's product portfolio covers the full cycling category: bicycles (MTB, road, gravel, cycle-tourism, fitness, BMX, youth), e-bikes (E-MTB, E-Road, E-Gravel, city), apparel (jerseys, jackets, pants, shoes, helmets), components and spare parts, wheels and tyres, accessories, sports nutrition supplements, cleaning products, and second-hand bikes. Pricing spans roughly €360 for entry-level closeout MTBs to €7,000+ for high-end road bikes, with premium wheelsets reaching €3,695. Marchisio Bici operates as an authorized dealer for major cycling brands including Specialized, Giant, Trek, Scott, Pinarello, Fulcrum, and Bontrager, and offers bike assembly and suspension revision as professional services.

The business model is direct-to-consumer multi-channel retail: physical showroom sales, online e-commerce with home delivery, and ancillary services. Revenue streams are retail hardware sales (in-store and online) and professional services; installment financing is facilitated through Findomestic, HeyLight, and FLOA Pay partnerships. Customer retention is supported by the ProRide loyalty program, which awards 'WATT' points on purchases and activities, redeemable for discounts and rewards. The company is privately held, founder-owned, and reports approximately 10 employees.

Name

Marchisio Bici

Legal name

Marchisio Bici S.R.L.

Website

https://marchisiobici.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Marchisio Bici is an Italian bicycle retailer founded in 2000, operating two physical showrooms in Liguria (Millesimo and Arenzano) plus a national e-commerce store. It serves cycling enthusiasts across road, MTB, gravel, e-bike, and junior categories as an authorized dealer for major cycling brands.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Bicycle retail
• E-bike sales
• Cycling apparel
• Bike components
• Cycling accessories

Headquarters

HQ city

Millesimo (Savona)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Store: In-store sales of bicycles, e-bikes, clothing, accessories, components, wheels, tyres, supplements, and second-hand bikes at retail locations in Millesimo and Arenzano.
2. E-commerce Online Sales: Online sales through marchisiobici.it with home delivery across Italy. Free shipping for orders over €69. Multiple payment options including credit cards, PayPal, bank transfer, and installment financing.
3. Professional Services: Bike assembly service and suspension revision/revision service offered to customers for purchased and existing bicycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Marchisio Bici is a specialty bicycle retailer selling new bicycles, e-bikes, cycling apparel, components, wheels, tyres, accessories, supplements and second-hand bikes through two physical showrooms in Liguria and an e-commerce store. The company adds value via professional bike assembly and suspension revision services and a ProRide loyalty program. It is an authorized multi-brand dealer for Specialized, Giant, Trek, Scott, Pinarello, Fulcrum, Bontrager and other cycling brands.

Product overview

Marchisio Bici is a bicycle retail shop operating since 2000 with physical stores in Millesimo (Savona) and Arenzano (Genoa), Italy. The company offers a comprehensive product portfolio spanning multiple categories: Bicycles (Mountain bikes, Road bikes, Gravel bikes, Cycle tourism bikes, Frames, Youth bikes, Fitness, BMX), E-bikes (E-Mountain, E-Road, E-Gravel, City), Clothing and apparel (jerseys, jackets, pants, shoes, helmets), Components and spare parts, Wheels and tyres, Accessories (lights, locks, bags, trainers), Supplements (nutrition products), Cleaning and care products, Second-hand bicycles, and Closeout/clearance sales. The store operates both as a physical retail location and e-commerce platform, with a ProRide loyalty program for customer retention.

Differentiator

Problem solved

Functional benefit

Brands

• ProRide Loyalty Program: Customer loyalty program called ProRide where customers accumulate 'Watts' with purchases and activities to redeem for discounts and exclusive rewards.

Products and services

• Bicycles Complete range of bicycles including mountain bikes, road bikes, gravel bikes, cycle tourism bikes, frames, youth bikes, fitness bikes and BMX, sold to individual cycling enthusiasts.
• E-bikes Electric bicycles including E-Mountain bikes, E-Road bikes, E-Gravel bikes and City e-Bikes, retailed to consumers seeking motor-assisted cycling for commuting, leisure or sport.
• Cycling Clothing and Apparel Cycling apparel including jerseys, jackets, pants, MTB and street shoes, open and full helmets, gloves, glasses, protections, and junior clothing for cyclists.
• Bicycle Components and Spare Parts Bicycle components and replacement parts including shocks, forks, derailleurs, brakes, drivetrains, cranksets, power meters, pedals, seat posts, electronic switches and batteries.
• Wheels and Tyres Bicycle wheels and tyres including road, MTB and gravel wheels, road/MTB/gravel tyres, inner tubes, tubeless kits and wheel parts, retailed with prices ranging from €12 for tyres to €3,695 for premium carbon wheelsets.
• Bicycle Accessories Bicycle accessories including bottles and bottle holders, bags, lights, locks, phone mounts, frame protection, CO2 pumps, bicycle carriers, rollers and smart trainers, speed sensors and cardio bands.
• Cycling Supplements Sports nutrition supplements including mineral salts, protein, gels, energy bars, vitamins and amino acids targeted at cyclists.
• Bicycle Cleaning and Care Products Bicycle maintenance products including detergents, lubricants, multitools and cleaning tools for DIY bicycle upkeep.
• Second-hand Bicycles Pre-owned bicycles including road bikes, mountain bikes, e-bikes and gravel bikes, retailed at lower price points for budget-conscious cyclists.
• Closeout and Clearance Offers Discounted and closeout bicycles and components across road, gravel, e-bike and MTB categories with discounts up to 50-70% on select items.
• ProRide Loyalty Program Customer loyalty program where members earn WATT points through purchases and activities that can be redeemed for discounts and exclusive rewards, with a referral component to invite fellow cyclists.
• Bike Assembly and Suspension Revision Services Professional in-store services including bicycle assembly for newly purchased bikes and suspension revision/maintenance services for purchased and existing bicycles, provided by Marchisio Bici's expert staff.

Quantifiable outcome

• 5-star Google Reviews rating

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• PayPlugcoreTechnology or IntegrationPayment processing partner providing secure online payment services including credit cards (VISA, Mastercard, Amex, Maestro, CB), Bancontact, Apple Pay, Satispay, MyBank, Giropay, Sofort, and iDEAL.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling secure transactions via PayPal account or major credit cards including prepaid cards. Credit card data is not stored on Marchisio Bici servers.
• Fulcrum WheelscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Fulcrum Wheels products. Italian company founded 2004 specializing in high-performance cycling wheels for road and off-road. Marchisio Bici offers Fulcrum wheel products including Racing series, Wind series, and Speed series.
• BontragercoreChannel Partner/ Reseller/ DistributorOfficial dealer for Bontrager (Trek-owned brand) in Liguria. Products include wheels, tyres, helmets, clothing, shoes, and accessories. 200+ Bontrager products available through Marchisio Bici.
• SpecializedcoreChannel Partner/ Reseller/ DistributorAuthorized Specialized dealer in Liguria. Offering full range including road bikes, mountain bikes, e-bikes, gravel bikes, clothing, helmets, shoes, components, and accessories. 216+ Specialized products available.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chain Reaction Cycles: Global online cycling retailer offering bikes, components, apparel, and accessories with worldwide shipping including Italy. Comparable to Marchisio Bici on online distribution of cycling products across all major brands.
• Probikeshop: Major Italian online bicycle retailer offering bikes, components, apparel, and accessories with home delivery across Italy. Closely comparable to Marchisio Bici's e-commerce motion, with a similar brand portfolio and target customer base.
• Alltricks: French online cycling and outdoor sports retailer offering a comprehensive bike, component, and accessory catalog with delivery across Europe including Italy. Comparable product breadth and target customer profile to Marchisio Bici.
• Bike24: Leading European online bike retailer with an extensive catalog of bikes, components, apparel, and accessories shipping across Europe including Italy. Directly competes with Marchisio Bici's e-commerce channel on assortment and pricing.
• Bikester: European online bike and cycling apparel retailer operating multiple country-specific storefronts including Italy. Comparable to Marchisio Bici on multi-brand online distribution and target customer segments.
• Wiggle: Established UK-based online cycling retailer offering bikes, components, apparel, and accessories with international shipping. Comparable to Marchisio Bici in product breadth and online-first distribution model across premium cycling brands.
• Merlin Cycles: Long-established UK online bike retailer specializing in road, mountain, and gravel bikes with a strong direct-to-consumer online model. Comparable product portfolio and premium-brand focus to Marchisio Bici.
• BiciStore: Italian online bike and cycling accessories retailer offering a wide assortment of bikes, components, and apparel with delivery across Italy. Closely comparable to Marchisio Bici on Italian market focus and product portfolio.

Regional players

• Sportler: Italian/Austrian multi-channel bike and outdoor retailer with both online and physical stores serving the Alpine cycling market. Comparable to Marchisio Bici on multi-channel retail model and premium cycling focus, but primarily serves Austria and Northern Italy.

Broad incumbents

• Decathlon: World's largest sporting goods retailer with an extensive physical store network and online sales of bicycles across all categories. Operates broadly in the same sports retail space and competes with Marchisio Bici for entry-level and mid-tier cycling customers in Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@marchisiobiciclette
• Facebookfacebook.com/marchisiobici
• LinkedInlinkedin.com/company/marchisiobici
• Instagraminstagram.com/marchisio_bici

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marchisio Bici