MARCO PRIME

What MARCO PRIME does

Marco Prime Steaks & Seafood is a single-location fine-dining restaurant operating on Marco Island, Florida, under the privately held Carvelli Restaurant Group, Inc. The restaurant is positioned as a Classic American Steakhouse with French, Italian, and Asian culinary influences, serving USDA Prime beef, high-quality whole fish, and innovative modern cuisine alongside classically inspired desserts. Its offering is anchored by a custom-built wine cellar that has earned the Wine Spectator Best of Award of Excellence for eleven years (2014-2025), and it runs parallel bar, happy hour, dessert, and kids menus, plus premium experiences such as a five-to-six-course Signature Experience tasting menu with optional wine pairings and a 'Flip Side' secret menu featuring caviar bumps and specialty cocktails.

The business serves three core customer segments: tourists and visitors to Marco Island (primary), affluent local residents, and corporate/professional groups hosting private events. Distribution is entirely direct-to-consumer on-premise at the restaurant, with bookings captured through OpenTable and gift card sales through ToastTab; revenue streams are dine-in transaction fees, bar sales, private event bookings, and gift cards. The restaurant is led by Executive Chef Roberto Rocha (who joined the Carvelli organization in 2007 and previously worked at Tanta in Chicago), and it carries an OpenTable Diners' Choice Award (2023) plus a 4.3-star Google rating across more than 3,597 reviews. Marco Prime has no disclosed funding history, no multi-unit footprint, no proprietary technology stack, and no AI/ML capabilities — it is a mature, single-location hospitality asset within a multi-brand restaurant group.

Name

MARCO PRIME

Legal name

Carvelli Restaurant Group, Inc.

Website

https://marcoprime.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Marco Prime Steaks & Seafood is a fine-dining steakhouse on Marco Island, Florida, serving USDA Prime beef, seafood, and globally inspired cuisine to tourists, affluent locals, and corporate groups, anchored by an award-winning wine program and operating under Carvelli Restaurant Group.

Ownership category

akta.pro rank

Product category

Fine Dining Steakhouse

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Fine dining steakhouse
• Steak and seafood
• Private event dining
• Wine cellar program
• Chef tasting menu

Headquarters

HQ city

Marco Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Sales: Fine dining restaurant revenue from serving USDA Prime steaks, high-quality seafood, and globally inspired cuisine. Customers pay per menu item including steaks, seafood, appetizers, and desserts. Private dining events and group dinners available.
2. Bar Sales: Full bar offering hand-crafted cocktails, extensive wine selection by the glass and bottle, single malts, premium blends, and seasonal small bites. Happy Hour served 4:30pm-6pm at the bar only.
3. Private Events: Revenue from hosting private events including birthdays, weddings, corporate outings, rehearsal dinners, and celebrations. Customized menus tailored for each event.
4. Gift Cards: Gift cards sold through ToastTab platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marco Prime Steaks & Seafood is a classic American steakhouse located in Marco Island, Florida, serving USDA Prime steaks and high-quality seafood with French, Italian, and Asian culinary influences. The restaurant operates as a fine dining establishment with multiple menus (dinner, bar, happy hour, dessert, kids), a custom-built award-winning wine cellar, a chef-driven Signature Experience tasting menu, a secret "Flip Side" menu featuring caviar bumps, and customized private event services.

Product overview

Marco Prime Steaks & Seafood is a classic American steakhouse restaurant offering a unified fine dining experience. The core offering centers on USDA Prime steaks and high-quality seafood with French, Italian, and Asian culinary influences. The portfolio includes multiple menu offerings: the main Dinner Menu, Bar Menu with hand-crafted cocktails, Happy Hour Menu, Dessert Menu, and Kids Menu. Premium experiences include the Signature Experience (an exclusive five to six-course chef's tasting menu with optional wine pairings) and The Flip Side secret menu featuring caviar bumps. Additional services encompass Private Events and Group Dinners with customized menus, supported by an award-winning wine cellar recognized by Wine Spectator.

Differentiator

Problem solved

Functional benefit

Brands

• The Flip Side: Secret menu featuring exclusive items like Caviar Bumps, Wagyu Experience, and specialty cocktails

Products and services

• Fine Dining Dinner Service Full-service fine dining dinner offering USDA Prime beef cuts, high-quality whole fish sourced daily, innovative modern cuisine, and classically inspired dishes served in a modern yet warm atmosphere. Available Sunday–Thursday 4:30pm–10pm and Friday–Saturday 4:30pm–10:30pm.
• Bar and Cocktail Service Full bar service featuring hand-crafted cocktails, an extensive wine list by the glass and bottle, single malts, premium blends, and seasonal small bites, sliders, and platters for sharing. Bar hours run from 4:30pm until late.
• Happy Hour Bar-only discounted cocktail and appetizer offering served daily from 4:30pm to 6pm, positioned as an upscale happy hour option.
• Signature Experience An exclusive multi-course chef's tasting menu with optional wine pairings from the extensive wine cellar. Requires 48-hour advance booking. Targeted at diners seeking a premium curated experience.
• The Flip Side (Secret Menu) An exclusive secret menu offering caviar bumps served with chilled vodka shots, plus specialty cocktails including the Pickle Martini and Champagne Dream, accessible via a QR code printed on a coaster. Positioned as an "indulgence redefined" premium experience.
• Private Events and Group Dinners Customized private dining experiences tailored for birthdays, weddings, corporate outings, cocktail receptions, rehearsal dinners, and other special gatherings, with menus customized for each event. Designed for groups and corporate entertaining.
• Gift Cards Digital gift cards redeemable for dining at Marco Prime Steaks & Seafood, sold through the ToastTab platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carvelli Restaurant GroupparentOthersParent company that owns and operates Marco Prime Steaks & Seafood along with other Marco Island restaurants including Snook Inn, DaVinci's Ristorante, Oyster Society, and Sweet Annie's.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ruth's Chris Steak House: Premium national steakhouse chain known for USDA Prime steaks sizzled in butter. Operates at a similar price point and occasion-driven dining experience to Marco Prime, with comparable steak-and-seafood menu positioning and corporate/private event emphasis.
• Morton's The Steakhouse: Iconic Landry's-owned classic American steakhouse chain serving prime steaks and seafood in a club-like atmosphere. Comparable to Marco Prime on price point, menu structure, and business/special-occasion customer base.
• The Capital Grille: Operated by Darden Restaurants, The Capital Grille is an upscale classic American steakhouse chain with an award-winning wine program. Directly comparable to Marco Prime in menu (USDA Prime steaks, seafood), target customer (business diners, special occasions), wine cellar depth, and price point.
• Fleming's Prime Steakhouse & Wine Bar: Bloomin' Brands' upscale steakhouse concept built around USDA Prime beef and a 100-wine-by-the-glass program. Highly comparable to Marco Prime's premium steakhouse positioning with notable wine program parallels (Wine Spectator recognition).
• Steak 48: Independent upscale steakhouse with locations in Chicago, Houston, Philadelphia, and other major markets. Comparable to Marco Prime as a high-end independent steakhouse emphasizing USDA Prime steaks, fresh seafood, and live entertainment.
• Del Frisco's Double Eagle Steakhouse: Upper-upscale national steakhouse chain known for USDA Prime steaks, extensive wine list, and private dining. Directly comparable in menu breadth, wine program, and premium event-driven positioning.
• Eddie V's Prime Seafood: A Darden-owned upscale concept combining USDA Prime steaks with a deep seafood focus and craft cocktails. Most directly comparable to Marco Prime's dual steakhouse-and-seafood positioning, with a similar wine program and live music/lounge atmosphere.
• Mastro's Steakhouse: Upper-upscale steakhouse (now under Landry's) with live entertainment and a seafood-inclusive menu. Comparable to Marco Prime on premium steakhouses with full bar programs, lounge atmosphere, and high check averages.

Broad incumbents

• Landry's Inc. Houston-based hospitality conglomerate owning Morton's, Mastro's, Chart House, and other upscale steakhouse and seafood concepts. Comparable as a multi-concept premium steakhouse/seafood operator with portfolio-level scale advantages over independent operators like Marco Prime.

Others

• Snook Inn: Sister restaurant under Carvelli Restaurant Group on Marco Island, offering waterfront casual dining. Comparable as a co-owned property operating in the same geographic market and customer base, providing direct operational benchmarking and shared parent overhead.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/marco_prime
• LinkedInlinkedin.com/company/marco-prime

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARCO PRIME