Magdeburger Regionalverkehrsverbund - marego

What Magdeburger Regionalverkehrsverbund - marego does

marego (Magdeburger Regionalverkehrsverbund GmbH) is a regional public-transport coordination authority established in December 2010 and headquartered in Magdeburg, Saxony-Anhalt. It is structured as a privately held GmbH jointly owned by public stakeholders — the state of Saxony-Anhalt, the city of Magdeburg, and the counties of Börde, Jerichower Land, and Salzlandkreis — and operates with a staff of 6. marego's core function is tariff and schedule coordination: it does not run vehicles itself but unifies seven transport operators (MVB, DB Regio/Start GmbH, BördeBus, KVG, NJL, PVGS, and since 2022 ODEG) under a single Verbundtarif, so that one ticket covers bus, tram, and regional rail across the network. Geographically the tariff applies in Magdeburg plus three Landkreise, with extensions to Wolfsburg (rail), Helmstedt (rail and bus), Quedlinburg, Tangermünde, and several smaller towns.

The underlying product is a zonal tariff (seven zones: MD, Lokal, Regio 1–4) plus a research-stage digital platform (MobilitätsHub) for multimodal integration. Tickets are distributed through physical channels (bus drivers, ticket machines, MVB service counters at Ernst-Reuter-Allee, Hasselbachplatz, Hauptbahnhof, ZOB) and digital channels (webshops at Abellio and DB, plus four mobile apps — INSA, easyGo, FAIRTIQ, DB Navigator). The product portfolio spans single-ride tickets from €1.80, day passes from €3.60, monthly subscriptions from €42, and the federal Deutschland-Ticket at €63/month, which has ~90,000 regional subscribers; add-ons include Abo-Plus (€15/month), employer- and landlord-subsidized Jobticket and Mieterticket, and group day tickets.

The revenue model is hybrid and primarily subsidy-driven: the source material states that roughly one-third of operating costs across the network are covered by fare revenue, with the remainder from public funding, partner contributions, and shareholder transfers. marego coordinates revenue distribution rather than capturing fare receipts directly. GTM is sales-led, conducted offline through partner counters and drivers, and online through both marego's website and partner-operated webshops and apps; subscription-based recurring revenue (Abo-Monatskarte, Deutschland-Ticket) is the principal monetization motion, supported by B2B2C channels (employer Jobticket, landlord Mieterticket) and integration partnerships with teilAuto (carsharing) and Stadtwerke Haldensleben (e-bikesharing).

Name

Magdeburger Regionalverkehrsverbund - marego

Legal name

Magdeburger Regionalverkehrsverbund GmbH – marego

Website

https://marego-verbund.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

marego is a publicly owned German regional transport association (Verkehrsverbund) coordinating a unified tariff across bus, tram, and rail operators serving Magdeburg and three surrounding counties in Saxony-Anhalt.

Ownership category

akta.pro rank

Product category

Regional Public Transport Coordination

NAICS

Support Activities for Transportation (488), Interurban and Rural Bus Transportation (48521)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Municipal/Transit-Agency Microtransit (First/Last-Mile Feeders) (TLAFAJAH)

Keywords

• Regional public transport
• Transit tariff coordination
• Public transit ticketing
• Mobility service integration
• Subscription transit passes

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales - Single and Day Tickets: Passengers purchase single-ride tickets, 24-hour cards, and week cards at ticket machines, on buses/trams, at service counters, and via mobile apps. Prices range from €1.40 (child single) to €10.50+ per person for group day tickets across higher price zones.
2. Subscription Monthly Tickets (Abo-Monatskarten): Recurring monthly subscription model for regular commuters. Personal monthly tickets start at €42.00, with reduced rates at €41.00 for seniors/students/apprentices. Additional revenue from Abo-Plus extension at €15.00/month. No minimum contract term. Revenue model relies on approximately one-third of operating costs being covered by fare revenue.
3. Deutschland-Ticket Subscription: Nationwide €63/month subscription ticket valid on all local public transport throughout Germany. Premium employer-subsidized variant ( Deutschland-Ticket Jobticket) available at a minimum €18.90 discount versus regular D-Ticket. Generates recurring subscription revenue through partner transport companies.
4. Employer-Subsidized Job Ticket and Landlord-Subsidized Mieterticket: Special subscription products where employers or landlords subsidize monthly passes, providing discounted rates (minimum €10 cheaper than personal monthly ticket) to drive adoption among commuters and tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Magdeburger Regionalverkehrsverbund (marego) is a regional transport association (Verkehrsverbund) that coordinates and unifies public transport tariffs across bus, tram, and rail services operated by multiple transport companies in the Magdeburg region of Saxony-Anhalt, Germany. The organization enables passengers to use a single ticket for seamless transfers between participating operators across seven price zones. Its portfolio spans single tickets, day passes, monthly subscriptions, the nationwide Deutschland-Ticket, employer-subsidized Jobtickets, and landlord-subsidized Mietertickets, supplemented by multimodal partnerships with carsharing and e-bikesharing providers.

Product overview

Magdeburger Regionalverkehrsverbund (marego) is a regional public transportation consortium serving the state capital Magdeburg and the districts of Börde, Jerichower Land, and Salzlandkreis in Saxony-Anhalt, Germany. The organization functions as a unified tariff and coordination body, not a direct operator. The core product is a unified ticketing system allowing passengers to travel on trains, buses, and trams across multiple operators with a single ticket. The product portfolio spans individual tickets (Einzelfahrkarten), day passes (24-Stunden-Karten), and monthly subscriptions (Abo-Monatskarten, Monatskarten), supplemented by special products including the Germany-wide Deutschland-Ticket, employer-subsidized Jobticket, landlord-subsidized Mieterticket, and group travel options. Digital integration is provided through partner apps (DB Navigator, easyGo, FAIRTIQ, INSA), while the broader mobility ecosystem includes Park & Ride facilities, carsharing (teilAuto), and e-bikesharing partnerships. The network serves approximately 90,000 Deutschland-Ticket users and connects with neighboring tariff areas including Wolfsburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Einzelfahrkarten (Single Tickets)
• 24-Stunden-Karten (Day Passes)
• Abo-Monatskarten (Monthly Subscription Tickets)
• Monatskarten (Monthly Tickets, non-subscription)
• Wochenkarten (Weekly Tickets)
• Deutschland-Ticket
• Minigruppen-Tageskarte (Mini Group Day Ticket)
• Gruppen-Tageskarte (Group Day Ticket)
• marego-Jobticket (Employer-Subsidized Ticket)
• marego-Mieterticket (Tenant-Subsidized Ticket)
• Semestertickets (Semester Tickets)
• Schülerfreizeitkarte (Student Leisure Ticket)

Quantifiable outcome

• Up to 50% reduction in GHG emissions per trip compared to car travel
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Magdeburger Verkehrsbetriebe GmbH & Co. KG (MVB)coreStrategic or Co-development PartnerPrimary urban transport operator for Magdeburg, operating trams and city buses. MVB sells Abo-Monatskarten and Deutschland-Ticket directly through its customer centers and apps. MVB hotline (0800 5481245) handles customer service for the marego network.
• DB Regio AG (Deutsche Bahn)coreStrategic or Co-development PartnerPrimary regional rail operator providing train services across the marego network. Sells tickets through DB Navigator app, bahn.de, station ticket machines, and customer service. DB Regio Südost handles Abo-Monatskarten orders via post (Postfach 80 03 29, Hamburg) and email.
• Start GmbH (Regionalverkehre Start Deutschland GmbH)coreStrategic or Co-development PartnerDaughter company of DB Regio AG that took over rail operations from Abellio Rail Mitteldeutschland GmbH on December 15, 2024. Start GmbH now operates regional rail services within the marego verbund area.
• Abellio Rail Mitteldeutschland GmbH (ABRM)minorStrategic or Co-development PartnerFormer regional rail operator within the marego network, replaced by Start GmbH on December 15, 2024. Previously sold tickets via abrm-webshop.de and on trains.
• BördeBus Verkehrsgesellschaft mbH (BB)coreStrategic or Co-development PartnerRegional bus operator serving the Börde district. Part of the core network of regional bus companies within the marego verbund. Also operates vaccination buses in the Börde district.
• KVG Kreisverkehrsgesellschaft Salzland mbHcoreStrategic or Co-development PartnerRegional bus operator serving the Salzland district (Salzlandkreis). Part of the core network of regional bus companies within the marego verbund.
• NJL Nahverkehrsgesellschaft Jerichower Land mbHcoreStrategic or Co-development PartnerRegional public transport authority and bus operator for Jerichower Land district. Introduced 'Der Jerichower' branded bus and participates in community events. Jointly developed new city bus concept for Haldensleben.
• PVGS Personenverkehrsgesellschaft Altmarkkreis Salzwedel mbHcoreStrategic or Co-development PartnerBus operator serving the Altmarkkreis Salzwedel area. Operates Line 100 connecting Haldensleben to Magdeburg with connections to city bus lines 647/648.
• ODEG Ostdeutsche Eisenbahn GmbHcoreStrategic or Co-development PartnerJoined the marego network on December 11, 2022, operating the R1 route from Magdeburg to Berlin. The Magdeburg-Genthin section remains served by other operators. ODEG extends marego connectivity into Brandenburg and Berlin.
• teilAutocoreStrategic or Co-development PartnerCarsharing partner offering marego Abo-Monatskarte holders preferential terms: €0 start fee (normally €25), €0 monthly fee (normally €6-9), €0 deposit (normally €100). Over 50 cars available at multiple stations in Magdeburg. Valid across Germany at standard time/km rates.
• Stadtwerke HaldenslebenminorStrategic or Co-development PartnerMunicipal utility providing e-bikesharing at Haldensleben train station: €5.95/day for e-bike (€50 refundable deposit). Also offers e-car rental at €18/day. Hours: 9-16 daily. Located at Bahnhof Haldensleben.
• NASA Nahverkehrsservice Sachsen-Anhalt GmbHcoreStrategic or Co-development PartnerState-owned transport authority for Saxony-Anhalt acting as project lead for the MobilitätsHub research initiative. Federating multiple transport operators and technology partners around a single digital platform for unified mobility planning, booking, and payment.
• MDV Mitteldeutscher VerkehrsverbundminorStrategic or Co-development PartnerRegional public transport association for Central Germany (Mitteldeutschland). Partner in the MobilitätsHub research project alongside marego, contributing to cross-verbund digital mobility integration.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• BVG Berlin: Berlin's municipal public-transport operator running U-Bahn, tram, bus and ferry. A much larger, directly operating incumbent that overlaps marego's network via VBB and ODEG's R1 connections; comparable as a reference for the digital ticketing and MaaS roadmap marego is pursuing through MobilitätsHub.
• DB Regio AG: Deutsche Bahn's regional rail arm and a core marego partner. Operates the lion's share of regional trains within the marego verbund (and owns Start GmbH), so it is the dominant counterpart rather than a substitute; comparable as the incumbent infrastructure and distribution layer that any mobility platform inside marego must integrate with.

Direct peers

• MDV Mitteldeutscher Verkehrsverbund: Regional transport association covering the Leipzig/Halle central-German corridor. Operates the same Verkehrsverbund model of unified tariff and multi-operator coordination as marego, and is explicitly a partner in marego's MobilitätsHub research project, making it the closest functional peer.
• VBB Verkehrsverbund Berlin-Brandenburg: Transport association for Berlin and Brandenburg, adjacent to marego's catchment (ODEG's R1 connects through to Berlin). Runs an integrated bus/tram/rail tariff across multiple operators using the same Verkehrsverbund legal and operational model.
• HVV Hamburger Verkehrsverbund: Hamburg metropolitan-area transport association, one of Germany's largest and most digitally advanced Verkehrsverbünde. Directly comparable business model (unified multi-operator tariff, hvv Switch app for multimodal MaaS), making it the gold-standard peer for marego's tariff and digital-roadmap trajectory.
• VRR Verkehrsverbund Rhein-Ruhr: Largest German Verkehrsverbund covering the Rhine-Ruhr metropolitan region. Same multi-operator tariff-coordination model as marego, with comparable subscription Deutschland-Ticket, Jobticket and regional fare-zone products.
• VRS Verkehrsverbund Rhein-Sieg: Regional transport association for the Cologne/Bonn corridor. Operates under the identical Verkehrsverbund legal structure with multi-operator tariff integration and a comparable subscription portfolio, including transition arrangements for the Deutschland-Ticket.
• MVV Münchner Verkehrs- und Tarifverbund: Munich metropolitan-area transport association covering bus, tram, U-Bahn, S-Bahn and regional rail under a single tariff. Closely mirrors marego's structure (coordination GmbH, multi-operator tariff, subscription products), making it a direct functional peer.
• RMV Rhein-Main-Verkehrsverbund: Frankfurt/Rhine-Main regional transport association covering Hesse. Uses the same Verkehrsverbund GmbH structure as marego to unify bus, tram and rail fares across multiple operators and is one of the most advanced German associations on integrated digital ticketing.

Regional players

• NASA Nahverkehrsservice Sachsen-Anhalt: State-owned transport authority for Saxony-Anhalt and project lead of the MobilitätsHub digital platform initiative in which marego is a partner. Same home state as marego and a coordination body over the same regional operators, with overlapping strategic agenda.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marego

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magdeburger Regionalverkehrsverbund - marego