Studio MM, pllc
Studio MM, pllc is a boutique residential architecture firm in New York's Hudson Valley designing custom modern homes and renovations for high-net-worth homeowners. Founded in 2010 by Marica McKeel, the 13-person firm delivers projects via a four-phase design process across the U.S.
- Company typePrivate
- Founded2010
- HeadquartersOlivebridge, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Studio MM, pllc does
Studio MM, pllc is a privately held, founder-owned modern residential architecture firm headquartered in Olivebridge, in New York's Hudson Valley, with 13 employees. Founded in 2010 by principal Marica McKeel, the firm designs custom modern homes, renovations, and additions for high-net-worth individual homeowners — primarily in the Hudson Valley/Catskills region with additional projects in Florida, South Carolina, Tennessee, Connecticut, and Arizona. The studio applies a structured four-phase design process — Schematic Design, Design Development, Construction Documents, and Construction Administration — augmented on select Hudson Valley projects by integrated Construction Management services.
Service delivery relies on conventional architectural technology: computer-aided design, 3D modeling, study/elevation drawings, and visualization tools for design development, client presentations, and material/structural coordination with structural engineers. The firm also designs custom furniture and fixtures (for example the 3-4-5 Bench and Tink Table) as project-specific elements, and maintains a portfolio of completed residences recognized by Architectural Digest, Dwell, Dezeen, ArchDaily, and Fine Homebuilding.
Revenue is generated primarily through percentage-of-construction-cost architectural fees tied to project scope and complexity, with typical timelines of 18-24 months per engagement. The go-to-market motion is enterprise field sales conducted directly with HNW clients via initial phone consultation, in-person meetings, and a structured collaboration through schematic design; growth is supported by a portfolio-driven inbound engine fed by press features, Instagram, The Architect's Notebook blog, and regional partnerships (Marvin Windows, AIA Westchester Hudson Valley, AIA CRAN).
Studio MM, pllc firmographics
Firmographics- Name
- Studio MM, pllc
- Legal name
- Studio MM, pllc
- Website
- https://maricamckeel.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studio MM, pllc is a boutique residential architecture firm in New York's Hudson Valley designing custom modern homes and renovations for high-net-worth homeowners. Founded in 2010 by Marica McKeel, the 13-person firm delivers projects via a four-phase design process across the U.S.
- Ownership category
- akta.pro rank
Where Studio MM, pllc is headquartered
LocationHeadquarters
- HQ city
- Olivebridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Studio MM, pllc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Architectural Design Services: Architectural fees charged as a percentage of construction cost, varying by project complexity and scope. Services span from initial design through construction administration.
- Construction Management Services: Offered on a select number of Hudson Valley-based projects. Integrated into the studio process, providing streamlined project delivery from design through construction completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Percentage of Construction Cost |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Studio MM, pllc product offering
Product offeringCore offering
Studio MM, pllc is a residential architecture firm providing full-service custom modern home design for high-net-worth homeowners. Services span from initial site selection assistance and schematic design through design development, construction documents, and on-site construction administration, delivered through a structured four-phase collaborative process. For select Hudson Valley projects, the firm additionally offers integrated construction management services coordinating the project from design through final construction completion.
Product overview
Studio MM, pllc is a modern residential architecture firm offering full-service custom home design and construction management. The firm's core offering is custom residential architecture services delivered through a structured four-phase design process: Schematic Design, Design Development, Construction Documents, and Construction Administration. For select Hudson Valley projects, they additionally offer integrated Construction Management services. Beyond architecture, the firm designs custom furniture and fixtures for their projects, including pieces like the 3-4-5 Bench, Tink Table, and Lightweight fixture. Their portfolio encompasses a wide range of residential project types—new construction homes, renovations, additions, guest houses, studios, and pool houses—primarily in the Hudson Valley and Catskills region with some projects extending to other locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Residential Architecture Services Full-service custom residential architecture from initial concept through construction completion, including site selection assistance, schematic design, design development, construction documents, and construction administration. Delivered to high-net-worth homeowners seeking custom-designed modern homes in the Hudson Valley and select other U.S. regions.
- Construction Management Services Integrated construction management offered on a select number of Hudson Valley-based projects, providing streamlined coordination from design through final construction completion.
Companies that use Studio MM, pllc
Customer profileSegments2 records
Ideal customer profiles2 records
Studio MM, pllc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Studio MM, pllc partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, notable and minor.
- AIA Westchester Hudson ValleycoreStudio MM is an active member of AIA Westchester Hudson Valley. Marica McKeel received the 2025 Visionary Award. The chapter sponsors events featuring Studio MM projects, including a tour of IRIE House.
- AIA CRAN (Custom Residential Architect Network)coreMarica McKeel served as the 2025 Chair of AIA CRAN, the Custom Residential Architect Network, a knowledge group of the AIA. She spoke at the 2025 AIA Conference on Architecture and Design as part of the CRAN Forum.
- Marvin Windows and DoorsnotableMarvin has featured Studio MM projects in multiple marketing campaigns including Architectural Digest features, Marvin blog posts, and the 'Innovation in Design' video series produced for Architectural Digest. Sponsored AIA WHV events featuring Studio MM projects.
- Structural EngineerscoreStudio MM works with structural engineers to coordinate and document material connections and structural details as part of their comprehensive Construction Documents phase.
- Local ContractorscoreThe studio has established relationships with contractors in the Hudson Valley region, and can also work with client-provided contractors. They assist clients in selecting the best-fit contractor for each project.
- Local RealtorsminorStudio MM recommends working with local realtors for property search assistance in the Hudson Valley, as part of their pre-design site selection support.
- Elijah LeedminorCollaboration with Elijah Leed, a furniture designer and craftsman, for custom furniture pieces such as the Tink Table designed for TinkerBox.
- Gatehouse PartnerscoreGeneral contractor for Wass House project, which received the 2025 HOBI Award for Best Out of State Remodel.
- Larsen BuilderscoreGeneral contractor for Cat Hill project, which won the 2023 Best Custom Home award from Westchester Home Magazine.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Studio MM, pllc competitors and assessment
Company assessmentDirect peers
- Workstead: Brooklyn/NYC-based interdisciplinary design practice with significant residential architecture and interior design portfolio. Comparable East Coast modern aesthetic and integrated interior architecture focus overlapping Studio MM's DD phase.
- Robert M. Gurney Architect: Mid-Atlantic boutique firm focused on modern custom residential architecture. Comparable scale, custom-design model, and modernist design philosophy serving similar HNW clientele.
- Ike Kligerman Barkley: NYC-based high-end residential and country-house architecture firm with strong press profile and luxury clientele overlap. Direct peer in the modern-traditional luxury residential segment with shared publication footprint.
- Bates Masi + Architects: East Hampton, NY-based firm focused on modern residential architecture with strong site-responsive design. Direct geographic and stylistic peer for Studio MM's Hudson Valley/Catskills clientele, with overlapping high-end modern residential engagements.
- Murdock Solon Architects: Westchester, NY-based residential architecture firm serving the same Hudson Valley corridor and overlapping HNW client base. Direct regional peer competing for the same primary market.
- West Chin Architects & Interior Designers: NYC-based boutique firm focused on modern residential architecture and interior design for HNW clients. Direct comparable peer in scale, geography, and integrated architecture-interior design service offering.
- Resolution: Architecture: Brooklyn-based modern residential architecture firm with a comparable boutique scale and contemporary aesthetic focus. Highly relevant as both an East Coast modern-residential peer and a similar-sized competitor for HNW NYC clients.
Broad incumbents
- Olson Kundig: Seattle-based, internationally recognized firm with deep modern custom residential portfolio (Case Inlet Retreat, Studhorse). Larger incumbent serving ultra-high-net-worth clients globally; relevant as design-quality benchmark and aspirational peer.
- Lake|Flato Architects: San Antonio-based firm with strong modern custom residential portfolio and award-winning design ethos. Larger incumbent in the modern-residential category with shared commitment to site-responsive, regionally rooted architecture.
- SB Architects: California-based firm with strong modern residential architecture portfolio and luxury hospitality-adjacent work. Larger incumbent with overlapping high-end modern residential clientele and similar attention to indoor-outdoor site responsiveness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Studio MM, pllc social profiles
Digital presenceStudio MM, pllc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio MM, pllc leadership team
Management profileNumber of profiles
Profiles1 record
Studio MM, pllc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio MM, pllc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio MM, pllc
What does Studio MM, pllc do?
Studio MM, pllc is a residential architecture firm providing full-service custom modern home design for high-net-worth homeowners. Services span from initial site selection assistance and schematic design through design development, construction documents, and on-site construction administration, delivered through a structured four-phase collaborative process. For select Hudson Valley projects, the firm additionally offers integrated construction management services coordinating the project from design through final construction completion.
Is Studio MM, pllc a public or private company?
Studio MM, pllc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio MM, pllc founded?
Studio MM, pllc was founded in 2010. It employs 11 to 50 people.
Where is Studio MM, pllc based?
Studio MM, pllc is headquartered in Olivebridge, United States, in the North America region.
How does Studio MM, pllc make money?
Two revenue lines are on record. Architectural Design Services are the primary driver. The others are construction Management Services.
Who are Studio MM, pllc's main competitors?
Direct peers on record are Workstead, Robert M. Gurney Architect, Ike Kligerman Barkley, Bates Masi + Architects, Murdock Solon Architects, West Chin Architects & Interior Designers and Resolution: Architecture. Broad incumbents are Olson Kundig, Lake|Flato Architects and SB Architects.
Does Studio MM, pllc have an API?
No public API is recorded for Studio MM, pllc.