MarieStopesKenya_KE
Marie Stopes Kenya is a Kenyan non-profit affiliate of MSI Reproductive Choices, founded in 1985, providing sexual and reproductive healthcare through 16 owned clinics, 61 Amua franchises, mobile outreach, and 204 government-partnered PSS sites across 24 counties.
- Company typePrivate
- Founded1985
- HeadquartersNairobi, Kenya
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MarieStopesKenya_KE does
Marie Stopes Kenya (MSK) is a Kenyan-registered non-governmental organization, founded in 1985, that operates as the local affiliate of MSI Reproductive Choices, a global SRH network present in 37 countries. The organization delivers sexual and reproductive healthcare services through a multi-channel model: 16 owned clinics across Kenyan cities and towns, a social franchise network of 61 Amua clinics serving rural and peri-urban areas, two mobile outreach teams providing free family planning at 600+ public and private sites, a toll-free contact centre, and a Public Sector Strengthening (PSS) programme partnered with 204 government health facilities across 24 counties. Its clinical service portfolio spans maternity care (antenatal, normal and caesarean delivery, postnatal, 24/7 obstetric emergencies), the full contraception spectrum (condoms, pills, injectables, IUDs, implants, tubal ligation, vasectomy), STI screening and treatment, cervical cancer screening and HPV vaccination, pregnancy crisis and post-abortion care, male circumcision, and general health/wellness including immunizations and laboratory diagnostics.
The core technology stack is not publicly disclosed and MSK does not market digital health or AI-driven features; its primary 'platform' is a distributed physical clinic and outreach network augmented by WhatsApp, phone, and online booking channels, plus a CPD-accredited International Training Centre opened in 2007 for provider capacity building. The business model blends donor-funded service delivery (mobile outreach is free, PSS is grant-supported) with fee-for-service clinical revenue at owned and franchise clinics, NHIF and private insurance reimbursements at select locations, and commercial pharmaceutical distribution of MSK's own products — Misoclear (misoprostol) and Mariprist (mifepristone + misoprostol combination) — through national pharmacy distributors and retail channels. Revenue figures are not publicly disclosed. The customer base is highly fragmented across women, men, adolescents, and rural populations, with 860,000 clients reached through MSK's service delivery points in 2021.
MarieStopesKenya_KE firmographics
Firmographics- Name
- MarieStopesKenya_KE
- Legal name
- Marie Stopes Kenya
- Website
- https://mariestopes.or.ke
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Marie Stopes Kenya is a Kenyan non-profit affiliate of MSI Reproductive Choices, founded in 1985, providing sexual and reproductive healthcare through 16 owned clinics, 61 Amua franchises, mobile outreach, and 204 government-partnered PSS sites across 24 counties.
- Ownership category
- akta.pro rank
MarieStopesKenya_KE industry classification
Industry- Product category
- Reproductive Healthcare Services
- NAICS
- Family Planning Centers (621410), Family Planning Centers (62141), Social Assistance (624)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Social Services (8300)
- akta.pro primary industry
- Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)
- akta.pro secondary industries
- Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD), School-Based & Community Women’s/Children’s Health Clinics (HLAFAJAO), Primary Care Networks, Groups & MSOs (HLAFAGAE), Women’s Health & Contraception Prescribing + Pharmacy Delivery Platforms (HLALAIAI)
Keywords
Where MarieStopesKenya_KE is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices16 records
Markets served
MarieStopesKenya_KE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Clinical Service Fees: Revenue from direct client payments for reproductive health services including consultations, procedures, maternity services, and diagnostics at owned clinics and franchise locations.
- Commercial Product Sales: Distribution of pharmaceutical products including Misoclear (misoprostol) and Mariprist (mifepristone + misoprostol combination) through pharmacy distributors, private clinics, and direct sales to retail pharmacies and MSK centres.
- Insurance Claims: Acceptance of National Hospital Insurance Fund (NHIF) cards and partnerships with several insurance companies for reimbursement of covered services at select clinics.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
MarieStopesKenya_KE product offering
Product offeringCore offering
Marie Stopes Kenya (MSK) is a non-governmental, non-profit organization that delivers sexual and reproductive healthcare (SRHR) services across Kenya through a network of 16 owned clinics, 61 Amua franchise partner clinics, 2 mobile outreach teams, a contact centre, and Public Sector Strengthening (PSS) partnerships with government facilities. It sells the medical abortion products Misoclear (misoprostol) and Mariprist (mifepristone + misoprostol), and offers contraception, safe abortion and post-abortion care, maternal and child health, gender-based violence response, and HIV/AIDS services. Founded in 1985 as part of the MSI Reproductive Choices (formerly Marie Stopes International) global partnership, MSK is one of Kenya's largest providers of modern contraception and safe abortion services.
Product overview
Marie Stopes Kenya is a comprehensive sexual and reproductive healthcare provider operating since 1985, delivering services through a multi-channel model consisting of 16-17 owned clinics, 2 mobile outreach clinics, 61 Amua franchise clinics, and a contact centre. Core clinical services include maternity care (antenatal, delivery, postnatal), contraception and family planning (spanning short-term methods like condoms and pills, long-acting reversible contraceptives like IUDs and implants, and permanent methods like tubal ligation and vasectomy), STI screening and treatment, cervical cancer screening, pregnancy crisis management, male circumcision, and general health services. The organization distributes commercial pharmaceutical products (Misoclear misoprostol and Mariprist medical abortion combination) through pharmacy channels. An International Training Centre provides CPD-accredited training programs for healthcare providers across East Africa.
Differentiator
Problem solved
Functional benefit
Brands
- Amua: A social franchise network of 61 clinics offering quality and affordable family planning services to clients in rural and peri-urban Kenya.
- Start Small
Products and services
- Sexual and reproductive health clinical services Direct clinical services for contraception, safe abortion, post-abortion care, maternal and child health, gender-based violence response, and HIV/AIDS testing and counselling, delivered at 16 MSK-owned clinics and via 2 mobile outreach teams targeting women, men, and youth across Kenya.
- Amua franchise network A franchise program of 61 private-sector partner clinics operating under the Amua brand that deliver MSK-aligned sexual and reproductive health services, expanding coverage to underserved communities.
- Public Sector Strengthening (PSS) partnerships Partnerships with Kenyan public-sector/government health facilities providing capacity building, provider training, and clinical quality assurance for sexual and reproductive healthcare service delivery.
- Misoclear Misoprostol medication developed and commercialized by MSK, used for medical abortion and management of incomplete abortion; sold through channels including pharmacies, drug stores, and clinical outlets.
- Mariprist Combined mifepristone and misoprostol regimen packaged and commercially sold by MSK for medical abortion, expanding access to WHO-recommended combi-pack regimens.
- Mobile outreach clinical teams Two dedicated mobile outreach teams delivering temporary clinical service camps (typically offering contraception, safe abortion, and post-abortion care) in rural, peri-urban, and underserved areas not reached by permanent clinics.
Quantifiable outcome
- 860,000 clients reached in 2021
- +2 more outcomes
Companies that use MarieStopesKenya_KE
Customer profileSegments5 records
Ideal customer profiles2 records
MarieStopesKenya_KE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MarieStopesKenya_KE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Insurance Companies (NHIF and others)corePartnerships with several insurance companies including National Hospital Insurance Fund (NHIF) to enable clients to access services using insurance coverage. Services may be covered depending on the insurance company and cover type purchased.
- Government of KenyacoreCollaboration with Government of Kenya in provision of family planning, post-abortion care, and other quality reproductive healthcare services. Includes Public Sector Strengthening programme to build capacity of Ministry of Health staff and facilities.
- Civil Society OrganizationsminorPartnerships with civil society organizations for community outreach and service delivery support.
- Community and Faith-Based OrganizationsminorCollaborations with community and faith-based organizations to extend reach into underserved communities.
- Private Sector Healthcare ProvidersminorPartnerships with private sector healthcare providers for service delivery through the Amua franchise network and referral pathways.
- Ministry of Health (MoH) KenyacoreFormal partnerships with Ministry of Health for capacity building, training, and service delivery in public health facilities. Training programmes reference MoH guidelines alongside WHO, FIGO, and RCOG standards.
- County Health Management TeamscorePartnerships with county and sub-county health management teams for community-level interventions and mobile outreach service coordination.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
MarieStopesKenya_KE competitors and assessment
Company assessmentBroad incumbents
- Jhpiego: Johns Hopkins-affiliated NGO focused on maternal, newborn, and reproductive health with strong training and government partnership programmes across Africa. Comparable in workforce capacity building (akin to MSK's ITC) and government-embedded delivery.
- AMREF Health Africa: Africa's largest African-led health NGO, headquartered in Nairobi, operating across maternal, child, and reproductive health with government partnerships. Comparable in scale, mission overlap, and donor-funded health delivery model in East Africa.
- MSI Reproductive Choices: Global parent organisation of Marie Stopes Kenya, operating SRH programmes across 37 countries with over 100 million clients served. Comparable as the network under whose brand, clinical protocols, and donor relationships MSK operates, but at much larger multi-country scale.
- International Planned Parenthood Federation (IPPF): Global SRH federation with member associations in Kenya (e.g., FHOK). Directly comparable as a global SRH umbrella body with overlapping service mix, family planning focus, and country-affiliate model.
Others
- Clinton Health Access Initiative (CHAI): Global health organisation working with governments to expand access to SRH commodities and services across Africa. Comparable as an adjacent donor-funded partner operating in the same Kenyan SRH policy and supply-chain ecosystem.
- PATH: Global health innovation NGO with reproductive health and contraceptive technology programmes across East Africa. Comparable as a peer in the broader SRH donor and implementation landscape intersecting with MSK's areas of work.
Direct peers
- Population Services Kenya (PS Kenya): Kenyan social marketing and health services NGO affiliated with Population Services International, distributing contraceptives and SRH products through pharmacy and clinic channels. Comparable in commercial pharma distribution (e.g., Trust condoms) and clinic-network model.
- DKT International: Largest private provider of family planning and reproductive health products in the developing world, active in Kenya with contraceptive and abortion-related product distribution via pharmacy channels. Directly comparable on the Misoclear/Mariprist product line.
- Family Health Options Kenya (FHOK): Kenyan NGO and IPPF member providing sexual and reproductive health services including family planning, STI treatment, and youth-friendly clinics. Most direct domestic peer given overlapping mission, clinic-based delivery model, and SRH focus in Kenya.
Emerging players
- Wellbody (Partners in Health): Partners in Health–affiliated clinical organisation delivering maternal and reproductive health services in Sierra Leone and expanding regionally. Comparable as a non-profit clinical delivery organisation with strong donor backing operating in a low-income African setting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MarieStopesKenya_KE social profiles
Digital presenceMarieStopesKenya_KE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarieStopesKenya_KE leadership team
Management profileNumber of profiles
MarieStopesKenya_KE funding detail
Funding detailFunding overview
Funding rounds
Investors
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MarieStopesKenya_KE M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about MarieStopesKenya_KE
What does MarieStopesKenya_KE do?
Marie Stopes Kenya (MSK) is a non-governmental, non-profit organization that delivers sexual and reproductive healthcare (SRHR) services across Kenya through a network of 16 owned clinics, 61 Amua franchise partner clinics, 2 mobile outreach teams, a contact centre, and Public Sector Strengthening (PSS) partnerships with government facilities. It sells the medical abortion products Misoclear (misoprostol) and Mariprist (mifepristone + misoprostol), and offers contraception, safe abortion and post-abortion care, maternal and child health, gender-based violence response, and HIV/AIDS services. Founded in 1985 as part of the MSI Reproductive Choices (formerly Marie Stopes International) global partnership, MSK is one of Kenya's largest providers of modern contraception and safe abortion services.
Is MarieStopesKenya_KE a public or private company?
MarieStopesKenya_KE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MarieStopesKenya_KE founded?
MarieStopesKenya_KE was founded in 1985. It employs 51 to 100 people.
Where is MarieStopesKenya_KE based?
MarieStopesKenya_KE is headquartered in Nairobi, Kenya, in the Africa region.
How does MarieStopesKenya_KE make money?
Three revenue lines are on record. Clinical Service Fees are the primary driver. The others are commercial Product Sales and insurance Claims.
Who are MarieStopesKenya_KE's main competitors?
Broad incumbents on record are Jhpiego, AMREF Health Africa, MSI Reproductive Choices and International Planned Parenthood Federation (IPPF). Others are Clinton Health Access Initiative (CHAI) and PATH. Direct peers are Population Services Kenya (PS Kenya), DKT International and Family Health Options Kenya (FHOK). Wellbody (Partners in Health) is listed as an emerging player.
Does MarieStopesKenya_KE have an API?
No public API is recorded for MarieStopesKenya_KE.
What industry is MarieStopesKenya_KE in?
MarieStopesKenya_KE's product category is Reproductive Healthcare Services. Its primary akta.pro industry code is HLAKAJAG, Family Planning & Contraception (Including Abortion Care), with a secondary code of BPADAIAD, Sexual & Reproductive Health & Family Planning (SRH/FP) Programs. Its NAICS code is 621410 and its SIC code is 8000.