What Population Services Kenya does

Population Services Kenya (PS Kenya) is a non-profit social enterprise founded in 1989 and affiliated with the Population Services International (PSI) global network, operating from its headquarters in Nairobi. The organization delivers health programs across Kenya in reproductive, maternal, newborn, child, and adolescent health (RMNCAH), family planning, malaria, HIV, and TB, working in partnership with the Ministry of Health, county governments, community health volunteer networks, and CBOs in hard-to-reach counties. It is structured around two integrated arms: (1) a donor-funded program portfolio (Accelerate funded by Denmark, A360/Binti Shupavu funded by CIFF, DISC funded by Gates, DESIP funded by UK/DfID, TB funded by Global Fund) and (2) a commercial social enterprise distributing the Trust brand (condoms, lubricating jelly) through a nationwide retail and pharmacy network.

The technology stack supporting these activities includes AI-powered text chatbots and USSD platforms (Binti Shupavu, Confirm Unajijua, Jali) using natural language processing for direct-to-consumer SRHR and health information delivery, a homegrown Health Management Information System (SaraMed) for digitizing patient records and clinic operations, and AI-enhanced social media analytics for behavior change communication campaigns. The social enterprise achieved over 115% cost recovery in 2025 and distributed 32.9 million Trust condoms through tens of thousands of outlets.

Revenue is generated primarily through donor grant funding for programmatic delivery and secondarily through commercial product sales (Trust Condoms and Trust Lubricating Jelly priced at Ksh 200 per unit). Programs are delivered free to beneficiaries at the point of use, while commercial products are sold at accessible price points through pharmacies, clinics, and retail outlets. Customers span county health systems, private pharmacies and retailers, community health workers, adolescent girls and young women, and the broader Kenyan population seeking affordable health products and information.

Name

Population Services Kenya

Legal name

Population Services Kenya

Website

https://pskenya.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Population Services Kenya is a Nairobi-based non-profit social enterprise, affiliated with PSI, that delivers SRHR, family planning, malaria, HIV, and TB programs across Kenya through county government partnerships and distributes the Trust condom brand via nationwide retail and pharmacy networks.

Ownership category

akta.pro rank

Product category

Public Health Services and Social Enterprise

NAICS

Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Health Systems Strengthening & Universal Health Coverage (UHC) (BPADAIAE)

akta.pro secondary industries

Disease-Specific Global Programs (HIV/TB/Malaria/NTDs) (HLAJAKAF), Public Health & Health Equity Organizations (BPAGACAL), Health Systems Strengthening & Universal Health Coverage (UHC) Partnerships (HLAJAOAL)

Keywords

• Public health programs
• Social enterprise health products
• Reproductive health services
• Health management information systems
• Community health delivery

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Enterprise - Health Product Sales: PS Kenya generates revenue through commercial sales of essential health products (condoms, lubricants, contraceptives) via a nationwide distribution network of pharmacies, clinics, and retail outlets. Achieved over 115% cost recovery in 2025.
2. Donor-Funded Program Grants: Majority of public health programs funded by international donors including Embassy of Denmark (Accelerate), Gates Foundation (DISC), Children Investment Fund Foundation (A360/Binti Shupavu), UK Government/DfID (DESIP), and Global Fund (TB). Funds support service delivery, community engagement, and systems strengthening.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Population Services Kenya (PS Kenya) is a non-profit social enterprise that delivers public health programmes and commercially distributes essential health products in Kenya. Its core activities include nationwide retail distribution of Trust condoms and Trust Lubricating Jelly, donor-funded service delivery programmes in family planning, malaria, HIV, TB and adolescent sexual and reproductive health, and the operation of digital health platforms (SaraMed HMIS, Binti Shupavu USSD, Confirm Unajijua and Jali AI chatbots) that enable data-driven health communication and clinic operations.

Product overview

Population Services Kenya operates a multi-pronged health portfolio combining commercial products with digital health platforms and social programs. The core commercial offerings include the Trust brand (condoms and lubricants) distributed through nationwide retail and pharmacy networks. Digital health infrastructure includes SaraMed (proprietary HMIS), Binti Shupavu (USSD SRHR platform), and AI-powered chatbots (Confirm Unajijua for HIV, Jali for COVID-19). These are complemented by social enterprise logistics services achieving over 115% cost recovery. The organization delivers impact through programmatic initiatives including Accelerate (SRHR/GBV), A360 (adolescent health), DESIP (family planning), DISC (private sector FP), and Tiko (youth digital engagement).

Differentiator

Problem solved

Functional benefit

Brands

• Trust: Kenya's most trusted condom brand, including Trust Condoms (Studded, Ribbed varieties) and Trust Lubricating Jelly. Distributed through pharmacies, clinics, and retail outlets nationwide.
• Binti Shupavu
• SaraMed
• Confirm Unajijua
• Jali

Products and services

• Trust Condoms Kenya's most trusted condom brand providing protection against HIV and unplanned pregnancies; distributed through pharmacies, clinics, and retail outlets nationwide with 32.9 million units distributed in 2025.
• Trust Lubricating Jelly Water-based personal lubricant sold at Ksh 200 per unit through pharmacies across Kenya to enhance comfort and compatibility with Trust Condoms (especially Studded and Ribbed varieties).
• SaraMed Health Management Information System Proprietary Health Management Information System that digitises patient records, streamlines clinic operations, and enables real-time data access; built as a foundation for predictive analytics, smarter inventory management, and automated alerts.
• Binti Shupavu USSD Platform USSD code platform enabling adolescent girls and young women to access age-appropriate sexual and reproductive health and rights information discreetly and affordably via mobile, designed for low-resource settings with limited smartphone access.
• Confirm Unajijua HIV Chatbot AI chatbot that lets users ask questions about HIV self-testing confidentially, helping demystify the process and reduce stigma through personalised conversational engagement.
• Jali COVID-19 Chatbot Ministry of Health-aligned chatbot providing factual COVID-19 prevention, symptom, and local health protocol information to Kenyan communities during the pandemic.
• Social Enterprise Supply Chain and Logistics End-to-end logistics service that moves health products on time and in full, working with local and international manufacturers, operating strategic warehousing with real-time inventory tracking, and delivering nationwide distribution that has achieved over 115% cost recovery.

Quantifiable outcome

• 3.6 million+ people gained access to informed reproductive health choices over six years (DESIP Programme)
• +7 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Population Services International (PSI)coreStrategic or Co-development PartnerPSI is a consortium partner alongside PS Kenya in implementing the Accelerate Program. PS Kenya is an affiliated member of the PSI global network, sharing resources, technical expertise, and programmatic learnings across countries.
• Gender Violence Recovery Centre (GVRC)coreStrategic or Co-development PartnerGVRC is a consortium partner with PS Kenya in the Accelerate Program, contributing expertise in gender-based violence prevention, survivor support, and protection pathways. PS Kenya leverages GVRC's specialized services for GBV survivors.
• Ewang'an Community Based OrganizationminorStrategic or Co-development PartnerLocal CBO implementing the Accelerate Program in Kajiado County, integrating SRHR education into adult literacy classes. Serves as trusted local voice for community engagement.
• Ministry of Health (Kenya)coreStrategic or Co-development PartnerPS Kenya works in close coordination with Kenya's Ministry of Health at national and county levels. The Jali COVID chatbot was developed in collaboration with the MOH. County health departments are primary implementation partners.
• FP2030coreStrategic or Co-development PartnerPS Kenya co-convened the NXTHERSummit 2025 with FP2030 and Nation Media Group. Kenya's FP2030 Commitments guide the organization's family planning priorities including increasing mCPR to 64% by 2030.
• Nation Media GroupminorGTM or Marketing PartnerCo-convened the NXTHERSummit 2025 alongside FP2030, using media reach to amplify SRHR messaging and family planning awareness across Kenya.
• Amref Health AfricaminorStrategic or Co-development PartnerListed as a partner in impact on PS Kenya's website, indicating collaborative health programming or shared program implementation in Kenya.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Population Services International (PSI): Global parent affiliate of PS Kenya and co-implementer of the Accelerate Programme. PSI operates the same social enterprise + donor-funded hybrid model across 40+ countries, making it the most direct strategic comparable for PS Kenya's structure and scale-up potential.
• DKT International: Global social marketing organization distributing contraceptives and SRHR products across Africa and Asia. Directly comparable to PS Kenya's Trust brand and pharmacy-channel distribution, though DKT operates commercially with less donor-grant exposure.
• Amref Health Africa: Africa's largest health NGO headquartered in Nairobi, delivering community health, RMNCAH, and disease programmes across the continent. PS Kenya lists Amref as a partner; comparable in operating model, Kenyan footprint, and donor-funded programme delivery.
• FHI 360: Global development organization with significant Kenya SRHR, HIV, and family planning programmes. Comparable in programme scope (DESIP-equivalent), donor mix, and government partnership model.
• Clinton Health Access Initiative (CHAI): Global health organization working in Kenya on HIV, malaria, family planning, and health systems strengthening. Comparable in donor-funded technical assistance and county-level health systems engagement, though more focused on market-shaping than direct service delivery.
• Jhpiego: International health non-profit affiliated with Johns Hopkins delivering RMNCAH, HIV, and TB programmes in Kenya and Africa. Comparable as a donor-funded implementer working through county health systems and CHVs in similar geographies.
• PATH: Global health non-profit with active Kenya presence in SRHR, digital health, and supply chain. Comparable in mission, digital health platforms, and multi-donor programme structure.

Regional players

• Society for Family Health (SFH): PSI-affiliate social enterprise and health NGO operating across Southern Africa (Zambia, Nigeria, others). Closest structural peer to PS Kenya outside Kenya — same donor-funded + social enterprise hybrid, similar Trust-style condom brand, and similar county/province-level health systems work.

Direct peers

• Marie Stopes Kenya: Kenyan non-profit delivering SRHR and family planning services through clinics, outreach, and public-sector partnerships. Directly comparable in mission, donor base, and channel mix with PS Kenya, operating in the same counties and competing for the same donor funding pools.
• LVCT Health: Kenyan non-profit focused on HIV, SRHR, GBV, and integrated health services. Operates similar community-led models with CHVs and county government partnerships, and is a direct peer for donor funding and impact measurement in the Kenyan health NGO landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PSKenya_
• Facebookfacebook.com/PSKenya1
• LinkedInlinkedin.com/company/ps-kenya

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Population Services Kenya