Hotel Marina

What Hotel Marina does

Marina Resort Bernried, operated by Marina Bernried GmbH, is a privately held four-star lakeside resort located on the western shore of Lake Starnberg in Bernried am Starnberger See, Upper Bavaria, Germany. The resort comprises 90 rooms and suites across multiple categories (Lake Standard from €125/night, Lake Comfort from €155, Garden rooms, and themed suites up to €185+), a full-service lakeside restaurant (Marina Seerestaurant), 13 conference and meeting rooms accommodating up to 200 delegates, multiple event venues with capacity for up to 300 guests, an indoor pool and spa complex, and an on-site yacht harbor. Family-owned with Lorenz Mayr serving as legal representative, the resort serves three primary customer segments: corporate MICE clients using bundled conference packages (Basic €81.50, Classic €91, Premium €138 per person), couples and families hosting weddings and celebrations, and leisure travelers seeking wellness retreats and culinary experiences. The Hofgut Bernried estate supplies fresh produce (hay-milk cheese, estate game, garden vegetables) enabling a farm-to-table restaurant concept.

Revenue is generated through six integrated streams: hotel accommodation, restaurant and dining (gourmet menus €53–€99, Sunday brunch €44, BBQ de Luxe €44), event venue rental for weddings and celebrations, all-inclusive conference packages, spa and wellness treatments, and curated hotel packages (e.g., Time for Us from €298/person). The technology stack is intentionally lean — website hosting via Strato AG, direct online booking through cbooking.de, restaurant reservations via OpenTable, and newsletter distribution via CleverElements — with no disclosed proprietary technology or AI/ML systems. The go-to-market motion is direct-to-consumer across website, phone, email, and OpenTable, supplemented by event-driven MICE sales and partnership-based marketing through regional tourism organizations (Starnberg-Ammersee, Pfaffenwinkel). The company holds three notable credentials: Top 250 Tagungshotels 2022 ranking, OpenTable Diners Choice 2024, and IHK-Ausbildungsbetrieb 2026 certification.

Name

Hotel Marina

Legal name

Marina Bernried GmbH

Website

https://marina-bernried.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Marina Resort Bernried is a family-owned 4-star lakeside resort on Lake Starnberg, Germany, operating 90 rooms, a farm-to-table restaurant, 13 conference rooms, event venues for up to 300 guests, spa facilities, and a yacht harbor, serving corporate MICE clients, wedding parties, and leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel and Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Lakeside resort
• Conference venue
• Wedding venue
• Wellness spa

Headquarters

HQ city

Bernried am Starnberger See

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Revenue from overnight stays across 90 rooms and suites in four-star hotel with varying price points based on room category (Lake Standard from €125, Lake Comfort from €155, Garden rooms, and suites up to €185+). Includes spa access, breakfast, and various amenities.
2. Restaurant & Dining: Revenue from lakeside restaurant operations including à la carte dining, gourmet tasting menus (3-course €53, 4-course €64, 5-course €76), Sunday brunch (€44-€49), BBQ de Luxe (€44), and cocktail bar sales. Opening hours span breakfast, lunch, bistro service, and dinner.
3. Event Venue Rental: Revenue from renting event spaces including the See-Saal (300 m², up to 200 guests), Marina Werfthalle (250 m², up to 300 guests), Fireplace Restaurant, King Ludwig Salon, and various smaller venues for weddings, celebrations, and corporate events.
4. Conference & Meeting Packages: All-inclusive conference packages (Basic from €81.50, Classic from €91.00, Premium from €138.00 per person) including venue, catering, technical equipment, and accommodations bundled together.
5. Spa & Wellness Services: Revenue from spa treatments including massages (€45-€95), beauty treatments, and wellness packages. Hotel packages combining accommodation with spa experiences (e.g., Time for Us package starting at €298 per person).
6. Hotel Packages: Curated stay packages such as Time for Us (€298+ per person for 2 nights), Take a Break at the Lake (€317+ per person), Golfing package, and Fit & Feel Good packages bundling accommodation, dining, and activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Marina Resort Bernried operates a 4-star hotel resort on the western shore of Lake Starnberg in Upper Bavaria, offering 90 rooms and suites, a lakeside restaurant with farm-to-table dining, a spa and wellness center, 13 conference and meeting rooms for corporate events, multiple event venues for weddings and celebrations of up to 300 guests, and an on-site marina with yacht club, all set within a 12-acre landscaped park.

Product overview

Marina Resort Bernried is a 4-star lakeside resort complex comprising integrated hospitality services: hotel accommodation (90 rooms/suites across multiple categories), comprehensive wellness facilities (indoor pool, sauna, fitness, massage treatments), 13 conference/meeting rooms for up to 200 attendees, multiple dining venues (Seerestaurant, Fireplace Restaurant, cocktail bar, bistro), and diverse event locations for weddings and celebrations (up to 300 guests). The resort also operates a marina/yacht club, offers activity programs, and provides gift vouchers and themed hotel packages. All services are unified under one management and share the lakeside location, park grounds, and culinary operations of the Hofgut Bernried estate.

Differentiator

Problem solved

Functional benefit

Products and services

• Marina Resort (4-Star Hotel)
• Hotel & Wellness Accommodation
• Conference & Meeting Facilities
• Conference Packages
• Marina Seerestaurant (Lake Restaurant)
• Gourmet Monthly Menu
• Wellness Massages & Treatments
• Weddings & Celebrations
• Event Locations & Venues
• Sunday Brunch
• BBQ de Luxe
• Hotel Packages
• Gift Vouchers
• Marina Yacht Club

Quantifiable outcome

• 4-star hotel rating achieved and maintained
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hofgut BernriedcoreStrategic or Co-development PartnerFamily-owned estate belonging to the resort that supplies fresh produce including hay-milk cheese, meat, game from estate hunting grounds, and garden vegetables. Enables the farm-to-table concept central to the restaurant's culinary identity and sustainability positioning.
• Buchheim Museum of FantasyminorStrategic or Co-development PartnerRegional cultural attraction located 5 minutes walk from the resort. Marina Resort offers combined packages including museum visits and provides leisure activity recommendations to guests. Creates complementary cultural experience for visitors.
• Weiss-Blau Sailing SchoolminorGTM or Marketing PartnerLocal sailing school offering Opti dinghy courses for children and sailing taster courses. Recommended as leisure activity for resort guests seeking water sports experiences.
• Bergeins SUP-YogaminorGTM or Marketing PartnerStand-up paddling and yoga provider conducting classes at the resort's marina. Partner for active leisure programming featured in resort activity recommendations.
• Andechs MonasteryminorGTM or Marketing PartnerWorld-famous Bavarian monastery with brewery located in the surrounding region. Resort includes Andechs excursion in tour programs for guests, showcasing regional attractions.
• Starnberg-Ammersee TourismusminorGTM or Marketing PartnerRegional tourism organization for the Starnberg-Ammersee area. Resort featured on organization's website with logo placement for cross-promotional destination marketing.
• Pfaffenwinkel TourismusminorGTM or Marketing PartnerRegional tourism organization for the Pfaffenwinkel area. Resort logo featured on organization's promotional platform for regional destination visibility.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Hotel Adlon Kempinski Berlin: Iconic German luxury flagship hotel with extensive conference, wedding, and event operations — useful upper-bound comparable for full-service luxury event/hospitality economics, though in a non-regional urban setting.

Direct peers

• Althoff Seehotel Überfahrt: 5-star lake hotel on Lake Tegernsee in Bavaria with comparable luxury rooms, spa, multiple restaurants, and significant MICE/event capacity — closest analogue by structure (full-service lakeside resort with conference facilities and celebration venues) at a higher price point.
• Hotel Bachmair am See: Family-owned Bavarian lake hotel on Lake Tegernsee offering rooms, wellness, restaurants, and lake-view event facilities — directly mirrors Marina Bernried's independent-owner lakeside resort model in the same regional competitive set.
• Hotel Schloss Elmau: Luxury Bavarian resort renowned for MICE/conferences, wellness, spa, and concert programming — comparable event-driven operating model with high-end spa/wellness and corporate retreat focus.
• Seehotel Leoni am Starnberger See: Direct competitor operating a hotel and event/wedding venue literally on Lake Starnberg, the same lake as Marina Bernried — closest geographic peer in the same primary catchment.
• Bayerischer Hof Lindau: Bavarian lakeside hotel on Lake Constance with rooms, restaurants, and conference capacity — comparable full-service lake-hotel positioning and MICE/event business mix.

Broad incumbents

• Althoff Hotel Collection: German family-owned luxury hotel group operating multiple upscale properties (incl. Seehotel Überfahrt) — competing chain in the same premium Bavarian lake/lakeside space with stronger group-level marketing and distribution.
• Steigenberger Hotels & Resorts: Long-established German hotel brand operating upscale full-service hotels with MICE/event capacity — overlapping competitor in the 4–5-star full-service segment with broader geographic reach.
• Lindner Hotels & Resorts: German conference hotel chain with significant MICE/event-hotel inventory in Germany — relevant scale competitor for the corporate conference segment with stronger chain-wide revenue management.

Regional players

• Hotel König Ludwig / Hotel Müller (Schwangau): Themed Bavarian resort near Neuschwanstein with wellness, restaurants, and conference/wedding capacity — comparable family-owned lakeside/Alpine resort offering in southern Bavaria but different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marina.bernried
• Instagraminstagram.com/marina.bernried
• LinkedInlinkedin.com/company/hotel-marina

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Marina