gwt Starnberg GmbH - Region StarnbergAmmersee

What gwt Starnberg GmbH - Region StarnbergAmmersee does

gwt Starnberg GmbH is a privately held German limited liability company (GmbH) headquartered in Starnberg, Bavaria, operating as the regional development agency for the StarnbergAmmersee district. The organization serves as the publicly funded intermediary between regional businesses, political stakeholders, public administration, and residents, providing economic development, skilled workforce development, innovation facilitation, and tourism promotion services. Its mission centers on sustainable regional development, including Fachkräfte- und Nachwuchssicherung (skilled workforce and talent pipeline security), expansion support for local companies, broadband and mobility infrastructure coordination, and tourism marketing for the five-lake region south of Munich.

The company operates the StarnbergAmmersee.de portal as its central digital platform, built on a TYPO3 content management system. Core products include the Ausbildungskompass vocational training guide (deployed across 28 German regions and awarded 2nd place at the Munich Digital Innovation Award), the Interlink Innovation Hub launched in June 2024 for business model innovation, the Wasserkalender multi-year water-themed event series, the Tag der Ausbildung annual apprenticeship event (15th edition in November 2026), and the Oberpfaffenhofen Innovationsstandort promotion initiative tied to the local aerospace cluster. Strategic partnerships span DLR, ADAC Luftrettung, RESTUBE, Bayern Innovativ, IHK, Handwerkskammer, bavAIRia, AZO, VDI, and Hochschule München.

The business model is publicly funded quasi-governmental services, with revenue derived primarily from Landkreis Starnberg subsidies and modest service fees for specific programs. The go-to-market is relationship-driven, leveraging co-sponsorships with public institutions (chambers, employment agency, entrepreneurs' association UWS), recurring events such as the Lange Nacht der Wirtschaft und Wissenschaft, and direct outreach to companies seeking location decisions, expansion support, or innovation partnerships. With approximately 9 employees, gwt operates as a small but strategically positioned catalyst for a region recognized as one of ten digitalization hotspots in Germany and ranked 3rd nationally in founding propensity.

Name

gwt Starnberg GmbH - Region StarnbergAmmersee

Legal name

gwt Starnberg GmbH Gesellschaft für Wirtschafts- und Tourismusentwicklung im Landkreis Starnberg mbH

Website

https://starnbergammersee.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

gwt Starnberg GmbH is a publicly funded regional development agency in Bavaria, Germany, providing economic development, vocational training coordination, innovation facilitation, and tourism promotion services for the StarnbergAmmersee five-lake region through digital platforms and partnership programs.

Ownership category

akta.pro rank

Product category

Regional Economic Development and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Supplier Management & Preferred Vendor Programs (Meetings) (THACAFAL)

Keywords

• Regional economic development
• Tourism promotion services
• Vocational training coordination
• Business location consulting
• Innovation hub facilitation

Headquarters

HQ city

Starnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Regional Development Services: gwt Starnberg GmbH operates as a publicly funded regional development corporation providing economic development and tourism promotion services to the StarnbergAmmersee region. The organization is funded through public sources (Landkreis Starnberg) and service fees for specific programs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

gwt Starnberg GmbH operates as the publicly-funded regional economic development and tourism promotion agency for the StarnbergAmmersee district in Bavaria, Germany. The company supports regional businesses with location searches, expansion planning, skilled workforce development, and innovation facilitation; runs the Ausbildungskompass vocational training platform (deployed across 28 regions); manages the Interlink Innovation Hub; and promotes regional tourism through its portal, event calendar, Wasserkalender program, and the StarnbergAmmersee regional brand licensing program.

Product overview

gwt Starnberg GmbH operates the StarnbergAmmersee.de portal as a unified regional platform combining tourism promotion and economic development services. The offering consists of the core StarnbergAmmersee.de portal providing comprehensive information about the five-lake region, supplemented by specialized programs including the Ausbildungskompass vocational training guide, the Interlink Innovation Hub for business innovation support, and the Wasserkalender water activity calendar. Economic development services encompass business support, skilled workforce development, and promotion of the Oberpfaffenhofen aerospace innovation hub. The organization serves as the regional agency connecting businesses, residents, and visitors through events, information services, and networking initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• StarnbergAmmersee.de Portal Unified regional portal providing comprehensive information about the StarnbergAmmersee region across five lakes (Starnberger See, Ammersee, Wörthsee, Pilsensee, Weßlinger See), tourism offerings (golf, watersports, culture, accommodation booking), and economic development services. Targeted at tourists, regional businesses, residents, and prospective companies evaluating the region.
• Ausbildungskompass Annual vocational training guide and digital platform connecting companies, schools, and youth for career orientation. Includes information on training opportunities and internships, and a digital platform where companies can list apprenticeship positions and students can discover and apply. Deployed across 28 German regions and awarded 2nd place at the Munich Digital Innovation Award. Targeted at 8th-grade and above students, schools, and regional companies seeking apprentices.
• Interlink Innovation Hub der Region StarnbergAmmersee Innovation center where regional companies collaborate on business model innovations, facilitated by gwt Starnberg and Interlink Innovation in cooperation with UWS. Provides access to innovative knowledge, technologies, and networking opportunities, and acts as an interface connecting regional SMEs with Bayern Innovativ's funding, financing, and expert consulting resources. Targeted at regional SMBs and mid-market enterprises seeking innovation support.
• Wirtschaftsförderung (Economic Development Services) Regional economic development services covering business support, expansion and location consulting, skilled workforce development, innovation promotion, broadband infrastructure, and mobility concept design for the StarnbergAmmersee region. Includes specific programs like the Lange Nacht der Wirtschaft und Wissenschaft, innoSTA, STARTGREEN, Citymanagement Starnberg, Kultur- und Kreativwirtschaft support, Existenzgründungs- und betriebswirtschaftliche Beratung, and Fördermöglichkeiten. Targeted at regional enterprises, founders, and municipalities.
• Wasserkalender (Water | Region | Identity Program) Multi-year water-themed event series 'Wasser | Region | Identität' (Water | Region | Identity) covering sailing, surfing, swimming, boat trips, water conservation, and cultural activities on the five regional lakes. Implemented with cultural partners including Erzählkarawane Ammersee and Kulturverein Herrsching e.V. Targeted at residents and tourists interested in water-based recreation and regional water heritage.
• Oberpfaffenhofen Innovationsstandort Promotion Location-marketing and tenant-attraction service promoting the Oberpfaffenhofen research and special-purpose airport as an innovation hub for aerospace companies. Features the Air Tech Campus with ~4,000 employees, DLR with ~2,000 researchers, ADAC Luftrettung air rescue center, and approximately 300,000 m² of approved building/new construction area. Includes the Oberpfaffenhofen im Dialog public dialogue series. Targeted at aerospace and high-tech companies evaluating Oberpfaffenhofen as a location.

Quantifiable outcome

• Ausbildungskompass awarded 2nd place at the Munich Digital Innovation Award for its effective overall concept
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Air Tech Campus OberpfaffenhofencoreStrategic or Co-development PartnerAir Tech Campus Oberpfaffenhofen is the central innovation hub for aerospace and aviation companies at the Oberpfaffenhofen research airport. gwt Starnberg promotes the campus as a key asset of the StarnbergAmmersee region, supporting its tenant companies and attracting new businesses to the location.
• DLR - Deutsches Zentrum für Luft- und Raumfahrt e.V.coreStrategic or Co-development PartnerThe German Aerospace Center (DLR) employs ~2,000 researchers at Oberpfaffenhofen. DLR participates in 'Oberpfaffenhofen im Dialog' public events and collaborates with regional businesses and the gwt network.
• bavAIRia e.V.coreTechnology or IntegrationbavAIRia is the Bavarian aerospace network that connects industry, research, and start-ups. Listed as a partner of the Oberpfaffenhofen innovation location, facilitating knowledge exchange and technological development in aviation and space.
• AZO - Anwendungszentrum GmbH OberpfaffenhofencoreTechnology or IntegrationAZO supports the transformation of space technologies into scalable solutions for real challenges through startup support. Listed as a partner of the Oberpfaffenhofen innovation location, supporting company formation in the aerospace sector.
• IHK (Chamber of Industry and Commerce) for Munich and Upper BavariacoreChannel Partner/ Reseller/ DistributorIHK serves as a co-sponsor of the Tag der Ausbildung (Day of Apprenticeship) event, supporting gwt's vocational training promotion efforts in the region.
• Handwerkskammer (Craft Chamber)coreChannel Partner/ Reseller/ DistributorHandwerkskammer co-sponsors the Tag der Ausbildung, helping connect traditional crafts businesses with young talent through gwt's apprenticeship programs.
• Kreishandwerker (District Craftsmen)minorChannel Partner/ Reseller/ DistributorCo-sponsor of Tag der Ausbildung, representing district-level crafts businesses in vocational training promotion.
• Agentur für Arbeit (Employment Agency)coreChannel Partner/ Reseller/ DistributorCo-sponsor of Tag der Ausbildung, bringing public employment services into the regional apprenticeship matching ecosystem.
• UWS - Unternehmerverband Wirtschaftsförderung Landkreis Starnberg e.V.coreStrategic or Co-development PartnerThe entrepreneurs' association for economic development in the Starnberg district is a key co-development partner. They co-sponsored the Tag der Ausbildung and collaborated with gwt on the Interlink Innovation Hub in partnership with Interlink Innovation.
• Interlink InnovationcoreStrategic or Co-development PartnerInterlink Innovation, a member of UWS, co-developed and co-shaped the Interlink Innovation Hub of the StarnbergAmmersee region. The June 2024 kick-off event at Heinz Soyer Bolzenschweißtechnik GmbH marked the official start of this cooperation.
• Bayern InnovativcoreStrategic or Co-development PartnerBayern Innovativ supports SMEs through targeted funding and financing acquisition, custom consulting, and an exclusive expert network. The Interlink Innovation Hub serves as a interface connecting companies with Bayern Innovativ's resources.
• Bayern Innovativ (also supporting Ausbildungskompass)coreStrategic or Co-development PartnerBayern Innovativ supports the Interlink Innovation Hub and indirectly the broader gwt innovation ecosystem with funding, financing, and expert consulting services for regional SMEs.
• Erzählkarawane AmmerseeminorOthersStorytelling caravan at Ammersee that collaborated on the 'Wasser des Lebens' event under the Wasserkalender program, bringing cultural experiences around the region's water heritage to children and families.
• Kulturverein Herrsching e.V.minorOthersCultural association in Herrsching that partnered on Wasserkalender events, supporting cultural programming tied to the region's water identity.
• Bayerische SeenschifffahrtminorOthersBavarian Lake Shipping company operating on the Starnberger See and Ammersee, featured as a key tourism experience in the StarnbergAmmersee region with daily schedules during the season.
• RESTUBEminorStrategic or Co-development PartnerRESTUBE is a long-standing, reliable partner of the StarnbergAmmersee region, actively supporting the 'Mit Sicherheit am See' (Safety at the Lake) project and numerous water-related events, contributing water safety products and engagement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wirtschaftsförderung Region Stuttgart GmbH (WRS): Economic development agency for the Stuttgart region. Comparable as a publicly-funded GmbH focused on regional business location marketing, innovation support, and SME development with similar service offerings (location search, skilled workforce programs, innovation networks).
• Tourismus Marketing GmbH Baden-Württemberg: State-level tourism marketing organization for Baden-Württemberg. Broader comparable operating one tier above gwt, performing statewide destination promotion, brand campaigns, and B2B tourism services with a similar DMO service model but at a larger geographic scope.
• FrankfurtRheinMain GmbH: Regional marketing and economic development organization for the Frankfurt/Rhine-Main metropolitan region. Comparable as a publicly-funded GmbH bundling tourism promotion with location marketing and economic development, but operating at metropolitan rather than district scale.

Direct peers

• Berchtesgadener Land Tourismus GmbH: The regional tourism marketing GmbH for Berchtesgadener Land in southeastern Bavaria. Comparable as a publicly-funded tourism organization for an Alpine lake region near Munich/Salzburg with similar product mix (lakes, mountains, culture, outdoor recreation) and DMO-style portal operations.
• Allgäu GmbH: Regional development and tourism marketing company for the Allgäu region in southern Bavaria/Swabia. Comparable as a publicly-funded GmbH performing dual tourism promotion and economic development, including brand licensing, MICE marketing, and innovation support for regional SMEs.
• Bodensee Tourismus GmbH: Official destination marketing organization for Lake Constance (Bodensee) spanning Germany, Austria, and Switzerland. Comparable in role and scope: regional DMO operating a unified portal, event calendar, accommodation booking, and MICE services for a multi-lake leisure region with strong brand identity.
• Chiemgau Tourismus e.V. The official destination marketing organization for the Chiemgau region in southeastern Bavaria. Directly comparable as another Bavarian lake-region DMO with similar mandate: destination promotion, event calendar, MICE support, and regional brand development for lakeside tourism near major urban centers.
• Tegernsee Schliersee Tourismus GmbH: A Bavarian regional tourism marketing organization for the Tegernsee-Schliersee lake district south of Munich. Highly comparable: same operating geography type (Bavarian lake region near Munich), overlapping tourism product (lakes, leisure, golf, culture), and similar role as the official regional DMO combining tourism promotion with local economic development support.

Others

• IHK für München und Oberbayern: Chamber of Industry and Commerce for Munich and Upper Bavaria. Functions as a co-sponsor of gwt's Tag der Ausbildung. Comparable as a publicly-mandated organization delivering workforce development and business support services in the same Upper Bavarian economic territory, including vocational training matchmaking that overlaps with gwt's Ausbildungskompass mission.

Regional players

• Metropolregion München: The official Munich metropolitan region association coordinating cross-municipal economic development and marketing. Comparable in mission (regional coordination, economic development, brand building) but operates at metropolitan scale encompassing gwt's territory rather than competing directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCKLYWYIgKF8ZcsDtyh56vww
• Facebookfacebook.com/starnbergammersee
• Instagraminstagram.com/regionstarnbergammersee
• LinkedInlinkedin.com/company/gwt-starnberg-gmbh-region-starnbergammersee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gwt Starnberg GmbH - Region StarnbergAmmersee