Mariposario de Benalmádena . Benalmadena Butterfly Park

What Mariposario de Benalmádena . Benalmadena Butterfly Park does

Monowa is a single-location tropical butterfly park operating under the brand "Monowa Butterfly Park" in Benalmádena, Málaga, on Spain's Costa del Sol. The company maintains a controlled humidity and temperature ecosystem housing over 1,800 live butterflies sourced from three continents (Asia, America, and Africa), alongside exotic birds, fish, moths, and stick insects. The attraction operates 365 days per year with seasonally adjusted hours and has accumulated more than 12,187 verified visitor reviews, which the operator cites as social proof. Supporting attractions include a Virtual Reality butterfly experience and a dedicated mascot (Mowi) for children, and a Monowa Fundación is associated with the operating entity.

The business monetizes through four revenue streams: individual admission tickets (€13.50 general, €11.50 seniors 65+ and children aged 3–12, free for under 3), annual passes for repeat visitors, on-site Bambú Café food and beverage sales, and a Butterfly Shop selling souvenirs and merchandise. Customer segments are predominantly consumer — Costa del Sol tourists, families with children, nature enthusiasts, and organized school groups — with educational group programs offered as a secondary vertical. Distribution is fully direct-to-consumer via online ticketing (tickets.monowa.es) and walk-up gate sales, with awareness driven by organic social media (Instagram, TikTok, YouTube, Facebook) and SEO on monowa.es. No B2B channels, distribution partnerships, or third-party ticketing resellers are evidenced.

The company is privately held, with no disclosed funding rounds, M&A activity, management team bios, or patent portfolio in the source data. The legal operating name is Monowa; "Mariposario de Benalmádena" is listed as a previous name. No parent company or subsidiaries are reported.

Name

Mariposario de Benalmádena . Benalmadena Butterfly Park

Legal name

Monowa

Website

https://mariposariodebenalmadena.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Monowa is a privately held single-site tropical butterfly park in Benalmádena, Spain, housing over 1,800 live butterflies. It sells admission tickets, annual passes, café food and beverage, and gift shop merchandise directly to tourists, families, and school groups.

Ownership category

akta.pro rank

Product category

Butterfly Park and Tropical Garden Attraction

NAICS

Zoos and Botanical Gardens (712130), Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Rainforest, Jungle & Canopy Experiences (THAJAIAE), Wildlife Viewing & Birdwatching Tours (THAAAEAB)

Keywords

• Butterfly park attraction
• Tropical garden tourism
• Wildlife educational tours
• Family nature experience
• Exotic butterfly exhibits

Headquarters

HQ city

Benalmádena

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Admission Tickets: Individual day tickets sold to visitors at varying price points for adults, seniors, and children. General admission is €13.50, seniors (65+) pay €11.50, children aged 3-12 at a reduced rate, and children under 3 enter free.
2. Annual Passes: Unlimited entry passes for repeat visitors, sold alongside standard tickets on the ticketing platform.
3. Bambú Café: On-site café offering food and beverages in a tropical setting for visitors to dine during their visit.
4. Butterfly Shop: Gift shop selling souvenirs and merchandise to visitors, typically located at the exit to capture post-experience purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Monowa Butterfly Park is a tropical garden attraction in Benalmádena, Spain that hosts more than 1,800 live butterflies sourced from Asia, America, and Africa, alongside exotic birds, fish, moths, and stick insects. The park sells admission tickets and annual passes, and operates ancillary on-site revenue streams including Bambú Café (food and beverages), the Butterfly Shop (souvenirs), educational programs for schools and groups, a personalized "My Butterfly" experience, and a Virtual Reality butterfly exhibit.

Product overview

Monowa is a single-attraction butterfly park offering visitors an immersive tropical garden experience in Benalmádena, Spain. The core product is the Butterfly Park itself, featuring over 1,800 butterflies from Asia, America, and Africa, alongside exotic birds, fish, moths, and stick insects. Supporting offerings include Bambú Café (on-site café), Butterfly Shop (gift store), Grupos/Educación (educational group programs), My Butterfly (personalized experience), and a Virtual Reality Experience with butterflies. The park operates 365 days a year with a Thai and tropical themed setting, charging admission fees ranging from €13.50 for general tickets to free for children under 3 years.

Differentiator

Problem solved

Functional benefit

Brands

• Monowa Fundación: Foundation associated with Monowa Butterfly Park

Products and services

• Monowa Butterfly Park (El Parque) Tropical garden butterfly park in Benalmádena, Spain, hosting over 1,800 butterflies from Asia, America, and Africa, alongside exotic birds, fish, moths, and stick insects in a Thai/tropical themed setting; for families, tourists, and nature enthusiasts.
• Bambú Café On-site café within the park offering food and beverages in a tropical setting for visitors to dine during their visit.
• Butterfly Shop On-site gift shop selling souvenirs, gifts, and merchandise to visitors, typically located at the park exit.
• Grupos/Educación (Group and Education Programs) Educational programs and group visit packages designed for schools and organized groups to learn about butterflies, tropical ecosystems, and biology.
• My Butterfly Personalized butterfly experience offering for individual visitors at the park.
• Virtual Reality Butterfly Experience Virtual reality experience with butterflies offered as an interactive activity at the park, complementing the physical tropical garden visit.
• Annual Pass Subscription annual pass granting unlimited entry to the butterfly park for one year; sold through the online ticketing platform for repeat visitors.

Quantifiable outcome

• 12,187+ verified visitor reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Loro Parque: Large animal park in Tenerife, Canary Islands, Spain. Comparable as a premium Spanish zoological attraction with diversified on-site revenue (F&B, retail, experiences) and a strong tourist base.
• Stratford-upon-Avon Butterfly Farm: UK tropical butterfly attraction featuring free-flying butterflies and exotic insects. Direct category peer — paid walk-through tropical greenhouse with butterflies, similar family/tourist target.
• Faunia (Madrid): Madrid-based nature park featuring diverse animal ecosystems in themed indoor/outdoor zones. Comparable as a paid Spanish nature/zoo attraction targeting families, schools, and tourists with thematic ecosystems.
• Key West Butterfly & Nature Conservatory: Glass-enclosed tropical conservatory in Key West, Florida housing butterflies and exotic birds. Closely comparable format: paid tropical butterfly conservatory plus gift shop and educational programming.
• Butterfly World (Coconut Creek, Florida): One of the largest butterfly attractions in the world, featuring free-flying butterflies and tropical gardens. Direct comparable in scale ambition, category, and experiential model.
• Bioparc Valencia: Multi-species immersive nature park in Valencia, Spain. Direct comparable as a paid, walk-through tropical/ecological attraction serving families and tourists in Spain, with similar ticket-based revenue model.
• Butterfly Pavilion (Colorado): Nonprofit invertebrate-focused zoo in Westminster, Colorado. Closest direct peer in terms of category: an indoor tropical conservatory dedicated to butterflies and invertebrates with educational programming.

Regional players

• Selwo Aventura (Estepona): Animal and nature park in Estepona, Málaga — same Spanish region (Costa del Sol) as Monowa. Comparable as a regional wildlife/nature attraction competing for the same tourist and family visitors.

Broad incumbents

• Oceanogràfic (Valencia): Largest aquarium in Europe, located in Valencia's City of Arts and Sciences. Broad incumbent in Spanish paid nature attractions, competing for the same family/tourist spend with a larger portfolio.
• Zoo Aquarium Madrid: Major zoo and aquarium in Madrid with aquarium, aviary, and themed zones. Broad incumbent in Spanish zoological attractions with overlapping family and educational programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@monowa-park
• Facebookfacebook.com/mariposarioes
• Instagraminstagram.com/monowa_mariposario
• TikToktiktok.com/@monowa_mariposario
• LinkedInlinkedin.com/company/mariposario-de-benalm-dena-benalmadena-butterfly-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariposario de Benalmádena . Benalmadena Butterfly Park