Faunia

What Faunia does

Faunia is a privately-operated nature theme park located in Madrid, Spain, founded in 2003 and operated by Gestión Parque de Animales Madrid, S.L.U., a wholly-owned subsidiary of Parques Reunidos Servicios Centrales, S.A. The park combines entertainment with conservation and education across 18 themed ecosystems housing over 100 animal species, and offers unique-in-the-world experiences such as manatee encounters and Polar Expedition interactions alongside educational exhibits, summer camps, and an overnight "Dormir con Pingüinos" program. Faunia serves families with children, school and educational groups, corporate clients, and celebration-event hosts through a diversified product portfolio.

The underlying technology is a web-based direct-to-consumer ticketing platform with QR-code park entry, an online booking engine for add-on animal interactions, and a subscription/membership system that supports annual multi-park passes (Bono Parques), Faunia-specific passes (Bono Zoollower), and seasonal summer passes (Bono Verano). Beyond ticketing, the operational stack is largely physical (habitats, on-site F&B, retail, event venues), supported by a mobile app and standard social media channels. Distribution combines direct online sales, park-gate sales, group booking processes for 10+ visitors, and cross-promotion through the Parques Reunidos multi-park portfolio.

Faunia's business model spans seven revenue streams: general admission tickets (from €16.90 online), annual/seasonal subscription passes, on-site F&B (fast-food menus, bubble tea), premium animal interactions, event hosting (birthdays, communions, corporate events, weddings), retail merchandise and photo souvenirs, and educational programs/school visits. Customer segments are horizontally diversified across B2C families, schools, corporate clients, and celebration hosts. Faunia holds WAZA, EAZA, and AIZA memberships, the Sustainable Tourism 'S' Certificate, and is the first company in Spain to join the Hidden Disabilities Sunflower Network, reinforcing its regulated, ESG-positioned, multi-segment leisure model.

Name

Faunia

Legal name

Gestión Parque de Animales Madrid, S.L.U.

Website

https://faunia.es

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Faunia is a Madrid-based nature theme park founded in 2003, operating 18 themed ecosystems with 100+ animal species. Operated by Parques Reunidos subsidiary Gestión Parque de Animales Madrid, S.L.U., it serves families, school groups, corporate clients, and event hosts through admissions, subscriptions, and on-site F&B.

Ownership category

akta.pro rank

Product category

Nature and Animal Theme Park

NAICS

Zoos and Botanical Gardens (712130), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Nature theme park
• Wildlife conservation park
• Animal interaction experiences
• Educational zoo programs
• Annual park passes

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. General Admission Tickets: One-time entry fees for park access, with tiered pricing based on height (general, child), age (senior 65+), disability status, and family categories. Online prices start at 16.90€ for general admission.
2. Annual and Seasonal Passes: Bono Parques (multi-park annual pass starting at 82€), Bono Zoollower (Faunia-specific annual pass), and Bono Verano (summer pass from 12.95€/month) providing recurring subscription revenue.
3. Food and Beverage: On-site restaurants and fast food outlets including Pelícano's Burger, Central Park Ice Cream Shop, La Bocatería, El Parque, and Mercado de San Isidro Restaurante, plus Bubble Tea and themed menus.
4. Animal Interactions and Experiences: Premium add-on experiences including Polar Expedition, sea lion encounters, manatee experiences, reptile school, Saimiri experience, crocodile feeding, and Loris interactions, priced separately from general admission.
5. Event Hosting: Birthday parties (minimum 10 children), communions, corporate events, and weddings hosted in dedicated venues including La Hacienda, La Pradera, El Madroño, and private rooms, with catering services.
6. Retail Merchandise: On-site gift shops selling souvenirs, photos, and merchandise. Photo recuerdo (photo keepsake) service available for 15x20cm prints.
7. Educational Programs: School group visits, special education programs, summer camps, and overnight 'Sleep with Penguins' experiences for children and educational groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Faunia operates a nature-themed animal park in Madrid, Spain, offering general admission and subscription-based access to view over 100 animal species across 18 themed ecosystems. The park supplements admission with premium animal interaction experiences (manatee encounters, polar expeditions, sea lion swims), educational programs for schools and families, on-site dining and retail, and event hosting services for birthdays, communions, corporate events, and weddings.

Product overview

Faunia is a nature-themed animal park in Madrid operated by Parques Reunidos. The company offers a diverse portfolio of products and services organized into several categories: (1) Core ticketing products including general admission, child tickets, reduced tickets, and combined Zoo Madrid + Faunia packages; (2) Subscription/membership products including Bono Parques annual pass, Bono Zoollower conservation-focused annual pass, and seasonal Bono Verano summer pass; (3) Dining add-ons including fast food menus (adult, child, Red Burger variants), and Bubble Tea; (4) Interactive animal experiences including Expedición Polar, Baño con Osos Marinos, Experiencia con Manatíes, Experiencia con Loris, Experiencia Saimiri, Escuela de Reptiles, and Alimentación de Cocodrilos; (5) Educational exhibits including various didactic talks about animals, and Tormenta Tropical; (6) Photography services including photo souvenirs with animals; (7) Event services including birthday parties, comunions, corporate events, and weddings; (8) Educational programs including summer camps, overnight penguin experiences, and a Technical Assistant course for zoos and aquariums.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission Ticket (Entrada General) Standard single-day park admission ticket for visitors 140cm and over, with reduced categories for children (100-140cm), seniors (65+), persons with disabilities (33%+), and large families; children under 100cm enter free with a paying adult.
• Pack Zoo Madrid + Faunia Combined ticket package allowing visits to both Zoo Aquarium de Madrid and Faunia on different dates at €39.90, targeting visitors seeking to combine two wildlife attractions.
• Bono Parques Annual Pass Annual subscription pass starting at €82 providing unlimited access to Faunia and other Parques Reunidos parks in Spain for one year, with seasonal promotions such as up to 40% off Bono Oro tiers.
• Bono Zoollower Annual Pass Faunia-specific annual pass with unlimited visits to the park and additional conservation community benefits.
• Bono Verano Summer Pass Seasonal subscription starting from €12.95 per month providing unlimited Faunia access during the summer season.
• Polar Expedition (Expedición Polar) Premium interactive experience with Antarctic animals available as a separately priced add-on to general admission.
• Sea Lion Swim (Baño con Osos Marinos) Unique experience swimming or interacting with fur seals; minimum age 4 years, 8 years for unaccompanied minors.
• Manatee Experience (Experiencia con Manatíes) Premium animal interaction experience with manatees, billed as unique in the world, available as a separately priced add-on.
• Rainbow Lorikeet Experience (Experiencia con Loris) Interactive experience feeding and interacting with rainbow lorises in the forest, priced at €9.99 per person.
• Saimiri Experience Interactive experience with squirrel monkeys (saimiri), available as a paid add-on to general admission.
• Reptile School (Escuela de Reptiles)

Quantifiable outcome

• Faunia has obtained the Sustainable Tourism 'S' Certificate for contribution to UN Sustainable Development Goals Agenda 2030
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WAZA (World Association of Zoos and Aquariums)coreOthersFaunia is a member of WAZA, the global association representing zoos and aquariums committed to conservation, animal welfare, and education. This membership signifies adherence to international standards and participation in global conservation initiatives.
• EAZA (European Association of Zoos and Aquaria)coreOthersFaunia is a member of EAZA, the European association promoting high standards of zoo and aquarium management, conservation, education, and research across Europe.
• AIZA (Asociación Ibérica de Zoos y Acuarios)coreOthersFaunia is a member of AIZA, the Iberian Association of Zoos and Aquariums representing Spanish and Portuguese zoos and aquariums in conservation and education efforts.
• Fundación Parques ReunidoscoreStrategic or Co-development PartnerThe Parques Reunidos Foundation supports conservation and education initiatives at Faunia and other group parks, funding environmental programs and community outreach.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is listed as a collaborator/sponsor on the English version of the Faunia website.
• El Corte InglésminorGTM or Marketing PartnerEl Corte Inglés is listed as a collaborator/sponsor on the English version of the Faunia website.
• INIA (Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria)minorStrategic or Co-development PartnerFaunia has a collaboration program with INIA for conservation research activities.
• Jane Goodall Institute / Roots & ShootscoreStrategic or Co-development PartnerFaunia participates in the Jane Goodall Roots & Shoots program, an educational initiative promoting conservation, animal welfare, and community action among young people.
• Parques Reunidos Servicios Centrales, S.A.coreOthersParent company and portal operator for Faunia, providing central services, technology infrastructure, and group-wide marketing and ticketing platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zoo Aquarium de Madrid: Sibling nature park under Parques Reunidos in Madrid, also a WAZA/EAZA member with combined-ticketing 'Pack Zoo Madrid + Faunia'. Most direct substitute for Faunia's zoo-style offering in the same geography, sharing the Bono Parques annual pass.
• Zoomarine Algarve: Marine- and animal-themed park in the Algarve, Portugal, with dolphin interactions, sea lion experiences, and educational shows. Compares to Faunia on Iberian geography and overlapping animal interaction menu.
• Loro Parque: Animal and botanical park in Tenerife, Spain with 100+ species, premium animal interactions (including dolphin and orca experiences), and WAZA/EAZA accreditation. Closely mirrors Faunia's combination of immersive ecosystems, premium animal encounters, and conservation messaging.
• Terra Natura Benidorm: Zoo-immersion park in Alicante with multi-species habitats, animal interactions, and educational programming. Closely comparable business model and target audience to Faunia in the Spanish leisure market.
• Pairi Daiza: Large Belgian zoological park with regional ecosystems, premium animal encounters, lodgings, and WAZA/EAZA membership. Direct functional analogue to Faunia's 'multiple ecosystem' positioning at scale.
• Selwo Aventura: Parques Reunidos-operated wildlife adventure park in Málaga (Andalusia), featuring semi-free-roaming animals across themed zones. Conceptually adjacent to Faunia's ecosystem-themed design and shares the parent's multi-park distribution.
• Bioparc Valencia: Multi-ecosystem zoological park in Valencia, Spain, focused on immersive animal habitats and conservation. Same category as Faunia (nature-immersive zoo) serving families and school groups with similar ticketing, annual pass, and educational programming.
• Oceanogràfic Valencia: Largest aquarium in Europe, located within the City of Arts and Sciences in Valencia, operated by Parques Reunidos. Comparable on the marine animal interaction side (manatees, sea lions) that Faunia highlights as a key differentiator.
• Atlantis Aquarium Madrid: Parques Reunidos aquarium in Madrid marketed jointly with Faunia through the Bono Parques network. Direct channel-mate and shared distribution, with overlapping conservation and education programming.

Broad incumbents

• Parque Warner Madrid: Larger-scale theme park operated by Parques Reunidos in Madrid with rides and shows. Competes for the same Madrid family discretionary spend and benefits from cross-promotion via Bono Parques, but is rides-led rather than nature/education-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parquefaunia
• Facebookfacebook.com/ParqueFaunia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faunia