Name

SurveyUSA

Legal name

SurveyUSA

Website

https://surveyusa.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Clifton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Survey Research Services: SurveyUSA conducts custom opinion research projects for clients. Each project is priced individually based on methodology, sample size, geographic scope, and other factors. The company does not offer standardized pricing or productized surveys—all research is bespoke and requires direct consultation to determine project scope and cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

SurveyUSA conducts custom polling and opinion research projects for media, corporate, non-profit, and government/academic clients, using multiple methodologies including internet-based surveys, live telephone interviews, text-based surveys, and in-person focus groups. Projects run end-to-end with senior principals handling every aspect—from questionnaire design and programming (launching same-day or next-business-day) through fielding, analysis, and final presentation—supported by the proprietary SurveyDNA® reporting engine that delivers weighted/unweighted, aggregated or respondent-level outputs at no additional cost.

Product overview

SurveyUSA is a single-product opinion research company offering custom polling and survey research services. The core offering is the SurveyUSA Opinion Research Services, which provides end-to-end research including questionnaire design, fielding, and data collection across multiple methodologies. SurveyDNA® is a proprietary reporting engine included as part of the core service offering, delivering automated in-depth analysis, multiple presentation formats, and data export capabilities at no additional cost. The company operates as a full-service research firm rather than a field-and-tab data collection house, with principals handling all aspects of client projects.

Differentiator

Problem solved

Functional benefit

Products and services

• SurveyUSA Opinion Research Services End-to-end custom polling and opinion research services for media, corporate, non-profit, and government/academic clients. SurveyUSA conducts research using multiple methodologies including internet-based surveys, live telephone interviews, text-based surveys, door-to-door canvassing, street intercept, in-person focus groups, and virtual focus groups, with principals managing every aspect from questionnaire design through delivery of final results.
• SurveyDNA® Reporting Engine Proprietary back-end reporting engine developed by SurveyUSA programmers and UI designers that automatically delivers in-depth analysis of survey numbers, supports unweighted or Census-weighted data, provides aggregated or individual-respondent-level data export for client database import, and offers multiple delivery formats including top-line analysis, detailed walk-throughs with charts and graphs, and virtual or in-person presentations—at no additional cost to research clients.
• SurveyUSA Center for Consumer Research Dedicated consumer-research practice within SurveyUSA that delivers consumer sentiment research, brand perception studies, market research, and product feedback surveys for corporate clients.

Quantifiable outcome

• 100th percentile ranking by FiveThirtyEight across all 517 evaluated research companies for accuracy, predictive value, partisan bias, and prolificacy
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FiveThirtyEightcoreStrategic or Co-development PartnerFiveThirtyEight (Nate Silver's statistical analysis site) independently evaluates 517 of the nation's most visible opinion research companies on an ongoing basis. SurveyUSA consistently ranks at the 100th percentile—the highest possible—across four key metrics. This third-party validation serves as a core credibility anchor for SurveyUSA's market positioning.

Scale indicators5 records

Recent moves5 records

Direct peers

• Public Policy Polling (PPP): Public opinion polling firm focused on political and policy research for media, campaigns, and advocacy groups. Comparable methodology and client base, with significant overlap in tracking-poll and state-level survey work commissioned by news outlets.
• Rasmussen Reports: Independent opinion polling and public opinion research firm recognized for daily and weekly tracking polls. Comparable in operating model and media-facing positioning, competing for the same commission-based political and consumer opinion engagements.
• Monmouth University Polling Institute: University-affiliated public opinion polling operation with a strong reputation for methodology transparency and accuracy. Directly comparable methodology positioning and accuracy-driven brand, frequently cited alongside SurveyUSA in independent poll-quality rankings.
• Mason-Dixon Polling & Strategy: Independent opinion research firm specializing in state-level and political polling for media and political clients. Directly comparable boutique scale and political/research methodology focus, mirroring SurveyUSA's principal-led, custom-project model.
• Marist Poll: University-based public opinion polling operation that conducts custom survey research for media clients and other sponsors. Directly comparable methodology mix (phone + online) and clientele (news media, political campaigns), competing for the same commission-based polling engagements as SurveyUSA.
• Selzer & Company: Boutique polling firm known for award-winning political and opinion research. Comparable in scale, methodology positioning, and emphasis on accuracy — also recognized through independent rankings for poll quality, directly competing for high-stakes media polling contracts.
• Quinnipiac University Poll: University-affiliated public opinion polling operation widely referenced by national media. Closely comparable to SurveyUSA in tracking-polling emphasis, methodology (phone + online), and media-facing positioning, serving as a head-to-head competitor on political and consumer opinion research.

Broad incumbents

• Pew Research Center: Major nonpartisan research organization producing widely cited public opinion polling and demographic research. Overlaps with SurveyUSA in methodology rigor and nonpartisan positioning, though operates on a non-commercial, foundation-supported model rather than commission-based services.
• Maru/Matchbox: Custom research and analytics firm combining panel-based methodology with opinion, brand, and consumer research for corporate and public-sector clients. Broader incumbent providing overlap with SurveyUSA's corporate customer segment and methodology mix (panel + custom survey design).
• Gallup: Largest and best-known global public opinion and analytics firm with deep political polling franchise alongside broad corporate research, workforce, and education research. A broader incumbent whose methodologies and media-client overlap make it a reference comparison despite vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/surveyusa
• LinkedInlinkedin.com/company/surveyusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SurveyUSA