What Maritim Båtutstyr does

Maritim Båtutstyr is Norway's largest boat equipment retailer, operating as a direct-to-consumer business under the legal entity Norway Marine Supply AS, a private Norwegian limited company (AS). The company runs a hybrid retail model consisting of 10 physical stores across major Norwegian coastal cities — Arendal (headquarters at Åsbieveien 11), Bergen, Fredrikstad, Karmøy, Kristiansand, Oslo (two locations: Slependen and Sofiemyr), Sarpsborg, Stavanger, and Tønsberg — complemented by a nationwide e-commerce platform at maritim.no. The customer base consists almost entirely of recreational boat owners (motorboats, sailboats, small craft) who purchase equipment for outfitting, maintenance, safety compliance, electronics installation, comfort upgrades, and seasonal winterization. The horizontal segmentation approach and absence of B2B accounts indicate a pure-play consumer retail model.

The product catalog is organized into 13 main categories spanning electronics (GPS/chartplotters, fishfinders, radar, VHF/AIS, instruments, antennas from Garmin, Raymarine, Simrad), electrical systems (batteries, solar, inverters, shore power, lighting from Victron, Båtsystem, Bep), boat building and interior (Lewmar, Dometic), comfort equipment, plumbing (Seaflo), motors and steering (notably Volvo Penta parts), mooring equipment (Lewmar, Robline), recreation and safety (Baltic life jackets), boat care and antifouling (Jotun, Star Brite, Euromeci), and sailing equipment. The e-commerce platform is provided by Gurusoft AS (Gurusoft Ecommerce), payment processing is handled by SVEA, logistics by Posten/Bring, and email marketing by Apsis.

Revenue is generated through one-time retail product sales with unit pricing, no subscription component, and both home delivery and in-store pickup options. Customer engagement is driven by an extensive help center with buying guides across 12+ topics, email newsletters, and active social media presence on Facebook, Instagram, and YouTube. Pricing is not publicly disclosed at the company level; outlet pricing tiers range from under 49 NOK to over 1,000 NOK, suggesting broad price-point coverage across SKUs.

Name

Maritim Båtutstyr

Legal name

Norway Marine Supply AS

Website

https://maritim.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maritim Båtutstyr is Norway's largest boat equipment retailer, operating 10 physical stores and a nationwide e-commerce platform (maritim.no) selling marine electronics, electrical systems, safety gear, comfort products, and maintenance supplies to recreational boat owners across Norway.

Ownership category

akta.pro rank

Product category

Marine Equipment Retail

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Marine equipment retail
• Boat electronics
• Marine safety gear
• Marine electrical systems
• Boat accessories

Headquarters

HQ city

Arendal

HQ country

Norway

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated through direct retail sales of marine equipment and supplies to boat owners through both e-commerce and physical retail stores. The company sells a wide range of boat equipment including electronics, electrical systems, motors, safety gear, comfort items, and maintenance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maritim Båtutstyr operates Norway's largest boat equipment retailer through the e-commerce site maritim.no and 10 physical retail stores across Norway (Arendal, Bergen, Fredrikstad, Karmøy, Kristiansand, Oslo x2, Sarpsborg, Stavanger, Tønsberg). The company sells a comprehensive catalog of marine equipment and supplies across 13 main categories including marine electronics (chartplotters, fishfinders, VHF, radar, autopilot, AIS), electrical systems (batteries, chargers, shore power, lighting, solar), motors and steering (including Volvo Penta parts), plumbing, mooring, safety, comfort, boat care, sailing equipment, and interior fittings, serving individual recreational boat owners throughout Norway.

Product overview

Maritim Båtutstyr operates Norway's largest online boat equipment store (maritim.no) alongside 10 physical stores across Norway, offering a comprehensive catalog of marine equipment organized into 13 main categories: Elektronikk (electronics including GPS/chartplotters, fishfinders, radar, autopilot, VHF, AIS, instruments, and antennas), Elektrisk (electrical systems including batteries, solar panels, inverters, shore power, and lighting), Bygg/Innredning (boat building and interior including deck hardware, furniture, windows, and railings), Komfort (comfort equipment including refrigeration, cooking, heating, and ventilation), VVS (plumbing and water systems including pumps, tanks, toilets, and piping), Motor/Styring (motors and steering including Volvo Penta parts, propellers, anodes, and trim tabs), Fortøyning (mooring equipment including fenders, anchors, winches, and rope), Fritid/Sikkerhet (recreation and safety including life jackets, fishing gear, kayaks, and water sports), Båtpleie/Opplag (boat care and winter storage including cleaning, antifouling, and covers), Seil (sailing equipment including sails, rigging, and blocks), and Outlet. Key brands include Seaflo, Attwood, Euromeci, Motul, Ratio, Raymarine, Garmin, Simrad, Lewmar, Victron, Båtsystem, Bep, Baltic, Saphere, Rokk, Star Brite, Exide, Cadac, Magma, Rupes, and Focus. The company also operates a seasonal Sensommerkampanje (late summer campaign) and brand-specific campaigns for Garmin and Raymarine.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Electronics Comprehensive marine electronics category covering GPS chartplotters, fishfinders, radar, autopilots, VHF radios, AIS, navigation instruments, antennas, and NMEA2000 networking equipment, sold to individual boat owners for installation on motorboats and sailboats.
• Marine Electrical Systems Battery and power supply systems for boats, including AGM, GEL and lithium batteries, battery chargers, inverters, charge controllers, shore power, switches, panels, cables, fuses, lights, lanterns, and renewable energy products (solar panels, wind generators, fuel cells) for private recreational vessels.
• Boat Building and Interior Fittings Boat construction materials and interior outfitting including platforms, ladders, railings, tables and chairs, plywood, plastic panels, upholstery, insulation, hatches, portlights, deck fittings, hinges, hooks/shackles, dock equipment, and fender lists, supplied for boat-building and refit projects.
• Marine Comfort Equipment Comfort-oriented marine equipment including refrigerators, stoves, heaters (air and water), ventilation, BBQs/grills, interior lighting, and galley accessories designed for life aboard recreational boats.
• Marine Plumbing Systems (VVS) Plumbing and water systems for boats, including bilge pumps, pressure water pumps, marine toilets, water tanks, piping, and related fittings for fresh water, waste, and bilge management.
• Motors and Steering Marine motors and steering components, including a comprehensive Volvo Penta parts catalog (KAD/KAMD, D3, D4, D6 series diesel engines), engine oils, propellers, anodes, and trim tabs, sold for motorboat engine servicing and replacement.
• Mooring Equipment Mooring and anchoring equipment including fenders, anchors, anchor winches (e.g. Lewmar S900), mooring lines, ropes, and rigging for safe berthing of recreational boats.
• Recreation and Safety Equipment Recreational boating and safety gear, including life jackets (e.g. Baltic Hamble flotation jacket), binoculars, fishing equipment, kayaks, water-sports accessories, and personal safety devices for recreational boating.
• Boat Care and Winter Storage Boat cleaning products (e.g. Euromeci RIB Cleaner, Euromeci Power Cleaner), teak oils (Star Brite Premium Golden Teak Oil), clear varnish (Rylard VG 66 Premium), antifouling paint (Jotun), tarpaulins, polishing equipment (Rupes Poleringsmaskin Marinepakke), and winter-storage covers.
• Sailing Equipment Sailing-specific equipment including sails, rigging, blocks, ropes (e.g. Robline), and accessories for sailboat owners.
• Outlet / Discounted Boat Equipment Discounted boat equipment and accessories organized by price bands (up to 49 kr, 50-199 kr, 200-399 kr, 400-599 kr, 600-999 kr, and over 1000 kr) covering clearance items across multiple marine categories.
• Raymarine Axiom +9 RV Realvision 3D 600W Chartplotter 9-inch touch IPS display multifunction chartplotter with RealVision 3D/600W fishfinder, sold as a flagship navigation and sonar product for recreational boats.
• Standard Horizon GX2410E Fixed-Mount VHF with AIS/GPS Fixed-mount VHF marine radio with integrated AIS receiver, GPS, NMEA2000/0183 connectivity, dual watch, and 30W speaker, sold to boat owners for onboard communications.
• Lewmar S900 Anchor Winch GEN2 12V/600W anchor winch with automatic freefall, designed for chain rode and starboard side mounting, sold as a mooring equipment product for boat owners.
• Victron Blue Smart IP22 Battery Charger 12V 30A BT 6-stage Bluetooth-enabled battery charger with 3 outputs, compatible with lead-acid, AGM, GEL, and lithium batteries, sold as part of the marine electrical product line.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• GarmincoreOthersKey supplier of marine electronics including GPS chartplotters, fishfinders, and related marine technology products. Featured in seasonal campaigns and product promotions.
• RaymarinecoreOthersMajor supplier of marine electronics including chartplotters, sonars, autopilots, and AIS systems. Featured in dedicated seasonal campaigns.
• SimradminorOthersMarine electronics supplier offering chartplotters and related navigation equipment.
• Volvo PentacoreOthersEngine parts supplier specializing in diesel engine components for KAD/KAMD, D3, D4, and D6 series. Comprehensive parts catalog for Volvo Penta marine engines.
• LewmarminorOthersMarine hardware supplier offering winches, anchors, hatches, and deck equipment for boats.
• Victron EnergyminorOthersSupplier of battery chargers, inverters, and energy management systems for marine applications.
• DometicminorOthersSupplier of marine comfort equipment including refrigerators, air conditioning, and sanitation systems.
• JotunminorOthersSupplier of marine paints and antifouling coatings for boat hulls.
• Gurusoft AScoreTechnology or IntegrationTechnology provider for e-commerce platform development, operation, and maintenance. Gurusoft provides the cloud-based e-commerce solution (Gurusoft Ecommerce) that powers maritim.no. They also provide SSL security certificates and data hosting services.
• SVEAcoreTechnology or IntegrationPayment solutions provider for secure payment processing. SVEA handles payment processing as data controller for the customer payment relationship.
• Posten/BringcoreOthersLogistics and delivery partner handling shipping and delivery of products to customers across Norway.
• BalticminorOthersSupplier of inflatable life jackets and personal flotation devices.
• BåtsystemminorOthersSupplier of marine lighting and electrical accessories.
• GlomexminorOthersSupplier of marine antennas and antenna systems.
• EberspächerminorOthersSupplier of marine heating systems including air heaters and water heaters.
• RoblineminorOthersSupplier of ropes and rigging for marine applications.
• Star BriteminorOthersSupplier of boat cleaning and maintenance products including teak oil and cleaners.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Great Lakes Skipper: Great Lakes Skipper is an online marine retailer specializing in boat parts, controls, electrical systems, engine components and replacement equipment. It is comparable to Maritim in serving boat owners' maintenance, repair and upgrade needs through a broad digital catalog.
• Fisheries Supply: Fisheries Supply sells marine equipment, navigation electronics, engine parts and boat-maintenance products to recreational and commercial marine customers. Its broad catalog and direct distribution model are closely comparable to Maritim's offering.
• Overton's: Overton's is a direct-to-consumer retailer of boating and water-sports equipment, including marine electronics, safety products, watersports gear and accessories. It competes for the same recreational boating and outdoor customer with a similar one-stop-shop proposition.
• West Marine: West Marine is a large specialty retailer of boating equipment, parts, electronics and safety supplies. Its direct-to-consumer omnichannel model closely matches Maritim's mix of e-commerce, physical locations and expert-led sales to recreational boat owners.
• Defender: Defender is a large online and catalog retailer serving boaters with marine equipment, electronics, engine parts, safety gear and maintenance supplies. It is directly comparable through its broad marine-equipment assortment and focus on both retail and professional boating customers.
• iBoats: iBoats operates a broad boating marketplace and e-commerce platform with boats, marine products, parts and accessories. Its digital-first merchandising and large recreational-boating audience overlap with Maritim's e-commerce and product-sales activities.
• Wholesale Marine: Wholesale Marine is an online retailer of boat parts, marine engines, electrical equipment, steering, anchoring and safety products. Its catalog overlap and direct e-commerce sales model make it a strong product and channel peer.

Regional players

• Loxy: Loxy is a Norwegian boating and marine-equipment retailer with boat sales and related products. Its domestic customer base and marine-product offering make it regionally comparable, although Maritim is more specialized in equipment and supplies.
• Waveline: Waveline is a Norway-based supplier and retailer associated with marine electronics, navigation and related equipment. Its regional presence and product overlap make it a relevant comparator for Maritim's Norwegian marine-electronics offering, although its exact channel mix may differ.
• Kajakk & Fritid: Kajakk & Fritid is a Norwegian retailer serving recreational boating, kayaking and outdoor activities. Its focus on water-based consumers creates partial product and customer overlap with Maritim's safety, electronics, mooring and water-sports categories.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCSQoLLEBPIjUP296zljK5Tg
• Facebookfacebook.com/MaritimBatutstyr
• Instagraminstagram.com/maritim.no
• LinkedInlinkedin.com/company/maritim-b%C3%A5tutstyr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maritim Båtutstyr