Gurusoft
Gurusoft AS is a Norwegian cloud-based SaaS vendor providing an integrated Commerce, PIM, CMS, and DAM platform for 400+ Norwegian B2B and B2C merchants, distributed via direct sales and ERP partner channels.
- Company typePrivate
- Founded2013
- HeadquartersSandefjord, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gurusoft does
Gurusoft AS is a Norwegian cloud-based e-commerce platform vendor headquartered in Sandefjord, founded in 2007 and operating as a private, founder-led company with no disclosed external funding. The platform combines Commerce, Product Information Management (PIM), Content Management System (CMS), and Digital Asset Management (DAM) into a single SaaS suite targeting Norwegian B2B and B2C merchants, with a starting list price of 4,500 NOK per month and a self-reported customer base of 400+ merchants across industries including consumer goods, grocery and convenience retail, industrial distribution, automotive, and non-profit.
The technical stack is built around a multi-tenant cloud architecture launched in 2024, with deep pre-built integrations to Norwegian ERP systems (Visma, Vectice, Tripletex, PowerOffice, Abacus IT, Hogia) and international ERPs (Microsoft Dynamics 365 Business Central, SAP Business One, Oracle NetSuite), plus payment (Vipps, Klarna, Stripe, Netaxept), catalog (NOBB, EFO), and marketing (CoreTrek, Storyblok, HSGI) connectors. An iPaaS integration layer was introduced in 2025 to consolidate these connections, and the platform has added live shopping, dynamic filters, product carousels, campaign banners, personalized landing pages, and a multi-language storefront module. AI features include Core AI search, generative AI for content and image creation, and AI-assisted B2B commerce built on third-party foundation models (ChatGPT, Claude).
The go-to-market is primarily direct and partner-referred through ERP and accounting system integrators in Norway, supplemented by an annual user conference (Gurusoft Summit), webinars, and a podcast. Revenue mechanics are subscription-based SaaS pricing tiered by module and customer size, with vertical-specialized offerings for industrial, fashion, and food segments. The company is positioning an EU 2026 regulatory compliance suite (CBAM and EUDR) as a forward productized differentiator.
Gurusoft firmographics
Firmographics- Name
- Gurusoft
- Legal name
- Gurusoft AS
- Website
- https://gurusoft.no
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gurusoft AS is a Norwegian cloud-based SaaS vendor providing an integrated Commerce, PIM, CMS, and DAM platform for 400+ Norwegian B2B and B2C merchants, distributed via direct sales and ERP partner channels.
- Ownership category
- akta.pro rank
Gurusoft industry classification
Industry- Product category
- E-commerce Platform Software (SaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Gurusoft is headquartered
LocationHeadquarters
- HQ city
- Sandefjord
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Gurusoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly subscription fees for cloud-based e-commerce platform including Commerce, PIM, CMS, and DAM functionality. Pricing starts from 4.500 NOK per month for the all-in-one solution.
- Professional Services: Implementation, customization, and consulting services for e-commerce projects
- Add-on Products: Additional modules such as Access Control, Personal Front Page, Dynamic Filter, Product Carousel, Campaign Banners, and Multi-language support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard All-in-One Package starting at 4.500 NOK/month |
| Subscription | Monthly | Professional Package - Gurusoft Professional |
| Subscription | Monthly | Alternative Entry Level from 3.900 NOK/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Gurusoft product offering
Product offeringCore offering
Gurusoft develops and sells an all-in-one cloud-based SaaS e-commerce platform (Gurusoft Commerce) that combines storefront (B2B and B2C), Product Information Management (PIM), Content Management (CMS), Digital Asset Management (DAM), and an iPaaS integration layer connecting to Norwegian ERP systems (Visma.net, SAP Business One, Microsoft 365 Business Central), payment providers (Vipps, Nets, Klarna, PayPal), and shipping/logistics services. Offered from 4,500 NOK/month as a subscription, it is tailored to Norwegian SMB and mid-market merchants across retail, construction, industrial, food & beverage, and clothing sectors.
Product overview
Gurusoft delivers an all-in-one e-commerce and product information management SaaS platform for Norwegian B2B and B2C commerce. The core platform, Gurusoft Commerce (from 4,500 NOK/month), unifies e-commerce storefront, Gurusoft PIM, Gurusoft CMS, Gurusoft DAM, and the GuruCommerce iPaas integration layer into a single cloud-hosted solution. ERP integrations (Visma.net, SAP Business One, Microsoft 365 Business Central, NOBB) and payment/shipping integrations (Vipps, Nets, Klarna, PayPal, Bring, PostNord) are built-in. Industry-specific solutions cover retail, industry/technical, house/hobby/outdoor, clothing, and food sectors, with B2B dealer portals and B2C consumer storefronts. Add-on modules include Tilgangskontroll (E-108), Språk multi-language (E-127), Dynamisk Filter (KQ-038), Produktkarusell (GL-1004), Kampanjebanner (KQ-017), and Personlig Forside (GL-1030). The platform also includes a separate EOS/VA reporting solution, customer portal, annual Summit events, webinars, a podcast (Netthandelshuset), and content hub (GuruMagasinet).
Differentiator
Problem solved
Functional benefit
Brands
- Gurusoft Commerce: The company's e-commerce platform solution for B2B and B2C online stores with integrated PIM and CMS functionality.
- GuruMagasinet
- Gurusoft EOS og VA
- GuruLabs
Products and services
- Gurusoft Commerce Flagship all-in-one cloud SaaS e-commerce and PIM platform combining storefront, PIM, CMS, DAM, ERP integrations, payment processing, and iPaaS in a single unified solution. Priced from 4,500 NOK/month. For Norwegian B2B and B2C merchants.
- Gurusoft PIM (Product Information Management) Centralized PIM module for managing product descriptions, images, prices, specifications, attributes, data sheets, stock status, categories, and product catalogs. Supports NOBB, ETIM, and EFO integrations.
- Gurusoft DAM (Digital Asset Management) Digital asset management module for centralized storage, organization, and distribution of digital content including images, videos, graphics, and documents with metadata management and version control.
- Gurusoft CMS (Content Management System) Content management system integrated within Gurusoft Commerce for managing website content, pages, articles, blog posts, images, files, attachments, and marketing content.
- Gurusoft Designbygger (Design Builder) Visual page builder tool enabling drag-and-drop website construction, customizable design elements, and CSS/HTML support for self-service storefront design.
- GuruCommerce iPaas (Integration Platform) Integration platform (iPaas) delivering pre-built connectors with automated bidirectional data synchronization for orders, inventory, pricing, and product data between Gurusoft Commerce/PIM and external ERP/POS/catalog systems.
- NOBB med Gurusoft PIM Specialized PIM integration module for the Norwegian NOBB (Norsk Byggevarebase) product catalog, enabling automated synchronization of building materials product data for the construction sector.
- Bransjeløsninger (Industry Solutions) Industry-specific e-commerce solutions for industry/technical, house/hobby/outdoor, clothing/accessories, and food/beverage, each with tailored PIM, CMS, and integration configurations.
- Gurusoft B2B Nettbutikk Business-to-business e-commerce module with dealer portals, personalized pricing, volume discounts, customer-specific catalogs, quick ordering for frequent buyers, and ERP-integrated order management.
- Gurusoft B2C Nettbutikk Business-to-consumer e-commerce module with responsive storefront design, personalization, search/filter, multiple payment options (Vipps, Nets, Klarna, PayPal), and shipping integrations (Bring, PostNord), optimized for Norwegian consumer behavior.
- Gurusoft EOS og VA (Reporting Solution) EOS (Executive Operating System) and VA (Value Added) reporting and analytics platform for business performance monitoring and stakeholder reporting, including sustainability reporting.
- Skytjeneste (Enterprise SaaS Cloud Hosting) Enterprise-grade cloud SaaS hosting for mission-critical e-commerce deployments providing scalable cloud infrastructure, automatic updates, high availability, and managed security.
- Kundeportal Commerce Self-service customer portal providing Gurusoft Commerce platform users with account management, order history, support, and platform administration access.
- Tilgangskontroll (Access Control) Add-on Access control add-on module restricting visibility of pages, products, and content to specific customer groups, enabling customer-specific pricing and catalog access.
- Språk (Multi-Language) Add-on Multi-language add-on module enabling product information, pages, articles, footer content, email templates, and system messages in multiple languages within a single store.
- Dynamisk Filter (Dynamic Filter) Add-on Product filtering and navigation add-on module enabling customers to filter product listings by attributes, categories, specifications, and other criteria.
- Produktkarusell (Product Carousel) Add-on Product list display add-on widget showing products in a carousel/loop format with optional navigation arrows and product information display.
- Kampanjebanner (Campaign Banner) Add-on Interactive campaign banner add-on module for displaying promotional content with images, text, background color, text color, and Call-To-Action buttons.
- Personlig Forside (Personalized Landing Page) Add-on Customer-specific personalized homepage add-on module enabling creation of unique landing pages for individual customers or customer groups, replacing the default store homepage upon login.
- Visma ERP Integrasjon (Visma Integration) Visma.net ERP integration delivering bidirectional synchronization of orders, inventory, product data, pricing, and accounting between Gurusoft Commerce/PIM and Visma.net, automated via Abacus IT's ERP-broen.
Quantifiable outcome
- Brynje increased revenue by 50% after implementing Gurusoft e-commerce
- +3 more outcomes
Companies that use Gurusoft
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Gurusoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability6 records
Feature8 records
Gurusoft partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic and customer.
- Abacus ITcoreAbacus IT delivers the ERP bridge with Visma.net cloud business system as the central nervous system of the commerce ecosystem. They connect POS and e-commerce, ensuring orders, inventory, purchasing and accounting are collected in one place in real-time.
- Cash-ITcoreCash-IT delivers the store bridge through modern, cloud-based POS solutions tailored for physical retail. They capture all sales made over the counter and ensure smooth store operations, eliminating manual cash settlements.
- Oseberg SolutionsstrategicOseberg Solutions partners with Gurusoft on seminars and events about ERP and digital commerce creating new revenue streams. Anders Jensen leads their Cloud division with expertise in Microsoft Dynamics 365 Business Central and Power BI.
- MaskinimportørencustomerCustomer case study presented at seminars. Achieved 50% growth and automated hundreds of manual work hours through smart integrations. Uses Business Central integration with Gurusoft.
- VismacoreVisma.net is the cloud ERP system integrated with Gurusoft e-commerce platform. Deep integration ensures seamless data flow between e-commerce and business systems.
- NetscoreNets provides payment solutions including Nets Easy for Norwegian e-commerce. Long-standing partnership where Nets Easy payment solution has helped Gurusoft customers achieve significant revenue increases.
- NOBBcoreNOBB is the Norwegian product catalog for building materials. Gurusoft PIM integrates with NOBB for construction industry customers.
- VippsstrategicVipps payment solutions integrated with Gurusoft e-commerce platform. Featured at Summit events with new product announcements.
- KlarnastrategicKlarna payment solutions (buy now, pay later) available in Gurusoft e-commerce platform for customers wanting flexible payment options.
- MicrosoftstrategicGurusoft integrates with Microsoft 365 Business Central (formerly NAV). Microsoft Norway representatives present at Summit events discussing AI strategy and B2B solutions.
- CoreTrekstrategicCoreTrek is a digital agency partner delivering SEO expertise and AI-assisted shopping solutions to Gurusoft customers. Presented at Summit 2025 on AI-driven search visibility.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Gurusoft competitors and assessment
Company assessmentBroad incumbents
- Shopify: Global SMB e-commerce incumbent. An indirect competitor for Gurusoft's B2C customers and a head-to-head competitor for the small Norwegian retailers.
- Optimizely: CMS-led commerce platform with strong content and personalization features. Competes with Gurusoft's CMS + Commerce combination for content-rich Norwegian retail and B2B customers.
- BigCommerce: Global SaaS e-commerce platform with headless, B2B, and multi-channel features. A larger incumbent competing for Norwegian mid-market accounts.
- Adobe Commerce (Magento): Enterprise e-commerce platform explicitly referenced in Gurusoft's switching-triggers messaging. A long-standing incumbent in Norwegian B2B and B2C.
Emerging players
- Pimcore: Open-source PIM/MDM, CMS, and commerce platform. Overlaps with Gurusoft's PIM and CMS modules and is a relevant alternative for technically resourced Norwegian customers.
- Akeneo: Dedicated Product Information Management (PIM) vendor. Comparable to Gurusoft PIM and increasingly bundled with commerce platforms, raising competitive intensity on the PIM layer.
Direct peers
- Sana Commerce: B2B e-commerce platform built on tight ERP integration (Microsoft Dynamics, SAP). Competes for the same B2B-dealer-portal and customer-specific-pricing use cases Gurusoft serves.
- Shopware: European open-core e-commerce platform with strong B2B capabilities and PIM/CMS features. Targets European SMB/mid-market merchants similar to Gurusoft's segment.
- Dynamicweb: Danish-headquartered B2B/B2C e-commerce, PIM, and CMS platform with deep ERP integrations (Microsoft Dynamics, SAP, etc.). Highly comparable in offering structure and Nordic SMB/mid-market focus.
- Centra: Nordic e-commerce platform focused on fashion, beauty, and lifestyle brands with PIM and omnichannel features. Competes with Gurusoft for Norwegian and Nordic B2C retail accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Gurusoft social profiles
Digital presenceGurusoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gurusoft leadership team
Management profileNumber of profiles
Profiles10 records
Gurusoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gurusoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gurusoft
What does Gurusoft do?
Gurusoft develops and sells an all-in-one cloud-based SaaS e-commerce platform (Gurusoft Commerce) that combines storefront (B2B and B2C), Product Information Management (PIM), Content Management (CMS), Digital Asset Management (DAM), and an iPaaS integration layer connecting to Norwegian ERP systems (Visma.net, SAP Business One, Microsoft 365 Business Central), payment providers (Vipps, Nets, Klarna, PayPal), and shipping/logistics services. Offered from 4,500 NOK/month as a subscription, it is tailored to Norwegian SMB and mid-market merchants across retail, construction, industrial, food & beverage, and clothing sectors.
Is Gurusoft a public or private company?
Gurusoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gurusoft founded?
Gurusoft was founded in 2013. It employs 1 to 10 people.
Where is Gurusoft based?
Gurusoft is headquartered in Sandefjord, Norway, in the Europe region.
How does Gurusoft make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services and add-on Products.
Who are Gurusoft's main competitors?
Broad incumbents on record are Shopify, Optimizely, BigCommerce and Adobe Commerce (Magento). Emerging players are Pimcore and Akeneo. Direct peers are Sana Commerce, Shopware, Dynamicweb and Centra.
Does Gurusoft have an API?
No public API is recorded for Gurusoft.
What industry is Gurusoft in?
Gurusoft's product category is E-commerce Platform Software (SaaS). Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 518210 and its SIC code is 7372.