Marketing Club Berlin

What Marketing Club Berlin does

Marketing Club Berlin (MCB), founded in 1955 as "Verkaufsleiter-Club" and headquartered at Hohenzollerndamm 151 in Berlin's Schmargendorf district, is a registered non-profit professional association (eingetragener Verein, e.V., VR 3145 Nz, Amtsgericht Berlin-Charlottenburg) serving marketing professionals, agencies, and corporate marketing functions in the German capital. The association operates a member-driven community of approximately 330 members (per March 2026 reporting), including individual marketing practitioners across four tiers (Regular €350/yr, Marketing Pioniere under 35 €250/yr, Student/Azubi €120/yr, Senior €150/yr) plus corporate firm members across three tiers (Basis €980, Plus €1,799, Premium €2,989 annually). As an affiliate of the Bundesverband Marketing Clubs (BVMC) federation—representing over 60 German marketing clubs and 12,000+ members nationally—MCB delivers its value through curated live events and an annual awards program rather than software products.

The association's core product is the Berliner Marketingpreis (BMP), an annual marketing awards program entering its 5th edition in 2026 (ceremony scheduled October 12, 2026 at AXICA), alongside a recurring event calendar including Club Lounge (monthly after-work), CMOs of Berlin (annual C-suite gathering), Neujahrsempfang (New Year's reception), Marketing Frauen (bimonthly women's leadership), and Marketing Pioniere (Späti Tour for under-35 professionals). Member benefits span jury participation, brand visibility through logo placement, sponsored newsletter and social media slots (Premium tier up to 7 social posts/year), access to a WhatsApp-based Marktplatz community, and connections to senior marketing leadership across Mercedes-Benz, DKB, Berliner Stadtreinigung, Tagesspiegel, visitBerlin, Messe Berlin, and FUNKE Medien. Revenue mechanics are subscription-dominant, with annual membership dues comprising the primary recurring stream, supplemented by event ticketing (e.g., MC Jahresfest at €300 regular pricing) and sponsorship of the BMP by DKB, Mercedes-Benz, BSR, KPM, visitBerlin, and Tagesspiegel.

MCB operates with minimal overhead: an approximately 7-member elected Vorstand (board) provides governance—President Myriam Sztayn Aber, Executive Director Anja Urlichs, VP/Finance Dr. Bernd Hartmann, Managing Director gregor c. blach—and a single paid office lead (Leitung der Geschäftsstelle, Vivien Eckert-Fehn) handles operations, alongside Honorary President Thomas E. Herrich. Technology infrastructure is limited: a Squarespace-hosted website, Guestoo for event registration (bvmc.guestoo.de), WhatsApp for member community, and email/LinkedIn for outreach, with no proprietary platform or AI tooling disclosed. The 2026 leadership transition—an Urlichs elevation with new Program and Marketing & Communications board seats plus a Digital Transformation portfolio (Hannes Schwarm)—is the most consequential recent structural change, occurring alongside 6% membership growth and a third consecutive year of positive financials through challenging German economic conditions.

Name

Marketing Club Berlin

Legal name

Marketing-Club Berlin e.V.

Website

https://marketingclubberlin.de

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Club Berlin is a 70-year-old Berlin-based non-profit professional association serving ~330 marketing professionals and corporate members through tiered memberships, the annual Berliner Marketingpreis awards program, and curated networking events, governed by a 7-member elected board.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Dues: Annual membership fees from individual members across four tiers (Regular, Marketing Pioniere, Student/Azubi, Senior). Fees range from €120 to €350 per year, with additional one-time enrollment fees for some tiers. This is the primary recurring revenue stream.
2. Corporate/Firm Membership Dues: Annual membership fees from company members across three tiers (Basis, Plus, Premium). Fees range from €980 to €2,989 per year. Premium members receive partner designation at the Berliner Marketingpreis. This represents a significant recurring revenue component.
3. Event Ticket Sales: Revenue from paid events including the MC Jahresfest (€300 regular ticket price), summer receptions, and special events. Payment processed via PayPal, Stripe, or direct bank transfer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Marketing Club Berlin operates a tiered membership association for marketing professionals and organizations in Berlin, with both individual and corporate subscription tiers. Core deliverables include access to a curated peer network of 330+ marketing leaders, recurring networking and professional development events, the annual Berliner Marketingpreis awards program, working groups for young professionals and women leaders, and brand visibility benefits for corporate members.

Product overview

Marketing Club Berlin is a professional networking association for marketing and communication experts in Berlin, offering a tiered membership structure (personal and corporate) along with award programs, networking events, and working groups. The core offering centers on the Berliner Marketingpreis annual award competition and diverse event formats including Club Lounge, CMOs of Berlin, and Marketing Frauen working groups. Members gain access to a network of approximately 330 professionals through in-person events, the MCB WhatsApp Marktplatz community platform, and a newsletter. Corporate memberships (Basis, Plus, Premium) provide brand visibility benefits including logo placement and social media posts.

Differentiator

Problem solved

Functional benefit

Brands

• Berliner Marketingpreis (BMP): Annual marketing award recognizing outstanding marketing campaigns and projects from Berlin, including categories for commercial and community welfare, plus an honorary prize.
• Marketing Pioniere
• Marketing Frauen
• CMOs of Berlin

Products and services

• Membership (Individual and Corporate) Tiered professional membership program offering access to a curated peer network of 330+ marketing experts, event invitations, the Berliner Marketingpreis, and brand-visibility benefits. Individual tiers range from €120 (Student/Azubi) to €350 (Regular) per year; corporate tiers range from €980 (Basis) to €2,989 (Premium) per year with up to 7 designated employees.
• Berliner Marketingpreis (BMP) Annual marketing award recognizing outstanding Berlin marketing campaigns in Kommerziell (commercial) and Gemeinwohl (community welfare) categories, plus an Ehrenpreis (honorary prize) and a Publikumspreis (audience award). Open to Berlin-based marketing campaigns; juried by senior marketing leaders.
• Club Lounge Monthly after-work networking event format featuring marketing expert speakers on current topics with behind-the-scenes case-study insights, primarily for members and their invited guests.
• CMOs of Berlin Annual C-suite format bringing together CMOs from Berlin's leading companies to discuss marketing challenges, trends, and share peer insights.
• Neujahrsempfang (New Year's Reception) Annual flagship New Year's reception featuring a keynote from the Governing Mayor of Berlin and outlook on marketing trends; attended by ~120+ senior guests from media, creative industries, science, culture, politics, and sports.
• Marketing Frauen Bi-monthly women's networking group for marketing professionals offering peer learning, experience exchange, and collaborative problem-solving on leadership and gender-related topics in marketing.
• Marketing Pioniere (with Späti Tour) Membership category and working group for marketing professionals under 35 years old, featuring a half-yearly walk-and-talk Späti Tour format for networking, mentorship, and peer exchange.
• MC Jahresfest (Annual Club Celebration) Annual flagship paid club celebration/galetta bringing together members and guests for networking, awards, and entertainment; ticketed at €300 regular with member and non-member early-bird discounts.
• Mitgliederversammlung (Annual General Meeting) Annual general meeting of members providing insight into association work, financial reporting, and member governance including Vorstand elections.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor, premium sponsor, core and flagship.

• TIPI am KanzleramtminorGTM or Marketing Partner · 17 March 2026TIPI am Kanzleramt served as the venue for the MCB's 70th anniversary celebration in July 2025, hosting approximately 250 guests.
• fischerAppeltminorGTM or Marketing Partner · 5 December 2025fischerAppelt hosted the CMO Talk with Kellanova at their Berlin location. The agency is a Firm Member of the MCB. Zoe Teebken, Dr. Pascal Volz, and Nadine Reger from fischerAppelt facilitated the event.
• Kellanova (Pringles & Cheez-It)minorGTM or Marketing Partner · 5 December 2025Kellanova Germany (brand owner of Pringles and Cheez-It) participated as guest and case study subject at the MCB CMO Talk event, hosted by fischerAppelt. Andreas Billker (CMO Kellanova Deutschland) shared marketing insights.
• Mercedes-Benz Deutschlandpremium sponsorGTM or Marketing Partner · 13 October 2025Mercedes-Benz Deutschland serves as a premium sponsor and partner of the Berliner Marketingpreis. The company is also a Premium Firm Member of the MCB, represented by Kerstin Stenkat (Leiterin Marketing-Kommunikation) who serves as Jury Chair for the BMP.
• AXICA EventlocationcoreGTM or Marketing Partner · 13 October 2025AXICA am Brandenburger Tor served as the venue partner for the Berliner Marketingpreis 2025. The partnership provides a prestigious location for the award ceremony.
• Berliner Stadtreinigung (BSR)coreGTM or Marketing Partner · 13 October 2025BSR is a partner and Premium Firm Member of the MCB. Frauke Bank (Leitung Kommunikation & Marketing) serves on the BMP jury. BSR won the BMP 2024 in the commercial category for their Nachwuchskampagne.
• DKB - Deutsche Kreditbank AGpremium sponsorGTM or Marketing Partner · 13 October 2025DKB is a Premium Firm Member of the MCB and sponsor of the Berliner Marketingpreis. Andrea Stutz (CMO) has been mentioned in club communications. DKB is one of the most prominent bank sponsors of the Berlin marketing community.
• WE DO communication GmbHcoreGTM or Marketing Partner · 13 October 2025WE DO communication GmbH is a sponsor of the Berliner Marketingpreis. gregor c. blach, a founding partner, serves as Managing Director (Geschäftsführender Vorstand) of the MCB, creating a dual relationship.
• FRAMENminorGTM or Marketing Partner · 13 October 2025Media partner and prize sponsor of the Berliner Marketingpreis. Provided an additional prize for BMP winners: a campaign campaign to increase reach.
• ILG Außenwerbung GmbHminorGTM or Marketing Partner · 13 October 2025Outdoor advertising partner of the Berliner Marketingpreis. Marcel Jandrey (Niederlassungsleiter) serves on the BMP jury.
• KPM - Königliche Porzalan-Manufaktur BerlincoreGTM or Marketing Partner · 13 October 2025Premium Firm Member and prize sponsor of the Berliner Marketingpreis. Jenja Carow (CMO) serves on the BMP jury.
• Der TagesspiegelcoreGTM or Marketing Partner · 15 July 2025Premium Firm Member of the MCB and media partner of the Berliner Marketingpreis. Kolja Kleist (CCO) serves on the BMP jury. The Tagesspiegel provides editorial coverage of MCB events and awards.
• visitBerlincoreGTM or Marketing Partner · 15 July 2025visitBerlin is a Premium Firm Member of the MCB and partner of the Berliner Marketingpreis. The organization represents Berlin's tourism and convention bureau.
• GRIPS TheaterminorGTM or Marketing Partner · 1 April 2025GRIPS Theater hosted a Club Lounge event of the MCB. The partnership provided insight into Berlin's cultural institutions and potential funding campaign collaboration. Theaterleiter Philipp Harpain and Geschäftsführer Andreas Joppich participated.
• Bundesverband Marketing Clubs e.V. (BVMC)flagshipStrategic or Co-development Partner · 23 January 2024BVMC is the umbrella federation of over 60 marketing clubs in Germany with approximately 12,000 members. The MCB is a member club and participates in national initiatives. Claudio Montanini serves as President of BVMC and participates in MCB events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deutscher Dialogmarketing Verband (DDV): German association for dialogue and data-driven marketing. Overlapping industry scope with MCB but focused specifically on dialogue marketing disciplines and serving a more specialized niche within marketing.
• Chartered Institute of Marketing (CIM): UK-based chartered professional body for marketers offering membership, training, and qualifications. Comparable association business model in a different geography with a stronger focus on professional certification.
• Bundesverband Digitale Wirtschaft (BVDW): Germany's leading digital economy industry association, covering broader digital marketing and tech sectors. Larger incumbent with overlapping membership in the marketing/communications space but a wider portfolio than MCB's regional focus.
• American Marketing Association (AMA): Largest professional marketing association globally, operating across the United States with chapters, certifications, publications, and conferences. Same fundamental membership-association model as MCB but at national scale with broader scope.
• German Advertisers Federation (GWA): German association of leading advertising agencies and clients. Serves a related but distinct constituency (primarily agencies rather than broad marketing professionals) with industry representation and benchmarking activities.

Regional players

• Werbeclub Düsseldorf: Düsseldorf-based advertising and marketing professional club affiliated with the broader German marketing club ecosystem. Similar networking and event model to MCB, serving a different regional advertising community.

Direct peers

• Marketing Club Frankfurt: Frankfurt-based peer operating the same BVMC-affiliated marketing association model with individual and corporate membership tiers and recurring networking events.
• Marketing Club München: Munich-based marketing professional association also affiliated with BVMC, offering comparable tiered membership and networking events. Same organizational model as MCB, serving a different major German creative economy.
• Marketing Club Hamburg: Regional marketing professional association in Hamburg operating under the same BVMC umbrella with similar membership tiers, event programming, and dues structure. Closely comparable business model and member value proposition to Marketing Club Berlin.

Others

• Bundesverband Marketing Clubs e.V. (BVMC): National umbrella federation of 60+ marketing clubs across Germany with 12,000+ members. Parent federation of which Marketing Club Berlin is a member; not a competitor but an enabling ecosystem relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marketingclubberlin
• Instagraminstagram.com/marketingclubberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Club Berlin