What WeDoCommunication does

WeDoCommunication is a privately held Danish boutique communication consultancy headquartered in Copenhagen K, Denmark (CVR 31874017), operating under founder and CEO Anna Thygesen. The firm advises Danish enterprises, brands, and top management teams on strategic communication, branding, crisis communication, risk assessment of planned communication campaigns, leadership and management communication, PR and press advisory, and on-camera media and message training. Anna Thygesen also serves in a 'særlig rådgiver' (special advisor / Trusted Advisor) capacity to executive leadership, with 24/7 availability for crisis situations. Revenue is generated through project-based consulting engagements and retainer advisory relationships, with a single publicly disclosed price point — the Personal Branding Masterclass at 6,500 DKK per participant, capped at eight participants and co-delivered with JNGS (Josephine Nordahl).

The firm's go-to-market motion is community/personal-brand-led: Anna Thygesen hosts the weekly 'Småt Brændbart' podcast commenting on the week's communication crises, publishes service pages and thought leadership on wedocommunication.dk, and runs live in-person masterclasses. There is no proprietary technology platform, software product, or disclosed AI/ML capability; all delivery is human-led, with the firm staffing engagements on a per-project basis using a network of 'medarbejdere og freelancere' (employees and freelancers) hired as needed. Geographic scope is national (Denmark), with operational addresses at Strandgade 70 and Bryghuspladsen 8 in Copenhagen K.

Name

WeDoCommunication

Legal name

WeDoCommunication

Website

https://wedocommunication.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WeDoCommunication is a Copenhagen-based Danish boutique communication consultancy led by CEO Anna Thygesen, advising Danish enterprises, brands, and top executives on strategic communication, crisis communication, media training, and CEO branding via bespoke advisory retainers and live masterclasses.

Ownership category

akta.pro rank

Product category

Corporate Communications Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Strategic communication consulting
• Crisis communication advisory
• Media and message training
• CEO personal branding
• Corporate public relations

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communication Consulting & Advisory: Anna Thygesen serves as a Trusted Advisor and special advisor (særlig rådgiver) to executives, brands, and top management teams, providing bespoke strategic communication counsel. Revenue is generated through project-based consulting engagements and retainer advisory relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WeDoCommunication is a boutique Danish communication consultancy led by Anna Thygesen that provides bespoke strategic communication, crisis communication, risk assessment, public relations, and on-camera media training services to executives, brands, and organizations. The firm also delivers a Personal Branding Masterclass and operates a weekly podcast analyzing Danish communication crises.

Product overview

WeDoCommunication is a communication consulting practice operated by Anna Thygesen, offering a portfolio of advisory and training services. The core offering consists of crisis communication, risk assessment, management communication, strategic communication and branding, PR and press advisory, and media and message training services, supplemented by a Trusted Advisor role for executive leadership. The practice also delivers a Personal Branding Masterclass and produces the Småt Brændbart podcast covering weekly communication crises.

Differentiator

Problem solved

Functional benefit

Products and services

• Krisekommunikation (Crisis Communication) Crisis communication and handling services, including analyzing crisis scope and DNA, developing strategies, crafting messages for crisis preparedness, and training spokespersons for optimal media and social media handling. Available 24/7.
• Risikovurdering (Risk Assessment) Strategic risk assessment and worst-case scenario development for planned communication initiatives, marketing campaigns, product launches, strategic collaborations, employer branding activities, events, and new business concepts.
• Ledelseskommunikation (Management Communication) Internal communication strategy development and execution, training leaders and middle managers in strategic communication with company employees.
• Strategisk kommunikation og branding (Strategic Communication and Branding) Development of communication and branding strategies with a strategic thread through all PR, marketing, sales, leadership, and internal communications, including corporate, leadership, consumer, and lifestyle communication.
• PR og presserådgivning (PR and Press Advisory) Press strategy development, story angle development, press releases, briefs and notes, media lists, media pitches, corporate PR, lifestyle PR, consumer PR, community building and management, and PR events.
• Medie- og budskabstræning (Media and Message Training) On-camera media training for companies, brands, and spokespersons to effectively deliver messages in media, handle criticism, and navigate crises including TV interview preparation and social media storm management.
• Særlig Rådgiver (Trusted Advisor / Special Advisor) Special advisor and trusted counsel for companies, brands, and executive leadership, providing strategic communication advice from an insider perspective, typically on a retained basis.
• Masterclass i Personlig Branding (Personal Branding Masterclass) Full-day in-person training program (priced at 6,500 DKK per participant, capped at 8 participants) for employees, self-employed, leaders, experts, spokespersons, and freelancers to build and maintain a unique personal brand, including 1.5 hours of personal coaching with Anna Thygesen. Co-delivered with guest expert Josephine Nordahl (JNGS).

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JNGS (Josephine Nordahl)minorStrategic or Co-development Partner · 20 May 2025JNGS, a solo communications consultancy run by Josephine Nordahl, co-teaches the Personal Branding Masterclass with Anna Thygesen. Josephine contributes a 'fremdrifts' (progress) module to help participants advance their branding strategy post-masterclass, and handles enrollment/registration. The partnership is co-marketed and co-delivered.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kreab: Nordic-origin global communications and public affairs consultancy with strong Danish practice; competes for strategic communication and crisis advisory mandates targeting Danish executives and organizations.
• Brunswick Group: Global strategic communications firm specializing in critical situations, C-suite advisory, and crisis — the same premium positioning WeDoCommunication targets in Denmark, but with global reach and large partner benches.
• Rud Pedersen Public Affairs: Nordic public affairs and communications advisory with strong Danish presence; competes for the same executive-level strategic communication, reputation, and stakeholder mandates as WeDoCommunication but at multi-office scale.
• Geelmuyden Kiese: One of the largest Nordic communication and public affairs firms with substantial Danish operations. Comparable in crisis advisory and C-suite communications services but operates with a much broader partner base and cross-Nordic footprint.
• Hill+Knowlton Denmark: Global public relations firm with Danish operations offering crisis communications, media training, and strategic advisory — overlapping substantially with WeDoCommunication's crisis and media-training service lines.

Direct peers

• Advice A/S: Major Danish strategic communications and PR consultancy serving Danish enterprises with services overlapping WeDoCommunication's portfolio — strategic communication, crisis, and leadership positioning — but at significantly larger scale and with a multi-partner team.
• Kunde & Co: Danish branding and communications consultancy focused on corporate and consumer brand strategy; competes with WeDoCommunication on strategic communication and CEO/executive branding mandates for Danish clients.
• Kompan: Danish strategic communications agency offering PR, branding, and corporate communications to Danish organizations — directly overlapping WeDoCommunication's strategic communication, branding, and PR advisory services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WeDoCommunicationCPH
• LinkedInlinkedin.com/company/wedocommunicationcph

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeDoCommunication