Mark Hannula Construction Inc

What Mark Hannula Construction Inc does

KO Smith Co (operating as KO Smith Construction) is a privately held, full-service design-build firm founded in 1998 and headquartered at 5247 Hwy 70W in Morehead City, North Carolina. The company serves residential homeowners on the Crystal Coast, providing custom home building, renovations, and remodeling across beach and surrounding coastal areas, with an in-house design team led by Kim that produces customized floor plans. Beyond residential work, the firm also lists commercial construction among its service offerings on its website.

The business runs on a project-based, direct-to-consumer revenue model in which each engagement is quoted individually based on the client's specifications and site conditions; no public pricing or recurring contracts are disclosed. Customer acquisition is primarily relationship-driven, supported by a digital presence across the company website, Houzz, Facebook, and an Instagram account branded around the design function. The firm adopts BuilderTrend as a client-facing project management portal to manage communication throughout the construction lifecycle.

The company shows no external investment, no parent or subsidiary structure, no published headcount, and no disclosed financials. Marketing channels, customer testimonials, and an updated website with imagery from 2023-2024 indicate ongoing but modest commercial activity. The available evidence points to a mature, locally embedded small business rather than a scaling venture.

Name

Mark Hannula Construction Inc

Legal name

KO Smith Construction

Website

https://markhannula.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

KO Smith Co is a privately held custom home builder and design-build firm founded in 1998, serving residential homeowners on the Crystal Coast of North Carolina with new construction, renovations, in-house design, and select commercial projects.

Ownership category

akta.pro rank

Product category

Custom Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom home building
• Residential construction
• Home renovation services
• Design build services
• Coastal construction

Headquarters

HQ city

Morehead City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Construction: Revenue generated from building custom homes for residential customers on the Crystal Coast. Projects include new construction of single-family homes, with services covering design, build, and renovation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

A full-service residential remodeling and building company dedicated to quality and service since 1998. The company builds custom homes on the Crystal Coast of North Carolina and provides integrated design services, guiding and supporting clients throughout the building process. Beyond new home construction, it also delivers commercial projects, exterior and interior construction work, and home renovations, all rooted in over 25 years of experience building and renovating homes in beach and surrounding areas.

Product overview

KO Smith Co is a full-service custom home builder and remodeling company offering integrated design and build services on the Crystal Coast of North Carolina since 1998. The company provides a comprehensive portfolio consisting of custom home building as the core product, supported by in-house design services, along with specialized offerings including commercial projects, exterior services, interior services, and renovations. All services are delivered with a focus on quality craftsmanship and client communication throughout the construction process.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Design and construction of custom single-family homes for residential customers on the Crystal Coast of North Carolina, delivered with over 25 years of coastal-area experience and personalized client communication throughout the build.
• Design Services

Quantifiable outcome

• Customer testimonials indicate high satisfaction with communication and attention to detail throughout construction

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Level Homes: Raleigh, NC-based custom home builder offering design-build services to residential clients. Comparable as a North Carolina custom home builder with a similar design-forward, homeowner-focused value proposition, though operating in a different sub-region.
• Logan Homes: Wilmington-area custom home builder focused on the southeastern NC coast. Directly comparable as a coastal custom home builder serving affluent second-home and primary-residence buyers in a neighboring geography to KO Smith's Crystal Coast footprint.
• Bill Clark Homes: Custom home builder serving the Wilmington and southeastern North Carolina coastal region. Highly comparable as a regional custom home builder operating in an adjacent coastal NC market with a similar design-build service model and homeowner client base.

Broad incumbents

• David Weekley Homes: One of the largest privately held U.S. home builders, with operations across multiple states including the Carolinas. Comparable as a custom-oriented home builder, though operating at significantly greater scale and geographic breadth.
• Arthur Rutenberg Homes: Established luxury custom home franchise with decades of experience building high-end homes across multiple U.S. markets. Comparable as a luxury custom home brand, though operating at national scale rather than in a single regional micro-market.
• Ashton Woods Homes: National privately held home builder operating across the Sun Belt with a custom-design emphasis. Comparable as a builder offering design personalization to residential buyers, though operating at a much larger geographic scale than KO Smith.
• Drees Homes: Family-owned national custom home builder with operations in multiple states including the Carolinas. Comparable as a privately held custom home builder serving similar move-up and luxury buyer segments, though at much larger scale.
• ICI Homes: Florida-based custom and luxury home builder with a strong coastal focus. Comparable as a regional custom builder specializing in coastal/luxury construction, though larger in scale and serving a different geography than KO Smith.
• Toll Brothers: National luxury home builder serving move-up, empty-nester, and second-home buyer segments across the U.S. Comparable as a builder targeting affluent and luxury buyers, though operating at vastly greater scale and with publicly available financial visibility.

Emerging players

• Stack Rock Group: Design-build firm operating in the southeastern U.S. offering custom residential and light commercial construction. Comparable as a design-build oriented builder targeting similar customer profiles, though likely smaller and earlier-stage than KO Smith.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/kosmithdesign
• LinkedInlinkedin.com/company/mark-hannula-construction-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Hannula Construction Inc