Marlette

What Marlette does

Marlette is a French artisanal food brand operating two specialty coffee shops in Paris — one in Montmartre (45 rue des Abbesses, 75018) and one in Pigalle (51 rue des Martyrs, 75009) — alongside a line of at-home pastry preparation mixes. Founded in 2014 by sisters Margot and Scarlette from Île de Ré, the company was built on dissatisfaction with industrial baking mixes and centers on homemade recipes, bio/organic ingredients, and a neighborhood gathering-place atmosphere. Its core menu offering covers brunch, breakfast, lunch, specialty coffee (cappuccino, latte, flat white, matcha, chai, ube), seasonal salads, avocado toasts, and signature pastries. The retail product line — Préparations Pâtissières Marlette — packages the same recipes used in the cafes (scones, brownies, marble cake, pancakes, chocolate fondant) for home baking and is sold directly through the coffee shops.

The business operates a dual revenue model: transaction-based food and beverage sales from walk-in diners at the two cafes, and direct product sales of pastry preparations on-site. There is no e-commerce, delivery, or wholesale distribution disclosed. Pricing is not publicly listed. Marketing is content-led, relying on a multilingual recipe blog, Instagram, TikTok, Facebook, email newsletters, and earned media coverage in outlets such as Marie Claire, Elle, Grazia, GQ, and Les Echos. The brand is operated by two French corporate entities: Groupe Bakawa SAS (capital €113,488, the operational vehicle led by Vincent Miguel and Thomas Parrain since 2024) and Taste Distribution SASU (capital €3,560,000, brand owner represented by Anaïs Woirou and Amaury Boisselet). The company has 41 employees and serves a single market — Paris — with stated ambition to expand nationally.

Marlette is not a technology company and has no AI, software, API, or platform components. Its competitive positioning rests on recipe authenticity, ingredient quality, neighborhood cafe experience, and editorial brand recognition in the Parisian brunch category. The 2024 ownership transition to a new management team with stated expansion plans is the most significant recent strategic event, signaling intent to scale the concept beyond its current two-location footprint.

Name

Marlette

Legal name

Marlette (operated by Groupe Bakawa SAS and Taste Distribution SASU)

Website

https://marlette.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Marlette is a French artisanal food brand operating two Paris coffee shops (Montmartre and Pigalle) and selling a line of at-home pastry preparation mixes, serving individual consumers seeking homemade brunch, specialty coffee, and quality baking ingredients in a neighborhood cafe setting.

Ownership category

akta.pro rank

Product category

Coffee Shop & Brunch Services

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

Patisseries & Dessert Boutiques (CRAHAGAB), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Artisan coffee shops
• Brunch restaurants
• Specialty coffee
• Pastry preparations
• Baking mixes

Headquarters

HQ city

Paris, Île-de-France

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Coffee shop dining: Revenue from serving food and beverages in two Paris coffee shop locations. Customers pay for brunch, breakfast, coffee, and pastries consumed on-site.
2. Pâtisserie preparations (at-home baking mixes): Sale of artisanal pastry preparations and mixes for customers to prepare at home. These products allow customers to recreate Marlette's signature recipes (scones, cakes, brownies, pancakes) using the same high-quality ingredients. Available for purchase directly from the coffee shops.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Marlette operates two artisan coffee shop locations in Paris (Montmartre and Pigalle) serving homemade brunch, lunch, pastries, avocado toasts, seasonal salads, and specialty coffee drinks. The brand also sells a line of artisanal pastry preparations (baking mixes) — including scones, brownies, marble cake, pancakes, and chocolate fondant — for at-home use, made with the same high-quality ingredients served in the cafés.

Product overview

Marlette is a French coffee shop and pastry brand operating two café locations in Paris (Montmartre at 45 rue des Abbesses and Pigalle at 51 rue des Martyrs), plus a line of pastry preparations for home cooking. Founded in 2014, the business centers on homemade brunch and lunch offerings including eggs, avocado toasts, seasonal salads, and fresh pastries, paired with specialty coffee drinks. The Préparations Pâtissières product line allows customers to recreate the same recipes at home using bio/organic baking mixes for scones, brownies, marble cake, pancakes, and chocolate fondants. The two product lines—physical coffee shops and consumer baking preparations—share the same recipes and high-quality ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Cafés Marlette: The coffee shop brand offering brunch, lunch, and specialty coffee in Paris locations.
• Préparations Pâtissières Marlette

Products and services

• Marlette Coffee Shops Café-brunch establishments serving homemade pastries, seasonal dishes, avocado toasts, eggs, salads, and specialty coffee drinks in the Montmartre (45 rue des Abbesses, 75018) and Pigalle (51 rue des Martyrs, 75009) neighborhoods of Paris. For individual consumers seeking quality brunch, breakfast, lunch, and coffee experiences.
• Marlette Préparations Pâtissières (Pastry Preparations) Ready-to-make pastry and baking preparations (scones, brownies, marble cake, pancakes, chocolate fondant) made with the same high-quality ingredients as served in the Marlette coffee shops, designed for at-home cooking. Sold directly from the cafés. For home bakers and cooking enthusiasts who want to recreate the Marlette recipes at home.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Taste Distribution SASUcoreOthersTaste Distribution SASU (capital €3,560,000) is one of the two parent companies owning the Marlette brand. Based in Saint-Ouen-sur-Seine, represented by Anaïs WOIROU and Amaury BOISSELET.
• Groupe Bakawa SAScoreOthersGroupe Bakawa SAS (capital €113,488) is one of the two parent companies owning the Marlette brand. Based in Paris (20th arrondissement), represented by Thomas PARRAIN and Vincent MIGUEL who took over leadership in 2024.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Café Pouchkine: Established French pâtisserie-café chain with multiple locations. Comparable in combining Parisian café ambiance with premium artisanal pastries and a packaged retail line.
• Café Kitsuné: Lifestyle-adjacent specialty coffee and café concept with multiple Paris locations, owned by the Maison Kitsuné fashion house. Comparable in combining specialty coffee with a strong design-led brand and Parisian neighborhood locations.
• Le Pain Quotidien: International bakery-café chain with a strong Paris presence. Comparable in offering organic/bio breakfast, brunch, and pastries in neighborhood locations and retailing baking-mix products.

Direct peers

• Telescope Café: Paris specialty coffee bar with multiple locations. Comparable as an independent Paris specialty-coffee operator competing for the same brunch/coffee customer.
• Bob's Bake Shop: Paris bakery-café known for brunch and American-style pastries. Comparable in combining a Paris café with a strong bakery/pastry identity and direct-to-consumer food retail.
• Ten Belles: Paris specialty coffee roaster and café with multiple locations. Directly comparable as a Parisian specialty-coffee destination with neighborhood cafés and a strong content/brand identity.
• Holybelly: Paris-based brunch and specialty-coffee café group with multiple locations. Directly comparable to Marlette in offering (brunch, specialty coffee, neighborhood café experience) and target customer (food-obsessed Parisians and tourists).
• Maison Landemaine: Paris bakery-pastry group with multiple neighborhood shops. Comparable as a multi-location Parisian artisanal bakery-pastry operator with retail distribution.
• Fondation Café: Independent Paris specialty coffee shop with multiple locations. Directly comparable in specialty-coffee focus and neighborhood café positioning in Paris.

Emerging players

• Popelini: French specialty pastry brand focused on cream puffs (choux) with retail and online distribution. Comparable as a French artisanal pastry brand that has extended from café/retail into packaged D2C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marletteepicerie/?locale=fr_FR
• Instagraminstagram.com/marlette_marlette_
• TikToktiktok.com/@marlette_marlette_
• LinkedInlinkedin.com/company/marlette

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marlette