Ten Belles

What Ten Belles does

Ten Belles is a privately held specialty coffee roaster and sustainable sourdough bakery founded in Paris in 2012. The company operates three café-bakeries across the 10th, 11th, and 6th arrondissements, with the Paris 11 location (Ten Belles Bread, opened 2016) functioning as the flagship and housing the central kitchen that supplies all three sites with daily-made bread, pastries, sandwiches, and meals using seasonal and organic ingredients. Since 2019, Ten Belles has roasted its own coffee twice weekly on a Loring Falcon roaster at a facility in the Paris 20th arrondissement, sourcing green coffee exclusively through direct-trade partners (Sucafina Specialty, Osito, Los Volcanes Coffee) and meeting SCA 80+ specialty standards.

The business generates revenue through three channels: in-store café sales (coffee, food, and merchandise for dine-in, terrace, and take-away), a direct-to-consumer e-commerce storefront on tenbelles.com shipping roasted coffee, brewing equipment (Hario, Chemex, AeroPress, Timemore), and branded merchandise (mugs, tote bags, socks) across Metropolitan France, the EU, and Switzerland, and a B2B wholesale program (offre-pro.tenbelles.com) supplying specialty coffee and bread to restaurants, hotels, offices, and other cafés with eco-friendly bicycle delivery in returnable containers. Pricing is unit-based pay-as-you-go, with single-origin coffees at €15-€18, accessories from €6.90 to €99.90, and merchandise at €12-€15, and free shipping on e-commerce orders over €50.

Ownership rests with two Paris-registered SAS entities (TEN BELLES BREAD, RCS 817 488 943; TBB HOLDING, RCS 818 503 716) under founders Anselme Blayney and Anna Trattles, with no institutional investors or external funding rounds disclosed. The company's positioning emphasizes direct-trade sourcing, sustainability (bicycle delivery, composting, bulk purchasing, organic and Fair Trade certifications including CERTIPAQ BIO and GOTS), and vertically integrated in-house production across roasting and baking.

Name

Ten Belles

Legal name

TEN BELLES BREAD

Website

https://tenbelles.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ten Belles is a privately held Parisian specialty coffee roaster and sustainable sourdough bakery founded in 2012, operating three café-bakeries across the 10th, 11th, and 6th arrondissements, alongside e-commerce and B2B wholesale channels serving consumers and food-service operators across France and Europe.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery and Artisan Bakery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

Keywords

• Specialty coffee roasting
• Artisan sourdough bakery
• Café operations
• Coffee wholesale supply
• Brewing equipment retail

Headquarters

HQ city

Paris, Ile-de-France

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Store Café Sales: Revenue from three Parisian café locations selling coffee, bread, pastries, sandwiches, salads, and beverages for dine-in and take-away. The 11th arrondissement location (Ten Belles Bread, opened 2016) is the largest with seating, bakery, and central kitchen; the 10th (original, 2012) and 6th (2019) arrondissements are smaller café formats.
2. E-Commerce Retail: Online sales of roasted coffee (single origins and blends like Le Mixtape), coffee brewing equipment (V60, Chemex, AeroPress, Hario accessories), and branded merchandise (tote bags, mugs, socks) shipped across Metropolitan France, EU, and Switzerland.
3. Wholesale B2B: Professional wholesale program for coffee and bread targeting restaurants, hotels, offices, and other cafés through dedicated contact channels ([email protected] for bread, [email protected] for coffee) and a dedicated B2B portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ten Belles is a specialty coffee roastery and sustainable sourdough bakery operating three café-bakeries in Paris. It roasts single-origin and blended coffees on a Loring Falcon machine, bakes sourdough breads and pastries in a central kitchen, and distributes its products through on-site cafés, an online storefront, and a wholesale program serving restaurants, hotels, offices, and other cafés.

Product overview

Ten Belles operates as a specialty coffee roastery and sustainable sourdough bakery with three Parisian café locations. The product portfolio centers on specialty coffee, including single-origin offerings (Burundi, Tanzania, Guatemala, Peru, Colombia) and the house Le Mixtape espresso blend, all roasted weekly on a Loring Falcon roaster in Paris's 20th arrondissement. Complementary products include premium brewing accessories (Hario V60, Chemex, AeroPress, Timemore equipment) and branded merchandise (mugs, tote bags, socks). The central kitchen produces daily-made food items for all locations using seasonal and organic ingredients. A wholesale program supplies bread and coffee to hospitality businesses, with eco-friendly bike delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Mixtape Assemblage Espresso House-blend espresso crafted from beans sourced from Brazil and Colombia, designed to deliver a classic espresso profile with balanced characteristics; sold to consumers via the online shop and served at the three Parisian cafés.
• Gaharo Hill Burundi / Lavé Single-origin Burundi filter coffee with tasting notes of dulce, prune confite, and red fruits, processed at Buckeye Washing Station and roasted for pour-over methods; sold via the e-commerce shop to specialty coffee consumers.
• Korongo AB Tanzanie / Lavé Regional Tanzanian blend featuring Blue Mountain, Bourbon, SL28, and Typica varieties, with notes of chamomile, date, and pear; sold via the e-commerce shop to specialty coffee consumers.
• Entre Rios Guatemala / Lavé BIO Organic-certified espresso from the Entre Rios cooperative in Guatemala with tasting notes of milk chocolate, caramel, and nougat, featuring a silky texture; sold via the e-commerce shop to consumers seeking organic specialty coffee.
• Wilder Garcia Pérou / Lavé Single-origin Peruvian coffee from third-generation producer Wilder Garcia featuring Bourbon variety with honey, vineyard peach, and jasmine tasting notes; sold via the e-commerce shop to specialty coffee consumers.
• Villamaria Decaf Colombie / Naturel Decaffeinated Colombian coffee processed with natural decaffeination methods, offering full flavor without caffeine; sold via the e-commerce shop to decaf-drinking specialty coffee consumers.
• Hario V60 Brewing Accessories and Drippers Premium Hario V60 brewing equipment (ceramic drippers with spiral ribs, glass servers, paper filters, swan-neck kettles, the Simply V60 starter kit, drip assist, cold-brew bottle, and Kabuto manual grinder) for pour-over coffee preparation; sold to home-brewing coffee consumers via the e-commerce shop.
• AeroPress Original and Micro-Filters Portable 3-in-1 manual AeroPress brewer producing smooth, full-bodied coffee in under two minutes, sold with 100 paper micro-filters; replacement 350-pack micro-filters also sold; targeting home-brewing coffee consumers via the e-commerce shop.
• Chemex Brewers and Filters Handcrafted glass Chemex slow coffee brewers (1–3 cup and 6-cup versions) sold with compostable natural paper filters for clean, aromatic extraction; targeting home-brewing specialty coffee consumers via the e-commerce shop.
• Timemore Basic 2 Scale and U French Press Timemore Basic 2 precision coffee scale (0.1g accuracy, USB-C rechargeable, real-time flow rate) and the Timemore U French Press (borosilicate glass, 0.35mm filter); targeting precision home-brewing coffee consumers via the e-commerce shop.
• Ten Belles IPA Porcelain Mug Durable 300cc porcelain mug produced by Italian manufacturer IPA Ceramics, dishwasher safe and available in blue, red, and yellow; sold as branded merchandise via the e-commerce shop and in cafés.
• Ten Belles Tote Bag (Large) 100% Fair Trade GOTS-certified organic cotton tote bag (280g/m², 35x40x20cm) with double handles, screen-printed in Paris; sold as branded merchandise via the e-commerce shop and in cafés.
• Irish Socksciety x Ten Belles Socks Limited-edition Ten Belles co-branded seamless socks (80% cotton, 17% polyamide, 3% elastane) in signature colors; sold as branded merchandise via the e-commerce shop.
• Wholesale Program (Bread and Coffee) B2B wholesale offering supplying Ten Belles sourdough bread and specialty coffee to professional food-service clients (restaurants, hotels, offices, and other cafés) with bicycle delivery in ecological returnable containers.
• Parisian Café-Bakery Service (3 locations) Walk-in café service across three Paris locations (Ten Belles 10 near Canal Saint-Martin, Ten Belles Bread in Paris 11 with central kitchen, and Ten Belles 6 on the Left Bank) serving coffee, sourdough breads, pastries, sandwiches, salads, and beverages for dine-in, terrace, and take-away; targeting local residents, workers, and tourists.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Los Volcanes CoffeecoreStrategic or Co-development Partner · 1 January 2021Founded by Josue Morales in Guatemala. Their Beneficio La Esperanza washing station in Antigua serves as a quality lab and pilot farm. Each lot is cupped and controlled separately; new varieties are tested; compost from coffee cherry pulp is produced and redistributed free to producers. Three-year partnership for Guatemalan specialty coffees including the Entre Rios BIO certified cooperative.
• Sucafina SpecialtycoreStrategic or Co-development Partner · 1 January 2019Partner coffee importer for the Korongo AB Tanzania coffee. Ten Belles has purchased this regional blend for three consecutive harvests. A portion of funds from this coffee purchase supports Sucafina's coffee tree regeneration program in Tanzania, addressing low yields from aging trees through financial support, free seeds, and agronomic training.
• OsitocoreStrategic or Co-development Partner · 1 January 2019Founded in 2018 by José Jadir Losada and Kyle Bellinger. Partner importer for Gaharo Hill Burundi coffee from Buckeye Washing Station (created by Long Miles Coffee). Osito buys directly from producers across seven origins with long-term commercial relationships, fixed-price contracts above market rates, and purchases multiple quality tiers from each producer to support their entire harvest.
• Entre Rios Cooperative (Guatemala)coreStrategic or Co-development PartnerCooperative of 26 producers founded in 2009, became independent in 2018 to obtain organic certification. Los Volcanes Coffee purchases their entire harvest annually, providing stability and fair income. Ten Belles sources their first certified organic coffee (Entre Rios Guatemala BIO) through this partnership.
• Long Miles Coffee / Buckeye Washing StationminorStrategic or Co-development PartnerLocal partner in Burundi running Buckeye Washing Station. Created the Coffee Scouts program providing year-round agronomic support, training, and field follow-up including biological pest control (antestia) and pruning, mulching, and fertilization programs to improve coffee tree health and harvest quality.
• Wilder GarciaminorStrategic or Co-development PartnerThird-generation coffee producer from Jaén, Cajamarca region, Peru. 9.3-hectare farm at 1,700–1,950m altitude. Known for mono-varietal productions (geisha, pacamara, bourbon) with innovative spacing systems, skeletal pruning, and sustainable agricultural methods.
• Irish SockscietyminorGTM or Marketing PartnerIrish sock manufacturer collaboration for limited-edition Ten Belles branded socks. Irish Socksciety brings design expertise and manufacturing for comfortable, quirky socks in Ten Belles colors.
• IPA PorcellaneminorChannel Partner/ Reseller/ DistributorItalian porcelain manufacturer founded in 1955 producing Ten Belles branded IPA porcelain mugs (300cc, dishwasher-safe, available in blue, red, yellow).

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• KB Coffee Roasters: Paris specialty coffee shop and roaster founded in 2015 with multiple locations and wholesale distribution. Competes for the same quality-conscious Parisian consumer and HoReCa B2B buyers.
• La Caféothèque: Specialty coffee café and roastery in Paris focused on single-origin coffees and direct relationships with producers. Comparable café-plus-roastery operation with similar B2C and B2B ambitions.
• Telescope Café: Independent Parisian specialty coffee shop focused on direct-trade sourcing and filter coffee. Comparable product philosophy (specialty, direct-trade, quality-led) targeting the same Paris customer segment.
• Belleville Brûlerie: Paris-based specialty coffee roaster with multiple retail cafés and a wholesale program targeting restaurants and offices. Operates an in-house roastery and serves a comparable specialty-coffee + food customer base in the same Paris market.
• Boot Café: Small specialty coffee bar in Paris's 3rd arrondissement serving artisanal coffee and minimal food. Direct competitor for foot-traffic-driven specialty coffee sales in central Paris.
• Café Lomi: Specialty coffee roaster and café in Paris's 18th arrondissement with an in-house roastery and a wholesale arm supplying restaurants and hotels. Directly comparable vertically integrated roastery-café-wholesale model in the same city.
• Le Peloton Café: Parisian café combining specialty coffee with seasonal, locally-sourced food — a directly comparable café-bakery/foodservice concept in the same competitive set.
• Brûlerie Caron: Long-established Paris coffee roaster offering single-origin and blended coffees to retail and wholesale customers. Comparable roasting-plus-retail model with multi-decade Parisian brand history.

Broad incumbents

• Blue Bottle Coffee: Large-scale specialty coffee roaster and café operator (owned by Nestlé) with global presence. Comparable vertically integrated café-roastery model and sustainability narrative, but at substantially greater scale and capital intensity.

Emerging players

• Coutume Café: French specialty coffee roaster and café concept that pioneered the modern Paris specialty-coffee scene. Comparable café-roastery positioning; previously a direct competitor in Paris before restructuring.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/TenBelles
• Instagraminstagram.com/tenbelles
• LinkedInlinkedin.com/company/ten-belles

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Belles