Marquee Salon

What Marquee Salon does

Marquee Salon is a privately held, single-location hair salon founded in 2012 by three friends in Oakland, California, operating at 420 40th St Unit 3. The firm delivers professional hair services — cuts, color treatments, highlights, balayage, and bridal styling — through a roster of 10+ independent stylists, each maintaining their own service menu and pricing. Services are charged on a unit-pricing basis, with cuts starting at $65, highlights starting at $175, and color services starting at $125, alongside a secondary retail stream selling premium product lines (Davines, Reverie, Kevin Murphy, Hairstory, Rahua). Revenue is generated almost entirely from individual consumer purchases with no enterprise or subscription overlay.

The business operates on a direct-to-consumer model with no proprietary technology stack. Client acquisition is largely organic through Instagram (@marqueesalon) and direct email/phone contact, while appointment booking runs on the Vagaro salon management platform. The salon does not disclose revenue, funding, headcount evolution, or expansion plans; ownership remains with co-founder Dannielle Pimm and the business is not part of any larger group. Marquee has earned Best of the Bay recognition for haircuts in 2011, 2012, and 2013, and differentiates on the editorial and credentialed background of its stylists (Bumble and bumble, Vidal Sassoon, and Paris-trained talent) as well as an inclusive service offering that includes gender-affirming haircuts and textured-hair expertise. There is no evidence of multi-location strategy, capital raises, or technology investment beyond standard SaaS tools.

Name

Marquee Salon

Legal name

Marquee Salon

Website

https://marqueesalon.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Marquee Salon is a privately held, single-location hair salon in Oakland, California, founded in 2012. It serves Bay Area consumers with professional cuts, color, and bridal services through a team of 10+ stylists, complemented by retail of premium haircare brands.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Unisex/Family Hair Salons (HSALAAAC), Bridal Hair Styling Services (HSALALAA), Groom & Groomsmen Grooming Services (HSALALAJ)

Keywords

• Hair salon services
• Hair coloring services
• Bridal hair styling
• Hair extensions
• Professional hair care retail

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hair Services Revenue: Service-based revenue model charging customers for hair care services including cuts, color treatments, highlights, and bridal services. Prices vary by service type and stylist expertise. Individual stylists maintain their own service menus with varying price points.
2. Retail Product Sales: The salon retails professional hair care products from partner brands including Davines, Reverie, Kevin Murphy, Hairstory, and Rahua. Products are available for purchase through the salon.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Marquee Salon is a full-service Oakland-based hair salon delivering haircuts, styling, balayage, color, extensions, and bridal hair services to individual clients. It supplements its service revenue by retailing partner brand R+Co hair care products from the salon floor.

Product overview

Marquee Salon is a stylist-driven hair salon offering a unified service experience centered on professional hair cutting, styling, and coloring services. The salon provides an integrated retail component, selling complementary hair care products from multiple brands including Davines, Reverie, Hairstory, Rahua, and Kevin Murphy. Services are delivered by individual stylists who each maintain their own service menus and appointment schedules. The salon uses Vagaro booking software to manage appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircut and Styling Services Professional haircuts and styling for women and men, performed by Marquee Salon's 14 stylists and tailored per client.
• Hair Coloring Services Balayage, highlights, and single-process color services performed by salon's color specialists, including vivid color work.
• Hair Extensions Professional hair extension application and maintenance services for clients seeking added length or volume.
• Bridal and Special Event Hair Services Dedicated bridal and special-event hair styling services provided by Marquee Salon's bridal specialists for weddings and events.
• R+Co Retail Hair Care Products Retail sale of R+Co professional hair care products through Marquee Salon as an authorized retail partner of the brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• DavinesminorOthersDavines is a professional hair care brand whose products are sold at Marquee Salon. The partnership allows the salon to offer Davines products to clients seeking professional-grade hair care.
• ReverieminorOthersReverie is a professional hair care brand featured at Marquee Salon. Products are available for purchase through the salon's website with discount code available.
• Kevin MurphyminorOthersKevin Murphy is a professional hair styling product brand available for purchase through Marquee Salon's website.
• HairstoryminorOthersHairstory is a professional hair care brand whose products are sold at Marquee Salon. They have offered promotional discounts for new customers.
• RahuaminorOthersRahua is a professional hair care brand featuring natural ingredients, sold at Marquee Salon as part of their product offerings.
• VagarocoreTechnology or IntegrationVagaro provides salon and spa management software powering Marquee Salon's online booking system. The platform handles appointment scheduling, management, and related services for beauty and wellness businesses.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Glamsquad: On-demand, in-home beauty services platform. Comparable as a beauty-services brand targeting convenience-driven consumers, but operates without a fixed physical salon.

Broad incumbents

• Drybar: National blowout-focused salon chain with a sit-in-chair, single-service model. Comparable as a scaled-up version of a premium single-service salon, but with narrower service scope.
• Sola Salon Studios: National suite-rental salon concept where independent stylists lease chairs in a branded facility. Closest scaled analog to the independent-contractor culture Marquee runs.
• Phenix Salon Suites: Multi-location suite salon franchise enabling independent stylists to operate their own micro-businesses. Comparable real estate/stylist-leasing model to Marquee's tenant-of-chairs structure.
• Fantastic Sams: National franchised full-service hair salon chain. Comparable as a multi-location salon operator, though positioned at a much lower price point than Marquee.

Others

• Bumble and bumble: Professional hair care brand and education network whose products and training pedigree anchor Marquee's positioning. Not a competitor, but a key upstream brand and identity-shaping partner.

Direct peers

• Blonde Salon: Stylist-owned boutique salon in San Francisco offering cuts, color, and bridal services at comparable premium pricing, with a curated experienced stylist roster.
• Huckleberry Salon: Independent San Francisco hair salon focused on editorial-quality cuts and color, with a similar stylist-driven, premium-pricing model serving Bay Area consumers.
• Parlour Beauty Co: Independent, design-forward salon in Oakland offering cuts, color, and styling at premium price points. Closest comparable to Marquee in geography, positioning, and service mix.
• Salon Snaidero: Independent Bay Area salon with a strong reputation for precision cuts and color, operating a similar stylists-run, higher-end service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/marqueesalon
• LinkedInlinkedin.com/company/marquee-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marquee Salon