What Marrakeche Crafts does

Marrakeche Crafts is a bootstrapped e-commerce business that sells handmade Moroccan home decor, furniture, lighting, tea accessories, bags, jewelry, and related crafts directly to consumers and trade buyers globally. Founded in 2018 and based in Marrakech, the company sources directly from local artisans using traditional techniques including hand-tooled leather, handwoven textiles, hand-hammered metalwork, wheel-thrown ceramics, and hand-painted pottery, with an emphasis on sustainable materials such as naturally tanned leather, organic textiles, sustainable straw and palm leaf, and recycled glass. The company operates a dual-entity structure (Marrakeche Crafts SARL AU in Morocco and Marrakeche Crafts LLC in Wyoming, USA) and ships worldwide with free shipping and prepaid US import duties.

The business operates two go-to-market motions in parallel: a direct-to-consumer storefront at marrakeche.com with a broad catalog (tea sets $85–$419, leather poufs $91–$1,128, straw bags $67–$97, brass lamps, ceramics, rugs, and bags), and a B2B wholesale program for interior designers, retailers, and trade professionals with custom orders and flexible minimums. Made-to-order capabilities extend to custom-size leather ottomans, Beni Ourain rugs, and personalized embroidered bags. Marketing is content-driven through a cultural blog, SEO-optimized product categories, and email communications. The company contributes 0.5% of revenue to carbon removal through the Stripe Climate coalition. The management team comprises four members: CEO/Founder Mohamed Benznana, Sales Manager/Co-Founder Houssam Mrabih Rabbou, Finance Manager Nouhaila Badouri, and Community Manager Youness Mrabih Rabbou.

Name

Marrakeche Crafts

Legal name

Marrakeche Crafts SARL AU

Website

https://marrakeche.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Marrakeche Crafts is a bootstrapped e-commerce platform that sells handmade Moroccan home decor, furniture, lighting, tea accessories, bags, and jewelry sourced directly from Marrakech artisans, serving individual consumers and B2B wholesale buyers across Europe, Asia, Australia, and North America.

Ownership category

akta.pro rank

Product category

Artisanal Home Decor & Handicrafts

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Costume Jewelry & Novelties (3960), Leather & Leather Products (3100)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industries

General Arts & Crafts Supplies Retail (CRALACAA), Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Handmade home decor
• Artisan leather goods
• Moroccan pottery ceramics
• Wool rugs carpets
• Wholesale handicrafts

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Consumer direct-to-consumer sales through online storefront at marrakeche.com. Products include leather poufs, tea sets, ceramics, rugs, bags, lighting, and home decor. Free worldwide shipping on all orders.
2. Wholesale B2B Sales: Wholesale program for interior designers, retailers, and trade professionals. Competitive wholesale pricing, direct from artisans, custom orders available, flexible minimum orders.
3. Custom and Made-to-Order Products: Custom size leather floor ottomans made to order from 14 to 60 inch diameter. Made-to-order Beni Ourain rugs in custom sizes. Custom straw bags with personalized embroidery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Marrakeche Crafts operates a direct-to-consumer e-commerce store (marrakeche.com) selling authentic handmade Moroccan home decor, furniture, rugs, pillow covers, wall decor, pottery, leather poufs, brass and straw lamps, tea sets, bags, jewelry, and antique items, plus a wholesale program for interior designers, retailers, and trade professionals. Every product is produced by partner artisans in Marrakech using traditional techniques (hand-tooling, hand-weaving, hand-hammering, wheel-thrown pottery, hand-painting), with custom and made-to-order options available, and shipped globally with carbon-neutral fulfillment.

Product overview

Marrakeche Crafts is an e-commerce platform offering a diverse portfolio of authentic Moroccan handmade crafts and artisanal products. The product lineup centers on five core categories: Home Decor (including furniture, rugs, pillow covers, wall decor, pottery, and decorative storage), Poufs & Ottomans (featuring leather poufs in square and round styles, straw poufs, and kilim poufs), Lighting (comprising brass lamps with hanging, wall, and table/floor variants, plus straw lamps), Kitchen & Tea Accessories (including tea sets, teapots, tea glasses, serving trays, ceramic cups, plates, bowls, and wood kitchenware), and Bags & Accessories (encompassing straw bags, leather bags in tote, backpack, crossbody, shoulder, and travel styles, crochet bags, jewelry, and leather footwear). The company operates as a direct-to-consumer online store since 2018, serving customers globally across Europe, Asia, Australia, and North America, with a mission to preserve traditional Moroccan craftsmanship while providing sustainable, fair-trade products.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Decor Collection Eco-friendly home decor featuring handwoven textiles, artisan-made ceramics, and traditional Moroccan crafts for sustainable living, spanning furniture, rugs, pillow covers, wall decor, pottery, decorative storage, and antique items.
• Leather Poufs and Ottomans Handcrafted leather poufs and ottomans featuring traditional weaving patterns and sustainable materials, available in square, round, straw, and kilim styles; custom sizes offered from 14 to 60 inches.
• Moroccan Brass and Straw Lighting Handcrafted brass lamps with hand-pierced filigree and arabesque designs, plus handwoven palm leaf and straw pendant lights; includes hanging, wall, and table/floor variants.
• Tea Sets and Teapots Traditional tea service sets handcrafted in brass and silver with detailed engravings, plus handcrafted silver and brass teapots with hand-engraved geometric patterns.
• Moroccan Pottery Wheel-thrown and hand-painted Moroccan pottery crafted by master potters, including candle holders and ceramic vases.
• Handwoven Rugs Handwoven wool rugs and sustainable fiber carpets made by skilled artisan weavers, including made-to-order Beni Ourain rugs in custom sizes.
• Moroccan Leather Bags Handcrafted genuine leather bags featuring traditional tooling and sustainable production; available in tote, backpack, crossbody/shoulder, and travel bag styles with embossed Moroccan tooling designs.
• Straw Bags Handwoven straw bags and eco-friendly accessories crafted by artisans using traditional techniques; custom embroidery personalization available.
• Moroccan Jewelry Collection Moroccan jewelry collection featuring traditional craftsmanship and artisanal techniques.
• Kitchen and Table Accessories Lemon wood kitchenware including spoons, spatulas, and natural wood serving pieces, plus hand-painted ceramic cups, plates, bowls, and serving trays with intricate metalwork.
• Moroccan Accessories Handwoven hats, macrame, and artisanal accessories including leather footwear.
• Wholesale Program for Trade Professionals Trade-only wholesale channel offering competitive pricing, flexible minimum orders, and custom order capabilities for interior designers, retailers, and trade professionals purchasing Moroccan handicrafts for resale or client projects.
• Custom Made-to-Order Products Custom-size leather floor ottomans (14–60 inch diameter), made-to-order Beni Ourain rugs in custom sizes, and custom straw bags with personalized embroidery.

Quantifiable outcome

• Thousands of artisan families supported and traditional crafts preserved
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Stripe ClimateminorStrategic or Co-development PartnerMarrakeche Crafts is a member of Stripe Climate, a coalition of businesses accelerating carbon removal. As part of this initiative, the company contributes 0.5% of revenue to carbon removal technologies, working with Frontier (Stripe's in-house team) to purchase permanent carbon removal.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Crate & Barrel: National housewares and home furnishings retailer with broad assortment including rugs, ceramics, lanterns, kitchenware, and decorative accessories — many categories overlapping with Marrakeche's catalog but at vastly larger scale.
• CB2: Modern home furnishings retailer (Crate & Barrel sibling brand) carrying rugs, lighting, ceramics, and decorative accessories with global/bohemian influences. Comparable on product categories and target consumer, though brand is mainstream rather than artisan-specialist.
• Anthropologie: Large specialty retailer with a bohemian/global aesthetic that overlaps with Moroccan-style decor — rugs, poufs, ceramics, brass lanterns, textiles. Doesn't specialize in handmade artisan goods but competes for the same customer's wallet in bohemian home decor.
• Etsy: Global online marketplace for handmade and vintage goods including a large selection of Moroccan rugs, poufs, ceramics, and decor. The most direct marketplace competitor on handmade authenticity and global artisan supply.
• World Market: National specialty retailer of globally sourced home furnishings, furniture, rugs, kitchenware, and decor. Overlaps with Marrakeche on Moroccan-style rugs, lanterns, tea sets, and decorative accessories, though World Market's assortment is far broader and mass-sourced.
• Wayfair: Massive online home goods marketplace with deep selection in furniture, rugs, lighting, and decor including Moroccan-style items. Competes for the same search-driven home decor demand and pressures pricing across the category.
• Pottery Barn: Large home furnishings and decor retailer offering rugs, pillows, lighting, and globally styled decor. Comparable on assortment breadth and consumer demographic, though products are mass-produced rather than artisan-made.
• West Elm: Large home furnishings retailer offering rugs, pillows, lighting, and decor with a global/handcrafted aesthetic in select collections. Competes for the same mid-to-upper home decor customer but at much larger scale with mixed in-house and artisan sourcing.

Direct peers

• Made Trade: Certified fair-trade online marketplace for home decor, furniture, and accessories from global artisans. Comparable model: direct artisan sourcing, sustainable materials, and a curated catalog of handmade goods sold to conscious consumers.
• The Citizenry: Direct-to-consumer e-commerce retailer of ethically sourced, artisan-made home goods sold globally. Closely comparable business model — DTC premium positioning, direct artisan partnerships, fair-trade storytelling, and similar product mix of rugs, pillows, ceramics, and decor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marrakeche-crafts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marrakeche Crafts