Mars Commerce

What Mars Commerce does

Mars Commerce d.o.o. is a Slovenia-domiciled, privately held B2B distributor and installer of professional physical-security solutions, headquartered in Šenčur near Kranj and founded in 1993. It operates from a single warehouse carrying 2,000+ active SKUs across CCTV video surveillance (IP and analog cameras, NVRs, DVRs), intruder alarm systems, access control, video intercoms, fire alarm systems, IT/networking equipment, interactive whiteboards and commercial displays, and supporting accessories. Its product mix is built around authorized distributionships with leading global manufacturers, including Hikvision, Dahua, Ajax Systems, Paradox, Pulsar, HiLook, and Safire, which together supply the AI-augmented edge analytics (Dahua WizSense/WizMind/TiOC), face-recognition access (Hikvision MinMoe), and wireless alarm capabilities that define the portfolio.

The company's business model is pure B2B distribution and integration, targeting installers, system integrators, and resellers rather than end users. It operates a structured B2B program offering dealer pricing (gated behind account sign-in), project calculations, technical support, free product training, and same-day shipping from its Slovenian warehouse, with daily delivery across Slovenia and beyond into Central European markets. The firm has 8 employees, reports 250+ active B2B partners, and supports multi-vendor interoperability through standards such as ONVIF. Pricing is pay-as-you-go on hardware sales, with bespoke project quotes returned within 24 hours; there is no disclosed subscription, RaaS, or recurring-revenue layer.

Mars Commerce invests in digital demand generation through an SEO-indexed product catalog and active channels on Instagram, LinkedIn, and YouTube, while remaining structurally a regional value-added distributor. It owns no patents, has no disclosed funding history, no M&A activity, and no public-market listing. The company is positioned as a long-tenured regional channel partner for global security brands rather than a product innovator, with its competitive position rooted in inventory breadth, fulfillment speed, and channel relationships rather than proprietary technology.

Name

Mars Commerce

Legal name

Mars Commerce d.o.o.

Website

https://mars-commerce.si

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mars Commerce d.o.o. is a Slovenia-based B2B distributor and installer of professional CCTV, alarm, access-control, intercom, fire-alarm, and IT equipment, serving 250+ installers, system integrators, and resellers with same-day shipping from authorized partnerships with Hikvision, Dahua, Ajax, and other global security brands.

Ownership category

akta.pro rank

Product category

Security Systems Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Electronics Components & OEM/ODM Sourcing Marketplaces (CRAFAHAM)

akta.pro secondary industry

Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ)

Keywords

• Security systems distribution
• Video surveillance equipment
• Intrusion alarm systems
• Access control solutions
• B2B security distribution

Headquarters

HQ city

Šenčur

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Security Equipment Distribution: Distribution and sale of professional security equipment including CCTV cameras, alarm systems, access control, fire alarms, and related IT equipment. Revenue generated through product sales to B2B partners including installers, system integrators, and resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mars Commerce d.o.o. is a Slovenian B2B distributor and installer of professional security systems, supplying CCTV video surveillance, intruder alarm systems, access control, video intercoms, fire alarm systems, IT/network infrastructure, and related accessories from leading global brands (Dahua, Hikvision, Ajax, Paradox, Pulsar, HiLook, Safire). It sells primarily to installers, system integrators, and resellers through a dealer program with special pricing, technical support, project calculations, and same-day shipping from a Slovenian warehouse.

Product overview

Mars Commerce is a B2B distributor and installer of professional security solutions for the Slovenian market, offering a comprehensive portfolio of modern security technology products. Their portfolio includes CCTV video surveillance systems (IP cameras, analog cameras, NVRs, DVRs), intruder alarm systems (wireless and wired), access control (biometric terminals, card readers, face-recognition), video intercoms, IT equipment (PoE switches, storage, monitors), interactive whiteboards and displays, fire alarm systems, and basic accessories. The company distributes products from major brands including Dahua (with WizSense, WizMind, and TiOC technologies), Hikvision (with MinMoe face-recognition), Ajax (wireless alarms with Jeweller protocol), Paradox, Pulsar, HiLook (Hikvision sub-brand), and Safire. They serve installers, system integrators, and resellers through a B2B program with dealer pricing, project calculations, technical support, and same-day shipping from their Slovenian warehouse.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dahua TechnologycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Dahua video surveillance systems and security solutions including CCTV cameras (498 products), video intercoms (85 products), IT equipment (82 products), access control (34 products), and related accessories. Dahua is one of the world's leading manufacturers of video surveillance systems.
• HikvisioncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Hikvision professional video surveillance systems including CCTV cameras (480 products), video intercoms (76 products), alarm systems (71 products), IT equipment (64 products), access control (46 products), and fire alarm systems (17 products). Hikvision is a leading global manufacturer.
• Ajax SystemscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Ajax smart wireless alarm systems and security solutions including alarm systems (164 products), CCTV cameras (33 products), fire alarms (22 products), and video intercoms (2 products). Ajax is a leading European manufacturer known for elegant design and reliable performance.
• PulsarcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Pulsar power supply solutions for security and technical systems including IT equipment (71 products), basic accessories (39 products), and fire alarm components (24 products). Pulsar specializes in power supplies, enclosures with power supply, and UPS systems.
• HiLook (Hikvision Brand)minorChannel Partner/ Reseller/ DistributorAuthorized distributor of HiLook brand - Hikvision's brand dedicated to affordable and reliable video surveillance solutions for residential and smaller commercial premises.
• ParadoxcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Paradox professional alarm systems and security solutions including alarm systems (37 products) and fire alarm products (7 products). Paradox provides reliable protection with advanced intrusion detection features.
• SafireminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Safire professional video surveillance and security system solutions including IP cameras, recorders, and accessories (8 products) at competitive pricing.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Securitas: Global security services and solutions provider. Tangentially comparable as a downstream buyer/customer of security equipment distribution channels and as the broader incumbent security industry player that consumes similar technology.
• ASSA ABLOY: Global leader in access control, locks and physical security solutions serving commercial and institutional end-markets. Comparable as a major adjacent security industry incumbent that consumes and integrates similar electronic security technology in large projects.

Direct peers

• ADI Global Distribution: Honeywell-owned global wholesale distributor of low-voltage security products (CCTV, access control, intrusion, fire, networking) serving professional installers and integrators. Most direct functional analogue to Mars Commerce in terms of product mix and channel, but operating at much larger scale across multiple continents.
• COP Security: UK-based distributor of CCTV, access control, intruder and fire products to professional installers, carrying Dahua and other leading brands. Closely comparable operating model and product mix to Mars Commerce at a smaller European scale.
• Visiotech: Spanish distributor of professional video surveillance, intrusion, access control and fire safety equipment with a multi-brand catalog (including Dahua, Hikvision and Ajax). Highly comparable to Mars Commerce as a regional European B2B security distributor serving installers and integrators.
• S2S Group: UK distributor specializing in CCTV, intrusion, access control and fire safety equipment with a focus on professional installer and integrator channels. Comparable European regional distributor profile.

Broad incumbents

• Ajax Systems: European manufacturer of smart wireless security systems (Ajax brand) carried by Mars Commerce. Comparable as a European-headquartered security vendor with growing direct-to-installer programs that compete with distribution intermediaries.
• Wesco / Anixter: Global low-voltage and security distributor (Anixter now part of Wesco) carrying surveillance, access control, networking and communications products to large commercial and enterprise customers. Operates in the same category but at vastly greater scale and breadth than Mars Commerce.
• Dahua Technology: One of Mars Commerce's two core principals and a leading global manufacturer of video surveillance and security equipment. Comparable because Dahua also sells direct to installers and integrators, representing both a supplier and a potential competitor (disintermediation risk).
• Hikvision: Other core principal of Mars Commerce and the world's largest video surveillance manufacturer. Sells both through distribution partners like Mars Commerce and increasingly direct to installers globally — relevant as both a supplier and an upstream competitive force.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Mars-Commerce
• LinkedInlinkedin.com/company/mars-commerce
• Instagraminstagram.com/marscommerce_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mars Commerce