What Pulsar does

Pulsar operates an AI-native audience intelligence and social listening platform sold exclusively through enterprise contracts to global brands, agencies, government communications teams, and research organizations. Its core product suite combines Pulsar TRAC (social listening and audience segmentation across 45+ source types), Pulsar CORE (owned channel analytics integrating paid and organic performance with Google Analytics), Narratives AI (RAG-based narrative detection on billions of signals), Pulsar TRENDS (17 years of historical trend data), and the Crisis Oracle predictive module (using the proprietary P.U.L.S.E. score). Underlying technology spans native-language NLP across 68+ languages, multi-modal AI covering text, image, video, and audio, computer vision with logo detection and OCR, agentic AI workers, and synthetic audience generation — all built to move beyond demographic proxies toward community- and narrative-level intelligence.

The company's go-to-market is enterprise field sales with custom contract pricing, no self-serve tier, and a demo-driven consultative motion targeting Fortune 1000 brands (JPMorgan, Microsoft, Unilever, H&M, Twitch, CNN), global agencies (McCann, VMLYR, KPMG), and public sector buyers (UK DCMS, Kings College London, Brooklyn Museum, IMF). Revenue comes from annual or multi-year SaaS subscriptions plus attach-rate modules (Crisis Oracle, CLEAR, TeamMates, Synthetic Audiences, Video Intelligence, Workspaces). Pulsar is privately held under the UK legal entity Pulsar Group Plc as part of the Access Intelligence media intelligence portfolio alongside Isentia, Vuelio, and ResponseSource. Only $2.3M in disclosed funding (2014, Celilo Group Media) suggests the business has been largely self-funded through operations.

Name

Pulsar

Legal name

Pulsar Group Plc

Website

https://pulsarplatform.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Pulsar is an AI-native audience intelligence platform that combines social listening, media monitoring, and community-level segmentation across 45+ source types and 200+ languages, sold via enterprise SaaS contracts to global brands, agencies, and government communications teams.

Ownership category

akta.pro rank

Product category

Audience Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

• Audience intelligence
• Social listening platform
• Media monitoring software
• Narrative analytics
• Crisis intelligence

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS Subscription: Annual or multi-year enterprise contracts for platform access including Pulsar TRAC, CORE, Narratives AI, and Crisis Oracle. Pricing configured per contract based on team size, data volume, source coverage, language requirements, and support tier. No self-serve or published tier list.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pulsar provides an AI-powered audience intelligence platform that combines social listening, media monitoring, and audience segmentation for enterprise brands, global agencies, and government communications teams. Its core platform groups audiences by network behavior rather than demographic proxies and delivers predictive crisis intelligence through narrative and sentiment analysis across 45+ data source types and 200+ languages. The platform is sold as enterprise SaaS subscriptions via direct field sales with custom contract pricing.

Product overview

Pulsar is an audience intelligence and social listening platform built as a platform-plus-modules architecture. The core platform combines social listening, media monitoring, and audience segmentation, with four primary products: Pulsar TRAC (audience intelligence with community detection across 45+ source types), Pulsar CORE (owned channel analytics across Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Google Analytics), Narratives AI (AI-powered narrative detection using NLP, LLMs, and RAG), and Pulsar TRENDS (longitudinal trend analysis with 17 years of history). Additional modules include Crisis Oracle (predictive crisis scoring via P.U.L.S.E. algorithm), Pulsar CLEAR (AI advertising compliance), Video Intelligence (video content analysis), TeamMates (autonomous research agents including Saga and Threat Sentinel), Synthetic Audiences (simulated audience generation), Pulsar Workspaces (enterprise folder-based organization), and Pulsar TRENDS. Data sources span global social platforms, APAC platforms (Weibo, WeChat, Douyin, etc.), licensed news, broadcast, forums, reviews, and Dark Web feeds.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulsar TRAC Audience intelligence platform combining social listening and media monitoring with audience segmentation. Ingests across 45+ source types, maps communities behind conversations, and groups audiences by network and shared content behavior rather than demographic proxies. Sold to enterprise brands, agencies and government communications teams.
• Pulsar CORE Owned channel analytics platform that measures social content performance, audience growth, and competitor benchmarks across Facebook, Instagram, X, LinkedIn, YouTube, TikTok, and Google Analytics. Combines paid and organic data in a single dashboard with a proprietary Visibility score and competitor benchmarking against public profiles.
• Narratives AI AI-powered narrative detection product that uses NLP, LLMs, and retrieval-augmented generation on billions of news and social data points to detect, summarise, and rank emerging narratives in real time. Generates a live index of narratives searchable with simple keyword queries, surfacing what drives public opinion.
• Pulsar TRENDS Social media trends and audience intelligence tool for researching and visualizing how trending topics evolve. Provides 17 years of social media history with global and local focus, tracking how social trends develop and how news ripples across social media.
• Pulsar Crisis Oracle Predictive brand crisis intelligence using the P.U.L.S.E. score (Persistent Upshift in Latent Signal Emergence). Treats brand conversations as narratives and scores each with Volume, Visibility, and Velocity to predict escalation before it happens, providing hours of lead time before mainstream coverage begins.
• Pulsar CLEAR AI insight agent for real-time advertising compliance. Turns ad submissions into a compliance report in minutes using sentiment, emotion, narrative, and audience data as inputs.
• Pulsar TeamMates Library of agentic AI workers trained to handle specific jobs including cultural trends, reputation intelligence, threat detection, ad compliance and influencer vetting. Includes Threat Sentinel for sentiment-driven risk monitoring and Saga autonomous research agent.
• Video Intelligence AI-powered product that applies topic detection, sentiment analysis, and audience modeling directly to video frames and spoken content at scale across TikTok, Instagram Reels, YouTube, and Twitch, addressing the historical limitation that video was largely unanalyzable beyond view counts.
• Pulsar Workspaces Organizational layer for enterprise insight teams that provides Search Folders as containers with public/private settings, ownership assignment, and bulk team sharing, grouped by project, client, team, region or function. Rollout began February 2026 across TRAC and was extended to CORE in May 2026.
• Audience Insights Community-based audience segmentation using network analysis and shared content patterns. Integrates with Audiense and StatSocial for behavior-based segments defined by shared language, concerns, cultural references, and networks rather than demographic proxies.

Quantifiable outcome

• 40 billion+ content items analyzed in last 12 months
• +2 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability13 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• AudiensecoreTechnology or IntegrationCommunity segmentation integration powering Affinities and Interconnections Clustering inside Pulsar TRAC. Audiense integration supports audiences up to 100,000 authors with results returned in 5 to 20 minutes. Enables behavior-based audience segmentation from shared interests and mutual relationships.
• StatSocialcoreTechnology or IntegrationAlternate audience segmentation integration available from a 300-author floor minimum. Provides additional audience demographic and psychographic data integration.
• NewsGuardcoreTechnology or IntegrationSource credibility ratings powering Pulsar's Credibility analysis feature. Evaluates news sources on nine journalistic criteria scored out of 100 (green, red, platform, satire labels), supporting misinformation tracking and source quality reviews.
• Google AnalyticscoreTechnology or IntegrationDirect integration pulling all website pages into Pulsar CORE, joining web behavior with social performance in a single interface. Closes the loop between social campaigns and website traffic or conversions.
• Access IntelligencecoreOthersParent company (Pulsar Group Plc). Access Intelligence is a media intelligence company that owns Pulsar along with other brands including Isentia, Vuelio, and ResponseSource.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talkwalker: AI-powered social listening and analytics platform. Overlaps directly with Pulsar TRAC across sentiment analysis, audience insights, and crisis detection, including a Hootsuite-owned distribution path.
• Brandwatch: Enterprise social listening and consumer intelligence platform now part of Cision. Most direct competitor to Pulsar TRAC in audience intelligence and crisis detection, serving similar enterprise brand and agency customers.
• Sprout Social: Public social media management and analytics platform. Overlaps with Pulsar CORE on owned-channel analytics and increasingly with Pulsar TRAC on listening, though positioned further down-market.
• NetBase Quid: AI-driven consumer and market intelligence platform. Direct competitor to Pulsar in audience analytics, narrative detection, and trend forecasting for enterprise insights teams.
• Meltwater: Public media intelligence and social listening company. Competes head-to-head with Pulsar across social monitoring, analytics, and now AI-driven insights, with broader enterprise distribution.
• Sprinklr: Unified customer experience management platform with social listening, publishing, and analytics modules. Competes for the same enterprise brand buyers that Pulsar targets, especially at large Fortune 1000 accounts.
• Khoros: Enterprise social media management, care, and marketing platform. Overlaps with Pulsar in owned-channel analytics and community insights for large brand and B2B customers.
• Synthesio: Enterprise social listening and audience intelligence platform (owned by Ipsos). Competes with Pulsar TRAC on social analytics, audience segmentation, and trend detection for global brands.

Broad incumbents

• Cision: Global PR, media monitoring, and communications analytics incumbent owning Brandwatch and PR Newswire. Overlaps with Pulsar's media monitoring and comms workflows at larger enterprise scale.

Emerging players

• Critical Mention: Media monitoring and PR analytics platform for earned media tracking. Comparable to Pulsar's media monitoring use cases though narrower in audience intelligence and AI narrative detection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PulsarPlatform

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulsar