Martin & Martin Consulting Pty Ltd

What Martin & Martin Consulting Pty Ltd does

Martin & Martin Consulting Pty Ltd is an Australian privately-held accounting and business advisory firm headquartered in Canterbury, Victoria. Founded in 2003 and operating under the DBA “Martin & Martin Accounting,” the firm delivers a unified suite of professional services spanning Tax & Compliance, Financial & Management Reporting, Structuring & Planning, Business Consulting, Accounting Systems & Bookkeeping, and Superannuation & Retirement Planning. It serves individuals, family groups, and businesses across multiple verticals including Manufacturing & Distribution, Property & Construction, Medical Practitioners, Hospitality & Clubs, Professional Services, and Superannuation & SMSF, with several named long-tenured clients such as Banter Toys, Market Lane, City Larder, and Ian Barker Gardens.

The firm’s service delivery is built on a multi-vendor cloud technology stack — Xero for accounting, FYI Docs for document management, BGL for SMSF administration, Microsoft 365 for productivity, FuseSign for e-signature, and ATOmate for ATO lodgement — supported by a dedicated offshore accounting team in the Philippines. It is a registered tax agent under the Tax Agent Services Act 2009 (TPB 74498008) and is led by two Directors (Andrew Martin, Simon Field) alongside a broader team of Senior Managers, Managers, Senior Consultants, and Analysts.

Commercially, Martin & Martin operates a sales-led, professional services model: revenue is generated through engagement-letter-based fees for tax, compliance, advisory, and SMSF work, with direct client engagement (including quarterly review meetings) and personal referrals as the primary go-to-market motions. The firm does not sell software, has no disclosed external funding, and is owned and operated as a private partnership-style entity.

Name

Martin & Martin Consulting Pty Ltd

Legal name

Martin & Martin Consulting Pty Ltd

Website

https://martinandmartin.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Martin & Martin is a privately-held Australian accounting and business advisory firm in Canterbury, Victoria, providing tax, compliance, structuring, SMSF, and advisory services to individuals, families, and mid-market businesses across multiple verticals, supported by offshore staff in the Philippines.

Ownership category

akta.pro rank

Product category

Accounting and Business Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219), Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industry

Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Tax accounting services
• Business advisory
• SMSF administration
• Compliance services
• Succession planning

Headquarters

HQ city

Canterbury

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services Fees: Revenue generated from providing accounting, taxation, compliance, and business advisory services to individuals, families, and businesses. Services include tax returns, financial statements, business consulting, structuring and planning, SMSF services, and ongoing advisory engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Martin & Martin is an Australian accounting firm providing taxation accounting and compliance, financial and management reporting, business structuring and planning, business consulting, accounting systems and bookkeeping, and superannuation/retirement planning services. The firm serves individuals, family groups, and businesses across sectors including manufacturing, property, medical, hospitality, and professional services, delivering work through direct client engagements with formal engagement letters.

Product overview

Martin & Martin is an Australian accounting firm offering a unified suite of professional services. The core offerings include Tax & Compliance, Financial & Management Reporting, Structuring & Planning, Business Consulting, Accounting Systems & Bookkeeping, and Superannuation & Retirement Planning. These services are delivered to individuals, family groups, and businesses across industries including Manufacturing & Distribution, Property & Construction, Medical Practitioners, Hospitality & Clubs, Superannuation & SMSF, and Professional Services. The firm does not offer a software product; all services are delivered through professional engagements with their team.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax & Compliance Taxation accounting and compliance services that navigate complex legislation and meet ASIC, ATO and other external requirements, ensuring clients minimize tax obligations.
• Financial & Management Reporting Timely financial reports verifying position and performance for external parties, plus customized business performance reports for key decision-making.
• Structuring & Planning Business structuring and planning services providing asset protection, wealth accumulation, flexibility, tax minimisation and effective distribution frameworks.
• Business Consulting Strategic advisory services using common sense, creative thinking and commercial experience to help with planning, change management and other projects.
• Accounting Systems & Bookkeeping
• Superannuation & Retirement Planning

Quantifiable outcome

• Helped Market Lane grow from single-shop to 90+ staff, 9 locations, online shop and wholesale operation
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• XerocoreTechnology or IntegrationCloud-based accounting software platform used for delivering client accounting services. Part of the firm's technology ecosystem for cloud accounting and bookkeeping.
• Microsoft 365coreTechnology or IntegrationEnterprise productivity and collaboration platform used firm-wide for delivering professional services.
• FYI DocssupportingTechnology or IntegrationDocument management platform used for client document workflows.
• BGLcoreTechnology or IntegrationSMSF administration and accounting software used for self-managed super fund compliance and reporting.
• FuseSignsupportingTechnology or IntegrationElectronic signature platform used for client document signing workflows.
• ATOmatecoreTechnology or IntegrationATO-related practice management and compliance tools for tax agent services.
• Offshore Accounting Staff (Philippines)coreImplementation/ SI/ Consulting PartnerOffshore team located in the Philippines providing accounting support services. Staff work in a dedicated Philippines office and are integrated into client service delivery teams.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Nexia Australia: Mid-tier Australian accounting network providing tax compliance, business advisory, and SMSF services. Direct peer for the SME and family-group segment that Martin & Martin serves, particularly in Victoria.
• Crowe Australasia: Top-10 Australian accounting and advisory firm with strong mid-market and family-business coverage. Directly comparable in service offering (tax, advisory, super) and target market to Martin & Martin, with significantly more scale.
• RSM Australia: Mid-tier global accounting network with significant Australian presence. Competes with Martin & Martin in the SME and family-business advisory space, with comparable tax, structuring, and business consulting services.
• Pitcher Partners: Mid-tier Australian accounting and advisory network with full-service tax, advisory, and business consulting across Victoria and nationally. Comparable in service mix to Martin & Martin but at materially greater scale; competes for the same family-group and growth-business client segment.
• Moore Australia: Independent Australian accounting and advisory network focused on SMEs, family businesses, and high-net-worth individuals. Closely comparable to Martin & Martin in target market, service mix (tax, SMSF, advisory), and relationship-led go-to-market.
• BDO Australia: Top-tier global accounting network with large Australian practice. Competes with Martin & Martin in the mid-market and family-business tax/advisory space, particularly for clients that outgrow boutique firms.
• HLB Mann Judd: National Australian accounting and business advisory network with Melbourne offices. Directly comparable in offering tax compliance, business advisory, and SMSF services to family-owned and growth-stage businesses — the same core client of Martin & Martin.
• William Buck: Australian mid-tier accounting and advisory firm with strong Melbourne/Victoria presence. Offers the same tax, advisory, and SMSF services to SMEs and family groups that Martin & Martin targets, but with deeper bench and broader geographic reach.
• Bentleys NSW & VIC: Australian advisory and accounting network providing tax, business advisory, and SMSF services to SMEs, family groups, and high-net-worth individuals. Overlaps directly with Martin & Martin's Melbourne-area, relationship-led service model.

Regional players

• Carbon Group (now part of BOQ Group advisor network): Australian boutique-to-mid accounting and advisory group with strong Melbourne footprint, offering tax, SMSF, and business advisory to SMEs and family groups. Direct boutique-tier competitor in the same Canterbury/Melbourne catchment as Martin & Martin.

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/martin-and-martin-consulting-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin & Martin Consulting Pty Ltd