Domaine Martin | Muscadet

What Domaine Martin | Muscadet does

Domaine Martin, legally EARL Du Petit-Des-Rochettes, is a fourth-generation family-owned winery operating a 35-hectare vineyard in Saint-Fiacre-sur-Maine, Loire Valley, France, under the management of Dominique Martin since 1952. The estate specializes in white wines from the Melon B. grape under the AOC Muscadet Sèvre et Maine designation, with a prestige cuvée, 'Le Rochils', under the Cru Monnières-Saint Fiacre appellation, and supplementary IGP Val de Loire offerings including Chardonnay, Sauvignon, Gros Plant, a Gamay rosé, a Cabernet red, and a sparkling wine ('Perles des Rochettes'). Technical differentiation rests on sur-lie aging, gneiss-terroir expression, and two notable product format innovations: 'Océan', the first canned Muscadet (187ml/250ml) launched in 2020 in partnership with Half Full Wines, and 'Frenchy Nature', a sulfite-free Muscadet exported to Japan.

The business operates across four distribution motions: direct B2B sales to high-end French restaurants (notably Alain Ducasse and Palais de l'Élysée), export through importers in Japan (15+ year relationship since 2004), Northeast USA and Belgium, an online DTC storefront via the RestonsEnVigne platform, and the Half Full Wines canned channel targeting outdoor and casual consumers. Pricing is quote-based and undisclosed, with revenue generated through one-time wine sales. The 8-person organization is family-controlled with no external institutional investors; share capital stands at €60,979.61, and the firm has received minor EU/Pays de la Loire co-financing (€13,452) for sustainable viticulture equipment.

Name

Domaine Martin | Muscadet

Legal name

EARL Du Petit-Des-Rochettes

Website

https://martin-bernard.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Domaine Martin is a fourth-generation, family-owned Loire Valley winery producing AOC Muscadet Sèvre et Maine and Cru Monnières-Saint Fiacre white wines, plus an innovative canned Muscadet, selling via French fine dining, export importers, DTC, and specialty distributors.

Ownership category

akta.pro rank

Product category

Wine Production (Loire Valley White Wines)

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Muscadet wine production
• Loire Valley wines
• White grape winemaking
• AOC appellation wines
• Canned wine packaging

Headquarters

HQ city

Saint-Fiacre-sur-Maine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales - Bottled: Sale of AOC Muscadet Sèvre et Maine and IGP Val de Loire wines in bottles to restaurants, wine merchants, and direct consumers in France and internationally.
2. Wine Sales - Canned: Sale of canned Muscadet 'Océan' through partnership with Half Full Wines, targeting outdoor and casual consumption occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Domaine Martin is a fourth-generation family estate that produces and sells AOC Muscadet Sèvre et Maine white wines (including the Cru Monnières-Saint Fiacre Le Rochils), IGP Val de Loire whites (Chardonnay, Sauvignon, Gros Plant), a sparkling wine, a rosé, a red Cabernet, and a sulfite-free Muscadet (Frenchy Nature). Bottled wines are sold to fine-dining restaurants and via export, while the canned Océan Muscadet is distributed through partner Half Full Wines for casual outdoor consumption.

Product overview

Domaine Martin is a fourth-generation family winery in Saint-Fiacre-sur-Maine, Loire Valley, specializing in white wines. The product portfolio centers on AOC Muscadet Sèvre et Maine wines including Le Per son Pain, Le Saint Versant, and the prestige Cru Monnières - Saint Fiacre (Le Rochils), alongside the sulfite-free Frenchy Nature Muscadet. The innovative Océan canned Muscadet represents a modern packaging format for outdoor consumption. The estate also produces IGP Val de Loire wines including Chardonnay, Sauvignon, Gros Plant, Perles des Rochettes sparkling wine, plus rosé and Cabernet in red.

Differentiator

Problem solved

Functional benefit

Brands

• Océan: AOP Muscadet canned wine launched in partnership with Half Full Wines. A dry white wine designed for outdoor moments, particularly popular with fishing enthusiasts. Available in 187ml or 250ml slim cans.
• Frenchy Nature
• Le Per son Pain
• Le Saint Versant
• Monnières - Saint Fiacre Le Rochils
• Perles des Rochettes

Products and services

• Le Per son Pain AOC Muscadet Sèvre et Maine white wine from the Per son Pain plot, produced by Domaine Martin for distribution through French fine-dining accounts, export markets, and the online shop.
• Le Saint Versant AOC Muscadet Sèvre et Maine white wine from the Le Saint Versant plot, sold to French fine-dining establishments, export distributors, and direct consumers.
• Monnières - Saint Fiacre (Le Rochils) Cru Monnières - Saint Fiacre wine from the Rochils plot, aged on its fermentation lees, expressing the character of the Melon B. grape from gneiss soils. Sold through fine-dining and export channels.
• Frenchy Nature (Sulfite-Free Muscadet) Muscadet without sulfite added, marketed under the Frenchy Nature brand. Available in France and exported to Japan.
• Océan (Canned Muscadet) AOP Muscadet canned wine in 187ml or 250ml slim cans, with CO2 removed to eliminate the characteristic spritz and avoid metallic taste. Distributed through Half Full Wines for outdoor occasions such as picnics, fishing, and boat trips.
• Chardonnay (IGP Val de Loire) IGP Val de Loire Chardonnay white wine produced by Domaine Martin and sold across French and export channels.
• Sauvignon (IGP Val de Loire) IGP Val de Loire Sauvignon white wine from Domaine Martin, distributed through French and international channels.
• Gros Plant du Pays Nantais (IGP Val de Loire) IGP Val de Loire Gros Plant du Pays Nantais white wine produced by Domaine Martin.
• Perles des Rochettes (Sparkling Wine) Sparkling wine from Domaine Martin's Les Rochettes estate, sold through French and export channels.
• Rosé (IGP Val de Loire, Gamay) IGP du Val de Loire rosé wine made from Gamay grapes and produced by Domaine Martin.
• Cabernet (IGP Val de Loire Red) IGP du Val de Loire red wine produced by Domaine Martin and distributed to French and international customers.

Quantifiable outcome

• Canned wine market growth: +80% in US, +150% in UK
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Half Full WinescoreChannel Partner/ Reseller/ DistributorHalf Full Wines is a canned wine distribution partner created to offer approachable, fresh wines for casual occasions. They handle the marketing and distribution of Domaine Martin's canned Muscadet 'Océan' product.
• Cru Monnières-Saint FiacrecoreStrategic or Co-development PartnerThe Cru Monnières-Saint Fiacre is a prestigious appellation within Muscadet Sèvre et Maine. Domaine Martin produces 'Le Rochils' cuvée under this cru designation, representing the perfect synergy of Melon B. grape with its gneiss-based terroir.
• InterLoire (Interprofession des Vins du Val de Loire)minorGTM or Marketing PartnerJoint professional association for Loire Valley wines created by winegrowers and négociants to protect and develop their appellations. Domaine Martin is listed on their platform.
• Fédération des Vins de NantesminorGTM or Marketing PartnerProfessional federation representing Nantes wine producers. Domaine Martin is a member, benefiting from collective marketing and representation for the western French vineyard region.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Domaine de l'Ecu: Biodynamic Muscadet Sèvre et Maine producer also located in the Loire Valley. Directly comparable as a same-AOC, family-run estate competing for the same fine-dining and export customers.
• Domaine de la Belle Rive: Small Muscadet Sèvre et Maine estate with comparable on-lees and traditional winemaking focus. Competes for the same restaurant and Loire-specialty merchant shelf.
• Domaine Poiron-Dabin: Family Muscadet Sèvre et Maine estate with a broad cuvée range and similar export orientation. Comparable scale and go-to-market approach.
• Château de l'Ecotard: Cru Monnières-Saint Fiacre producer, sharing the same prestigious sub-appellation as Domaine Martin's 'Le Rochils' cuvée. Direct peer at the appellation level.
• Domaine Claude Branger: Family-run Muscadet Sèvre et Maine producer with a similar portfolio of sur-lie and cru bottlings. Direct peer for fine-dining and export wine trade.
• Domaine Jo Landron: Biodynamic Muscadet producer in the same Sèvre et Maine appellation with strong export focus. Direct competitor for organic/natural-leaning Muscadet positioning similar to Domaine Martin's 'Frenchy Nature'.
• Domaine Luneau-Papin: Family-owned Muscadet Sèvre et Maine winery with a comparable multi-cuvée portfolio and on-lees aging expertise. Targets the same fine-dining French and international trade channels.

Others

• InterLoire: Inter-professional body for Loire Valley wines that lists Domaine Martin on its platform. Ecosystem enabler providing collective marketing and appellation defense relevant to the estate's positioning.
• Half Full Wines: Distribution partner that handles the canned 'Océan' product. Adjacent ecosystem participant — not a competitor but a critical channel whose strategy directly shapes Domaine Martin's canned-wine trajectory.

Emerging players

• Union Wine Company: US producer of 'Underwood' canned wines, a category pioneer. Comparable on canned-wine format innovation and DTC distribution, though at much larger scale and outside the Muscadet category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=TQJ4Tsf8sE0
• Facebookfacebook.com/DomaineMartin44
• LinkedInlinkedin.com/company/domainemartinmuscadet
• Instagraminstagram.com/domaine.martin.muscadet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Martin | Muscadet