Vins de Loire
Vins de Loire (InterLoire) is the French non-profit interprofessional association that represents 2,500 producers and merchants across 34 AOP appellations and IGP Val de Loire, promoting the region's wines, running trade education, events, and an 800km wine tourism route.
- Company typePrivate
- Founded1999
- HeadquartersChambray-lès-tours, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vins de Loire does
Vins de Loire (legally Interprofession des Vins du Val de Loire, or InterLoire) is a French non-profit interprofessional association founded in 1999 that represents producers and merchants across France's third-largest PDO wine-growing region. Headquartered in Tours at 62 rue Blaise Pascal, the organization covers 34 AOP appellations plus IGP Val de Loire, spanning 42,000 hectares across 14 departments and 5 administrative regions, with approximately 2,500 member companies (2,200 wineries, 310 trading houses, and 16 cooperative wineries) producing 250 million bottles annually. Membership-based governance is exercised through regional federations including the Fédération des Vins de Nantes, Fédération Viticole Anjou Saumur, and Touraine federations, with Camille Masson serving as President.
The organization's core offering is a digital content and trade-education platform—anchored by the vinsdeloire.fr portal, the Encyclo des Vins encyclopedia, the L'Heure de Loire podcast, and directories of 350 tourist wineries and 60 international wine merchants—complemented by signature events (Confidentielles de Loire, Banquai des Vins Rouges de Loire, Chenin Blanc International Celebration, Concours des Ligers), an 800km wine tourism route, and a US-focused Masterclass Monday series delivered with GuildSomm and Gregory + Vine. Technology is limited to standard web content management, podcast distribution, and event management; no APIs, SDKs, or AI/ML capabilities are disclosed.
Vins de Loire generates revenue exclusively through interprofessional member contributions (a non-profit, levy-based model) and does not sell wine directly; pricing for individual wines is set by member producers. The go-to-market combines event-driven trade engagement (Le Salon des Vins de Loire, Wine Paris, Prowein, SIVAL), community-led education (Masterclass Mondays, webinars across six countries), and content marketing across Instagram, Facebook, YouTube, LinkedIn, and TikTok. Approximately 80% of the region's 250 million bottles are sold domestically in France and 20% are exported, with 85% of vineyard area committed to organic or environmental certification (HVE, Terra Vitis).
Vins de Loire firmographics
Firmographics- Name
- Vins de Loire
- Legal name
- INTERPROFESSION DES VINS DU VAL DE LOIRE (INTERLOIRE)
- Website
- https://vinsdeloire.fr
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vins de Loire (InterLoire) is the French non-profit interprofessional association that represents 2,500 producers and merchants across 34 AOP appellations and IGP Val de Loire, promoting the region's wines, running trade education, events, and an 800km wine tourism route.
- Ownership category
- akta.pro rank
Vins de Loire industry classification
Industry- Product category
- Wine Industry Trade Association
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Vins de Loire is headquartered
LocationHeadquarters
- HQ city
- Chambray-lès-tours
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Vins de Loire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Interprofessional Representation Services: As an interprofessional association representing Loire wine producers and merchants, InterLoire generates value through collective marketing, promotion, research, and market development rather than direct product sales.
- Tourism and Event Revenue: Wine tourism activities, events including Vignobles en scène, Banquai des Vins Rouges de Loire, Touraine Wine Festival, and professional tastings generate revenue through event participation and tourism experiences.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Vins de Loire product offering
Product offeringCore offering
Vins de Loire (InterLoire) is the interprofessional association representing Loire Valley wine producers and merchants across 34 AOP appellations and the IGP Val de Loire. It provides collective marketing, trade education, wine tourism promotion, and market development services for approximately 2,500 member companies producing 250 million bottles annually. The organization also operates a digital information portal, professional tasting events, an educational podcast, webinars, and a masterclass series targeting both wine trade professionals and consumers.
Product overview
Vins de Loire (InterLoire) operates as the governing body representing France's Loire wine region across 34 appellations. The organization functions as a digital information platform and promotional organization rather than a commercial product company. Its offerings include the Vins de Loire Website Portal as the central hub for wine discovery and enotourism, supplemented by educational programs (L'Heure de Loire podcast, webinars, GuildSomm masterclasses), signature events (Confidentielles de Loire, Chenin Blanc International Celebration, Banquai des Vins Rouges), professional directories (international wine merchants, tourist wineries), and press resources. The organization coordinates a 800km wine route and market development initiatives across 5 administrative regions covering 42,000 hectares.
Differentiator
Problem solved
Functional benefit
Brands
- Objectif InterLoire 2030: Strategic project guiding the association's mission through 2030
- L'Heure de Loire
- Masterclass Mondays
- Banquai des Vins Rouges de Loire
- Confidentielles de Loire
- Chenin Blanc International Celebration
Products and services
- Vins de Loire Website Portal
Quantifiable outcome
- 85% of areas committed to organic farming or environmental certification (HVE, Terra Vitis)
- +2 more outcomes
Companies that use Vins de Loire
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Vins de Loire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vins de Loire partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major, regional and minor.
- GuildSommcoreMasterclass Monday educational series collaboration featuring Master Sommeliers Jonathan Eichholz and David Yoshida in five US cities (Boston, San Francisco, Chicago, Houston, New York). Includes guided tastings of 16 wines, competitions, and winners receive all-inclusive educational trips to Loire Valley Fall 2026. Partnership led by Gregory + Vine as US agency of record.
- Gregory + VinecoreAppointed as public relations and trade education agency of record for US market. Leading national marketing initiative including Masterclass Monday series, Earth Day media celebration in April 2026, promoting distinctive identity and sustainable mission of Loire wines.
- #FANDECHENINcoreCollective organizing Chenin Blanc International Celebration from July 6-9, 2025 in Angers, bringing together 300 experts, winemakers and enthusiasts worldwide to celebrate Chenin Blanc diversity. InterLoire supports this event celebrating the emblematic grape variety.
- CNAOC (Confédération Nationale des Appellations Contrôlées)majorNational wine industry federation supporting and representing French wine appellations.
- OIV (Organisation Internationale de la Vigne et du Vin)majorInternational organization setting standards and promoting wine industry best practices globally.
- Wine Paris & Vinexpo ParismajorMajor international wine fair where Loire wines are showcased to global trade professionals.
- ProweinmajorLeading international wine trade fair in Düsseldorf where Loire wines connect with international buyers.
- SIVALregionalFrench agricultural equipment and viticulture trade fair supporting wine industry professionals.
- ESA (École Supérieure d'Agriculture)minorAgricultural business school providing education and research support for wine industry professionals.
- Université d'AngersminorUniversity providing academic research and education partnerships for wine studies.
- Fédération des Vins de NantescoreMember federation representing the Nantes wine region including Muscadet appellations.
- Fédération Viticole Anjou SaumurcoreMember federation representing Anjou-Saumur wine region appellations.
- Fédérations Viticoles de la TourainecoreMember federation representing Touraine wine region appellations.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Vins de Loire competitors and assessment
Company assessmentRegional players
- Wine Australia: Australia's national wine marketing body performing export development and trade education for Australian wines globally. Operates a similar collective promotion function targeting international trade and consumer markets, paralleling InterLoire's international market development mandate.
- New Zealand Winegrowers: The national trade association representing New Zealand wine producers with collective international marketing, trade education, and appellation advocacy functions. Mirrors InterLoire's role for an emerging premium wine-exporting country targeting similar international trade channels.
- Wines of Germany (Deutsches Weininstitut): Germany's national wine marketing organization promoting German Riesling and other varietals internationally. Operates a comparable collective promotion model for a major European wine-producing country, though serves as a national body rather than regional, and competes for white wine category share with Loire.
- Organización Interprofesional del Vino de España (OIVE): Spain's wine interprofessional organization, structurally analogous to InterLoire as a producer-merchant trade body performing collective marketing for an EU wine-producing country. Comparable in regulatory representation model and cross-AOP coordination function.
Direct peers
- Conseil Interprofessionnel du Vin de Bordeaux (CIVB): The interprofessional trade council representing Bordeaux wine producers, performing collective marketing, promotion, and market development functions structurally identical to InterLoire. Both are French regional wine trade bodies funded by member contributions with AOP-based regulatory representation, making them the closest functional peer.
- Conseil Interprofessionnel des Vins d'Alsace (CIVA): Alsace Wine Council, representing Alsace's white wine-focused appellation. As a French regional interprofessional body emphasizing white wines (Loire's #1 category), CIVA is a directly comparable trade peer with similar promotional, trade education, and export development mandates.
- Bureau Interprofessionnel des Vins de Bourgogne (BIVB): Bourgogne Wine Board, the interprofessional body for Burgundy wines, parallels InterLoire's structure in representing a major French AOP-based wine region with collective marketing, trade education, and export promotion. Both compete for international trade attention and consumer share of mind within the French wine hierarchy.
- Comité Interprofessionnel du Vin de Champagne (CIVC): Champagne's interprofessional council, governing the most prestigious French sparkling wine appellation. Shares the interprofessional model of producer-merchant representation and collective marketing that defines InterLoire, and competes for fine bubbles category share that Loire's #2 PDO fine bubbles position targets.
- Inter Rhône: The interprofessional council for Rhône Valley wines, performing identical collective marketing and trade development functions for another major French AOP wine region. Directly comparable in scale of representation, organizational structure, and promotional mandate as a French regional wine trade body.
- Conseil Interprofessionnel des Vins de Provence (CIVP): Provence Wine Council, the interprofessional body for Provence rosé wines. France's leading rosé region shares InterLoire's interprofessional structure and competes in the same rosé category where Loire holds a #2 PDO position, making it a direct regional trade body peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vins de Loire social profiles
Digital presenceVins de Loire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vins de Loire leadership team
Management profileNumber of profiles
Profiles1 record
Vins de Loire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vins de Loire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vins de Loire
What does Vins de Loire do?
Vins de Loire (InterLoire) is the interprofessional association representing Loire Valley wine producers and merchants across 34 AOP appellations and the IGP Val de Loire. It provides collective marketing, trade education, wine tourism promotion, and market development services for approximately 2,500 member companies producing 250 million bottles annually. The organization also operates a digital information portal, professional tasting events, an educational podcast, webinars, and a masterclass series targeting both wine trade professionals and consumers.
Is Vins de Loire a public or private company?
Vins de Loire is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vins de Loire founded?
Vins de Loire was founded in 1999. It employs 11 to 50 people.
Where is Vins de Loire based?
Vins de Loire is headquartered in Chambray-lès-tours, France, in the Europe region.
How does Vins de Loire make money?
Two revenue lines are on record. Interprofessional Representation Services are the primary driver. The others are tourism and Event Revenue.
Who are Vins de Loire's main competitors?
Regional players on record are Wine Australia, New Zealand Winegrowers, Wines of Germany (Deutsches Weininstitut) and Organización Interprofesional del Vino de España (OIVE). Direct peers are Conseil Interprofessionnel du Vin de Bordeaux (CIVB), Conseil Interprofessionnel des Vins d'Alsace (CIVA), Bureau Interprofessionnel des Vins de Bourgogne (BIVB), Comité Interprofessionnel du Vin de Champagne (CIVC), Inter Rhône and Conseil Interprofessionnel des Vins de Provence (CIVP).
Does Vins de Loire have an API?
No public API is recorded for Vins de Loire.
What industry is Vins de Loire in?
Vins de Loire's product category is Wine Industry Trade Association. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours.