Martino'z Pizza India

What Martino'z Pizza India does

Founded in 2020 by Bobby Thakkar (Founder & Managing Director) and Alka Thakkar (Co-founder & CEO), Martino'z Pizza India operates a franchise-based pizza restaurant chain under the legal entity Martino'z Foods Pvt Ltd, headquartered in Ahmedabad, Gujarat. The company has scaled from a single outlet launched during the COVID-19 lockdown to 73+ locations across Gujarat, Rajasthan, Madhya Pradesh, and the union territories of Dadra and Nagar Haveli and Daman and Diu, with a published pipeline of upcoming stores in Mumbai and other tier 2/3 markets. The brand is bootstrapped and founder-controlled, with no disclosed external institutional investment.

The core product is a 36+-SKU pizza menu including signature items such as the 9-Cheesy Pizza (Mozzarella, Cheddar, Monterey Jack, Colby, Orange Cheddar, Orange Cream Cheese, White Cream Cheese, Processed Cheese, Veg Feta), Indian fusion pizzas (Punjab Da Paneer Tadka, Tandoori Tadka, Korma variants), Korean fusion items (Gochujang Pizza, Gwan Garlic Bread, Kimchi Garlic Sticks, Soju Pasta, Gimbap Tacos), and Jain dietary-certified options on select SKUs. Complementary categories include garlic breads (five cheese-stuffed variants), pastas, quesadillas, bruschetta, mac & cheese, dips, combo meals (₹230-₹1,029), beverages, and desserts. Ordering is delivered through a proprietary mobile app (iOS and Android), an OTP-authenticated website platform (martinozpizza.com), and in-store dine-in across the franchise network.

Revenue is generated through two streams: food and beverage sales at company-owned and franchise-operated restaurants, and franchise fees/royalties from licensing the brand to entrepreneurs in target catchments. Pricing is positioned at the mass-market tier (pizzas from ₹195; Medium ₹399, Large ₹449), supported by a daily BOGO promotion on Medium and Large pizzas and combo meals. Go-to-market is a horizontal franchise-led model targeting tier 2 and tier 3 cities where national chains Domino's and Pizza Hut have historically under-indexed, with value pricing, Indian-flavored fusion SKUs, and Jain dietary compliance as the principal acquisition levers.

Name

Martino'z Pizza India

Legal name

Martino'z Foods Pvt Ltd

Website

https://martinozpizza.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Martino'z Pizza India is an Ahmedabad-headquartered, bootstrapped franchise pizza chain operating 73+ outlets across Gujarat, Rajasthan, Madhya Pradesh, and the Daman & Diu union territories, serving mass-market consumers with 36+ pizza SKUs (including Indian and Korean fusion plus Jain-compliant options) via dine-in, pickup, and a proprietary mobile and web ordering platform.

Ownership category

akta.pro rank

Product category

Pizza Restaurant Chain

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant chain
• Italian cuisine
• Quick service restaurant
• Food delivery service
• Franchise food business

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Direct food and beverage sales through dine-in, delivery, and pickup orders at 40+ restaurant locations across India. Revenue generated from pizza sales, sides, beverages, and desserts.
2. Franchise Fees: Franchise opportunity offered to aspiring entrepreneurs, suggesting franchise fee revenue stream for the company.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Martino'z Pizza India prepares and sells pizzas and complementary Italian and fusion food items through 73+ dine-in, delivery, and pickup restaurant outlets across India. The menu features 36+ pizza varieties including specialty options like 9-Cheesy Pizza, Punjab Da Paneer Tadka, and Korean fusion items, alongside garlic breads, pasta, tacos, quesadillas, beverages, and desserts. Customers can place orders via website, mobile app, or directly at outlets.

Product overview

Martino'z Pizza India operates as a multi-location pizza restaurant chain with 40+ outlets across India, primarily concentrated in Gujarat, Rajasthan, and Madhya Pradesh. The company offers a unified online ordering platform accessible via website and mobile app. Its core product offering centers on specialty pizzas (36+ varieties) featuring unique fusion flavors like Punjabi Paneer Tadka, 9 Cheesy Pizza, and Korean-inspired Gochujang Pizza. Complementary products include garlic breads, pasta, tacos, quesadillas, and beverages. The business model incorporates promotions including Buy One Get One (BOGO) deals on Medium and Large pizzas and value combo meals. Customers can order for delivery, pickup, or dine-in across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Pizza Menu Core specialty pizza offerings including 9 Cheesy Pizza, Double Cheese Margherita, Peri Peri Pizza, Punjab Da Paneer Tadka, Hell Boy Pizza, Mexican Pizza, Tandoori Tadka, Hot Fantasy, and Indian Tikka Mashala. Available in Regular (7 inch), Medium, and Large sizes with select Jain dietary-compliant options. Designed for customers seeking bold, Indian-inspired, and fusion-flavored pizza varieties.
• Classic Pizza Smaller 17cm personal pizzas with simple toppings including Margherita, Onion & Cheese, Capsicum & Cheese, Golden Corn & Cheese, Tomato & Cheese, and various combinations. Targeted at single-serve or value-oriented pizza customers.
• Garlic Breads Garlic bread offerings including Plain Garlic Bread, Cheesy Garlic Bread, Corn & Chilli Garlic Bread, Supreme Garlic Bread, Italian Garlic Sticks, Gwan Garlic Bread, Kimchi Stuff Garlic Sticks, and 5 Cheese Stuff Garlic Bread. Priced between ₹114 and ₹194. Served as sides or standalone appetizers.
• Pasta Creamy pasta dishes including Soju Pasta, Spicy Maxi Pasta, Mix Sauce Pasta, Cheesy White Sauce Pasta, and Arabitta Pasta. Korean fusion-flavored pasta options are part of the menu.
• Tacos Crispy taco offerings including Gimbap Tacos, Schezwan Paneer Tacos, Paneer & Corn Tacos, Mushroom Corn & Onion Tacos, and Paneer Tikka Tacos. Includes Korean and Indian fusion flavors.
• Quesadillas Cheese-filled quesadilla offerings including Paneer Sweet Corn Cheese Quesadillas and Mushroom Olive Cheese Quesadillas. Served as a snack or side dish.
• Bruschetta Italian appetizers including Videsi Bruschetta and Desi Bruschetta variants served as starters.
• Mac & Cheese Creamy macaroni dishes including Mac & Cheese Veg and Smoke Chilly Mac. Served as a comfort food option.
• Beverages Assorted drinks including soft drinks (Coca-Cola, Sprite, Fanta, Thums Up, Diet Coke), juices (Minute Maid, Mazza), and energy drinks (Red Bull, Monster). Served alongside meals or as standalone purchases.
• Desserts Sweet offerings including Choco Lava Cake with chocolate melt and almond. Available as a meal-ending item or standalone treat.
• Dips Extra dip options including BBQ, Peri Peri, Cheese, Jalapeno, and Hot & Garlic sauces. Sold as accompaniments to pizzas and sides.
• Martino'z Pizza Franchise Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Domino's Pizza India (Jubilant FoodWorks): India's dominant pizza QSR with 2,000+ stores and the largest delivery network. Serves as the primary competitive benchmark for any Indian pizza chain, including Martino'z, though its scale and metro focus place it as a broad incumbent rather than a direct niche peer.
• KFC India (Devyani International): Major QSR competitor in India for dine-in and delivery occasions in overlapping geographies. Less a direct pizza competitor but a broad incumbent contending for the same family dining and delivery wallet share.
• Pizza Hut India (Devyani International): Major international pizza chain operating dine-in, delivery and takeaway across Indian metros and tier 1/2 cities. A broad incumbent competitor that Martino'z directly competes with for pizza occasions in overlapping geographies.
• Burger King India (Restaurant Brands Asia): Major international QSR in India competing for dine-in and delivery occasions in tier 1/2 cities. Broad incumbent peer sharing the value-tier QSR positioning and franchise-driven distribution approach.

Direct peers

• Pizza Corner: Indian pizza chain operating dine-in, delivery and takeaway outlets primarily in South and West India. Comparable mid-tier pizza QSR competitor with overlapping menus, Jain/vegetarian options, and a franchise model.
• Papa John's India: International pizza chain operating in India through franchise partners, focusing on delivery and dine-in across metros and large cities. Comparable in product offering and franchise-driven distribution model to Martino'z.
• La Pino'z Pizza: India's largest homegrown pizza QSR chain with a comparable franchise model, multi-city presence, and Indian-flavored menu. La Pino'z is the closest structural analog in size, geography, and positioning to Martino'z Pizza.
• US Pizza: Indian pizza QSR chain with dine-in, delivery, and takeaway focused on metro and tier 1 cities. Comparable in franchise-driven footprint growth and similar mass-market pizza positioning to Martino'z.
• Oven Story Pizza: Indian pizza delivery-focused brand with a 30-minute delivery promise and a strong digital-first ordering experience. Competes with Martino'z in tier 1/2 cities for online pizza orders and shares the digitally-led, value-oriented positioning.

Emerging players

• Smokin' Joe's Pizza: Indian pizza QSR chain focused on tier 1/2 cities with dine-in, delivery, and an aggressive franchise expansion playbook. Direct overlap with Martino'z in target customer profile, value pricing, and franchise-led scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@martinozpizza-hc3lg
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• LinkedInlinkedin.com/company/martino-z-pizza-india
• Instagraminstagram.com/martinozpizzaindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martino'z Pizza India