La Pino'z Pizza

What La Pino'z Pizza does

La Pino'z Pizza is an Indian quick-service restaurant (QSR) pizza chain founded in 2011 and headquartered in Zirakpur, Punjab. The company sells vegetarian and non-vegetarian pizzas across multiple categories (Classic, Signature, International, Season's Specials / 4-in-1), supplemented by sides, desserts, beverages, and value-tier offerings such as the 'Menu @ 89' line. It also operates a specialty sub-brand, 'From The House Of Lord Petrick', at select franchise locations. Per IMARC Group market commentary, La Pino'z is one of the top three organized pizza brands in India alongside Domino's and Pizza Hut, serving over 8 million cumulative users across 500+ cities and towns.

The go-to-market is asset-light and franchise-led: independent franchisee entities such as SINS Hospitality & Retails, Copenhagen Hospitality and Retails, Fusion Foods, Shiva Foods, JD Ventures, and Nomads Food Point each operate branded outlets under licensing terms, with separate FSSAI licenses per outlet. The parent brand captures value primarily through franchise fees/royalties and through a centralized digital ordering platform — the website (lapinozpizza.in) and iOS/Android mobile app — powered by uEngage Services Private Limited. That platform integrates order management, store locator with real-time status, multi-mode fulfillment (delivery, pickup, dine-in, in-car, reservation), promotional codes (e.g., LP50FR2, LPN200, B2G1 FREE, FREESGB), and the LP Rewards loyalty program (1 LP Coin issued per Rs 1 spent, redeemable at checkout). Pricing spans Rs 59 to Rs 899 with location-based delivery charges (free under 2 km, Rs 30 up to 5 km, Rs 50 beyond).

La Pino'z also records an initial US franchise in Scranton, Pennsylvania via Broad Reach Retail Partners. The revenue model combines (1) franchise fees and royalties from independent operators, (2) product sales through franchisee-operated outlets (recognized indirectly via franchise economics), and (3) delivery and ancillary service charges. Customer segments bifurcate into individual/family end-consumers served through the app and outlets, and franchise partners recruited via the company's franchise-enquiry channel. The brand's latest strategic moves — including 2024 store expansion, the LP Rewards launch, the Lord Petrick sub-brand, and the 2026 US entry and Petpooja franchise conclave participation — are overlaid against two disclosed regulatory pressures: a Hyderabad food safety inspection in June 2024 citing hygiene violations, and a 2024-2025 CBI investigation tied to a franchise-related bribery dispute involving an IRS officer.

Name

La Pino'z Pizza

Legal name

UENGAGE SERVICES PRIVATE LIMITED

Website

https://lapinozpizza.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

La Pino'z Pizza is an Indian quick-service pizza chain operating through a franchise-led model across 500+ cities, serving individual consumers and franchise partners with a centralized uEngage-powered digital ordering platform, loyalty program, and value-tier menu pricing.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant Pizza Chain

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Pizza Fast Casual (THAFABAB), Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Pizza restaurant chain
• Quick service restaurant
• Food delivery service
• Pizza franchise
• Online food ordering

Headquarters

HQ city

Bhubaneswar

HQ country

India

HQ region

Asia

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees and Royalty: La Pino'z Pizza generates revenue through franchise partnerships where individual operators pay fees to use the brand name, operating systems, and receive support. Each outlet is operated by a franchisee (e.g., SINS Hospitality & Retails, Copenhagen Hospitality, SHIVA FOODS) who pays franchise-related fees to the parent company.
2. Product Sales through Franchisees: The primary revenue stream comes from pizza and food product sales at franchisee-operated outlets. Revenue is generated through dine-in, delivery, and takeaway orders with various menu categories including pizzas, sides, combos, and beverages.
3. Delivery and Service Charges: Additional revenue from delivery charges: 0-2 kms (no charge), 2-5 kms (Rs 30/-), beyond 5 kms (Rs 50/-). Also charges for carry bags and paper glasses.

Pricing tiers

Distribution channels7 records

Marketing channels4 records

Core offering

La Pino'z Pizza is a quick-service pizza restaurant chain that sells vegetarian and non-vegetarian pizzas, sides, desserts, and beverages through franchise-operated dine-in outlets and home delivery, pickup, in-car, and reservation services. Customers order via the company website (lapinozpizza.in) and mobile app, with pricing from Rs 59 to Rs 899 and frequent promo-code and BOGO discounts. The business also sells franchise rights to entrepreneurs to operate branded outlets across India.

Product overview

La Pino'z Pizza is a quick-service restaurant (QSR) chain offering a diverse pizza-focused menu with multiple product lines. The core offering centers on Veg and Non-Veg pizzas available across categories including Classic Pizzas, Signature Flavours, International Menu, and Season's Specials (4 In 1 giant pizzas). The portfolio extends to complementary products including Sides, Desserts and Beverages, and budget offerings under Menu @ 89. The company operates through a franchise model with a digital ordering platform (mobile app and website) powered by uEngage, supplemented by a loyalty rewards program (LP Rewards). Select locations also offer Merchandise and specialty items under the 'From The House Of Lord Petrick' sub-brand. The company has served over 8 million users and maintains a presence across hundreds of Indian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza (Veg and Non-Veg) Core offering of vegetarian and non-vegetarian pizzas available in multiple sizes and categories including Classic Pizzas, Signature Flavours, International Menu, and Season's Specials (4 In 1) for dine-in, delivery, and takeaway customers.
• Sides Accompaniments including garlic bread, pasta, and other side dishes sold alongside pizzas at franchise outlets and via delivery.
• Desserts and Beverages Sweet treats and drinks including desserts, beverages, and special items like Choco Lava sold with promotional offers at franchise outlets.
• International Menu pizzas Specialty pizzas inspired by international cuisines featuring global flavor profiles, targeted at consumers seeking variety beyond classic pizzas.
• Super Saver Combos and Deals Value meal combinations and promotional bundles including Super Saver Trio, BOGO (Buy One Get One), Super Saver Deals, and Super Cheesy Double Burst options priced for budget-conscious consumers.
• Menu @ 89 Budget-friendly pizza options priced at Rs 89 targeting price-conscious consumers seeking affordable pizza choices.
• Mobile Ordering App
• Franchise Program Business opportunity allowing entrepreneurs and hospitality operators to open La Pino'z Pizza franchise outlets across India, with franchise enquiry support through the company website ([email protected], 8238235444).

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PetpoojacoreStrategic or Co-development Partner · 20 June 2026Petpooja is launching Franchise Conclave 2026, a first-of-its-kind platform dedicated to F&B franchising scheduled for June 20-21, 2026 at Shree Shakti Convention Centre in Ahmedabad, Gujarat. La Pino'z Pizza is participating as a featured brand in this franchise industry event, which aims to create a new growth platform for India's F&B industry.
• uEngage Services Private LimitedcoreTechnology or IntegrationuEngage Services Private Limited powers La Pino'z Pizza's digital ordering platform, mobile app, customer management system, and operational technology. The partnership provides the technical infrastructure for online ordering, loyalty programs, store locator functionality, and marketing communications across all franchise outlets.
• Broad Reach Retail PartnersminorChannel Partner/ Reseller/ DistributorBroad Reach Retail Partners, a commercial real estate firm managing 18 grocery-anchored shopping centers across nearly 2.5 million square feet, finalized a lease with La Pino'z Pizza at Green Ridge Plaza in Scranton, Pennsylvania. This represents La Pino'z Pizza's US market presence in 2026 year-to-date operations.
• Franchisee Network (Individual Operators)coreChannel Partner/ Reseller/ DistributorNetwork of franchisee-operated businesses including SINS Hospitality & Retails, Copenhagen Hospitality and Retails, Fusion Foods, Shiva Foods, Nomads Food Point, JD Ventures, Silver Key, The Pizza Hub, The Food Options, Sai Tej Connoisseurs, Dhanwanti Food Traders, Ram Food, Shukra Foods, Nilkanth Enterprise, and others. Each franchisee operates branded outlets under licensing agreement with individual FSSAI licenses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Oven Story Pizza: Oven Story is a delivery-only (cloud-kitchen) pizza brand from Rebel Foods that operates across India with strong digital ordering capabilities. It is an emerging pizza peer focused on delivery convenience, partially overlapping with La Pino'z's delivery channel.
• FreshMenu: FreshMenu is an India-based cloud-kitchen and food-delivery brand offering pizzas alongside broader multi-cuisine menus. It is an emerging competitor in the digital-ordering pizza space, partially overlapping with La Pino'z's delivery channel customers.

Direct peers

• Papa John's India: Papa John's operates a growing franchise network in India through master franchisee agreement with APN Restaurant Franchising. It is a direct pizza QSR peer competing on premium positioning and dine-in experience versus La Pino'z's value-led approach.
• Smokin' Joe's Pizza: Smokin' Joe's is an Indian pizza chain operating primarily through a franchise model with dine-in and delivery outlets across India. It competes directly with La Pino'z in the value-pizza segment targeting families and college students.
• US Pizza: US Pizza is an Indian pizza franchise chain with outlets across several cities, offering dine-in and delivery at value price points. It is comparable to La Pino'z as a mid-tier franchise-led pizza brand targeting Indian consumers.
• Domino's Pizza India: Operated by Jubilant FoodWorks, Domino's India is India's largest pizza chain with ~2,000+ outlets. It is the dominant direct competitor to La Pino'z across dine-in, delivery, and digital ordering, sharing the same pizza-QSR category, similar franchise-style network, and overlapping mass-market price positioning.
• Pizza Hut India: Operated by Devyani International, Pizza Hut is one of the top three organized pizza brands in India alongside Domino's and La Pino'z. It offers dine-in, delivery, and takeaway pizzas with comparable promotional mechanics, making it a head-to-head competitor for middle-class Indian consumers.
• Chicago Pizza: Chicago Pizza is an Indian pizza chain with dine-in restaurants in multiple cities offering stuffed and thin-crust pizzas. It is a comparable peer competing in the casual-dining pizza category with similar Indian-market positioning.
• Pizza Corner: Pizza Corner operates dine-in and delivery pizza outlets primarily in South India, with a franchise-led growth model. It is comparable to La Pino'z as a mid-tier Indian pizza chain competing on value and menu variety.

Broad incumbents

• Moza Pizza (Reliance): Reliance Retail has expanded into food services including pizza through its own QSR ventures and through partner brands. As a broad retail/QSR incumbent, it represents a potential threat to La Pino'z's franchise-led model if Reliance scales private-label pizza offerings through its vast retail footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/lapinozpizzaindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Pino'z Pizza