US Pizza

What US Pizza does

US Pizza is a Bangalore-headquartered pizza franchise company founded in 1996, operating as one of the original pizza brands in India and self-claiming the position of the country's third-largest pizza chain. The company's flagship offering is its deep-dish pan pizza built on standardized proprietary recipes featuring fresh daily-made dough, mozzarella-cheddar blended cheese, multiple crust styles (classic pan, authentic Italian, thin crust), and a puree sauce range spanning buffalo, BBQ, chipotle, and makhni. The product portfolio has expanded well beyond pizza to include Tandy's Fried Chicken, Casablanca Cafe, Wing World, Kaathi Express, United Burger, Momo Club, and Royal Rasoi sub-brands, plus regional menu variants (USPizza-South, USPizza-North, USPizza-Veg). The company operates a franchise-led distribution model with 86+ U.S. Pizza outlets across 12+ Indian states and one outlet in Angola, totaling 220+ franchise outlets across all brands.

The technology stack is a standard franchise-grade operating system rather than a proprietary technology moat: a POS and inventory management system, direct integration with Swiggy and Zomato for aggregator-based delivery, a corporate direct-ordering platform (uengage.in) to capture margin that would otherwise flow to aggregators, and a centralized cold-chain supply chain delivering certified ingredients and chef-curated pre-mixes to franchisees. There is no evidence of proprietary AI, machine learning, or data-driven product capabilities — the technology serves operational consistency and channel management rather than competitive differentiation.

US Pizza's business model is asset-light franchising. The company monetizes through a one-time franchise fee of approximately ₹4 Lakhs, a recurring 5% royalty on franchisee revenues (marketed as industry-lowest), and the sale of proprietary ingredients, equipment, and branding materials to franchisees. Franchise investment tiers range from ₹18 Lakhs (Express, 200-500 sqft) to ₹80 Lakhs+ (Dine-In/Food Court, 1000+ sqft), positioning the company below the ₹1.5 Cr+ entry cost of Domino's and Pizza Hut. The company claims franchisee-level ROI of 18-24 months, gross margins of 65-70%, and net margins of 20-25%. The company remains founder-controlled (Vahid Akbar Khwaja), privately held, with no institutional investor or PE involvement disclosed in the source materials.

Name

US Pizza

Legal name

U.S. Pizza

Website

https://uspizza.in

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

US Pizza is a Bangalore-headquartered pizza franchise company founded in 1996, operating 86+ outlets across India as one of the country's original pizza brands. It runs a multi-brand franchise portfolio spanning pizza, fried chicken, burgers, and cafe concepts, monetizing via franchise fees, royalties, and centralized supply sales.

Ownership category

akta.pro rank

Product category

Quick Service Pizza Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Pizza Fast Casual (THAFABAB), Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Pizza restaurant chain
• Food franchise services
• Quick service restaurant
• Casual dining
• Pizza delivery

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Franchise Fees: One-time franchise fee of ₹4 Lakhs charged to new franchise partners for the right to use the U.S. Pizza brand and operating system
2. Royalty Fees: 5% royalty fee on franchisee revenues, described as industry-lowest, providing ongoing recurring revenue while maximizing partner take-home
3. Direct Food Sales: Revenue from company-owned or direct-operated outlets selling pizzas, pasta, fried chicken (Tandy's), wings (Wings World), and cafe items (Casablanca)
4. Equipment and Supply Sales: Sale of kitchen equipment, branding materials, and proprietary ingredients to franchisees

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

US Pizza operates a pizza restaurant chain in India through a franchise model, headquartered in Bangalore and recognized as the third-largest pizza chain in the country. The company runs more than 220 franchise outlets across multiple sub-brand formats, offering dine-in and delivery of pizzas with regional menu variations. In addition to operating restaurants, US Pizza sells franchise rights to aspiring entrepreneurs across formats with investment tiers ranging from ₹18 Lakhs to ₹80 Lakhs.

Product overview

U.S. Pizza operates a multi-brand restaurant franchise portfolio centered on its flagship U.S. Pizza deep-dish pizza brand (India's 3rd largest pizza chain). The portfolio includes sub-brands Tandy's Fried Chicken, Casablanca Cafe, Kaathi Express, United Burger, Momo Club, and Royal Rasoi, along with regional menu variants (USPizza-South, USPizza-Veg, USPizza-North) and complementary product lines like Wings World and pasta. The company offers multiple franchise outlet formats: Express (200-500 sqft), QSR (500-1000 sqft), Dine-In (1000-3000 sqft), and Food Court (3000+ sqft), with a total of 220+ franchise outlets across India. U.S. Pizza operates a technology-enabled franchise system featuring POS, inventory management, and Swiggy/Zomato aggregator integration.

Differentiator

Problem solved

Functional benefit

Brands

• Tandy's Fried Chicken: Fried chicken brand operated under the U.S. Pizza umbrella.
• Casablanca Cafe
• Wing World
• Kaathi Express
• United Burger
• Momo Club
• Royal Rasoi

Products and services

• US Pizza Restaurant Operations

Quantifiable outcome

• 20L+ monthly revenue for franchisees
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SwiggycoreChannel Partner/ Reseller/ DistributorNational food delivery partnership enabling franchisee access to Swiggy platform with unified commission rates negotiated at corporate level. Aggregator sync seamless integration through POS system for streamlined order management.
• ZomatocoreChannel Partner/ Reseller/ DistributorNational food delivery partnership with unified commission rates and centralized reputation management. Seamless integration through POS system for aggregated order handling.
• National Restaurants Association of India (NRAI)minorOthersMember of industry association representing restaurant businesses in India, providing networking and industry advocacy benefits.
• Franchise Association of India (FAI)minorOthersMember of franchise industry association supporting best practices and networking in the franchise sector.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Domino's Pizza India (Jubilant FoodWorks): The dominant pizza QSR chain in India with ~1,900+ outlets. Directly competes with U.S. Pizza in the same pizza category across virtually all Indian cities, but at vastly greater scale and with significantly higher franchise investment requirements.
• Pizza Hut India: Global pizza QSR brand operating in India under Devyani International. Direct competitor in dine-in and delivery pizza, occupying the premium-casual segment that overlaps with U.S. Pizza's dine-in formats.
• La Pino'z Pizza: Indian-grown pizza chain that scaled aggressively via affordable pricing and aggregator-heavy model. Competes with U.S. Pizza for the same price-conscious Indian consumer, and is explicitly referenced in U.S. Pizza's positioning against aggregator-dependent competitors.
• Smokin' Joe's Pizza: Indian pizza QSR chain with similar multi-city franchise model and Indian-fusion pizza positioning. Comparable in scale and franchise-led growth strategy to U.S. Pizza, targeting the same mid-market consumer.
• Mojo Pizza: Indian pizza chain focused on 2-minute delivery and a tech-led ordering model. Direct competitor in the delivery pizza segment, particularly for aggregator-channel consumers U.S. Pizza also targets.

Emerging players

• Oven Story Pizza: Indian pizza D2C brand from Rebel Foods operating on a delivery-only, multi-brand cloud-kitchen model. Competes with U.S. Pizza for delivery share without the dine-in franchise footprint.

Broad incumbents

• Papa John's India: Global pizza brand operating in India with smaller footprint than Domino's/Pizza Hut but premium positioning. Comparable as a global pizza incumbent competing for the same Indian pizza consumer with similar dine-in focus.
• Burger King India: Listed Indian QSR peer operating franchisee/similar model at significantly larger scale. Comparable as a multi-format Indian QSR competitor drawing from the same consumer wallet share and aggregator ecosystem.
• Jubilant FoodWorks: Listed parent of Domino's India and other QSR brands in India. Comparable as a franchise-led QSR platform operator in India, though at materially larger scale, publicly traded, and with broader category exposure.

Regional players

• Barbeque Nation: Listed Indian casual-dining restaurant chain with comparable multi-brand franchise strategy and dine-in focus. Comparable in operating philosophy (controlled growth, standardized experience, franchise replication) though in the dining-out category vs. QSR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/US_Pizza
• LinkedInlinkedin.com/company/us-pizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Pizza