MASAKA

What MASAKA does

MASAKA is a Casablanca, Morocco-based B2B distributor and integrator of printing and graphic industry solutions, founded in 2021 by Houssine Chekkar. The company offers customized end-to-end solutions combining consulting, workflow design, printing hardware, and finishing equipment for business customers across West Africa, North Africa, the Middle East, and French overseas territories.

The product portfolio spans six core categories — digital printing, direct-to-shape printing, 3D printing (FDM), textile/DTG printing, plotters, and finishing equipment — supported by chiller/temperature regulation equipment, consumables, and customer support services. MASAKA operates as a channel partner rather than a manufacturer, with deep relationships anchored by the founder's prior tenure at Xerox and a 13-year stretch as North Africa sales leader at HP Indigo. Technology positioning emphasizes on-demand printing, variable data imaging, short turnaround times, and reduced labor costs versus conventional analog printing methods.

The revenue model combines one-time equipment sales, recurring consumables revenue, and professional services/consulting engagements, sold through direct enterprise field sales with regional coverage and supported by a multilingual website (English, French, Spanish, Arabic). The company is privately held and founder-owned, with no disclosed institutional investors, funding rounds, or revenue figures.

Name

MASAKA

Legal name

MASAKA

Website

https://masakasolutions.africa

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MASAKA is a Casablanca-based B2B distributor and integrator of digital, direct-to-shape, 3D, textile, and plotter printing solutions, serving business customers across North Africa, West Africa, the Middle East, and French overseas territories.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of printing equipment including digital presses, direct-to-shape printers, 3D printers, plotters, finishing equipment, and chillers. Solutions are customized end-to-end based on customer requirements.
2. Consumables: Sale of optimal consumables that provide best quality and longest lifespan, helping lower replacement costs and improve productivity.
3. Consulting and Services: Customized end-to-end solutions including consulting, workflow optimization, and service support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MASAKA is a Casablanca-based B2B distributor and integrator of end-to-end printing and graphic industry solutions. The company sells digital printing, direct-to-shape printing, 3D printing, textile (DTG) printing, and plotter equipment, alongside finishing hardware, industrial chillers, printing consumables, and customer support services. It delivers customized end-to-end solutions that combine consulting, workflow optimization, printing equipment, and post-press finishing for business customers across West Africa, North Africa, the Middle East, and French overseas territories.

Product overview

MASAKA offers a comprehensive portfolio of printing and graphic industry solutions centered around six core product categories: Digital Printing, Direct Printing (direct-to-shape), 3D Printing, Textile printing (DTG), and Plotter solutions. These are complemented by four supporting services/modules including Finishing (post-press加工), Chiller equipment for temperature control, Consumables, and Customer Support. The company provides end-to-end business solutions combining consulting, workflow optimization, printing solutions, and finishing equipment to meet customer needs across various industry segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Printing Digital printing solution that eliminates the need for printing plates, enabling on-demand printing with short turnaround times and variable data capabilities. It offers cost-effective production for larger print runs compared to conventional printing methods such as lithography, flexography, gravure, and letterpress. Targeted at businesses seeking to modernize from analog to digital printing.
• Direct Printing (Direct-to-Shape) Direct-to-shape (DTS) printing solution that applies full-color images and text directly onto cans, bottles, sleeves, and other shaped containers. Used by beverage, personal care, and home care brands to print onto containers and change designs on-the-fly for customized product messaging and creative marketing campaigns.
• 3D Printing Three-dimensional object construction from CAD models or digital 3D models using material deposition processes, typically layer by layer, including Fused Deposition Modeling (FDM) technology using thermoplastic filaments. Enables production of complex shapes or geometries that would otherwise be impossible to construct by hand.
• Textile Printing (Direct-to-Garment) Direct-to-garment (DTG) printing solution using specialized aqueous ink jet technology for printing on textiles. Delivers sharper, higher-resolution prints than traditional screen printing, with no long setup or clean-up process, enabling single-shirt printing at minimal cost.
• Plotter Printing Vector graphics printer that draws continuous lines instead of individual dots. Ideal for printing architectural blueprints, engineering designs, and other CAD drawings including graphic arts.
• Finishing (Post-Press) Equipment Post-press finishing solutions including cutting, slitting, folding, laminating, assembling, and packing services that complete graphic displays after printing and prepare them for shipping.
• Chillers Temperature regulation equipment for the printing industry that removes heat from heated printing rollers, cools paper from ink drying ovens, and supports UV curing processes, reducing paper stretching and saving costs.
• Printing Consumables Optimal printing consumables designed for best quality and longest lifespan that help lower replacement costs, minimize downtime, and improve productivity while reducing cleanup work.
• Customer Support Services Customer support service prioritizing customer experience and satisfaction as the company's top investment and key success factor, supporting customers across all delivered printing solutions.
• Consulting and Workflow Solutions Customized end-to-end consulting and workflow solutions focused on key applications per segment, including workflow design, printing solution selection, and finishing equipment integration to meet each customer's specific business needs.

Quantifiable outcome

• Short turnaround time for printing jobs
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• HP IndigocoreTechnology or IntegrationHP Indigo is a key technology partner. Houssine Chekkar, the founder of MASAKA, joined HP Indigo in 2008 as Sales leader in North Africa and has been working with HP Indigo products for over 13 years, covering West Africa, Sultanate of Oman, Egypt, UAE regions, and French overseas islands.
• XeroxcoreTechnology or IntegrationXerox is a foundational technology partner. The founder Houssine Chekkar started his career 20 years ago at Xerox, establishing his expertise in the graphic industry before MASAKA was established.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Stratasys: Major 3D printing solutions provider. Stratasys is a comparable vendor in the additive manufacturing category that MASAKA includes within its broader portfolio.
• Xerox: Foundational OEM partner of MASAKA. Xerox offers broader printing hardware and managed print services that overlap with MASAKA's portfolio across the same enterprise customers.
• Heidelberger Druckmaschinen: Global leader in offset and digital printing equipment. Heidelberg overlaps with MASAKA's commercial print accounts and competes for the same modernization capex pools.
• HP Inc. (HP Indigo): Global OEM whose HP Indigo presses are MASAKA's core offering. HP is also the strategic partner; as a broad incumbent it competes in the same commercial printing category but at OEM scale rather than regional distribution.
• Konica Minolta: Major producer of production printing presses and enterprise print solutions. Konica Minolta sells through regional distributors similar to MASAKA and targets overlapping commercial print accounts.
• Ricoh: Global OEM of production and commercial printing equipment. Ricoh competes for the same modernization budgets MASAKA addresses and operates through its own regional channel partners.
• Canon: Global printing and imaging OEM with commercial and production print offerings. Canon competes for the same enterprise print customers MASAKA serves across emerging markets.

Direct peers

• Landa Digital Printing: Digital press manufacturer competing with HP Indigo in commercial digital printing. Overlaps with MASAKA's value proposition of moving analog print to digital and serves the same enterprise print customers.
• Xeikon: Manufacturer of digital production presses for labels, packaging, and commercial printing. Xeikon's presses compete directly with the HP Indigo equipment MASAKA distributes, and both target the same commercial and packaging print buyers in MASAKA's regions.

Emerging players

• Durst Group: Manufacturer of digital printing systems for labels, packaging, and ceramics. A specialist vendor competing in segments where MASAKA also offers printing solutions to brand owners and converters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masakabusinesssolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASAKA