Maserati of Atlanta

What Maserati of Atlanta does

Maserati of Atlanta is a single-location, family-owned luxury automotive dealership operating under the Maserati brand franchise from a showroom and service facility at 11875 Alpharetta Highway in Roswell, Georgia. Founded around 1984 and employing 13 people, the business serves affluent individual consumers across the greater Atlanta metropolitan area — including Roswell, Sandy Springs, Marietta, Buckhead, Brookhaven, and surrounding communities — seeking new Maserati vehicles, certified pre-owned Maseratis, and pre-owned luxury vehicles from brands such as Porsche, Jaguar, Ferrari, Lamborghini, Rolls Royce, Bentley, and Mercedes-Benz. The sales operation is supported by a dedicated sales manager, brand ambassadors, and test-drive scheduling, with inventory currently showing 3 new vehicles and 32 pre-owned units in stock.

The dealership's core product portfolio covers the full Maserati lineup including the GranCabrio convertible, MC20 and MCPURA supercars, Grecale SUV, Ghibli and Quattroporte sedans, GranTurismo Folgore electric grand tourer, GT2 Stradale road-legal race car, and the Fuoriserie bespoke personalization program. Beyond sales, the business operates a service center staffed by ASE-certified and factory-trained technicians using OEM parts, a parts department with online ordering, and a finance center offering loans up to 84 months and leases up to 60 months. The technology backbone is the Dealer Inspire platform, which provides inventory management, CRM, online scheduling, financing applications, and virtual walkaround capability. Under the related DBA 'Ferrari Maserati of Atlanta,' the ownership group also operates an adjacent Ferrari franchise, expanding the authorized luxury footprint.

Revenue is generated through one-time new and pre-owned vehicle sales, recurring service and maintenance contracts, parts sales, and finance and insurance income on each vehicle transaction. The go-to-market motion is traditional luxury field sales complemented by digital lead capture through the dealership website, third-party marketplaces (Edmunds, Cars.com), and review platforms (Google, DealerRater, Facebook). The business is privately held with no disclosed investors, no funding rounds, and no M&A activity in the available record.

Name

Maserati of Atlanta

Legal name

Maserati of Atlanta

Website

https://maseratiofatlanta.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Maserati of Atlanta is a family-owned, single-location authorized Maserati dealership in Roswell, Georgia, selling new and pre-owned luxury vehicles, providing factory-trained service and OEM parts, and offering financing to affluent consumers across the Atlanta metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Maserati vehicles including GranTurismo, Grecale, MC20, GranCabrio, and GT2 Stradale. Revenue generated from vehicle sales at MSRP or negotiated prices.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used luxury vehicles. Dealership also sells pre-owned vehicles from other luxury brands including Porsche, Jaguar, BMW, Rolls Royce, Bentley, Ferrari, Lamborghini, Mercedes-Benz, Volvo, and others.
3. Service and Maintenance: Service center providing maintenance, repairs, and care for vehicles. Offers white-glove luxury auto service, pre-paid maintenance programs, and comprehensive vehicle care using OEM parts.
4. Parts Sales: Sale of genuine Maserati OEM parts and accessories. Parts include wheels, sporting details, care and protection products, transport and loading equipment, and functionality and safety accessories.
5. Finance and Insurance Products: Provides auto financing solutions including purchase loans and leasing options. Financing terms extend up to 84 months for new vehicles and 72 months for used vehicles. Also offers prepaid maintenance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maserati of Atlanta is a factory-authorized luxury car dealership that sells new Maserati vehicles, certified pre-owned and multi-brand pre-owned luxury vehicles, and provides full-service automotive maintenance, OEM parts, and financing/leasing solutions. The dealership supports affluent individual consumers in the greater Atlanta metropolitan area through a physical showroom, on-site service center, parts department, and online sales platform.

Product overview

Maserati of Atlanta is a luxury car dealership offering a portfolio of Maserati vehicles and related services. The core product lineup includes the GranCabrio (convertible grand tourer), MC20 supercar, MCPURA (pure driving variant), Grecale SUV, Ghibli sedan, Quattroporte luxury sedan, GranTurismo Folgore electric grand tourer, and GT2 Stradale road-legal race car. These vehicles are complemented by the Fuoriserie personalization program for bespoke customization. The dealership also provides service and maintenance, genuine Maserati OEM parts, auto financing up to 84 months, and pre-owned/certified pre-owned vehicle sales spanning multiple luxury brands including Ferrari, Porsche, and Lamborghini.

Differentiator

Problem solved

Functional benefit

Products and services

• Maserati GranCabrio Italian grand tourer convertible featuring the 542 HP Nettuno V6 twin-turbo engine with patented pre-chamber combustion technology, offering four drive modes (GT, Sport, Corsa, and comfort-focused everyday driving). Sold to affluent individual luxury car buyers.
• Maserati MC20 Maserati super sports car with 3.0L Nettuno V6 engine producing 630 horsepower, 0-100 km/h in under 2.9 seconds, carbon-fiber monocoque chassis, and butterfly doors. Sold to affluent individual luxury car buyers seeking high-performance vehicles.
• Maserati MCPURA Pure driving machine variant of the MC20 featuring carbon-fiber monocoque construction, butterfly doors, 621 HP Nettuno V6 twin-turbo engine, 2.9-second acceleration, and Alcantara cockpit. Sold to affluent individual luxury car buyers.
• Maserati Grecale Luxury SUV featuring mild hybrid or 530 HP V6 Nettuno engine options, 12.3-inch digital cluster, dual angled central displays, Sonus faber sound system, and Level 2 Advanced Driving Assistance. Sold to affluent individual luxury car buyers.
• Maserati Ghibli Luxury sport sedan with twin-turbo V6 or V8 engine options and mild hybrid propulsion, featuring Harman Kardon or Bowers & Wilkins audio systems, dual-pane glass, and Maserati Intelligent Assistant. Sold to affluent individual luxury car buyers.
• Maserati Quattroporte Original race-bred luxury sedan since 1963, available with V6 or V8 Trofeo engine, featuring Maserati Connect app integration and Bowers & Wilkins surround sound. Sold to affluent individual luxury car buyers.
• Maserati GranTurismo Folgore Fully electric grand tourer with Formula E-derived technology, 800-volt battery, three permanent magnet motors delivering 761 HP and 1,350 Nm torque, 0-60 mph in 2.7 seconds. Sold to affluent individual luxury car buyers.
• Maserati GT2 Stradale Road-legal performance version of the GT2 race car, featuring 631 HP twin-turbo V6 Nettuno engine, carbon-fiber monocoque, 2.8-second acceleration, starting from $108,400. Sold to affluent individual luxury car buyers.
• Pre-Owned Vehicles Selection of 32 pre-owned luxury vehicles including models from Porsche, Jaguar, BMW, Rolls Royce, Bentley, and other premium brands alongside certified pre-owned Maserati vehicles. Sold to luxury vehicle enthusiasts seeking certified pre-owned options.
• Certified Pre-Owned Vehicles 120-point inspected pre-owned Maserati vehicles with additional two years of warranty coverage beyond the standard new vehicle warranty. Sold to luxury vehicle buyers seeking certified pre-owned Maserati vehicles.
• Vehicle Service and Maintenance ASE-certified technicians providing white-glove luxury auto service including oil changes, tire rotation, brake inspection, engine component examination, and fluid system maintenance using Maserati OEM parts. Serves Maserati and other luxury vehicle owners.
• Genuine Maserati Parts Factory OEM parts supply for Maserati vehicles including wheels, sporting details, care products, transport accessories, and functional/safety components, with online ordering available. Available to Maserati owners and service customers.
• Auto Financing Finance center offering competitive car financing with loan terms up to 84 months for new vehicles and 72 months for used vehicles, plus leasing options up to 60 months. Available to vehicle purchasers at the dealership.

Quantifiable outcome

• 120-point inspection for Certified Pre-Owned vehicles with additional two years of warranty coverage

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Park Place Dealerships: Large Texas-based luxury dealer group with multiple luxury and exotic rooftops (Rolls-Royce, Bentley, Lamborghini, Maserati). Direct comparable in business model and brand portfolio but at significantly larger scale and geographic breadth.
• AutoNation: Largest U.S. auto retailer with a broad new- and used-vehicle portfolio that includes luxury brands. Comparable franchise retail model but with vastly larger scale, multi-brand diversification, and national footprint.
• Holman Automotive: Family-owned large dealer group with luxury and exotic franchises (Rolls-Royce, Bentley, Lamborghini, Aston Martin). Comparable multi-brand luxury retail/services model with longer family-ownership lineage and broader footprint than the subject.
• Sonic Automotive (Luxury division): Public dealer group operating multiple luxury rooftops including BMW, Mercedes-Benz, and other premium brands. Same franchised retail/services model but at corporate scale across many geographies and brands.

Direct peers

• Bentley Atlanta: Direct authorized Bentley dealer competing in the same affluent Atlanta metro for ultra-luxury exotic vehicle buyers. Comparable business model (franchised dealer, OEM parts/service, F&I) targeting the same HNW persona.
• Ferrari of Atlanta: Co-located sister franchise operating under shared DBA and management team at the same Roswell, GA site. Both Italian exotic franchises with identical customer base, service infrastructure, and GTM motion; effectively the same business unit for the Ferrari brand.
• Porsche Atlanta (multiple rooftops): Authorized Porsche dealers in the Atlanta metro serving the same premium luxury sport segment with similar pricing tiers to Maserati (Grecale, Ghibli, Macan overlap). Comparable sales/service/parts/F&I franchise model.
• Lamborghini Atlanta: Authorized Lamborghini dealer in Atlanta competing for exotic supercar buyers in the same metro. Comparable authorized franchise model selling Italian exotic vehicles with high MSRPs, factory-supported service, and bespoke personalization.
• Rolls-Royce Motor Cars Atlanta: Authorized Rolls-Royce dealer in the Atlanta metro serving the top end of the same HNW customer pool. Same franchised ultra-luxury retail model with white-glove service, bespoke commissioning, and OEM parts support.

Regional players

• Maserati of Manhattan: Authorized Maserati dealer operating the same franchise model in a different metro (NYC). Comparable in OEM mix, parts/service offering, and customer profile, but serves a different geography with different competitive dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaseratiofAtlanta
• LinkedInlinkedin.com/company/maserati-of-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maserati of Atlanta