What Masked Republic does

Masked Republic is a San Diego-based lucha libre entertainment company founded in 2005 that operates across three business lines: collectibles, live events, and themed festivals. Its core products include Legends of Lucha Libre Scratchers (launched April 7, 2024), the Legends of Lucha Libre Premium Collectors figure line distributed in waves through partner Boss Fight Studio, and branded live experiences such as MaskedMania and the Tacos & Tequila Festival (21+). The company also extends its brand into publishing via the Luchadores vs. Everything book, funded through Kickstarter. The target customer is U.S.-based lucha libre and wrestling fans as well as collectibles and merchandise enthusiasts seeking authentic, culturally-specific entertainment and memorabilia.

The business model is primarily transactional and project-based: collectibles are sold through Boss Fight Studio's e-commerce platform, event tickets are sold through MaskedMania, and supplemental revenue comes from crowdfunding campaigns and co-branded festival partnerships. The company operates with a lean team of 7 employees and uses a multi-channel marketing approach — its own website, social media, Kickstarter, and event marketing — to reach consumers. No proprietary technology, AI/ML capabilities, or digital platform infrastructure is disclosed; the company's competitive position rests on its lucha libre brand IP and its distribution partnerships rather than on technology. Pricing is not publicly disclosed, and no revenue, funding, or ownership data is available in the source material.

Name

Masked Republic

Website

https://maskedrepublic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Masked Republic is a San Diego-based lucha libre entertainment company that produces collectibles, live events, and themed festivals for wrestling fans and merchandise collectors in the United States.

Ownership category

akta.pro rank

Product category

Sports Entertainment & Collectibles

akta.pro primary industry

Professional Wrestling Promotions (MPAKAHAC)

Keywords

• Professional wrestling entertainment
• Collectible figurines
• Live event ticketing
• Premium branded merchandise
• Crowdfunding publishing

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain

Distribution channels3 records

Marketing channels4 records

Core offering

Masked Republic is a Lucha Libre-themed entertainment company that produces and licenses branded wrestling content and merchandise. It sells collectible scratch-off cards and premium action figures (distributed through Boss Fight Studio), organizes live wrestling events under the MaskedMania brand, co-produces the Tacos & Tequila Festivals, and publishes lucha libre cultural media such as the Luchadores Vs. Everything book via Kickstarter.

Product overview

Masked Republic is a Lucha Libre entertainment company that operates as a single unified brand offering collectible products (scratchers and premium collector figures), live events (MaskedMania), and festivals (Tacos & Tequila). The company also publishes related media such as the Luchadores Vs. Everything book via Kickstarter. Products are sold through external platforms including Boss Fight Studio and the MaskedMania website.

Differentiator

Problem solved

Functional benefit

Products and services

• Legends of Lucha Libre Scratchers Scratch-off collectible cards featuring Lucha Libre wrestling characters and themes, sold to wrestling fans and collectors seeking authentic lucha libre memorabilia.
• Legends of Lucha Libre Premium Collectors Premium collector figures and merchandise featuring Lucha Libre legends, sold in numbered waves through partner Boss Fight Studio for wrestling collectors and memorabilia enthusiasts.
• MaskedMania Tickets & Events Ticketing platform and event information for MaskedMania live lucha libre wrestling events, targeted at wrestling fans.
• Tacos & Tequila Festivals Festival events featuring Lucha Libre entertainment combined with food and beverage experiences, restricted to attendees 21 years of age and older.
• Luchadores Vs. Everything Book A book chronicling Lucha Libre culture, launched via Kickstarter crowdfunding for lucha libre fans and cultural enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Boss Fight StudiocoreChannel Partner/ Reseller/ DistributorCollaboration for Legends of Lucha Libre Premium Collectors Wave 5. Boss Fight Studio serves as the production and distribution partner for Masked Republic branded collectible products, selling items through their e-commerce platform (bossfightstudio.com).
• MaskedManiacoreGTM or Marketing PartnerTicketing and event information partnership for MaskedMania live events. MaskedMania serves as the official ticketing platform for Masked Republic events.
• Tacos & Tequila FestivalminorStrategic or Co-development PartnerCo-branded event partnership featuring Masked Republic's Lucha Libre themed entertainment at the annual Tacos & Tequila Festival. Event is restricted to attendees 21 years of age and older.
• Luchadores vs. Everything (Kickstarter)minorChannel Partner/ Reseller/ DistributorCrowdfunding partnership for the Luchadores vs. Everything book project. Masked Republic brand involvement in the Kickstarter campaign for this Lucha Libre themed book.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Funko: Pop culture collectibles giant producing licensed figures and specialty items across many entertainment IPs. Comparable to Masked Republic's collectibles arm as a wave-based figure business, though Funko operates at vastly greater scale across many franchises.
• World Wrestling Entertainment (WWE): The dominant professional wrestling entertainment company globally, operating live events, premium content, and a massive merchandise and collectibles business. Comparable as a wrestling IP owner with multi-channel monetization, though WWE operates at vastly greater scale and is not a lucha libre specialist.

Regional players

• New Japan Pro-Wrestling (NJPW): Japan's largest professional wrestling promotion, with significant US touring and a robust merchandise and collectibles business. Comparable as a wrestling IP with global merchandise ambitions, though primarily serving a different home market.

Direct peers

• Major League Wrestling (MLW): US-based independent professional wrestling promotion running live events, TV programming, and licensed merchandise. Comparable to Masked Republic as a mid-sized wrestling promotion leveraging live events and merchandise to monetize a niche fan base.
• Ring of Honor: US professional wrestling promotion focused on live events and merchandise. Comparable as a niche wrestling IP holder monetizing through touring events and fan-targeted collectibles.
• Lucha Libre AAA Worldwide: Mexico's second-largest lucha libre promotion, operating live events, pay-per-views, and licensed merchandise. Directly comparable to Masked Republic as a lucha libre IP owner monetizing through events, collectibles, and branded merchandise targeting the same fan base.
• Impact Wrestling: Professional wrestling promotion with live events, video content, and licensed merchandise targeting the same secondary wrestling fan demographic as Masked Republic. Comparable business model combining events with branded collectibles and apparel.
• Consejo Mundial de Lucha Libre (CMLL): The oldest and most established lucha libre promotion globally, running recurring arena events and merchandise programs in Mexico. Comparable to Masked Republic as a lucha libre content and merchandise business with a deep roster of branded characters and licensing activity.

Emerging players

• WOW - Women of Wrestling: Niche professional wrestling promotion targeting an underserved fan segment, combining live events with merchandise. Comparable to Masked Republic as a smaller, fan-focused wrestling brand seeking to scale through live events and collectibles.

Others

• Boss Fight Studio: Premium collectibles manufacturer and Masked Republic's distribution partner for the Legends of Lucha Libre Premium Collectors line. Comparable as a wave-based collectibles business, and central to Masked Republic's go-to-market for its highest-margin product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masked-republic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masked Republic