MaskinLeverantörerna

What MaskinLeverantörerna does

MaskinLeverantörerna (ML), founded in 1947 and headquartered at Drottninggatan 32 in Stockholm, is the primary Swedish trade association for machinery and equipment suppliers. It serves approximately 200+ member companies organized into six sections covering construction/earthmoving, agriculture, forestry, forklifts, outdoor power equipment, and (as of November 2025) green space machines. The association is led by CEO Lina Tuvesson Hallman and chaired by Carl Lindell (Axima), operates with a six-person secretariat, and is a member of CLIMMAR, the European umbrella body for the machinery sector across 16 countries.

ML's core deliverables are codified industry assets rather than commercial products. These include four proprietary standard contracts (Maskin 21 for construction equipment, Lantbruk 16 for agriculture, Truck 22 for forklifts, and Reparation 11 for repair/service) co-developed with customer organizations ME and LRF; the Branschstandard for safe handling of electric-powered mobile work machines; the ML-barometer semi-annual market intelligence survey; the ML-godkänd truckutbildning certification; and the QMT (Qualified Machine Technician) vocational training program delivered through 13 partner gymnasiums and the Utbildningscentrum för servicetekniker in Ljungby. ML also co-organizes the Svenska Maskinmässan and Swedish Forestry Expo trade shows, and participates in Elmia Lantbruk.

ML generates revenue primarily through annual membership dues (subscription/recurring), supplemented by trade-show economics (event revenue) and affiliate/referral streams from member-benefit partners including Söderberg & Partners (industry-adapted insurance), Bilstatistik (market analysis), Lagpunkten (sector-specific legal compliance tools), and Training Partner Nordic AB (education). Go-to-market is sales-led and event-driven, with member acquisition concentrated around industry trade shows, direct outreach, and a member portal that delivers proprietary content and benefits behind a login.

Name

MaskinLeverantörerna

Legal name

MaskinLeverantörerna

Website

https://maskinleverantorerna.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MaskinLeverantörerna is a Stockholm-based Swedish trade association, founded 1947, representing roughly 200+ machinery supplier members across six industry sections via standards, training programs, market intelligence, and trade shows.

Ownership category

akta.pro rank

Product category

Industry Trade Association Services

NAICS

Labor Unions and Similar Labor Organizations (81393), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• Machinery industry association
• Industry standard contracts
• Vocational technician training
• Market intelligence surveys
• Trade fair organization

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: MaskinLeverantörerna generates primary revenue through annual membership fees from member companies across six sections: construction/earthmoving, agriculture, forestry, trucks, outdoor power equipment, and green space machines.
2. Event Revenue: Revenue generated from organizing major industry trade shows including Svenska Maskinmässan and Swedish Forestry Expo. These events attract exhibitors and visitors from the machinery sector.
3. Member Benefits and Services: The organization provides member-exclusive benefits including market analysis from Bilstatistik, insurance solutions through Söderberg & Partners, and access to industry-specific legal compliance tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MaskinLeverantörerna is the Swedish trade association for machinery and equipment suppliers, operating across six industry sections (construction/earthmoving, agriculture, forestry, trucks/forklifts, outdoor power equipment, and green space machines). It sells annual memberships that bundle proprietary standard contracts (Maskin 21, Lantbruk 16, Truck 22, Reparation 11), the ML-barometern market intelligence survey, the QMT service-technician training program, ML-approved forklift training certification, sector-specific legal compliance tools, and access to industry-tailored insurance solutions. The association also co-organizes the Swedish Forestry Expo and Svenska Maskinmässan trade fairs and represents members before Swedish regulators and at the European CLIMMAR level.

Product overview

MaskinLeverantörerna is a Swedish trade organization (branschorganisation) for the machine industry, not a product company. The organization's 'offerings' consist of member services including standardized industry contracts (Maskin 21, Lantbruk 16, Truck 22, Reparation 11) for machine sales, repair and service; the QMT (Qualified Machine Technician) training program in collaboration with 13 gymnasiums and a technical center; ML-barometern semi-annual market surveys; safety standards for electric-powered machines; and ML-approved truck training certification. Additionally, ML organizes and co-hosts trade exhibitions including Swedish Forestry Expo and Svenska Maskinmässan, and participates in Elmia Lantbruk. The organization also provides industry statistics, legal advisory services, networking events, and access to a specialized industry-adapted legal list through the Lagpunkten partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Standardavtal (Maskin 21, Lantbruk 16, Truck 22, Reparation 11) Proprietary standardized contract templates for the Swedish machinery industry: Maskin 21 for construction equipment sales, Lantbruk 16 for agricultural machinery, Truck 22 for forklift transactions, and Reparation 11 for repair and service agreements. Developed in collaboration with customer organizations ME and LRF, available to member companies.
• QMT (Qualified Machine Technician) Program Vocational training and recruitment program that attracts gymnasium students to become service technicians for mobile work machines. Operates through close collaboration with member companies that supply loan machines, courses, educational materials, and trade fair visits, in partnership with 13 gymnasiums across Sweden and Utbildningscentrum f\u00f6r servicetekniker in Ljungby.
• ML-barometern (Market Barometer) Semi-annual survey-based market intelligence tool that collects responses from member companies on new sales, used equipment, workshop work, spare parts, and order intake, with index curves to track industry health and forecast the coming six months. Available to ML members, with summary statistics published on the website.
• Branschstandard f\u00f6r s\u00e4ker hantering av eldrivna arbetsmaskiner Sector-wide safety standard for the safe handling of electrically powered mobile work machines, developed in collaboration with member companies. Complements manufacturer instructions and provides additional guidance for service technicians and other professionals working with electric-powered equipment. Published as the first edition in November 2024.
• ML-godk\u00e4nd truckutbildning ML-approved truck and forklift operator training certification program. Addresses the issue of unprofessional training providers whose courses do not meet basic requirements. ML certifies training programs that meet industry standards for quality and safety, given that Sweden records over 1,000 truck-related accidents annually.
• Swedish Forestry Expo International trade fair for professional forestry held at Solvalla in Stockholm. Co-organized by MaskinLeverant\u00f6rerna with At Event and Workman Event. The inaugural 2023 event attracted 10,247 visitors from 57 countries and won '\u00c5rets M\u00e4ssarrangemang 2023' (Trade Fair of the Year 2023) at the Gyllene Hjulet awards.
• Svenska Maskinm\u00e4ssan (Swedish Machine Fair) Trade exhibition exclusively for members of MaskinLeverant\u00f6rerna, held at Solvalla, showcasing the latest in construction and earthmoving equipment.

Quantifiable outcome

• 7 out of 10 member companies expect increased order intake in 2026
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• LagpunktencoreGTM or Marketing Partner · 28 May 2026MaskinLeverantörerna has entered a partnership with Lagpunkten to provide member companies with free access to a sector-specific legal list (branschanpassad laglista). This compliance tool contains relevant laws, regulations, and provisions that member companies need to address, including environmental regulations, work environment requirements, and EU regulations. The partnership supports members' systematic compliance work and sustainable business development.
• Training Partner Nordic ABcoreStrategic or Co-development Partner · 1 October 2025Training Partner Nordic AB is an education company with long experience in technology and vehicles. The partnership aims to strengthen education and training offerings for the machinery sector, complementing ML's existing QMT program and certification initiatives.
• Söderberg & PartnerscoreGTM or Marketing Partner · 1 August 2024MaskinLeverantörerna has initiated a partnership with Söderberg & Partners to create a unique, industry-adapted insurance solution exclusively for ML members. Söderberg & Partners offers specialized machine insurance for sales and rental companies with favorable terms and pricing. The solution is customized by a team specialized in machinery sales and rental insurance coverage.
• BilstatistikminorGTM or Marketing Partner · 1 May 2024Through collaboration with Bilstatistik, member companies receive favorable pricing on market analysis services and statistics products that help members understand market trends and performance metrics.
• CLIMMARcoreStrategic or Co-development PartnerCLIMMAR is the European umbrella organization for the machinery sector. ML has been a member for many years and participates in CLIMMAR's semi-annual market analysis alongside its own ML-barometer. CLIMMAR provides marginell positive expectations data and cross-border market intelligence for 16 member countries.
• At EventcoreImplementation/ SI/ Consulting PartnerAt Event is the event company that organizes both of ML's trade shows: Svenska Maskinmässan and Swedish Forestry Expo. Together with co-organizer Workman Event, they manage the logistics and execution of these major industry gatherings.
• Workman EventminorImplementation/ SI/ Consulting PartnerCo-organizer of Swedish Forestry Expo together with At Event. Workman Event contributes to the successful execution of ML's forestry-focused trade show.
• LAMK (Lantbrukets arbetsmiljökommitté)coreStrategic or Co-development PartnerML participates in the LAMK network alongside Gröna arbetsgivare, LRF, SLU, Kommunala, Växa Sverige, Naturbruksskolornas förening, Arbetsmiljöverket, DeLaval, HIR Skåne, and RISE. The network offers free webinars on agricultural workplace safety topics including traffic on farms, ATV safety, stress management, and large bale handling.
• LRF (Lantbrukarnas Riksförbund)coreStrategic or Co-development PartnerLRF co-manages the Reklamationsråd (Complaints Council) for agricultural machinery together with ML and ME. This council provides dispute resolution services for buyers and sellers in the agricultural machinery sector.
• ME (Maskinentreprenörerna)coreStrategic or Co-development PartnerME co-manages the Reklamationsråd (Complaints Council) for mobile machinery/contracting together with ML and LRF. This council handles disputes for the construction and earthmoving machinery sector.
• SiS - Svenska Institutet för StandardercoreTechnology or IntegrationML is a member of SiS in two technical committees: TK 225 focusing on construction machinery and mining, and TK 228 focusing on agricultural machinery. ML participates in European standards development including updates to EN 474-5:2022 for hydraulic excavators and preparation for the upcoming Machine Regulation 2027.
• Gröna ArbetsgivareminorStrategic or Co-development PartnerPart of the LAMK network focused on agricultural workplace safety. Gröna Arbetsgivare contributes to joint initiatives addressing safety standards and practices in the agricultural sector.
• Brandskyddsföreningen (Swedish Fire Protection Association)minorStrategic or Co-development PartnerML participates in the Lantbrukets Brandskyddskommitté (Agricultural Fire Protection Committee) within Brandskyddsföreningen. The committee develops handbooks including LBK Rekommendation 5 for electrical installations in agriculture.
• Grönytesektionen Sverige (GSS)coreStrategic or Co-development PartnerGSS joined ML as a new sixth section in November 2025, representing green space machinery companies. This historic step unifies an additional sector under ML's umbrella, expanding coverage of the Swedish machinery industry.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AXEMA: French agricultural and environmental equipment manufacturers' association. Operates SIMA and SITEVI exhibitions and performs a near-identical trade-association function to ML within France, making it a strong direct peer at national level.
• CLIMMAR: European umbrella organization for machinery dealers of which ML is a long-standing member. CLIMMAR coordinates cross-border market intelligence (marginell positive expectations across 16 countries) and shares ML's mission of representing machinery suppliers, making it the closest direct peer at supranational level.
• LRF (Lantbrukarnas Riksförbund): Swedish Farmers' Federation and ML's partner in agricultural machinery standard contracts and complaint resolution. LRF represents the buyer side of the same agricultural machinery market ML addresses from the supplier perspective.
• Maskinentreprenörerna (ME): Swedish contractors' trade association co-managing the Reklamationsråd complaints council with ML. ME represents machine-using contractors on the demand side, complementing ML's supplier-side representation, and shares the Swedish machinery industry ecosystem.

Broad incumbents

• Svenskt Näringsliv: Confederation of Swedish Enterprise, the overarching umbrella for Swedish employer associations. ML participates indirectly in Svenskt Näringsliv's policy channels, which complement ML's sector-specific advocacy with broader business-economy coordination.
• Association of Equipment Manufacturers (AEM): US-based trade association for equipment manufacturers covering construction, agriculture, forestry, mining, and utility sectors. Operates major industry exhibitions (CONEXPO-CON/AGG) and offers a US-equivalent of ML's standards and advocacy role on a much larger scale.
• VDMA (Verband Deutscher Maschinen- und Anlagenbau): Germany's machinery and equipment manufacturing association, vastly larger and broader in scope than ML. VDMA represents machinery producers and serves as a model for industry-organized machinery standards and lobbying across DACH markets.
• CEMA (European Agricultural Machinery Association): European-level association representing agricultural machinery manufacturers, operating as a sector-specific peer within the broader CLIMMAR ecosystem. Comparable in standards and lobbying work but at EU level rather than national.

Regional players

• Byggföretagen: Swedish construction industry employers' federation. While broader than ML's machinery focus, Byggföretagen covers the construction buyer side adjacent to ML's construction/earthmoving machinery section, sharing regulatory channels and skills-development programs.
• FederUnacoma: Italian agricultural machinery manufacturers' association and organizer of EIMA International, one of Europe's largest agricultural machinery exhibitions. Comparable trade-association + trade-show combination in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maskinleverant%C3%B6rerna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaskinLeverantörerna