WorkMan Event
WorkMan Event AB is a Swedish full-service event and exhibition production company founded in 1998, providing stand design, carpentry, graphic production, logistics, and AV services to corporate exhibitors and event organizers across Sweden and Norway.
- Company typePrivate
- Founded1998
- HeadquartersKista, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WorkMan Event does
WorkMan Event AB is a privately held Swedish full-service event and exhibition production company founded in 1998 and headquartered in Kista, Stockholm, with additional operations in Gothenburg (Askim, under the Workman Fairmate brand) and Slemmestad, Norway (as Workman Norway). The company provides turnkey production services covering stand design and construction, graphic production, interior/carpentry with in-house lacquering, warehousing and logistics, scenography (stage, sound, lighting, LED walls), and rental inventory (including 3,000 chairs and kilometers of exhibition walls). Each client engagement is managed by a dedicated project manager who coordinates all production capabilities under one roof, delivering projects from concept through dismantling. The company's revenue model is project-based and quote-driven, with revenue generated across professional services (stand design, graphic production, event production) and hardware sales/rentals (furniture, stand systems, AV equipment), supplemented by an online rental shop for standard items.
WorkMan Event serves two primary customer segments: corporate exhibitors seeking trade-show and event presence (with named clients including Microsoft, Google, TUI, Lenovo, Kempower, Fortnox, MIO, and Uppsala Universitet), and event organizers and fair venues requiring a technical production partner. The company has positioned itself as a technical supplier at seven major Scandinavian venues including Kistamässan, Stockholmsmässan, Elmiamässan, Eriksbergshallen, Quben, Scandinavian XPO, and Friends Arena. Its go-to-market combines direct enterprise sales with dedicated project managers, venue-based technical supply partnerships, and digital marketing through a website portfolio and social channels (LinkedIn, Facebook, Instagram).
Recent strategic activity is anchored by the Swedish Forestry Expo 2023 partnership with At Event, in which WorkMan Event handled logistics for 140+ exhibitors, 10,247 visitors, 110 tents, and 400+ packages at Solvalla, Stockholm. This collaboration won the Gyllene Hjulet 2024 "Årets mässarrangemang" (Exhibition of the Year) award and led to a confirmed follow-on event in 2027. The company operates with a leadership team led by CEO Hansi Sundström and COO Jan Granström, and is organized as a Swedish Aktiebolag with no disclosed external investors or parent company.
WorkMan Event firmographics
Firmographics- Name
- WorkMan Event
- Legal name
- Workman Event AB
- Website
- https://workman.se
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WorkMan Event AB is a Swedish full-service event and exhibition production company founded in 1998, providing stand design, carpentry, graphic production, logistics, and AV services to corporate exhibitors and event organizers across Sweden and Norway.
- Ownership category
- akta.pro rank
WorkMan Event industry classification
Industry- Product category
- Event Production Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industries
- Event Technical Production Management & Crew (MPAGAKAH), Show Services & Drayage Coordination (Material Handling, I&D Supervision) (THAHAHAE), Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL), Back-of-House Operations (Runners, Stagehands, Load-in/Load-out Crew) (THAHALAJ)
Keywords
Where WorkMan Event is headquartered
LocationHeadquarters
- HQ city
- Kista
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
WorkMan Event business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Stand Design & Production: Custom stand design and production services for trade shows, exhibitions, and events. Projects range from simple constructions to elaborate multi-level stands with comprehensive services.
- Rental Services: Rental of exhibition furniture, equipment, and stand systems. Flexible solutions for both purchase and rental of montersystems.
- Event Production Services: Full-service event production including project management, logistics, assembly/disassembly, and on-site support during events.
- Interior/Carpentry Production: Custom furniture and interior production including reception desks, product displays, exhibition furniture, walls, and seating through their fully equipped workshop.
- Graphic Production: Graphic design and production services including decals, wallpapered walls, large banners, and digital signage.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WorkMan Event product offering
Product offeringCore offering
WorkMan Event is a full-service provider (helhetsleverantör) for trade fairs, exhibitions, and events, offering stand design and production, graphic production, carpentry/joinery with lacquering, scenography, rental of exhibition furniture and equipment, warehousing and logistics, and on-site assembly/disassembly, all coordinated under one roof via dedicated project managers. The company serves corporate exhibitors and event organizers across Sweden and Norway with turnkey delivery from concept to execution and post-event dismantling.
Product overview
WorkMan Event is a full-service provider of trade fair, exhibition, and event production services operating across Sweden and Norway. The company offers an integrated portfolio of services including stand design and production, graphic production, scenography, interior production and carpentry, rental services, warehouse and logistics, and light/sound/image services. Rather than a single unified software product, the offering is organized around a comprehensive turnkey platform (Helhetsleverantör) that coordinates all production capabilities under one roof, supported by dedicated project management. Core services include custom stand design, in-house graphic and carpentry production, event technology (lighting, sound, LED walls), and rental inventory of furniture and exhibition materials. The company also serves as technical supplier at major exhibition venues including Kistamässan, Stockholmsmässan, Elmiamässan, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Stand Design (Monterdesign) Custom exhibition stand design services for trade fairs, ranging from compact efficient stands to impressive two-level solutions, built on over 25 years of industry experience and targeted at corporate exhibitors.
- Graphic Production (Grafisk produktion) Full-service in-house graphic production for events and trade fairs, producing decals, fully wallpapered walls, large banners, and digital signage for corporate exhibitors and event organizers.
- Scenography (Scenografi) Stage design, sound, lighting, LED walls, ropes, lamps, and conference technology services for events and exhibitions, including a complete studio for streaming and video recordings.
- Interior Production and Carpentry (Snickeri) Fully equipped joinery facility with lacquering capabilities that produces reception desks, product displays, exhibition furniture, walls, and seating for trade fairs, retail environments, and public interiors.
- Rental Services (Monterservice) Rental range of 3,000 identical chairs, kilometres of exhibition walls, furniture, sofas, podiums, counters, LED screens, and conference equipment for fairs and events, with flexible purchase and rental options.
- Full-Service Provider (Helhetsleverant\u00f6r) Comprehensive turnkey solution combining project planning, stand design, stand production, project management, special-furnishing manufacturing, graphic production, and logistics under one roof, with a dedicated project manager as single point of contact and on-site support including dismantling and storage.
Quantifiable outcome
- Handled over 140 exhibitors at Swedish Forestry Expo 2023 with 10,247 visitors in a single event
- +2 more outcomes
Companies that use WorkMan Event
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
WorkMan Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WorkMan Event partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- At EventcoreStrategic partnership with At Event for Swedish Forestry Expo 2023. Workman Event served as organizer partner and event provider, responsible for construction of exhibition area, booths, planning and executing logistics, and ensuring setup for 140+ exhibitors during a three-day establishment period. Partnership won Gyllene Hjulet 2024 'Exhibition of the Year' award.
- KistamässancoreTechnical supplier and subcontractor at Kistamässan exhibition venue. Responsible for structural safety, electrical installation, water supply, roof attachment points, logistics and assembly services, and goods reception for exhibitors.
- StockholmsmässancoreTechnical supplier and subcontractor at Stockholmsmässan exhibition venue. Responsible for technical aspects of event production at this major Swedish fair venue.
- Elmiamässan (Jönköping)coreTechnical supplier and subcontractor at Elmiamässan in Jönköping. Manages event production and exhibitor services at this exhibition center.
- Eriksbergshallen (Gothenburg)minorTechnical supplier at Eriksbergshallen in Gothenburg for event production and exhibitor services.
- Quben (Norway)minorTechnical supplier at Quben in Norway for event production and exhibitor services.
- Scandinavian XPOminorListed as partner venue where Workman Event provides exhibition services.
- Maskinleverantörerna (Machine Suppliers)coreIndustry organization representing forestry machinery sector. Workman Event, together with At Event, was engaged by the Skogsmaskinssektionen (Forestry Machinery Section) within Maskinleverantörerna to produce Swedish Forestry Expo 2023. The successful partnership led to plans for the next event in 2027.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
WorkMan Event competitors and assessment
Company assessmentBroad incumbents
- Messe Frankfurt: One of the world's largest exhibition organizers with in-house stand-building and event-production services. Comparable as a broad incumbent operating in the trade fair / exhibition stand production space, including in Northern European markets.
- Easyfairs: Belgium-headquartered exhibition organizer operating events across Europe including the Nordics. Comparable because it organizes and produces trade fairs with exhibitor services similar to WorkMan's full-service production offering.
- Koelnmesse: Major German trade fair organizer with extensive event and exhibition services portfolio. Comparable because it serves the same exhibitor customer base with booth design, construction, and full event production, though at much larger scale.
- MCH Group: Swiss exhibition group (Messe Basel, Messe Zürich) with integrated live marketing solutions including stand construction. Comparable broad incumbent in European exhibition services with overlapping event production capabilities.
- Reed Exhibitions (RX): Global event organizer operating hundreds of trade shows worldwide with integrated exhibitor services. Comparable as a broad incumbent producing events and exhibition experiences similar to WorkMan's service portfolio, though at vastly larger scale.
- GL Events: Large French-headquartered exhibition services group providing stand design, production, and venue services globally. Comparable as a broad incumbent offering the same integrated exhibition-production services WorkMan provides, but at international scale.
Regional players
- Stockholmsmässan: Stockholm International Fairs is both a venue partner and an in-house production competitor. Comparable because it operates exhibition facilities in the same Stockholm market where WorkMan serves as technical supplier and competes for exhibitor services contracts.
- Elmia AB: Swedish exhibition venue operator in Jönköping with in-house event production capabilities. Comparable as a venue/producer peer where WorkMan is also a technical supplier, competing for exhibitor production budgets at the same site.
- MalmöMässan: Swedish regional exhibition venue with production capabilities in southern Sweden. Comparable as a regional venue/producer peer where WorkMan could compete for exhibitor production work, complementing its existing Gothenburg presence.
Direct peers
- At Event: Swedish full-service event/exhibition company. Direct peer because At Event co-executed Swedish Forestry Expo 2023 with WorkMan and operates in the same Scandinavian event production market with comparable enterprise customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WorkMan Event social profiles
Digital presenceWorkMan Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorkMan Event leadership team
Management profileNumber of profiles
Profiles10 records
WorkMan Event subsidiaries and ownership
Company hierarchySubsidiaries1 record
WorkMan Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorkMan Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorkMan Event
What does WorkMan Event do?
WorkMan Event is a full-service provider (helhetsleverantör) for trade fairs, exhibitions, and events, offering stand design and production, graphic production, carpentry/joinery with lacquering, scenography, rental of exhibition furniture and equipment, warehousing and logistics, and on-site assembly/disassembly, all coordinated under one roof via dedicated project managers. The company serves corporate exhibitors and event organizers across Sweden and Norway with turnkey delivery from concept to execution and post-event dismantling.
Is WorkMan Event a public or private company?
WorkMan Event is a private company. It is classified as unknown and is currently operating.
When was WorkMan Event founded?
WorkMan Event was founded in 1998. It employs 11 to 50 people.
Where is WorkMan Event based?
WorkMan Event is headquartered in Kista, Sweden, in the Europe region.
How does WorkMan Event make money?
Five revenue lines are on record. Stand Design & Production is the primary driver. The others are rental Services, event Production Services, interior/Carpentry Production and graphic Production.
Who are WorkMan Event's main competitors?
Broad incumbents on record are Messe Frankfurt, Easyfairs, Koelnmesse, MCH Group, Reed Exhibitions (RX) and GL Events. Regional players are Stockholmsmässan, Elmia AB and MalmöMässan. At Event is listed as a direct peer.
Does WorkMan Event have an API?
No public API is recorded for WorkMan Event.
What industry is WorkMan Event in?
WorkMan Event's product category is Event Production Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of MPAGAKAH, Event Technical Production Management & Crew. Its NAICS code is 561920 and its SIC code is 1700.